Social Proof
Jun 07, 2021
Social proof is evidence your business or brand is trustworthy, demonstrated by feedback from customers and influencers, engagement from followers, and affiliation with credible and highly recognized third parties. When your business has positive social proof, potential customers feel good about associating with you and are more likely to follow along because they see others doing it.
Businesses generally display social proof on their websites, many times on landing pages (but not always).
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The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness.
Nowadays, if you don’t show social proof to support your offer or message, a landing page is simply an advertisement. In recent years, people have viewed the internet as not just a means of looking for information, but also as a source of needs and wants. The far reach of the internet makes almost anything accessible. So it is important to have the right credentials when you are offering your service or product through your online business.
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