Software Park Newsletter 1/2011

Volum 1 / 2011

Facing the Need for Fundamental Change

Software Industry in Transformation

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Software Park Thailand Newsletter is produced by Software Park Thailand under the National Science and Technology Development Agency,Address: 99/31 Software Park Building, Chaengwattana Rd., Pakkred, Nonthaburi 11120, Thailand.Tel.+662 583 9992 Fax: + 662 583 2884

www.swpark.or.th; www.facebook.com/softwareparkthailand

Asia-Oceania Regional Software Park Alliance 3A message from the Chairmanof Software Park Thailand’s board 4Software Park Thailand Where we’re going in 2011 5Thailand Software Park Alliance :Getting together for strength and progress 7

Software Park Thailand’s Events 10Buoyant Market Outlookfor Thailand as ICT evolves 12

The software industry environment is in the process of fundamental change The new era of cloud computing has brought an abrupt change to the way in which software is designed marketed sold and used This demands that software developers must change their mindset away from the old client server business model to one based on software services in order to give their products scalability and the capacity to thrive in this new environment. Organizations leading the industry have mapped a clear path to expansion in the new era. At an international level the current president of the Asia Oceania Regional Software Park Alliance Lam Nguyen Hai Long is proposing closer international collaboration He sees the mission of the alliance as pooling the resources of its members and expanding its membership to include other economies in the region in order to help local software and IT-related businesses to penetrate and succeed in global markets. Closer to home Software Park Thailand is forging a new spirit of collaboration with other software park operators both government and privately run with the aim of pooling strengths and resources to achieve a broad synergism Among other things this collaboration aims to help the �ow of both resources and work spreading and sharing them to and from the centre in Bangkok and regional parks in provincial cities As the region stands at the brink of the Asean Economic Community this policy promises to give Thailand’s software industry the strength it needs to remain at the forefront of the Asia Oceania software market. Software Park Thailand is also preparing to create a “software estate” a business ecosystem for the software industry with a function similar to that of industrial estates. It is also proposing the creation of a “software cluster” or collaborative grouping of software related industries established under the Thailand Software Park Alliance and focused on four main issues provision of virtual o�ces via technology technology transfer business matching and cobranding activities. All these moves are aimed at assisting the development of local and regional software and IT industries at a time of fundamental technological and economic change Not only must we adapt, but software developers in the Asia Oceania region must prosper with far-sighted industrial and government direction to occupy a prominent place on the world software and IT map.

Editorial Table of Contents Page

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Q: What's the mission of Asia Oceania Regional Software Park Alliance, in your terms? A: Following on the work of previous Presidents I am pursuing the Software Park Alliance mission which includes building and enhancing the SPA image for investors as well as for the international community. As the new president of SPA in 2011 I would like to enhance cooperation between the ICT industry in Vietnam and those in other economies in the Asia-Oceania region to develop the ICT industry so that it is stronger and more effective and expand the SPA to other economies in the region by admitting more members.

Q: What are the main strategies of the SPA in 2011 and 2012, and what are the key performance indicators for these?

Q: Could you outline the action plans you will roll out through the Alliance during 2011 and 2012?

A: The SPA’s main strategy for 2011 and 2012 is to share infrastructure and information among the Alliance members and their tenants or members We will create “soft landing zones” in each economy so that Alliance members and their tenants or members can use these facilities [when expanding into new markets] At the same time we will build the prestige of the alliance and give it a high position in the internationalcommunity consistent with general economic development in the new era. The key performance indicators will include frequently updating information on to our website for the benefit of alliance members promoting community consistent with general economic development in the new era. The key performance indicators will include frequently updatinginformation on to our website for the benefit of alliance

members promoting visits between Alliance members in order to share experiences and business opportunities and establishing a soft landing zone in Vietnam.

