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Korea AutoBook 2017 Photo: Hyundai PREVIEW
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South Korea AutoBook Preview

Apr 21, 2017

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Automotive

Uli Kaiser
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Page 1: South Korea AutoBook Preview

KoreaAutoBook2017Photo: Hyundai

PREVIEW

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WELCOME!South Korea has the worlds fifth largest automotive Industry and the fifth largest automobile export volume in the world. The Korean Auto Industry has been a key factor in Koreas economic growth since the 1990’s. The industry itself already contributes more than 10% to the national economy is areas including employment, production and exports.

Business Development, Outsourcing, and LocalizationThe information was compiled from personal research, the internet and support of friends at automotive companies, automotive organizations, industrial estates and business associates and is intended to support:

1) Business Development - managers who seek to identify potential customers and sales opportunities in South Korea’s automotive industry.

2) Outsourcing – local and international commodity managers, buyers who are looking to source automotive components from South Korea.

3) Localization – international managers desiring to expand their market and set up a footprint in South Korea – either for distribution or local production.

Focus on contactsTo make your work easier, the South Korea AutoBook features QuickLinks to access web sites, Google Maps locations and social media sites of the featured companies and their representatives. Simply click on the following icons to connect:

I am sure this book will give you lots of information and inspire you to do business in South Korea.

Radolfzell, January 2017

Ulrich Kaiser

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Chapter 1

Introduction

Photo: GM

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Overview of the Korean Automotive IndustrySouth Korea has the worlds fifth largest automotive Industry and the fifth largest automobile export volume in the world. The Korean Auto Industry has been a key factor in Koreas economic growth since the 1990’s. The industry itself already contributes more than 10% to the national economy is areas including employment, production and exports. The development of the Korean automotive Industry can be understood in four steps that arguably began sometime between the mid 50’s to early 60’s. It began with the early growth phase during the 60’s to mid 70’s; followed by an rapid growth phase until the early 80’s; then leading to further rapid growth and expansion throughout the 80’s; and concluding with the asian economic crisis that came at the end of the 90’s.

Section 1

AT A GLANCE

1. Korean Automotive Industry began growing during the mid 50’s to early 60’s.

2. South Korea has become a key automotive player in world, manufacturing over 4.5 million units in 2015.

3. Korea’s Ulsan Port exports over 1 million vehicles annually

Overview

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First Phase

During the mid 50’s to early 60’s, Korea was one of the worlds poorest countries. Korea’s GDP per capita during this time was was only 10 percent of that of the United States and a growth rate of only 1 percent. A five year plant was implemented under the rule of Major General Park Chung Hee in 1962 that helped began the growth of the automotive industry. The plan placed a lot of priority for domestic manufacturing of automobiles. To support this new growth, the government prevented imported foreign vehicles to be sold domestically however automobile parts was allowed to support the domestic automotive industry. However, a dependence on foreign automotive parts forced ment that Korean manufacturers only consisted of semi- and fully knocked-down kits that were imported from Japan and the United States. To end this dependence on foreign companies, the government encouraged domestic research and development for automotive products. With government support, this led to the establishment of companies such as Hyundai Motor Company. The aim for Hyundai was to be the first company to create and develop the first Korean Car.

Second Phase

By the end of the 70’s, total production increased to over 200,000 units, with the domestic content ratio of automobiles being over 90 percent. With time, Korean automobiles improved in quality gaining more acceptance globally. In addition, almost 100 million USD worth of automobiles had been exported to over 67 countries by the start of the 80’s. KIA’s Brisa pickup truck was the first Korean Automobile to be exported to foreign markets. KIA also began strengthening its international relationships by manufacturing Fiat and Peugeot vehicles locally for foreign export.

Third Phase

During the 80’s and early 90’s, the Korean Automotive industry saw major changes due to global events. These include an increase in oil prices, the asian economic crisis that came at the turn of the century and the assassination of President Park. Changes first began in the early 80’s as government reforms became implemented which were known as Rationalization Measures. The Korean government imposed

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Chapter 2

Statistics

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Chapter 3

OEMs

Photo: KIA

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Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates.

Globally, the company is the fourth largest manufacturer and operates the world largest integrated facility in Ulsan which has an annual capacity of 1.6 million units.

Hyundai Motor, South Korea’s largest automaker, sold 659,565 cars in the Korean domestic market in 2010, reaching a market share of about 45 percent. Outside Korea, the company sold about 2.9 million cars in 2010 in over 186 countries through some 5,300 dealers. In 2015, the company announced it was launching anew luxury brand called Genesis Motors.

