Top Banner

of 26

SONY[1] ppt

May 29, 2018

Download

Documents

Poonam Yadav
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • 8/9/2019 SONY[1] ppt

    1/26

    RESEARCHMETHODOLOGY

    ASSIGNMENT

    WORK

  • 8/9/2019 SONY[1] ppt

    2/26

    TOPICyTO STUDY THE

    PERCEPTION OFSTUDENTS TOWARDS

    DIFFERENT TELECOMSERVICE PROVIDERS.

  • 8/9/2019 SONY[1] ppt

    3/26

  • 8/9/2019 SONY[1] ppt

    4/26

    FEATURES PROVIDED BYVARIOUS

    TELECOM SERVICE PROVIDERS:

    yTARIFF PLAN

    y

    STRONG NETWORKySMS PLAN

    yVALUE ADDED SERVICES

    yCHEAPER CALL RATES

    yCLARITY OF VOICE

    y

    ETC.

  • 8/9/2019 SONY[1] ppt

    5/26

    Research refers to the systematicmethod consisting of enunciating

    the problem, formulating thehypothesis , collecting the data,

    analyzing the facts and reachingcertain conclusions towards theconcerned problem.

  • 8/9/2019 SONY[1] ppt

    6/26

    OBJECTIVES OF A RESEARCH:y Here, the main objective of conducting a reseach

    are :

    y To gain familiarity with a phenomenony To Portray accurately the characteristics of

    various Telecom Service Users.

    y To determine the frequency with which something

    occurs or with which it is associated withsomething else.

    y To test a hypothesis of a relationship betweenvariables.

  • 8/9/2019 SONY[1] ppt

    7/26

    * To find out the truth which is hiddenand which has not been discovered asyet.

    * To discover answers to questionsthrough the application of scientificprocedures.

    * To test a hypothesis of a causalrelationship between variables.

  • 8/9/2019 SONY[1] ppt

    8/26

    PROCESS OF RESEARCHy FORMULATING THE RESEARCH DESIGN.y LITERATURE SURVEY.y DEVELOPING OF WORKING HYPOTHESIS.

    y PREPARING THE RESEARCH DESIGN.y DETERMINING THE SAMPLE DESIGN.SIMPLE RANDOM SAMPLING.EXECUTION OF THE PROJECT

    ANALYSIS OF DATA

    HYPOTHESIS TESTINGGENERALIZATION & INTERPRETATIONPREPARATION OF THE REPORT.

  • 8/9/2019 SONY[1] ppt

    9/26

    Research design is the conceptual structure withinwhich research is conducted , it constitutes theblueprint for the collection , measurement &analysis of data.

    Methods of Research Design:1)Exploratory Research Design.

    2)Descriptive Research Design.

    3)Causal and experimental Research Design.

  • 8/9/2019 SONY[1] ppt

    10/26

    Descriptive research studies are those which are

    concerned with describing the characteristics of aparticular individual , group etc . The design insuch studies must be rigid & not flexible and focuson 6 following points:

    1)Who 2)What 3)When4)Where 5)How 6)Why.

  • 8/9/2019 SONY[1] ppt

    11/26

    DATA OF RESEARCH:y COLLECTION OF PRIMARY DATA:

    y BY QUESTIONNAIRE

    y In this method, information can be collected froma wide area in a comparatively short time withreasonable standard of accuracy.

    y Here,the information is more authentic as it is in

    respondents own hand-writing.

  • 8/9/2019 SONY[1] ppt

    12/26

    QUESTIONNAIRE:y The collection of data through questionnaire is

    one of the most popular methods used these days.

    y A Questionnaire is a tool or device for securinganswers to the set of questions by the respondentswho fills in the form of questionnaire himself.

    y The Questionnaire are normally arranged insequence depending on the nature of the study &are administered for a reply.

  • 8/9/2019 SONY[1] ppt

    13/26

    CONTINUED..