A: At present my action plan is to upload information on to SPA’s website that is strongly aimed at sharing experiences and opportunities for investment cooperation. Next we will create a soft landing zone in Vietnam so that Alliance members and their tenants or members can utilize this facility. We will also promote and advertise the image of the Alliance in the international community through media channels. We are also organizing a special event an annual workshop to share experiences and information At present we are cooperating with the Vietnam Consumer Digital World Expo one of the biggest and most prestigious ICT events in Southeast Asiato hold this forum It is expected to take place in Ho Chi Minh City Vietnam from July 14 to July 17 and again in December this year. I hope it will attract the attention of countries in the Asia-Oceania region that are not yet members of SPA so that they will join us.

A: I would like to focus on plans for each [software park] member to act as a soft-landing zone to serve Alliance members [who are expanding into new markets] I am trying my best to quicken the pulse of the SPA "from vision to action" Simultaneously I also want to hasten the mutual sharing of infrastructure and software. This is the power of cooperation drawing advantage from all of the SPA members to establish long term business plans and innovations in this competitive industry and promoting strong development in each area I believe that this cooperation will create strength between Alliance members and strength for our ICT industrycompared to other software parks around the world. The Alliance will also enhance bilateral and multilateral cooperation to create value for each country's software [industry] For myself I want to use and enhance the strength and the advantages of each regional economic community in order to build a soft landing zone [in Vietnam] I must accomplish that in this term.

Q: What key areas of collaboration between software parks will you focus on?

Asia-Oceania

Regional

Software Park Alliance

: The power of cooperation

Mr.Lam Nguyen Hai Long

The first attempts to create a collaborative organization to speak with a unified voice for software industries throughout the Asia-Oceania region were made at a Regional Software Park Forum in Bangkok in 2007. Unofficially the Asia Oceania Regional Software Park Alliance (SPA) was formed in that year when software park operations and IT related organizations throughout the region saw the benefits of unity in confronting global markets. A year later the alliance was officially established bringing together 22 software related organizations from 13 economies in the Asia-Oceania region Members signed a Memorandum of Understanding in Xiamen China on September 8, 2008. The vital mission of the alliance is to help local software and IT related businesses in the region to enter and succeed in global markets To achieve this it aims to assist the development of regional software and IT industries giving them a prominent place on the world software and IT map. The three year old alliance has been moving towards achievement of its mission as is clear from an interview granted by the incumbent President of the alliance Lam Nguyen Hai Long of Vietnam exclusively for Software Park Thailand’s Newsletter.

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The new era of cloud computing is forcing software developers into a “do or die” situation according to the Chairman of Software Park Thailand’s board Manoo Ordeedolchest.

He said cloud computing was changing the way people used software so developers had to change their mindset away from the old client/server basis for design of their products They have to learn new technologies in designing and developing software so that it is not only service based but is capable of changing in size or scale according to the number of users.

Manoo described the Thai software industry as being in the middle of a trans formation forced by the most influential technology platform yet created cloud computing The challenges of cloud computing are not only playing an important role in the design and development of software but are also forcing changes to the software business model

The growing acceptance of cloud computing among businesses is not due simply to its technological advantages A major consideration is cost and businesses are turning away from investing in their ownsoftware to instead use servicesprovided by software companies via the cloud based on payment per use So as well as changing the way companies are designing and developing software cloud computing is bringing market opportunities for software firms he said.

“The wide Internet connected infrastructure and the growing acceptance of cloud computing opens new doors for software companies to access potential customers But they have to change their mindset and develop software that is aligned to the concept of cloud computing ” Manoo said.

The major difference in technology facing developers is the use of non SQL databases allowing the design of software with more scala bility.

“In the cloud computing environment the scalability of software is the most important issue They will be not succeed in providing software on the cloud if they continue to build software with the old technology of the client-server environment based on an object oriented database” Manoo said.

The current major technology about which developers must learn before designing new software is that related to relational databases.

A message from the Chairmanof Software Park Thailand’s board Manoo Ordeedolchest.