Section 1

AT A GLANCE

1. Established in 1967

2. Four Manufacturing Plants in Korea

3. Employs 75,000 globally

Hyundai

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Hyundai Motor CompanyHeadquarters12, Heolleung-ro, Seocho-gu, SeoulTel: +82 (2) 3464 1114

Domestic Business Division75, Yulgok-ro, Jongno-guSeoulTel: +82 (2) 746 1114

Tae Won LimSenior Vice President

Heungsoo KimDirector

Young-Eun (Richard) ParkGeneral Manager

Jong Hyun KimPurchasing Specialist

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Hyundai Operates three manufacturing facilities in South Korea. Below is a list of these plants, including the Hyundai-Kia R&D center.

Hyundai Asan Plant1077, Hyundai-ro, Inju-myeonAsan-si, Chungcheongnam-doTel: +82 (4) 1530 5114

State-of-the-art self-sufficient factory, 2015-09-02Manufactures passenger vehicles for export : Sonata, Grandeur (Azera), etc.Operates environment-friendly solar farm on rooftops

Hyundai Ulsan Plant700, Yeompo-ro, Buk-gu, UlsanTel: +82 (5) 2280 2114

The world’s single largest automobile plantFive independent manufacturing plants, engine and transmission plantExport shipment dock, test drive and crash test sites

Gap Han YoonPresident & CEO

Hyundai Jeonju Plant163, Wanjusandan 5-ro, Bongdong-eup Wanju-Gun, Jeollabuk-doTel: +82 (6) 3260 5114

Abase for manufacturing global commercial vehiclesThe world’s biggest production center for commercial vehicles

Hyundai·Kia Motors R&D Center150, Hyundaiyeonguso-ro, Hwaseong-si, Gyeonggi-doTel: +82 (3) 1368 5114

World class capacity, comprehensive technology R&D centerEmploys 11,000 researchersConsists various centers for design and engineering, power training, performance and test driving, aero-acoustic wind tunnel, and environmental R&D

Sekil ParkSenior research Engineer

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Section 2

Other OEM Vehicle Manufacturers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 4

KoreanTier 1

Photo: NS Auto Tech

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Mando Corporation headquartered in Soul is the largest Korean Tier 1 manufacturer. It is currently run and operated by its parent company, Halla Group.

The company supplies major car companies including GM, Cadillac, Ford Chrysler, Chevrolet, Nissan, Kia Motors Company, Fiat, Volkswagen, BMW, Suzuki and Hyundai Motor Company.

The company produces the following products:

Brake Systems (Brake Corner Module, Caliper & Drum Brake, Master Cylinder & Booster, Proportioning Valve and ABS, ECS, EPB)Suspension Systems (Damper Spring Module, Shock Absorber, Suspension Strut, Self Levelizer, Semi-Active Suspension and Air Suspension)Steering Systems (Steering Gear Systems, Manual Steering Gear, Hydraulic Power Steering Gear, Intermediate shaft & steering column, Electric Power Steering)Systems Integration (Unified Chassis Control, ACCS Stop & GO, Pre-Crash Safety System, Lane Keeping Assist System and Intelligent Parking Assist System).

Section 1

AT A GLANCE

1. South Korean Tier 1

2. Largest Korean Auto Parts Manufacturer

Mando Corp

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Mando CorporationHeadquarters and R&D center21 Pangyo-ro, 255-gil, Bundang-gu, Seongnam-si, Gyeonggi-doTel: +82 (2) 6244 2997

Dr. Hans-Jörg FeigelVice President Executive Advisor

Eunseong LimSenior Manager

Minho KangSales and Marketing Manager

Seong Dae ChoSenior Engineer

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In South Korea, Mando Corp has three manufacturing locations, one for each division. Below is a list of these divisional locations.

Brake Division (Pyung-Taek)343-1, Manho-Ri, Poseung-Eup, Pyungtaek-Si, Kyonggi-Do, 451-821Tel: + 82 (3) 1680 6114

Products: Caliper, Drum Brake, Master cylinder & Booster, Anti-Lock Brake System, Traction Control System, Electronic Stability Control, Brake Corner Module.

