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Social Networking and Health Education a HEDIR webinar by Jody Early, Ph.D., M.S., CHES
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Social Networking and Health Education

Oct 21, 2014

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Page 1: Social Networking and Health Education

Social Networking and

Health Educationa HEDIR webinar

by Jody Early, Ph.D., M.S., CHES

Page 2: Social Networking and Health Education

Learning Objectives

• Define social networking.

• Discuss current research and statistics relating to social networking.

• Compare and contrast different types of social media used in social networking.

• Describe how social networking is relevant to health education.

• Suggest strategies for integrating social networking into the health education classroom and the field.

Page 3: Social Networking and Health Education

What is Social

Networking?*

*And why is it important?

Page 4: Social Networking and Health Education

DefinitionThe practice of expanding social

and/or professional relationships

through electronic media. (Voelkel, 2010)

Page 5: Social Networking and Health Education

Social Media:The platform you use to communicate

and collaborate online such as

Facebook or Twitter.

Page 6: Social Networking and Health Education

Social Networking:

What you DO with social media!

Following the events in Haiti on Youtube(CBS News.com, 2010)

Dr. Early’s dog, Riot, even makes use of social media!

Page 7: Social Networking and Health Education

Social Networking: Past vs. Present

Past Present

Page 8: Social Networking and Health Education

Evolution of Social Media and

Social Networking

The Internet EVOLVES…

From Web 1.0, to Web 2.0, and on to Web 3.0…..

Web 2.0 = movement away from static web pages

to dynamic and shareable content

• INTERACTIVE

Page 9: Social Networking and Health Education

Web 2.0

•“It is….made BY and FOR

the people….”

•(Hanson et al., 2008)

Page 10: Social Networking and Health Education

•Web 2.0 (and social networking) “has the potential to establish and empower

larger communities of users than traditional media.”

•“….it can become another useful health communication tool to support empowerment

and social change.”

Source: •Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).

Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.

Page 11: Social Networking and Health Education

Web 3.0

“The Semantic Web”: Application and

information sharing across platforms.

Page 12: Social Networking and Health Education

Is Social

Networking a

Fad or a

Permanent

Fixture or our

global society?

Page 13: Social Networking and Health Education

Facts about Social Networking

“Social networking has become a fundamental part of the global online experience.”

John Burbank, CEO of Nielson Online

•Two-thirds of the world’s internet population visit social networking or blogging sites.

•Social networking accounts for 17% of all internet time (up 7% from 2008).

(Nielson, 2009)

Page 15: Social Networking and Health Education

Consider These Facts:•By 2010, Gen Y will outnumber Baby Boomers.•96% of these Gen Y’s who are online have joined a social networking site•Social Networking has overtaken porn as the number one activity on the web!•One in eight couples married in the U.S. last year met via social media.•Years to reach 50 million users:

--Radio = 38 years--TV = 13 years--Internet = 4 years--Ipod = 3 years--Facebook (social media) reached 100 million in less than 9 months--Ipod applications hit over 1 billion in 9 months

•If Facebook were a country, it would be the 4th largest countryin the world.

(Source: Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers).

Page 16: Social Networking and Health Education
Page 17: Social Networking and Health Education

Fastest Growing Sector of Social

Networkers: WomenThe Power of Social Networking

For Women Research Study was

conducted by female-oriented

social networking site

ShesConnected:

Participants in the survey (n =

749) were recruited through

several social networks and were

encouraged to share it with

friends.

73% reported logging in daily and

59% reported visiting multiple

social networking sites multiple

times per day.

Page 18: Social Networking and Health Education

Average time spent on the internet

per day in the U.S. = 27.3 minutes

Social networking is about 1/3 of

time spent, at 9-11 minutes per visit

(Nielson, 2009)

Page 19: Social Networking and Health Education

Implications for Health

Education?

Social Networking is an important tool

for disseminating health education!

