Social Networking Presentation At PCBUG, Naples

Social NetworkingPresentation at PCBUG,

NaplesJuly 2009

Birgit Pauli-Haack 

[email protected]/bph

www.facebook.com/birgit.paulihaack

Topics

Naples Free-NetSocial Networking and Social media

Facebook PrivacyI am on Twitter, Now What?

Q & A

Naples Free-Net

An all-volunteer 501(c)(3) Internet service provider, founded 1995. The organization is based on three pillars

• Access• Content• Education

NFN in Numbers

People • Served over 50,000 users• Currently 2500 members• 1500 Dial-Up/ 320+ DSL • 200+ Non-Profits hosted• 140 Members DPI-Sig • 60 Volunteers • Volunteer ages 28 - 89

Technology• 99.9% Uptime• 2 Linux Server• 4 Windows Servers• 2 spare boxes • 2 T1 Lines / 200 dial lines• $140,000  Budget• $7,000 monthly phone bill

NFN Pillars: Access

Now: • DSL via phone line + 

modem + computero  768K down / 384K upo 1.5M down / 384K upo 3.0M down / 512K upo 5.0M down/ 640K up

• Dial-up via phone line + modem + computer

Research into Future:• Wireless coverage

o Hot-Spotso Wi-Maxo Community Networks

NFN Pillars: Content

Now• Community

o Swap Shopo Calendaro Organization Directory

• Non-Profit Presentso Clubs & Organizationso Hosting & Storyboard

• Photo Album

Future:• Mobile Content • Aggregated Local content: 

o News, o Bloggers, o Twitterers

•  Google Waveo Protocol, server, clients

NFN Pillars: Education

Now:• How-To s:

Email, Internet Word, Excel • Beginners Computer • Walk-in Clinics • Digital Photography• RSS Feeds • DPI - Special Interest Group

Future:• Mobile User Group

(nMobile)• Ubuntu desktop• Windows 7• Cloud computing (SaaS)• 501 Club SWFL

NFN Services

• Membership with free dial-up access:o Standard Account (any $ amount donation)o Premium Account (min. donation $60 /year)*

• DSL o Premium Account + Modem + Montly feeso Depending on speed: $24 - $40 (+ taxes)*

• Domain & Web Hosting o $75 /year*o non-commercial o HTML +FTP, Storyboard, Front-page Extensions

 * as of July 15, 2009

NFN Premium Services 

    Add-on Services for Premium Accounts• Accelerator (dial-up)• Additional e-mail addresses• Webmail• Spam Filter• Photo Albums

•                         http://home.naples.net/members/

Social Media & Social Networking

Social media  is content created by people using highly

accessible and scalable publishing technologies.(Wikipedia)   "A category of sites that is based on user participation and

user-generated content.           They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.

(SearchEngineWatch)  

Internet Usage Statistics

Definition of Generations• Gen Y (Millennials)-  1977 - 1990 (Ages 18-32) 26% - 30%• Gen X - 1965 -1976 (Ages 33 - 44) 20% - 23%• Young Boomers 1955 - 1964 (Ages 45 - 54) 20% - 22%• Boomers 1946 - 1954 (Ages 55 - 63) 13% - 13%• Silent Generation1937 - 1945 (Ages (64 - 72) 9% - 7%• G.I. Generation Born - 1936 (Age 73 + ) 9% - 4%

  1= % of total adult population2 = % of internet-using population

Social Technographics

Forrester Research"Groundswell" 

Social technographics profile

Forrester Research "Groundswell"

Facebook Users

Stats by O'Reilly Publishing April 2009

Facebook   

Brent BattenColumnist,Naples Daily News

Facebook Privacy>Settings > Privacy

Facebook Privacy 

Facebook Privacy

Edit Custom Settings

Facebook Privacy

Under Photos: Edit Privacy for Photo Albums

I'm On Twitter, Now What?

What is Twitter?

- microblogging in 140 characters- public Instant messaging- News Feeds- Livestream- Broadcast channel- Many different things to different people

I'm on Twitter, Now What?

The abandon rate around 60%  Inactive' users, • 56% not following anyone, • 55% never tweeted, • 53% no followers

  Taking a tour

I'm On Twitter Now What?

"Follow" recommendations are marked with an '@' sign, followed by a short name. This is the syntax convention when referring to a person's twitter account. This blog's twitter account is @bph  "Follow" - "Friends" is asynchronous. You don't have to follow someone in order for his/her to see your tweets.  Hashtags = topics to collect all tweets for 'search'#swfl#iranelection#iogoogle

@ Reply's = publicd Direct message = private

I'm on Twitter, Now What?

Augment Web experience with Twitter Tools

- Tweetdeck www.tweetdeck.com- Seesmic - www.seesmic.com    http://mashable.com/guidebook/twitter/

I'm On Twitter Now What?

If you are interested in technology news, follow @mashable or @techcrunch and or @CNETnews and @Wired

I have found http://www.muckrack.com/ to be a great resource for finding journalists online. MuckRack is a directory of journalists that are on twitter, and it follows them providing a twitter stream outside of the twitter website. Shorten URL: www.bit.ly or www.cli.gs or www.tinyurl.com

Question & Answers

• Naples Free-Net• Social Networking and Social media• Facebook Privacy• I am on Twitter, Now What?• Other question?

 Web sites: socialmedidatechnology.blogspot.com www.naples.net Contact me anytime:

www.twitter.com/bph www.facebook.com/birgit.paulihaack