Steering Division (Won-Ju)5-22, Bangye-Ri, Munmak-EupWonju-City, Gangwon-Do, 220-805Tel: +82 (3) 3730 6114

Products: BNG Box, RPG Box, Electronically Controlled Power Steering, Col’m & U-joint, Intermediate Shaft, Power Shift, Column Type Motor Driven Power Steering, Iron Casting

Yeong Il HongActing Plant Manager

Suspension Division (lk-San)863, Palbong-Dong, Iksan-CityJeollabuk-Do, 570-300Tel: +82 (6) 3830 9114

Products: S/ABS (Shock Absorber), Mono Tube Damper, Self Levelizer, ECS, Semi-Active Asuspension, Air-Suspensions, DSM

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Mando Corporation Products

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Section 2

Other Korean Tier 1 Suppliers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 5

Asian Tier 1

Photo: NTN

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Takata Corporation is an automotive parts company based in Japan. The company has production facilities on four continents.

The company began to develop seat belts for automobiles in the 1950’s, and then they move on to developed airbags, child restraint systems and additional safety products. The company is a specialized supplier of automotive safety systems and provides automobile safety components.The corporation is now one of the world’s top three largest manufacturers of seat belts and air bags. At present, they have 46 plants in 17 countries around the world and have put into place integrated systems for development, production, and sales. In South Korea, the company has one head sales office located in Busan and a manufacturing facility located in Gyeonggi-do.

Currently, their product range include:Seat BeltsAirbagsContinuing Evolution In safety SystemsSteering Wheel SystemsElectronicsInterior PartsTextile ProductsChild Restraint SystemsMotor Sports

Hwaseong Plant22, Jangangongdan6-gil, Jang-an-myeon, Hwaseong-si, Gyeonggi-doTel: +82 3 1831 1300

Section 1

AT A GLANCE

1. Air bags, seat belts and steering wheels

2. Runs 46 plants in over 17 countries

Takata

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TAKATA KOREA CO., LTD.Busan OfficeWoochang Bldg. 303, 131 Saebyeok-ro, Sasang-gu, BusanTel: +82 5 1711 9920

JunKyung ParkGeneral Manager

Paul(Seong Hyun) HongSales Manager

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Section 2

Other Asian Tier 1 Suppliers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 6

North American Tier 1

Photo: Federal-Mogul

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Adient is the global leader in the $60 billion automotive seating and interiors market, with approximately 75,000 employees in 230 locations across 33 countries. The company is a spin off from Johnson cControls

With $20 billion in consolidated annual revenues, Adient delivers 25 million seating systems used on more than 360 vehicle nameplates around the globe. The seating division designs and manufactures automotive seats and supplies them on a just-in-time schedule.

It also designs and manufactures seating components, including mechanisms, tracks, structures foams, fabrics and trim. Brands produced under this business unit include RECARO automotive seats and Keiper.

Product range:

InteriorsSeating

Click here for global Adient locations.

Section 1

AT A GLANCE

1. Established: 1960

2. Employs: 75,000

3. Turnover: 20 Billion USD

Adient

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Johnson Controls AutomotiveAutomotive Experience3F Gyeonggi Technopark, 1271-11 Sa-Dong, Sangrok-Gu, Ansan-Si, Gyeonggi-Do, 426-901Tel: +82 (3) 1500 3886Email: [email protected]

GwangJib (GJ) KimCountry GM & MD

Suk Jin ChunGeneral Manager

Sanghyun ParkSales Manager

Brian KimSupply Chain Director

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Section 2

Other North American Tier 1 Suppliers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 7

German Tier 1

Photo: Continental

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The Schaeffler Group is a global integrated automotive and industrial supplier. Highest quality, outstanding technology, and strong innovative ability represent the basis for the Schaeffler Group’s lasting success.

The Schaeffler Group makes a key contribution to “Mobility for tomorrow” with high-precision components and systems in engine, transmission, and chassis applications as well as rolling and plain bearing solutions for a large number of industrial applications.

The technology company generated sales of approximately 13.2 billion euros in 2015. With around 84,000 employees worldwide, Schaeffler is one of the world's largest family companies and, with approximately 170 locations in over 50 countries. Schaeffler Korea Corporation is responsible for the engineering, production, sales and marketing for the INA, LuK, FAG and Barden brands throughout South Korea.

INA is a leading supplier of rolling bearings, linear motion, engine components, plain bearings and precision components.LuK is a key source for automotive clutch, torque converter, hydraulic and transmission systems.FAG is a major global supplier of bearings with core competencies in ball, taper, cylindrical and spherical bearing products.The Barden Corporation focuses on high precision, miniature and aerospace products.