--Share information quickly

--Reach global audience (millions)

--Create tailored messages

--Keep individuals connected

Page 20: Social Networking and Health Education

How many of you participating in this

webcast already subscribe to at least one

social networking site? More than one?

Audience Poll

Page 21: Social Networking and Health Education

*So how do I

become part of a

social network?

*Where do I need to

be online?

*How do I do it?

Page 22: Social Networking and Health Education

Social

Networking Sites

Every Health

Educator Should

Know About

Page 23: Social Networking and Health Education

Popular Social Media

for Social Networking• Blogs: Blogger, LiveJournal, Open Diary, TypePad,

WordPress, Xanga

• Micro-blogging : Twitter, Tumblr, Posterous

• Social networking: Facebook, Myspace, LinkedIn, Bebo, Facebook, Ning

• Social Bookmarking: Delicious, StumbleUpon, Google Reader, CiteULike

• Social news: Digg, Mixx, Reddit, NowPublic

• Photography and art sharing: Flickr, Photobucket, Picasa, SmugMug, Zooomr; Snapfish

• Video sharing: YouTube, Teachertube; Vimeo

• Livecasting: Ustream.tv, Justin.tv, Vcast Live; Stickam, Skype

• Music and audio sharing:, Audiofarm; Rhapsody; ITunes, Odeo; Airfoil

• Wikis: Wikipedia; PBWiki; Google docs; Twiki (for enterprise)

Page 24: Social Networking and Health Education

The Main Players

Page 25: Social Networking and Health Education

Face

bo

ok •HISTORY:

•Started by students at Harvard

•Initially only open to users with a .edu email domain

•Over 200 million users

•FUNCTIONALITY

•Email for Registration

•Personalization:

•Upload photos, videos

•Connect with various networks, groups

•Marketplace

•Friends

•PRIVACY SETTINGS

MyS

pac

e • HISTORY:

• Open to everyone

• Large number of teens

• Negative media coverage

• Emphasis on entertainment now dominates

• FUNCTIONALITY

• Email for Registration

• Personalization:

• Background

• Upload photos, videos

• Connect with various networks, groups

• Marketplace

• Friends

• PRIVACY SETTINGS

Lin

ked

In • HISTORY:

• Started in 2003

• Professional networking focus

• Over 43 million members

• FUNCTIONALITY

• Email for Registration

• Single Profile Photo

• Online Resume

• Work History

• Recommendations

• Networking

• Groups

• Job Listings

• Paid Option

• Connections

• PRIVACY SETTINGS

Page 26: Social Networking and Health Education

“Facebook is

like a high

school

reunion 24

hours a day,

7 days a

week.”(Voelkel, 2009)

Supposedly casual, but you

want to look your best.

Page 27: Social Networking and Health Education

Unique Visitor Counts

27

1,196

1,308

1,679

1,949

3,768

4,529

5,712

5,932

57,054

111,888

Orkut

Multiply

BlackPlanet

Friendster

MyYearbook

Hi5

TAGGED

Bebo

MySpace

Facebook

Total Unique Visitors (000)

76

147

187

327

490

520

606

1,070

11,733

37,679

Multiply

Friendster

BlackPlanet

Orkut

Bebo

Hi5

MyYearbook

TAGGED

MySpace

Facebook

Average Daily Visitors (000)

Higher daily than monthly ranking =

more engaged

Source: Nielson, December 2009

Page 28: Social Networking and Health Education

Facebook Dominates Social Media

Page 29: Social Networking and Health Education

T

http://www.facebook.com/#!/help

http://www.facebook.com

Page 30: Social Networking and Health Education

FacebookPersonal Page

Personal

Page 31: Social Networking and Health Education

FacebookNon-Profit

FacebookNon-Profit

Page 32: Social Networking and Health Education

Facebook Academic

http://www.facebook.com/businessClick the Pages link.

Page 33: Social Networking and Health Education

Facebook Advocacy Advocacy

Page 34: Social Networking and Health Education

Facebook

for Research?

