Spad Tmo 4us1r v1.1 (PDF Version)

Oktober 2012

Kaedah Penyediaan Slaid yang Baik

Annafi Zulkifli

Ketua Bahagian Pengurusan Transformasi, S.P.A.D.

Strictly Confidential and for Internal Use Only 2

Outcome yang diharapkan

• Peningkatan pengetahuan peserta

tentang kaedah penyediaan slaid

yang baik & berkesan

• Pemahaman tentang aplikasi kaedah

penyediaan slaid yang disampaikan

• Menyampaikan kaedah penyediaan slaid

yang baik untuk penyampaian yang lebih

berkesan

• Berkongsi contoh slaid yang pernah

dibentangkan kepada Economic Council

• Menjalankan latihan amali bagi memberi

peluang kepada para peserta

mengaplikasikan kaedah tersebut

Objektif

Taklimat kita pada hari ini

3

Agenda

oleh

9.10 am Taklimat penceramah jemputan (20 min)

• Kaedah penyediaan slaid

• Contoh slaid

9.30 am Latihan amali (60 min)

10.30 am Minum pagi (30 min)

11.00 am Pembentangan hasil kerja oleh peserta (2 jam)

1.00 pm Bersurai

Time Agenda


Slaid berikut seringkali digunakan oleh penyampai…

Apa pendapat anda?


Kajian telah menunjukkan bahawa penampilan visual slaid memberi impak

yang paling tinggi dalam mencapai objektif sesuatu pembentangan

Visual

(How it Looks)

55%

Verbal

(What is Said)

7%

Vocal

(How it’s Said)

38%

Source: Albert Mehrabian, Silent Messages

Memberi fokus

kepada outcome

pembentangan

Menyampaikan

Idea secara

logikal


2 sebab utama mengapa penyediaan slaid yang berstruktur adalah amat

penting

1 2


Kaedah yang kami guna & akan dikongsi pada hari ini merupakan

‘customised version’ daripada ‘The Minto Pyramid Principle’

• Prinsip

penyediaan

slaid yang

menekankan

susun atur

pemikiran

‘The Minto Pyramid Principle’

Siapakah Barbara Minto?

Sumber: The Minto Pryramid Principle, www.barbaraminto.com

Firma perundingan

terkemuka..

• Berkelulusan Masters in

Business Administration

(MBA), Harvard Business

School

1

• Cadangan

• Pembentangan

formal

• Laporan

2

Aplikasi 3 Bagi penyediaan…

• 30 tahun pengalaman mengendalikan

kursus di firma perundingan dan

organisasi terkemuka


Kaedah penyediaan slaid kami ialah 4uS1R; 4 unique Steps & 1 Rule

Bina

jalan

cerita

Bina isi

kandungan

Semak

semula

Kenalpasti

objektif &

outcome

MECE

(Mutually exclusive, completely exhaustive)

4 unique Steps

Rule 1

9

Langkah 1: Kenalpasti objektif & outcome

• Supaya tahu apa yang ingin

disampaikan

• Memudahkan pembinaan jalan

cerita

• Sebagai panduan untuk

membina isi kandungan slaid

yang tepat

Definisi Kenapa perlu kenalpasti?

• Sesuatu perkara

yang ingin dicapai

dengan melakukan

sesuatu tindakan

• Kesan atau akibat

sesuatu tindakan

Objektif

Outcome


Our meeting today

• Provide insights on the

biggest issue of current taxi

industry

• Propose 1Malaysia Taxi

concept to deliver significant

improvement in taxi industry

Objectives

Expected Outcome

• Feedback & guidance on

1Malaysia Taxi concept

Langkah 1: Kenalpasti objektif & outcome


Langkah 2: Bina jalan cerita

Apakah ‘storyline’?

Sebuah medium dalam bentuk skrip bagi

membantu dalam penyampaian mesej

Kenapa perlu ‘storyline’?