“If software companies do notchange their mindset and do not redesign software toserve the cloud computing environment they will die sooner or later. In the long run they will not be able to run a software business ” he said.

The competitive models in the information and communications technology (ICT) industry include ICT as a business ICT as an enabler and ICT as asupporter. Manoo said that in the era of cloud computing software companies should focus on ICT as an enabler and as a supporter because these two models would have the greatest impact on the country’s gross domestic product (GDP).

However to be effective as either an enabler or supporter for other business and industry sectors software companies have to be able to use the correct latest technologies.

Software companies that attempt to provide their existing software suites on the cloud without redesigning them will face the challenge of scalability when the number of users increases and these companies will ultimately fail Manoo said.

“The local software industry as a whole needs to be aware of these matters It is the role of Software Park Thailand to educate Thai software firms so that they understand this transition period and to help the software industry to undergo these changes successfully ” he said.

Manoo Ordeedolchest

The ‘do or die’ challenge of the cloud

Where we’re going in 2011

Q: Can you tell us about Software Park Thailand’s direction and policies for promotion and support of thesoftware industry?

A: Software Park Thailand was establish n 1999 under the Science and Technology Ministry We have the aim of developing Software Park into a “softwar e-estate community” similar to anindustrial estate for software houses which will gather all software companies and developers from both government organizations and the private sector into a virtual Software Park Thailand. The park will also work with the Software Industry Promotion Agency (SIPA) to facilitate the business of developers and software companies such as by SIPA’s provision of tax incentives to support software investors and software companies.

Q: How will Software Park Thailand promote andencourage the software industry in Thailand?

A: Software Park Thailand will work as a “software-estate” industry We will create an ecosystem for the software industry andcreate a “software cluster” in order to connect with other softwareparks in the nation such as E-Saan Software Park Korat Software Parkand Software Park Phuket [In this way we hope] they will pooldevelopers so as to create demand and supply for the software

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industry within this virtual software park and provide cobranding alliances for businesses to support the industry.

Moreover Software Park Thailand will provide one stop services and technology transfer between software parks within the cluster so that software companies are able to run their businesses by themselves. We will gather with software companies in order to build their business strength by usingsuch strategies as business matching The park is also working with the Center for Promotion of Imports from Developing Countries in the Netherlands to provide software outsourcing and incubation services so this will create a virtual software parkor a virtual park model within which Software Park Thailand will be a hub for software companies and developers in the nation

oftware Park Thailand will also be able to provide information nd knowledge on technology and business trends to support

software companies and businesses.

Q: What technology trends and new technology will Software Park Thailand promote among software companies and developers?

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A: Software Park Thailand will promote cloud technology nd develop a database to support both existing software

businesses and newcomers to the software industry. The Park will also work with its partners to develop a mobile application developmentgroup called Mobile Technology or Thailand(MT2 or MT square).

MT2 will become the centre for all stakeholders in Thai-and's mobile application development ecosystem pooling the esources and contributions of all founding organizations. It will

provide technological know how development facilities training and assistance to commercial software developers.

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Dr. Thanacha t Numnondar

Thailand’s software industry is in the midst of transformation its outlook one of unprecedented opportunity. Software Park Thailanda government organization has the vital role of driving the software industry through a changing technological environment and into a future of strong business growth. The following is an interview granted to Software Park Newsletter by Software Park Thailand’s Director Thanachat Numnonda. He speaks about the directions of support for the software industry.

Q: How will Software Park Thailand cooperate with other organizations to promote the software industry?

A: We will work with business partners to create strengthfor the cluster of developers software businesses and companiesenabling them to move forwards rapidly by using new andsuitable technologies that will lead business and industry. Moreover the park will work with business partners to develop alliances and coventures to support and develop software companies to meet the demands of the market nationwide We will also provide training to each cluster sothat each cluster will able to provide training to members intheir areas. We will also promote the “SPI@ease” program whichaims to raise the software development process to globalstandards by applying for CMMI (Capability Maturity ModelIntegration) certification Financial subsidies will be providedto Thai software companies that join this program The park hasa target of helping 22 local companies to reach international standards in the next three years divided into four companies reaching CMMI level 2 13 companies getting to CMMI level 3and 5 companies reaching CMMI level 5. The budget for this program is Bt36 million. The park will also cooperate with SIPA to promoteand develop software to support public demand.