Page 35: Social Networking and Health Education

How many out there subscribe to

Facebook?

How many of your academic programs

have a Facebook page?

Audience Poll

Page 36: Social Networking and Health Education

LinkedIn is

the Navy

Blue suit of

social

networking

Professional.

http://www.linkedin.com

Page 37: Social Networking and Health Education

http://learn.linkedin.com

Page 38: Social Networking and Health Education
Page 39: Social Networking and Health Education

“Twitter is like

eavesdropping

on people who

interest you…

But everything you say is

broadcast on a loudspeaker.” (Voelkel, 2009)

http://www.twitter.com

Page 40: Social Networking and Health Education

http://twitter.com/help/start

Page 41: Social Networking and Health Education

Twitter

is for Personal and Professional Use

Page 42: Social Networking and Health Education

Twitter is also for Professional Organizations, Academia, Business, etc.

Page 43: Social Networking and Health Education

is Communal

http://www.ning.com

Page 44: Social Networking and Health Education

Ning is like creating your

own world……

Health Education

…and inhabiting it with people who have the same interests.

Page 45: Social Networking and Health Education

Allows you to create customized social networking site:

Public or Private

You determine the functionality (discussion boards, wall posts, video, or photos or leave comments).

Good for classes, families, niche groups that want their own site for networking

Examples: AAHE Ning, Global Health Ning; WaldenNing

Page 46: Social Networking and Health Education
Page 47: Social Networking and Health Education

Video site for viewing of user generated content

You can find just about anything on YouTube

Public or Private

Organizations, education and businesses use YouTube

http://www.youtube.com

Page 48: Social Networking and Health Education

Teacher Tube

Like YouTube but for educators.

http://www.teachertube.com

Page 49: Social Networking and Health Education

Flickr is like creating a virtual

photo or digital video album

……and sharing it with the world…..

Page 50: Social Networking and Health Education

Academia.edu is like a

show and tell

……..for Higher Education

Page 51: Social Networking and Health Education

Academia.edu

Page 52: Social Networking and Health Education

What do they

have in

common?All three are about

relationships.

Page 53: Social Networking and Health Education

Why join the conversation?

Page 54: Social Networking and Health Education

“We are doing the profession a disservice

by not preparing our students to use the

wide range of technologies. We are putting

our graduates at risk at being unprepared to survive the workplace.”

(Kittleson, 2009, p. 314)

Because Mark Says So!

Page 55: Social Networking and Health Education

The latest Nielson

(2009) data

shows that most

youth and young

adults are

already

communicating

on social

networks.

Page 56: Social Networking and Health Education

….and so are a

lot of their

parents and

grandparents.*

* The fastest growing demographic of

Facebook users is women age 34-64.

Page 57: Social Networking and Health Education

And so are their

grandchildren

Page 59: Social Networking and Health Education

Social Network

to…Network

Collaborate

Share information

Learn

Get and give feedback

Recruit

Find a Job

Advocate/raise awareness

Fundraise

and lots more.

Page 60: Social Networking and Health Education

Social Networking

and Haiti

Page 61: Social Networking and Health Education

Strategies for Health Education

• Course blogs or Nings

• Group wikis on various health topics

• Design podcasts for health education

• Critique video or upload video on Teachertube and Youtube

• Create live webcasts for the field or your department

• Dialogue and debate other health education students around the world

• Twitter to generate announcements or send reminders

• Text messages for health education

• Provide training for students or those in the field

• And so much many more possibilities!

Page 62: Social Networking and Health Education

Pitfalls of

Social Media• What is posted on the

internet, stays on the internet

• Cyber-stalking/harassment,

predators

• You could lose your job!

• Your child could get

suspended, expelled or lose a

scholarship!

• Theft

• Computer viruses

Page 63: Social Networking and Health Education

12 Ways to Protect Yourself

Online

• 1. Make sure your operating system's

automatic updates and firewall are turned

on.

• 2. Use security programs including anti-

virus and anti-spyware software, and

subscribe to security updates.