• Bagi memastikan penyampaian slaid

menepati objektif

• Penyampaian lebih mudah difahami

• Majority of cabbies suffer from the rent-seeking nature of the “Pajak” business

model (permit rental)

• The “Pajak” system affects the Rakyat and tourists

as the cabbies pass on their costs to try to make ends meet

• Meanwhile, there remains no attention to performance management by

operators & regulator’s enforcement capacity is limited

• To further amplify the initiative’s positive impact, let’s take this opportunity to

also address other driver plights & passenger grouses

• 1Malaysia taxi concept comprises of 6 steps, aimed to deliver significant taxi

service improvement in our country

• Step 1: License - Owner-driver license is a step towards better taxi service

• Step 2: Vehicles - Suitable financing model gives drivers affordable access to cars

• Step 3: Regulation - Drivers behaviour will be strictly governed by SPAD

• Step 4: Performance management - Leads to optimal taxi service to public

• Step 5: Technology enablement – CTSS for operational effectiveness & efficiency

• Step 6: Cost optimisation - Economies of scale optimises some of the cost items

• Win-win: Cabbies can earn up to 2x income whilst TaxiCo breaks even


Contoh jalan cerita bagi slaid 1Malaysia Taxi Concept


biggest issue of current

taxi industry

• To propose 1Malaysia

Taxi concept

Langkah 2: Bina jalan cerita


Langkah 3: Bina isi kandungan

2 komponen penting bagi isi kandungan:

• Mesej utama

• Bukti yang menyokong mesej utama


The “Pajak” system affects the Rakyat and tourists


Widespread news on errant taxi drivers

• A taxi driver was fined RM1000 today

after pleading guilty to over-charging a

British couple nearly RM460 in taxi fare. (source: News Straits Times (26 Apr 2012) - Cabbie fined for over-

charging)

• … foreign tourists who have to fork out

RM200 for a trip from KL Sentral to KLCC. (source: News Straits Times (23 May 2012) - TAXI DRIVERS: Time to act

against these rogues)

• During the 2 hours operations,... one taxi

driver was caught charging a tourist RM25

per hour for sightseeing in the city for

three days which came up to a total of

RM2,500. (source: the Star (18 Jan 2012) - SPAD nabs 21 KL cabbies for various

offences)


15

We have identified four sub-NKRAs to anchor the efforts to deliver

significant improvements in urban public transport

Description

▪ Door-to-door journey times,

including in-vehicle and out-of-

vehicle travel times during AM peak

periods

Reliability and

journey times

1

▪ Journey experience on public

transport including out-of-vehicle

travel experience Comfort and

convenience

2

▪ Ability of rakyat to have sufficient

accessibility to make public

transport services an attractive

alternative to cars

Accessibility and

connectivity

3

Sub-NKRAs

▪ Provision of sufficient PT capacity

to serve both existing and new

passengers Availability

and capacity

4

▪ Prime Minister has set a national

priority of delivering a 25%

modal share1 for public transport

in the Klang Valley by 2012

during AM peak periods

▪ Initial focus of efforts will be on

the Klang Valley,

subsequently expanding to

Penang and Johor Bahru

We have defined four sub-NKRAs to focus our efforts

1 Modal share defined as percentage of passenger trips via mass public transport modes




Langkah 4: Semak semula

• Adakah objektif disampaikan dengan jelas ?

• Adakah outcome akan tercapai setelah

slaid ini dibentangkan?

• Adakah setiap idea teratur?

• Adakah isi slaid mudah difahami?

Antara soalan-soalan penting ketika ‘review’:

“Editing someone else’s work is one of the best ways to learn how to edit your own.”