Q: How will Software Park Thailand lift the potential of local so ftware companies and businesses?

A: We w ill provide technolo gy trans fer to local software compan ies and businesses covering such as mobile applications and cloudcomputing The park will also work with King Mongkut's Institu te of Technology Lat Krabang to create a mini master’s course in iOS and wit h Assumption University to

provide a master’s degree course in IT Security management. The Park will also work with True Corporation to develop a cloud computing project called The Winner Project to provide support for software companies that wish to utilize cloud computing to provide software as a service to their customers. It is also working with business partners to develop a Thailand outsourcing center and to provide an e-market for the software industry. This will be based on the same model as the famous e-market store Salesforce.com. The park will collaborate with partners to establish the software e-marketplace as an online store for local software companies It will be designed to give these companies an alternative and effective channel for delivering their software products at lower cost In this way it will help the local software industry to make the best use of existing human resources to provide their products via online marketing.

Q: What do you think of the outlook for the software industry in Thailand?

A: I think that global trends are focusing on services and that services will become a major part of the software industryThis is an opportunity for software companies and [I believe] they will focus their business on providing software services Thailand should develop a range of information technology architectures and mobile applications to support the industry. Thai companies also have more opportunities to develop software to support tourism and small and medium sized enterprises This software will support the travel ecosystem and SMEs will be able to use customer relationship management (CRM) to support their niche markets. Local developers will also provide customized software applications to businesses such as logistics and retail industries.

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Thailand Software Park AllianceGetting together for strength and progress

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Thailand Software Park Alliance (TSPA) Software Park Thailand’s director Thanachart Numnonda

said that collaboration under the Thailand Software Park Alliance

focused on four main matters virtual office via technology technology

transfer business matching and cobranding activities One of its

first benefits will be the development of a database of all software

companies in Thailand as well as a database of services offered by

the various software parks It is hoped this will be a springboard for

operators planning to establish new software parks giving them a

jump start instead of starting from zero.

“Finally we will get together to set up a committee to work

as a coordinator of the activities of all software parks ” Thanachart

said.

Local software parks that have already joined the Thailand

Software Park Alliance include E-Saan Software Park Korat Software

Park (Thailand) and Software Park Phuket.

One of Software Park Thailand’s major strategies is the

creation of a united software industry in Thailand, giving it the

resources and strength it needs to be the front runner in the

Asia-Oceania region.

To that end it has initiated collaboration with other

software park operators in the country both government and

privately run with the aim of pooling resources and combining

their strengths so the software industry is not fragmented.

The move is the first of its kind to pool the capability of

software parks throughout the country all of which have different

strengths and focus areas The collaboration aims to help the flow

of software development resources and work from the center in

Bangkok to and from parks located in provincial cities It is also

envisaged that the flow of software development and jobs will

extend to the Asia-Pacific region through Software Park Thailand’s

regional network the Asia Oceania Software Park Alliance.

E-Saan Software Park This park was established eight years ago at Khon

Kaen University as a centre to support and promote

the software industry in the Northeast Its formation came

from a collaborative effort involving Khon Kaen University

the Khon Kaen Chamber of Commerce and the Federation

of Thai Industries Khon Kaen Chapter.

The park’s role is to support the operations of local

businesses with software and technologies It is both a supporter

and facilitator encouraging local businesses to adopt software

and technologies developed by local software companies.

The park focuses on

Web based software services enterprise software and open

source software said its director Wanchai Soomleg.

Wanchai Soomleg

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Phadet Jinda

E-Saan Software Park has recently been appointed as a

Microsoft Technology Associate (MTA) and as such it provides

services including technology training and Microsoft certifications.