• 3. Run a full system scan at least once a

month.

• 4. Don't open attachments or click on links

in e-mails from people you don't know.

• .

Page 64: Social Networking and Health Education

12 Ways to Protect Yourself

Online

• 5. Don’t befriend people you don’t know

in social networking sites.

• 6. Don’t share too much personal

information (full name, address, work,

etc.)

• 7. Use passwords with at least eight

characters and numbers and symbols,

and change them regularly.

Page 65: Social Networking and Health Education

12 Ways to Protect Yourself

Online (cont’d.)• 8. Access the Internet through a router - it creates an implicit

firewall for you, so bots can't reach your machine directly.

• 9. Don't use the same password for every account - and use more complex passwords for "important" transactions, such as with your bank.

• 10. Don't connect to the Internet using a wireless connection without a password.

• 11. Don't send sensitive information to a Web site that does not begin with "https," which means it's secured.

• 12. When you receive an e-mail, think about whether it's reallyfrom the purported sender, rather than an impostor, before taking action.

Page 66: Social Networking and Health Education

CHES Credit Activity

Choose ONE of the following

• #1. Create a 1-page communication plan for a health education activity that involves social

networking and multiple types of social media.

– Describe the health education activity and purpose

– Describe the intended audience

– List activity goals and objectives

– List the strategies/methods used for health education

delivery

– Explain how social media and social networking will be

used

– Provide a rationale for your choice of social media

Page 67: Social Networking and Health Education

CHES Credit Activity Option 2: Contest Entry

• #2. Participate in our Social Media and Health Education Contest! As an individual or group, submit an example of how you, your group, or your academic program has used social media in health education. Provide us with an example (screen shots, hyperlinks or video) as well as a 1-page written summary. Entry information will be posted on the HEDIR Blog, HEDIR Facebook page, and AAHE Facebook page and Ning.

• Contest will begin: April 1 – November 1, 2010.

• Nominees selected by expert panel.

• Finalists showcased on the HEDIR Blog.

• HEDIR Blog subscribers will vote for the winner!

• Prize = $500 and spotlight at the HEDIR Technology forum in 2011 as well as on the HEDIR Blog.

• Contact Dr. Jody Early at [email protected] for more information

Page 68: Social Networking and Health Education

Questions?

• Jody’s contact information:

[email protected]

Page 69: Social Networking and Health Education

Special Thanks To:

Micki Voelkel for his permission to use

several images (and metaphors)Dr. Voeklel’s contact info:

Center for Business and Professional Development

University of Arkansas-Fort Smith

[email protected]

Page 70: Social Networking and Health Education

References

• A Pocket Guide to Social Media and Teens. (11/2/2009). Nielsonwire. Retrieved Feb. 19, 2010 from http://blog.nielsen.com/nielsenwire/2009/11/?cat=4284

• CBS News. Social Networking in Haiti Updates World. (Jan. 14, 2010). Retrieved Feb. 10 from http://www.cbsnews.com/stories/2010/01/14/earlyshow/leisure/gamesgadgetsgizmos/main6096483.shtml

• Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint. (March 2009). The Nielson Company.

• Grunwald & Associates. (n.d.) Kids social network study. Retrieved Feb. 18, 2010 from: http://grunwald.com/surveys/sn/index.php

• Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).

Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.

Kittleson, M.J. (2009). The future of technology in health education: Challenging the traditional delivery dogma. American Journal of Health Education. Vol. 40(6), pp. 313.

Prescott, L. (2009). Social Networking by the Numbers. Retrieved online Feb. 10, 2010 at http://www.research-write.com

Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers.

• Ten Ways to Protect Yourself Online. (11/12/2007). Silicon Valley News. Retrieved Feb. 19, 2010 from http://www.siliconvalley.com/ci_7428024

• Voekel, M. (2010). Social Networking 101. Retrieved online Feb. 10, 2010 at http://www.slideshare.com (some images and slides used with written permission)