Peraturan 1: MECE

Mutually Exclusive, Completely Exhaustive

Subject

1 2 3 4

a b c d

e f g h

i j k l

‘Mutually Exclusive’

• Tiada pertindihan idea

• Idea pada setiap peringkat

mestilah merumuskan idea

yang selepasnya & tidak

berulang

‘Completely Exhaustive’

• Tidak ada satu idea pun

yang tertinggal

• Idea dalam setiap kumpulan

mestilah menyokong mesej

utama secara total


Kaedah 4uS1R; 4 unique Steps & 1 Rule

Bina

jalan

cerita

Bina isi

kandungan

Semak

semula

Kenalpasti

objektif &

outcome

MECE

(Mutually exclusive, completely exhaustive)

4 unique Steps

Rule 1

20

Agenda

oleh


• Kaedah penyediaan slaid

• Contoh slaid yang telah dibentangkan di Majlis

Ekonomi (EC)




1.00 pm Bersurai

Time Agenda

June 2012

Presentation to the EC

Proposed 1Malaysia Taxi concept


Our meeting today


biggest issue of current taxi

industry

• Propose 1Malaysia Taxi

concept to deliver significant

improvement in taxi industry

Objectives

Expected Outcome

• Feedback & guidance on

1Malaysia Taxi concept


Majority of cabbies suffer from the rent-seeking nature of the “Pajak”

business model (permit rental)

Hefty rent under the “Pajak” business model 66% cabbies under “Pajak” business model

Revenue Cost

Income

Operator’s margin

Variable cost

• Maintenance (RM355)

• Fuel (RM630)

• Radio Service (RM60)

Fixed cost

• Vehicle (RM686)

• Road tax (RM6)

• Insurance (RM150)

Cabbies’ monthly cashflow (Proton Saga hire purchase)

RM 358

RM 842

RM 1,045

RM 1,672

Assumptions

• Daily rental @RM40 (Saga)

• Scheduled maintenance cost inclusive of normal service, tyre change, etc.

• 350 km / day average travel

• First 2 km at RM3.00, subsequent 115m at RM 0.10 fare

• 40% paid travel

• RM0.06/km NGV cost

• 30 working days

Greater KL budget taxi breakdown

RM 3,917

RM 2,245

Rental (RM1200)

34%

66% (24,506)

(12,769)

Companies

Individuals


The “Pajak” system affects the Rakyat and tourists


Widespread news on errant taxi drivers

• A taxi driver was fined RM1000 today

after pleading guilty to over-charging a

British couple nearly RM460 in taxi fare. (source: News Straits Times (26 Apr 2012) - Cabbie fined for over-

charging)

• … foreign tourists who have to fork out

RM200 for a trip from KL Sentral to KLCC. (source: News Straits Times (23 May 2012) - TAXI DRIVERS: Time to act

against these rogues)

• During the 2 hours operations,... one taxi

driver was caught charging a tourist RM25

per hour for sightseeing in the city for

three days which came up to a total of

RM2,500. (source: the Star (18 Jan 2012) - SPAD nabs 21 KL cabbies for various

offences)


Meanwhile, there remains no attention to performance management by

operators & regulator’s enforcement capacity is limited

Operator

Regulator

No effort by operators to ensure quality of service in the industry

SPAD’s enforcement capacity has increased since its formation, however this

is still not sufficient to ensure service standards are maintained

2008 2009 2010 Q1

2011

Q2

2011

Q3

2011

Q4

2011 Q1 - Q2

2012

~50 65 107

187 200

>

215

1 officer

per 400 taxis

Enforcement

Officers


To further amplify the initiative’s positive impact, let’s take this

opportunity to also address other driver plights & passenger grouses

Key issues

• Rising operating cost

• Service unavailability

• Unreliable service

• Behaviorial issues (haggling,

overcharging, job refusal,

non- courteous)

• Reckless driving

• Territorial/ gangsterism

• Shabby & poorly

maintained taxi vehicle

Cabbies

Passengers

1Malaysia Taxi Concept

• Eliminates the ‘pajak’ profit

• Leverages on economies of scale to drive

down costs of:

• Vehicles

• Maintenance and repair

• Spare parts

• Tightens regulations and strengthens

enforcement to establish minimum

service standards

• Imposes self-regulatory performance

management standards on operators

• Leverages on technology:

• Ensures availability and coverage

• Optimal call booking and assignment


1Malaysia taxi concept comprises of 6 steps, aimed to deliver

significant taxi service improvement in our country

Step 1: License

Step 2: Vehicle

Step 3: Regulation

Step 4: Performance management

Step 5: Technology enablement

Step 6: Cost optimisation

• Owner-driver license - removes “Pajak” profit

• “Accessible” entry criteria

• No huge upfront cost

• Low monthly repayments

• License conditions

• Enforcement system

• Optimal service to public (e.g. routes, meters, minimal journey time)

• Call booking & dispatch services

• Geographic coverage tracking

• Customer feedback

• Economies of scale


Step 1: License

Owner-driver license is a step towards better taxi service

Successful examples of owner-driver model Owner-driver removes “Pajak” profit

+RM358

Revenue Cost

Variable cost

Fixed cost

Cabbies’ monthly cashflow (Proton Saga hire purchase)

RM 1,672

Assumptions

• Daily rental @RM40 (Saga)

• Scheduled maintenance cost inclusive of normal service, tyre change, etc.



• 40% paid travel


• 30 working days

RM 3,917

RM 1,887

RM 2,030

(New income)

1. London Black Cab

2. Hong Kong Red Taxi

• The world’s finest taxi

services

• Top spot for 3 years in a

row in Hotels.com Annual

Taxi Report.

• World travellers consider

Hong Kong taxis the third

best in the world.

Requires strict enforcement & monitoring

RM 842

RM 1,045


Step 2: Vehicles

Suitable financing model can give drivers a more affordable access to cars

Need a more attractive financing model…

Car monthly repayment is the biggest cost item

Cost

Variable cost


• Fuel (RM630)


Fixed cost

• Car monthly repayment (RM686)


• Road tax (RM6)

RM 842

RM 1,045

Cabbies’ monthly cost (Saga)

RM 1,887

Assumptions

• Scheduled maintenance cost inclusive of normal service, tyre change,

etc.



• 40% paid travel


• 30 working days

CURRENT MODEL

• “Accessible” entry criteria

• No huge upfront costs

• Low monthly repayments


Step 3: Regulation

Drivers behaviour will be strictly governed by SPAD

Stricter regulation & enforcement… Drivers behavioral issues

• Non meter compliance (i.e. Haggling and

overcharging)

• Job refusal (cherry-picking based on destination)

• Poor road geography knowledge


• Non-courteous drivers


• Driver screening:

• Criminal record

• Competency (e.g. experience, skills, training,

ratings, knowledge),

• Behavior (e.g. drug abuse, psychological

fitness, traffic offence, financial background

check),

• Medical (e.g. physical, mental)

• Operational standards (fare & meter, safety,

security, drivers code of conduct)

• Refresher courses for license renewal

• Strict enforcement mechanism – from penalty

point/fine system to suspension & revocation

based on scheduled offenses


Step 4: Performance management

Better drivers’ performance leads to optimal taxi service to public

Drivers’ performance must be managed… Current drivers’ performance issues

• Behavioral issues :

• Non meter compliance (i.e. Haggling and

overcharging)

• Job refusal (cherry-picking based on destination)

• Poor road geography knowledge


• Non-courteous drivers


• Shabby & poorly maintained taxi vehicle

• Unavailability of taxis during peak & off-peak period,

and at certain locations

• Unreliable service (booked but showed up late/ didn’t

show up)

• Compliance to Driver’s Code of Conduct

• Regular vehicle maintenance & service checks

• Professional working conditions to be introduced

(e.g.: improved working hours, better benefits)

• Meter usage will be mandatory in order to

qualify as a driver

• Call booking will be made available & taxis will

be required to service customers during peak &

off-peak hours

• Fleet distribution - to ensure taxis are evenly

spread out & located in all areas, resulting in

better service to the public.