“As an MTA the park can provide certification to developers

who pass the [necessary] examinations The park also provides

training At present it is training 150 developers every six months

We aim that about 60 to 70 per cent of these people will get

Microsoft certifications The more international certifications our

developers have the more opportunities and jobs there will be for

developers living in this region ” Wanchai said.

The park is also a testing center for open source software

The testing is done online and involves developers from Khon

Kaen and nearby provinces including Maha Sarakham Roi Et and

Udon Thani.

However the park ’s main functions are business

development and introducing companies to markets techno-

logy transfer software business incubation business and infor

mation technology consulting and rental and training facilities.

Currently the park has eight local software companies

in incubation and it houses three other software firms It is a

member of the Thailand Software Alliance (TSPA) which helps

the park to keep up to date with the latest technologies as

well ashosting collaboration with other parks in order to match

software resources and markets.

Korat Software Park Set up in 2009 with the support of the Nakhon Ratchasima

Provincial Administrative Organization Korat Software Park aims to

make Nakhon Ratchasima Province a “software industrial city” in the

next three years (Korat is a traditional Thai name for Nakhon

Ratchasima) To create the software industrial city of its vision the

park needs to produce at least 5,000 software professionals within the

next three years.

The head of Korat Software Park Phadet Jinda said the

park was currently in the “feasibility study and design” phase

By next year construction phase 1 is expected to commence In

its first phase Korat Software Park plans to launch the Khao Yai ICT

Academy (KICTA). KICTA will be located in the Khao Yai National

Park 160 kilometers from Bangkok, on 48.5 hectares of land.

The first phase is expected to require investment of

about US$20 million (Bt605.69 million) and construction is

expected to begin before the end of this year Facilities in the

first phase will include an academy of higher education a

software research and development center focusing on

agriculture tourism and the environment a software

incubation center a software business park a disaster recovery

center a call center and a preinformation communication

technology school.

Korat Software Park is set to be the hub of software

development in the northeastern part of Thailand It is supported

by and linked to local educational institutes and plans to supply

software and technology to local business and industry as

well as that across the country through its collaboration with

the Thailand Software Park Alliance.

Within Nakhon Ratchasima province there are six

university level education institutes Nakhon Ratchasima

Rajabhat University Suranaree University of Technology

Rajamangala University of Technology Isaan Vongchavalitkul

University Nakhon Ratchasima College and Phanomwan

College These institutions combined produce nearly 1,300

technology students per year.

“Korat Software Park will work with these partners

that provide University Business Incubation (UBI) at each

university to pool resources to supply locally developed

software and technology to the local market including local

government industry businesses and small- and medium-sized

enterprises (SMEs) ” Phadet said.

The park also aims to promote the use of software

technology and innovation in the local government and

business sectors in order to help them take advantage of

technologies while at the same time helping to encourage

the local software industry.

“Joining both the local and regional software park

alliances will help local and newly started software parks like

Korat Software Park to set up and run efficiently and strongly.

Working with partners will help to pool our strength and

resources eventually driving the country’s software industry

forward ” he said.

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Kongkiat Kespechara

Software Park Phuket This park was founded in late 2008 with support from

Software Park Thailand, the Southern Science Park and Blue

Lagoon Phuket It results from the government’s vision of making

Phuket an international city.

Earlier Phuket became an ICT City in 2000 so that all ICT-

related infrastructures were developed to improve the quality of

life for local people and meet the expectations of international

visitors.

The main goal of Software Park Phuket is to extend business

opportunities to small and medium sized enterprises (SMEs)

Its mission is to turn Phuket into a software development center.

The park’s director Kongkiat Kespechara said Software

Park Phuket was set to become a Science Park for Software in the

southern part of Thailand It focuses on two main pillars of software

research and development healthcare and tourism.