    FEMALE

    58%

    MALE

    42%

    DIVISION OF GENDER

    FEM E

    M E

  • 8/9/2019 SONY[1] ppt

    14/26

    Segmentation of various services used by consumers

    52.26%

    5.26%5.26%

    10.52%

    21.04%

    5.26%RELIANCE

    IDEA

    VODAFONE

    AIRTEL

    BSNL

    DOCOMO

  • 8/9/2019 SONY[1] ppt

    15/26

    Switchers vs Non switchers

    switchers,

    57.89%

    non-switchers,

    42.11%

    0.00%

    10.00%

    20.00%

    30.00%

    40.00%

    50.00%

    60.00%

    70.00%

    switchers non-switchers

    Series1

  • 8/9/2019 SONY[1] ppt

    16/26

    Appealing attributes for consumers

    Call rates,

    21.05%

    Strong Network,

    15.79%

    Tariff Plan,

    10.53%

    Value added

    Services, 5.26%

    SMS Plan,

    21.05%

    More than two,

    26.32%

    0.00%

    5.00%

    10.00%

    15.00%

    20.00%

    25.00%

    30.00%

    Call rates Strong

    Network

    Tariff

    Plan

    Value

    added

    Services

    SMS

    Plan

    More

    than two

    Series1

  • 8/9/2019 SONY[1] ppt

    17/26

    DEMOGRAPHIC SEGMENTATION

    USERS ACCORDING TO THIER EDUCATIONAL BACKGROUND

    5.26%10.53%

    26.32%57.89%

    HSC SSC UG PG

  • 8/9/2019 SONY[1] ppt

    18/26

    SAMPLING :y Sampling enquiries are becoming more & more

    popular in all spheres , but they are specially

    advantageous in case of social surveys.y Absolute accuracy is not essential.

    y In large scale studies , averages are consideredfairly significant in any enquiry.

  • 8/9/2019 SONY[1] ppt

    19/26

    HOW TO SELECT A SAMPLE:y Various practical considerations are;

    y Universe: must be well-defined.

    y Sampling Unit: The 1st decision is to be made aboutsampling unit.The unit must possess thecharacteristics of a good sampling unit.

    y The process of Sampling: If a method of samplingother than simple random sampling leads to increasethe accuracy of results or reducing the cost of enquirythen it should be preferred.

  • 8/9/2019 SONY[1] ppt

    20/26

    SAMPLE SIZE:y The sample must be of an optimum size i.e. it

    should neither be excessively large nor too small.

    y Technically, the sample size should be largeenough to give a confidence interval of desiredwidth & as such the size of the sample must be

    chosen by some logical process before sample istaken from the universe.

  • 8/9/2019 SONY[1] ppt

    21/26

  • 8/9/2019 SONY[1] ppt

    22/26

    REPORT PREPARATION :yLogical analysis of the subject method.

    yPreparation of the final outline.

    yPreparation of rough draft.

    yRewriting & polishing of rough data.

    yWriting the final draft.

    yList of final findings.

  • 8/9/2019 SONY[1] ppt

    23/26

    52.26 % students use RELIANCE because ofits economic tariff plans.

    10.52 %students use AIRTEL because of itsstrong network.5.26 % students use VODAFONE because ofits strong network and better VALUEADDED SERVICES.2

    1.04 % students useB

    .S.N.L. because itsnetwork is strong even in rural areas andcheap call rates5.26 % students use IDEA because of itsS.M.S PLANS5.26 % students use DOCOMO because ofits cheap call rates.

  • 8/9/2019 SONY[1] ppt

    24/26

    REASONS OF SWITCHINGy 55% students switch from one subscriber to another

    because of high call rates

    y

    30% students switch because of network problem.y 8% students switch for better value added services

    y Rest 7% switch because of other reasons.

  • 8/9/2019 SONY[1] ppt

    25/26

    LIMITATIONS OF STUDY

    y Its geographical area is Lucknow only

    y Study covers only students

  • 8/9/2019 SONY[1] ppt

    26/26

    THANK YOU.y SONY VERMAyPRATIMA PANDEY

    yPOONAM YADAV

    y ARPANA SINGH

    yMANSI NAYAL

    y SWEETY RASTOGI

    yARIJIT DEY