• SLAs to be in place


Step 5: Technology enablement

Centralised Taxi Service System (CTSS) is for operational efficiency

Call Booking

System

Benefits of CTSS Components of CTSS

Passengers

Drivers

Operators

Regulators

• Increase convenience to get taxi

• Meter compliance and increase

passenger confidence

• Reduce unnecessary driving hence

cut operation cost

• Vehicle optimisation

• Can also request for job

• Effective dispatching system

• Optimize vehicle performance and

service delivery

• Real time vehicle monitoring

• Increase revenue generation to the

operators

• Real time vehicle monitoring

• Enhance enforcement and

monitoring capabilities of the

regulator

Command

Centre

Mobile Data

Terminal

(MDT)

1 • Global positioning system (GPS)

• Driver ID validation

• Embedded taxi meter

• Accelerometer for speed monitoring

• Alert notification from Call Booking

System

• Passenger feedback/ driver rating

• Vehicle utilisation tracking

• Speed violations tracking

• Geographical fencing

• Drivers and vehicles logs

• Complaint tracking and management

• Taxi reservation hotline

• Alert notification to drivers

• Job assignment

2

3


Step 6: Cost optimisation

Economies of scale can further optimise some of the cost items

• Volume deals with large-scale workshops

& insurance co can facilitate lower

maintenance & insurance cost

• Increased usage of customer service

system would decrease cost of fixed infra

borned by each taxi

High operating cost

Cost

Cabbies’ monthly cost (Saga)

Assumptions

• Scheduled maintenance cost inclusive of normal service, tyre change,

etc.



• 40% paid travel


• 30 working days

Lower operating cost due to…

Variable cost


• Fuel (RM630)


Fixed cost

• Car monthly repayment (RM686)


• Road tax (RM6)

RM 842

RM 1,045

RM 1,887

CURRENT MODEL

34

Win-win: Cabbies can earn up to 2x income whilst

TaxiCo breaks even in the 3rd year

Strictly Confidential and for Internal Use Only

Cabbies earn up to 2x income TaxiCo breaks even in the 3rd year

Profit / Loss

(RM ‘000)

Key Assumptions: 1) Revenue – 60% chargeable mileage in 350km travelled. Average of 7 trips/day.

RM 0.10 per 115m; 30 working days a month;

2) Cost includes vehicle lease, maintenance, customer service system lease,

insurance, permit, fuel, overhead and profit for TaxiCo

3) This is in comparison with a driver in the Hire Purchase scheme on a Proton

Saga

Year

-4,691

2,843 2,886 3,742

-6,000

-5,000

-4,000

-3,000

-2,000

-1,000

0

1,000

2,000

3,000

4,000

5,000

2012 2013 2014 2015

Key Assumptions: 1) Initial CAPEX to setup TaxiCo include key items such as renovation, IT systems, salaries

of initial team and miscellaneous.

2) Revenue is generated from drivers’ subscription fee.

3) OPEX includes core operation cost (e.g. vehicle lease, maintenance, customer service

system lease, insurance, permit), overheads(e.g. office rental, utilities, office

equipment leasing) and salaries (e.g. management and processing)

Cabbies’ monthly cashflow (with TaxiCo - Exora)

Revenue Cost

Income

(2x now) • RM 110 daily

• RM 39.6k

yearly

RM 3,300

RM 5,700

RM 2,400

(2,500 taxis)

(11,000 taxis)

(7,500 taxis) (9,250 taxis)

25% GKL budget taxis – ASEAN best

• 22% lower than

comparable

cost structure


Jika anda ada sebarang soalan ataupun inginkan penjelasan

lanjut, sila hubungi:

[email protected]

36

Agenda





1.00 pm Bersurai

Time Agenda

37

Agenda





1.00 pm Bersurai

Time Agenda


Jika anda ada sebarang soalan ataupun inginkan penjelasan

lanjut, sila hubungi:

[email protected]

Spad Tmo 4us1r v1.1 (PDF Version)

Documents

news straits

bina isi kandungan

bina jalan

deliver significant

pajak system

initiatives

taklimat penceramah

minto pyramid