This year the park’s flagship project has been collaboration

with local universities to transform their research and development

outcomes into marketable products The park’s innovation and

incubation center is playing a major role in this mission.

The manager of Software Park Phuket’s Innovation and

Incubation Center Rattana Wetprasit said the park’s mission

was to commercialize research and development by matching

development of software companies in the park with research

at universities It coordinates and facilitates all the necessary

services in the matching process in order to turn research into

commercial services.

“Currently we are in the process of matching a software

company’s healthcare solution with research at Prince of Songkhla

University This project is likely to attract R&D funding from the

National Innovation Agency This year we will see more collaboration

like this ” Rattana said.

At the same time the park is maintaining services including

rental space and business and technology services. Currently there

are 10 companies located in the park excluding those that are in

incubation The park currently has three “in wall incubatees” and

13 “out of wall incubates”.

She said business services included processes like

company registration applying for Board of Investment support

and business backup such as accounting systems Technology

services include teleconferencing and hosting.

Software Park Phuket recently kicked off collaboration

with Microsoft ( Thailand) to roll out the first phase of a

Microsoft Innovation Center in the southern part of the

country The first phase lasts about seven months A Microsoft

Innovation Center provides training consulting and proof

of concept for projects.

“The park provides a Microsoft technology training

service both offline and online from Microsoft experts ”

Rattana said.

The park is now working on helping local software

developers to apply their developments in the real world These

include a mobile application for a healthcare project that is

supported by the Phuket Provincial Administrative Organization

and a mobile application for tourism at Patong beach.

“All the moves are aimed to drive Phuket as the center

of software research and development in the southern region.

We are also closely collaborating with Software Park Thailand

and other local software parks to combine our strength to

drive Thailand’s software industry forwards ” Rattana said.

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Business Delegation from Vietnam CIO Club (March 14, 2011) Software Park Thailand welcomed an ICT trade delegation from Vietnam led by the CEO and CIO Club and headed by Vietnam’s Ambassador to Thailand His Excellency Mr. Ngo Duc Thang. Software Park Thailand organized an IT business matching session involving Thai and Vietnamese software companies and also took the delegation to visit the some tenants and Incubation Center in the park.

Seminar on “Enterprise Architecture for E-Government”jointly hosted by Software Park Thailand, the Thailand chapter of the International Association of Software Architects (IASA) and the E-Government Agency sought to create awareness and provide knowledge related to the drive towards e-government and the ICT architecture. Guest speakers are from major IT related organization such as DTAC PTT ICT Solutions Oracle (Thailand) Microsoft (Thailand) Chulalongkorn University and the E-Government Agency.

ICT and E-Government Seminar (April 20, 2011)

Software Park Thailand Events

MT2 Alliance (April 26, 2011) In an effort to put Thailand’s mobile application software industry on the world map nine government private and educational organizations have joined hands to form a group called Mobile Technology for Thailand (MT2 or MT Squared). MT2 will become the centre for all stakeholders in Thailand's mobile application development ecosystem pooling the resources and contributions of all founding organizations It will provide technological knowhow development facilities training and assistance to commercial software developers. The nine founding organizations are the Telecommunications Research and Industrial Development Institute (Tridi) Software Park Thailand the National Electronic and Computer Technology Centre (Nectec) Kasetsart University King Mongkut 's Institute of Technology Lat Krabang Microsoft (Thailand) Intel Microelectronics (Thailand) Samart Corporation and Spring Telecom while private sector members of MT2 are including Intel Microelectronics (Thailand) and Microsoft (Thailand).

Get ready for AEC 2015 Seminar (May 31, 2011) The implementation of the Asean Economic Community in 2015 for the software industry was the subject of a seminar hosted by Software Park Thailand on May 31. The event was entitled “Asean Economic Community (AEC) 2015 Is the Opening-Up of Trade and Services in the AEC a Barrier or an Opportunity?” The seminar sought not only to transfer knowledge but also to encourage analysis of the new trading environment so that Thai software businesses can prepare for 2015 by perceiving the AEC not only as a real change but as an opportunity. Lectures and forum discussions at the seminar involved both local software companies and government sector representatives including the representatives from Ministry of Information and Communication Technology, Department of Trade Negotiations Ministry of Commerce Microsoft (Thailand) and MFEC Plc.

