Social Profit System 2014 - Free Webinar with Mari Smith!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Free 2-hour Hangout with Mari Smith: February 24th, 2014– http://bit.ly/sps14webinar

• Welcome!– Hashtag: #sps14– Q&A: how to ask questions:

• Facebook Comments• Google+ (or YouTube)

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http://bit.ly/sps14webinar


• Overview– The new social landscape– Social media overwhelm– Data overload– Solutions!– 3-Step System– Facebook marketing challenges– Facebook vanity metrics vs. ROI– Hiring Community Managers– Instagram– Twitter growth tactics

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• The new social landscape–Cannot silo Facebook

• 2014 = integration, multiple channels• Facebook is pay-to-play• You need a solid FOUNDATION• …and a solid PLAN!

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See: http://bit.ly/mktg_landscape

http://bit.ly/mktg_landscape


Social Media OVERWHELM


Data Overload

“90% of data in the world today has

been created within the last two years.”

Source: IBM


Your BIGGEST Social Media CHALLENGE?


TIME!


Solution:


In stillness, I find my true self.

~Deepak Chopra


• Entrepreneurship…– “Entrepreneurship done right is not about

building a successful company, it’s about building a successful life.”~Jonathan Fields

• See: http://bit.ly/jonathan_post

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http://bit.ly/jonathan_post

http://bit.ly/jonathan_post


• Prize drawing!• Signed book by Mari!

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• 3-Step System:1. CONTENT

• Create + curate2. ENGAGEMENT3. CONVERSION

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• Content Curation Tools– ContentGems.com– Spundge.com– AllTop.com– Scoop.it– Paper.li– Feedly.com

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• Facebook “Fraud?”– Facebook ad failure

= USER error, not Facebook error

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• Facebook Ad Relevancy– “Last quarter I talked about our efforts to grow

our business through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.”~Mark ZuckerbergSource: http://bit.ly/1h47fzO

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http://bit.ly/1h47fzO

http://bit.ly/1h47fzO


• Biggest Facebook marketing challenge?• ① Reaching more of the fans you have (organically).

② Growing a larger fanbase (more likes) of targeted, quality prospects.③ Understanding and optimizing the variety of Facebook ad options, including retargeting.④ Getting better results from the Facebook ads you are placing (including promoted posts). ⑤ Consistently coming up with content that your fans love.⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans.⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares).⑧ Driving fans/visitors to your website.⑨ Effective ways of capturing email addresses of your fans.⑩ Understanding your metrics (Insights) so you can adjust your strategy.⑪ Making better use of the Offers feature.⑫ Allocating resources to help build community and respond to fan questions/comments promptly.⑬ Integrating Facebook marketing with other platforms and social media activity.⑭ Keeping on top of the constant changes on Facebook. ⑮ Other - please state.

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• Facebook Likes + PTAT– Vanity metrics!

• …unless you can connect directly to ROI?

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• Get Relevant Fans– “The number of Facebook fans you have,

in and of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.” ~Jon Loomer

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• Suggested Facebook goals/metrics– more traffic to your website– growth in email subscribers– SEO – higher appearance on SERPs (search engine results pages)– increase in click through rate– increase in conversion rate to paying clients– increase in revenue– improved customer satisfaction– increase in brand sentiment– better ad performance– improved ROI on social media time and money invested– increase in word of mouth referrals– increase in high-star reviews– more foot traffic into your store

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• Example Facebook Pages!– Sir Richard Branson– Fiona Childs– Dr. Wayne Dyer– Chalene Johnson– Your page here? _______________

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• Engagement– Online community manager– One of the ABSOLUTE BEST

investments!

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• Socially Devoted– “The current industry benchmark allows for a response time of around 19.2

hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com

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• 7 Criteria for Hiring Online Community Managers– Resourceful– Omniscient– Objective– Unconventional– Poised– Proactive– Generous

• See: http://bit.ly/7criteria_ocm

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http://bit.ly/7criteria_ocm

http://bit.ly/7criteria_ocm


~Maya Angelou

I've learned that people will forget what yousaid, people will forget what you did, but people will never forget

how you made them

feel.


• Conversion– “Jab, Jab, Jab, Right Hook”

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• Ask for the sale!– “If I was to buy everything you

offer – how much would it cost me and what would I get for my money?” ~Mari Smith

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• Instagram Marketing!– Rock Stars on Instagram:

• @fitmencook• @chalenejohnson• @melissamade• @yoga_girl• @kyrenian• @natgeo

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• Twitter Growth Tactics– ManageFlitter.com ROCKS!

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• Social Profit System – summary:• Clarity on your vision & goals• Systems, team, resources/budget

1. Content (create + curate)• Consistent, quality, relevant, timely. Test. Test. Test!

2. Engagement• Rock star community manager(s)!

3. Conversion• Give, give, give – ask. • It’s okay to ask for the sale!

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• 8-week online training course• In-depth online marketing • Get solid, measurable social media results• Plus, be a part of Mari’s new Facebook Page

www.MasterclassWithMari.com


WIN a Social Media Makeover!First 101 orders: 3 winners drawn at random.

www.MasterclassWithMari.com


• “The very best thing you can do for the whole world is to

make the most of yourself.”

~Wallace Wattles

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• ”How wonderful it is that nobodyneed wait a single moment to

improve the world.”

~Anne Frank

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Social Profit System 2014 - Free Webinar with Mari Smith!

Social Media

signed book

relevant

fans

jab

marismith

quality

ads

world