Section 1

AT A GLANCE

1. German owned Automotive Tier 1

2. Founded in 1946, Schaeffler Group posted worldwide revenue of €13.2 billion in 2015

Schaeffler

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Schaeffler Korea Corporation14F, Kyobo life insurance Bldg. #1,Jongno-gu, Seoul 03154Tel: +82 2 311 3440Email: [email protected]

Yongjin KimPresident

Kyung Min HwangSales

Daewhan AnPurchasing Director

Namgui ShinManufacturing Leader

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Section 2

Other German Tier 1 Suppliers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 8

European Tier 1

Photo: Edscha

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Valeo is a French based multinational automotive supplier that was founded in 1923. The company is organized into four main businesses, Thermal Systems, Visibility Systems, Powertrain Systems and Comfort and Driving Assistance systems.

The companies products include:

Lighting SystemsWiper SystemsClimate ControlPowertrain Thermal SystemsClimate Control CompressorsFront-End ModulesElectrical SystemsTransmission SystemsCombustion Engine SystemsInterior ControlsConnected CarDriving Assistance

Section 1

AT A GLANCE

1. French owned Tier 1

2. Employees over 82,000 worldwide

3. Present in over 30 countries

Valeo

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Valeo Electrical Systems Korea19, Hwang Sung-Dong,780-130, Kyong JuTel: +82 5 4770 6000

Sung-Ho KimPresident

Sebastien MAZOYERRegional Operations Director

Clément NouvelBusiness Development Director

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Below is a list of Valeo company and its subsidiary locations.

Click here for a list of locations.

Valeo Electrical Systems Korea19, Hwang Sung-Dong,780-130, Kyong JuTel: +82 5 4770 6000

Dongshik LeeDirector

Valeo Pyeonghwa Co, Ltd306-70 Jangdong Dalseogu,704-190, Daegu

Lee JaehyeokPurchasing Manager

Valeo Pyeonghwa Metals Co., Ltd.205-2 Paho-dong, Dalseo-gu,704-220, Daegu

Comfort & Driving Assistance16F, 63 Bldg, Yoidodong, Youngdeungpogu,150-763, SeoulTel: +82 2789 5246

Valeo Samsung Thermal Systems Co. Ltd53 -2, SungJoo-Dong, Gyungnam641-120, ChangwonTel: +82 5 5280 2914

SOO HUHManaging Director

Arthur VilquinManagement controller

Daemyong Precision Co. 1124-1, Shingil-dong, Danwon-gu, Kyungi-do,425-120, Ansan-SiTel: +82 3 1491 9841

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Section 2

Other European Tier 1 Suppliers

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The full version of the Korea AutoBook includes profiles of the following Companies. You can order your subscription to Korea AutoBook here.

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Chapter 9

Organizations

Photo: KAIDA

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Korea Automobile Manufacturers Association (KAMA) is a non-profit organization, representing the interests of automakers in Korea. KAMA is also dedicated to the sound growth of the automobile industry and the development of the national economy. The association has the five main automobile manufactures of Korea, GM Korea, Hyundai, Kia, Renault-Samsung and SsangYang.

The Associations responsibilities include:

Representing the interests of Korean automakersProviding policy recommendations to the government for improved auto-related systems and regulationsSupporting international cooperationCooperating with major trading counterparts, administering trade-related systems, and representing members' interests in international fora, etc.Facilitating environmental and safety-related policies and regulationsProviding policy recommendations on safety standards, self-certification systems, fuel economy and exhaust emission standards, recycling etc.Promoting consumer satisfaction and fair tradeProviding policy recommendations concerning fair trade laws, product liability, recall and consumer protection laws, etc.Leading public opinion on the automobile industry and encouraging public relationsProviding information on the automobile industry's contributions to the national economyAnalysis, research, and data publicationsAnalyze trend in the automobile industry at home and abroad, survey mid and long-term demand and supply prospects and establish databases on automobile statistics, etc.Coordinating human resource development of the automobile industryOrganizing the Seoul Motor Show

Section 1

AT A GLANCE

1. Automotive organization

2. Based in Korea

KAMA

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Korean Automobile Manufacturers Assoication (KAMA)25 Banpodaero, Seocho-gu, Seoul 06710Tel: +82 (2) 3660 1800

Kim, Yong GeunPresident & CEO

Yoojin KimResearcher

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Section 2

Other Automotive Media in Korea

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The full version of the Korea AutoBook includes profiles of the following Organizations. You can order your subscription to Korea AutoBook here.