12

for Thailand as ICT evolves

in 2010.

communications.

Thailand’s information and com

munications technology (ICT) market is

believed to be among those with the highest

potential in the Asia-Pacific region.

According to the Software Industry

Promotion Agency (SIPA) the country’s

total ICT market covering computer hard

ware and software computer services and

data-communication equipment is expected

to reach a value of Bt678.64 billion in 2011

This means it is expected to grow at a rate of

11.7 per cent from its value of Bt607.38 billion

Market research firm International

Data Corporation (IDC) says the overall ICT

market in Thailand will be shaped by advance

ments in social media greater acceptance of

smart phones and increased demand for

data services for both fixed and wireless

“We believe that rising consumer

demand for mobile devices and personal

computing systems will play an important

role in driving ICT spending in Thailand ”

said IDC Thailand’s research manager At

taphon Satidkanitkul. “Comparing the dif

ferent verticals the financial services tele

communication and government sectors

are likely to be dominant spenders.”

The firm sees the upward trend in

information technology (IT) spending con

tinuing in 2011 with year on year growth

of 9.3 per cent in combined spending on

hardware software and IT services Total IT

spending will therefore probably exceed

US$6.5 billion or more than Bt197 billion

IDC also believes the infrastructure as

a service (IaaS) cloud computing model

will be widely adopted in 2011 These ser

vices are likely to be offered by Internet

and services solutions.

It says the use of smart phones has

become an important part of the modern

Thai lifestyle and lately smart phones have

shown massive growth It believes that new

product mixes with strategic pricing will

continue to generate momentum in the

market specifically those from vendors offer

ing systems infrastructure storage security

Listing the trends that it believes will

have the biggest commercial impact on the

Thailand ICT market in 2011 IDC says mini

notebooks will feel the pressure from the rise

of media tablets IT service providers will

further refine their verticalization strategies

business on the cloud will materialize social

media will benefit from the advantage of

social-analytics or exploring analytics abilities

over social platforms mobile operating sys

tems and application design will span multiple

mobile platforms the rise of integrated in

frastructure solutions will stir channel deve

lopment consumers will invest more in licensed

security software and the rising demand for

mobile data services will stimulate operators

to customize a variety of packages.

Telephony Service Providers (ITSPs) and

Internet Service Providers (ISPs) that have

Internet data-center facilities.

The firm says the hype surrounding media

tablets has already led many consumers to

think twice about buying a new PC especially

a mini notebook The mini notebooks market

is hurting not only in demand but also in supply.

PC and smart phone vendors all began to launch

media tablets late in 2010 targeting the same

segment that used to use mini notebooks IDC

says Thailand should record significant adoption

of media tablets in the second quarter of this year.

Buoyant Market Outlook

Continue Page 11

Boonrak Sarakanond

It says that demand for mobile-data

usewill continue to grow in 2011 because

of the popularity of smart phones and

mobile devices not only among ordinary

consumers but also among business users

This is mainly due to strong demand from

mobile Internet access instant messaging

services and social networking.

IDC expects that vendors of business

analytics software will introduce tools that

will provide enterprises with on demand

social analytic solutions These will mine

text and analyze “sentiment” in customer

data dispersed over social websites such

as Facebook Twitter YouTube and blogs

It also believes that wider adoption of

social platforms across enterprises will

encourage investments in analytics to

com-plement online community feed

back and sen timent.

The leaders of industry organizations

within Thailand’s ICT market have also

been enthusiastic in their outlooks.

Association of Thai ICT Industry (ATCI)

president Boonrak Sarakanond said Thailand’s

ICT market continued to grow despite the recent