Contact Info: Darcy Campbell Mobile: 902.577.8742 Skype: darcy.shotonsitemedia Email: [email protected] Website: www.shotonsitemedia.com Facebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1
Sep 03, 2014
Contact Info:Darcy CampbellMobile: 902.577.8742Skype: darcy.shotonsitemediaEmail: [email protected]: www.shotonsitemedia.comFacebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1
Online Video and Social Media
Presented by Darcy CampbellShot on Site Media
Stages of Online Video Production
• Pre-production: creative development, planning, scripting, storyboarding, location scouting, etc
• Production: shooting your video • Post Production: video and sound editing• Online Distribution: getting your video out to
the masses
Social Media during Pre Production
• Social Media can be an invaluable asset in the development stage of your video project
• Ask your online community for input about video ideas, what they would like to see, possible actors, location suggestions, etc.
• Raise awareness of your video project
Social Media during Pre-Production
Social Media in Productionthrough Post-Production
• Post behind the scenes stories, photos and video • Keep your online community informed and they
will start to develop an attachment to your project
Social Media and Online Distribution
• Most important part of your video project• There are several places to put your video • Capitalize on new online opportunities• Go Viral• Develop a strategic release plan!
What came first: the video or the viral?
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs, social media and other media sharing websites.
Online Release Strategy
• Editorial outreach program – contact bloggers, site editors, online news outlets
• Contact key social network influencers and get them to promote your video
• Industry newsletters and websites• Cost per click advertising• Social media marketing
Get on YouTube
• 90% of online videos are viewed on YouTube• #2 search engine • Quality has increased dramatically over the last
year allowing for HD video• Create and brand your own channel• Include links in the first line of your description as
well as a great text description; this will improve your page rank and better page indexing for search engines
Cont’d
• Easily connect to your Facebook and Twitter accounts
• Build presence in the YouTube community by subscriptions
• YouTube plays on smart phones• YouTube provides you with analytics • YouTube will drive traffic to your site!
Facebook’s Video App
• Good quality • Allows for easy user commenting and sharing • Tag people in your video; this widens
exposure• Doesn’t currently track views
Live Online Streaming
• Lots of opportunity and growth in online streaming
• More accepted and accessible than ever• Technology is here now to stream quality
multi-camera High Definition broadcast• Allows for new ways to generate revenue • Stream can easily be recorded and posted
online after event for on-demand viewing
Cont’d
• Easily connect and communicate with niche audience worldwide
• Online Chat and Social Media plugins allow for real time communication with your audience
Example of interactive online streaming
Budget for Online Video
• Stop making DVD’s• Create short pieces to play at events and post
online after the event• Combine video project to make multiple
versions ie. 30 second TV commercial and a 2 minute online video
• Make your own videos
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Thank YouThanks!
Contact Info:Darcy CampbellMobile: 902.577.8742Skype: darcy.shotonsitemediaEmail: [email protected]: www.shotonsitemedia.comFacebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1