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Chapter 10

World Class Manufacturing Equipment

Sponsored Feature

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Chapter 11

Events

Photo: Seoul Motor Show

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Korea Autoparts & Accessories Show is one of the largest auto related shows with the largest number of participants taking part in South Korea.

The event has various exhibits from automotive parts & materials to infotainment systems. Various manufacturing companies including both Tier 1’s and OEMs come to the event to display and promote their products.

At the show their are the following exhibits:

Parts & MaterialEV & ElectronicsAccessories & TuningRepair, Equipment & FacilitiesInfotainmentOther related automotive products

Section 1

AT A GLANCE

1. Date: 19-21st October 2016

2. Venue: KINTEX (Korea International Exhibition Center)

3. Matchmaking opportunities

KOAA

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Organizers: (In Global, Kotra)3rd FL, KT Building, 1366-9, Jeongwang-dong, Sihung-si, Gyeonggi-do 429-853Tel: +82 3 1433 0023Email: [email protected]

Event Location408 Hallyuwoldeu-ro, Daehwa-dong, Ilsanseo-gu, Goyang-si, Gyeonggi-do

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Section 2

Other Automotive Media in Korea

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The full version of the Korea AutoBook includes profiles of the following Events. You can order your subscription to Korea AutoBook here.

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Chapter 12

Media

Photo: Hyundai

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Auto Journal Korea is strategic to the development of Korean automotive standards, regulations, patent trends, and more.  Each monthly issue features a special edition on a hot topic, in addition to worldwide vehicle technology trends and technology & industry news.  With over 1 millions units exported per year, South Korea is one of the most advanced automobile producing countries in the world with several domestic models, innovative design, improved performance, and advanced technology.

Section 1

AT A GLANCE

1. A news outlet that covers all aspects of the Auto industry.

Auto Journal Korea

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The Korean Society of Automotive Engineers13th Fl. Paradise Venture Tower21, Teheran-ro 52-gil, Gangnam-gu Seoul, 06212Tel: +82 2 5644 3971-2Email: [email protected]

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Section 2

Other Automotive Media in Korea

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The full version of the Korea AutoBook includes profiles of the following Media. You can order your subscription to Korea AutoBook here.

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Chapter 13

Supporting Industry

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Section 1

Human Resource

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Service Provider Expertise Contact Information

Careerbuilder Online Job Database http://www.careerbuilder.com

Indeed Online Job Database http://www.indeed.com/

Xpatjobs Online Job Database https://korea.xpatjobs.com

Monster Online Job Database http://www.monster.com

Linkedin Online Networking Website http://www.linkedin.com

Xing Online Networking Website http://www.xing.com

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Section 2

Logistics

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Service Provider Contact Information

CEVA Freight

Head Office Seoul2nd floor, 19, Mapo-Daero Mapo-gu, 121-735Tel: +82 (2) 3270 3100Email: [email protected]

DACHSER Korea Inc.

Head Office Seoul3F, 22, World Cup buk-ro, Mapo-gu121-819 SeoulTel: +82 (2) 3140 7300Email: [email protected]

Schenker, Inc.

Head Office Seoul5F FL, BR Elitel Bldg, 101Dongmak-ro, Mapo-gu, 04068 Tel: +82 (2) 3140 0800Email: [email protected]

C.H. Robinson

Global Fordwarding (2715)3FL, Hanlim Building, 62, World Cup-ro, Mapo-gu, 04004Tel: +82 (2) 2623 3000Email: [email protected]

Yusen Logistics (Korea) Co., Ltd.

Head Office Seoul16F Shinhan Investment Corp. Tower, 23-2 Yoido-Dong, Youngdeungpo-Gu, 150-712Tel: +82 (2) 2077 3000Email: [email protected]

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Acknowledgements

Photo: Hyundai Mobis

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about this book

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© 2017 Kaiser International Limited

Publisher: Uli Kaiser [email protected] Editorial Contact: Tilmann Kaiser [email protected] Thanks to everyone supporting this publication with resources, information, data, feedback.

Copyright of all company logos are with the respective companies Copyright of all car photographs are with the respective companies Copyright of all product photographs are with the respective companies Copyright of all web site photographs are with the respective companies

Kaiser International Limited Markthallenstr. 2, 78315 Radolfzell, Germany Phone +49 7732 9456842 Mobile +49 151 1183 0804