Social Technology in the Workplace

Social @work!

Dan Portillo, VP Customer Success & Engagement!

May 19, 2011!

My

Pitc

h! What is Social?!Types of Social apps today!Rules for Social @work!Specific Ideas!

Abou

t Me!

VP, People!!!VP, OD!

Q: What is Social Software? A: Software that makes: Joining a community, Having a conversation, and Collaborating WAY easier.

The Social Timeline!

Denial!

Acceptance!

Confusion!

Addiction!

stages of Social!4 !

How Social helped the Marketing guys!

The fastest-growing and most popular interactive campaign in history.!!•  More people watched the Old Spice video in the first 24 hours than

those who watched Obama’s presidential victory speech.!•  Total video views reached 40 million in a week.!•  Campaign impressions: 1.4 billion.!•  Old Spice Sales Went up 107 percent in July 2010.!

The Old Spice Guy campaign!By the numbers:!

http://blog.thoughtpick.com/2010/10/analysis-of-the-old-spice-campaign-video.html!

A tour of Social!

Social Recruiting!1!

Social Recruiting!1!

Social Recruiting!1!

Social Recruiting!1!

Social Business!2!

Social Business!2!

Social Business!2!

Social Business!2!

3! Social Learning!

How you can bring Social into your HR business!

Rules for getting !Into the (Social) Club*!

*Loose Translation: !How do I put together a Social Strategy for HR?!

The first rule of Social Club:!Forget about the tools.!

The second rule of Social Club:!See the first rule.!

The real question in your Social quest:!What business problem are you trying to solve?!

Build a case!

1!

Find champions!

2!

Fill the restaurant!

3!

Find & remove!Obstacles to change!

4!

Specific ideas for leveraging Social!in your HR team!

Using LinkedIn!

Using Twitter!

Using Facebook!

For the way we work today!

Social performance software!

Questions? @dan_portillo!