Social Media’s Impact on News Organizations

8/7/2019 Social Medias Impact on News Organizations

1/17

Ruth HarperSt. Bonaventure University

[email protected]


2/17

Technology

trends change

Public use

changes

Organizationsmust change


3/17

This social media shift is not the death ofjournalism; its the birth of a democraticmovement emphasizing some of journalismskey traits:

Honesty

Giving a voice to

the voiceless

Transparency


4/17


5/17

Surveys

Books

Blogs

Journals

Newspapers

Magazines
http://ajr.org/index.asp


6/17

State of traditional media Social journalism

Social media tools for journalists

Current event case studies


7/17

Newspapers have a legacy of breaking news and

uncovering stories of historic proportion, yet they are

losing ground to a generation of consumers

embracing digital and mobile alternatives (2009).- Jack Loechner, research editor for MediaPost Communications


8/17


9/17

Social media are the route back to a connection with

the audience. And if we use them to listen, well learnhow we can add value in the new culture

-Michael Skoler, Nieman Reports


10/17


11/17

#1Facebook

#2 E-mail

#3 Twitter


12/17


13/17

Here in Montana, this

explosion was our aha

moment in experiencing

how social media, Twitterin particular, opens up

new possibilities in

journalism.

-Courtney Lowery,

NewWest.net editor


14/17

2 in 10 followed the Iran story more closely than any other that week.

7 in 10 had heard about the media ban in Iran

6 in 10 had heard about Iranians posting videos on sites like YouTube


15/17

1. Public skepticism of MSM

2. Local news organizations & social media

3. Journalists as information filters


16/17

News organizations, while theymay change form, will never cease

to exist as long as democracy andfreedom of speech exists.

The technological form maychange, but journalisms mainthread, witnessing an event andtelling the story about it, willalways survive.


17/17

Social Media’s Impact on News Organizations

Documents