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Social media

Aug 29, 2020

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Social Media

Social media use has skyrocketed over the past decade and a half. Whereas only five percent

of adults in the United States reported using a social media platform in 2005, that number is now around 70 percent.

Growth in the number of people who use Facebook, Instagram, Twitter, and Snapchat and other social media platforms — and the time spent on them—has garnered interest and concern among policymakers, teachers, parents, and clinicians about social media's impacts on our lives and psychological well-being.

While the research is still in its early years — Facebook itself only celebrated its 15th birthday this year — media psychology researchers are beginning to tease apart the ways in which time spent on these platforms is, and is not, impacting our day-to-day lives.


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Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. While many people access social media through smartphone apps, this communication tool started with computers, and social media can refer to any internet communication tool that allows users to broadly share content and engage with the public. The ability to share photos, opinions, and events in real-time has transformed the way we live and the way we do business. Here are the basics of understanding social media and how it can be used to help promote your business.