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1. SHOW, TELL, SHARE: SOCIAL MEDIA PLAYFULLY EXPLORES THE TOPIC
PEOPLE AND SOCIAL MEDIA
2. In these kids we see: Joy, Collaboration, Taking Turns,
Controlled Risks. The game has observers: no pressure to
contribute! More players = more fun PEOPLE LEARN BEST THROUGH
PLAY
3. PLAY IS EXPLORATION & EXPERIMENTATION Every time we run
Show, Tell, Share is an experiment Different people in the room =
exciting and unexpected results Share your unique perspective and
lets see what we can create
4. 1. SHOW I show and tell four thoughts about our topic (and a
few videos) 2. TELL You join a small group and choose a
conversation from our menu of conversations and games 3. SHARE Your
groups insights back with the whole room SHOW, TELL, SHARE IS
PLAYFUL, COLLAB- ORATIVE LEARNING * Thanks @KristinaDryza
5. TODAYS TOPIC There are many courses about how to do Social
Media. Today were exploring the why and what. Why is it a big part
of so many lives? What should its role be in the relationships
between brands and people? If we understand that, then we are
better able to execute how in a meaningful way. Social Media
6. Facebook? Twitter? LinkedIn? Pinterest? Google+? Yammer?
YouTube? Yelp? TripAdvisor? Flickr? Quora? Etsy? Write a blog? Read
a blog? Know your Klout score? Others? HANDS UP FOR SOCIAL
MEDIA
7. WE ARE ALL EXPERTS IN BEING HUMAN
8. Today is all about sharing and exploration So well choose 2
topics by popular vote
9. 1. PEOPLE ARE SOCIAL, MEDIA IS ENVIRONMENT, ENVIRONMENT
SHAPES BEHAVIOUR 2. DOES THE PLATFORM CHANGE THE STORY? 3. CHOICE,
DEMOCRACY AND SOCIALLY-CURATED CONTENT 4. STILL LEARNING! THE RULES
OF BRANDED SOCIAL MEDIA
10. PEOPLE ARE SOCIAL. MEDIA IS ENVIRONMENT. ENVIRONMENT
INFLUENCES BEHAVIOUR. THOUGHT #1
11. TEN HUMAN DESIRES 1. To be taken seriously 2. For my place
3. For something to believe in 4. To connect 5. To be useful 6. To
belong 7. For more 8. For control 9. For something to happen 10.
For love
12. HOW TO START A MOVEMENT Perhaps the most obvious human need
social media satisfies is the need to feel connected, to belong.
This video demonstrates that need in action. Source:
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en
13. MUCH HUMAN BEHAVIOUR IS HARDWIRED, BUT SOCIAL MEDIA IS A
NEW ENVIRONMENT Redefining friendship Communication is real time
BUT ALSO under close individual control
14. Sherry Turkle. Source:
http://ge-archive.wobisolutions.com/medias/index?id=6475 ALONE,
TOGETHER
15. 1. Invent the ultimate Mediated Social Network. Tell us how
it works, what it looks, feels, sounds, tastes, smells like.
Rulebreaker Game: write down all the rules you know of regarding
social networks. Go lateral. Take turns breaking each rule by
imaginging: what would result if the opposite were true? See what
new ideas result! Some rules to start IT EXSTS ONLINE IT HAS A
NEWSFEED IT CONTAINS FRIENDS 2. How will Social Media affect human
health and wellbeing over the next decade?
16. Choice, Democracy and Socially-curated content THOUGHT #3
Daniel KahnemanAdam Ferrier Albert Ellis
17. THE QUIRKS OF HUMAN DECISION MAKING WITH THANKS AND
APOLOGIES TO ADAM FERRIER OF NAKED COMMUNICATIONS
18. BEHAVIOURAL ECONOMICS purchase decisions are not rational
System one Assumptive Faster Processing System two Explicit Slower
Processing Cognitive Biases Eg: Confirmation Bias, Loss Aversion
Reasoning Reflection Major Decisions Daniel Kahneman
19. RATIONAL EMOTIVE BEHAVIOUR THERAPY change behaviour and
feelings by consciously choosing our thoughts ACTION FEELING
THOUGHT Albert Ellis Leon Festinger COGNITIVE DISSONANCE When
actions do not align with values. We rationalise actions by
changing our thoughts
20. the best way to get someone to like you, is not to do
something for them but to get them to do YOU a favour, then justify
their action by liking you Albert Ellis Adam Ferrier SOCIAL MEDIA
IS A MEDIUM OF ACTION. In Theory, BRANDS can use Social Media
effectively to GARNER AFFECTION by generating LIKEABLE STUFF.
21. In Practice, effectivenes s varies!
22. 1. Personal recommendation is powerful marketing tool, now
instantly accessible. Good, bad or indifferent? 2. social media is
personally curated and therefore subject to cognitive biases. what
does this mean for our brand choices? for our political choices? 3.
Is likeability important? Debate.
23. INSPIRATION FOR SOCIABLE SOCIAL MEDIA
24. HOW TO BE POPULAR Be noteworthy Be awesome Be useful Make
or grow connections Nurture community (first followers) Understand
the role of social in your broader strategy Decide: Manage,
Architect or Delegate? Allocate resources!!!! Listen before
speaking Be authentic Dont use social as a channel, understand it
as part of your customers personal space
25. SHOW TELL SHARE Thanks for contributing today. Got
something to show & tell? Share it!
[email protected]
26. TAKE-AWAYS SHOW, TELL SHARE
27. LINKS & REFERENCES Smart People Adam Ferrier, Naked.
Notes from marketing week address, Embracing existentialism to make
marketing meaningful: The price of salt. 13 August 2013 Tom
Willamson, Twyllyon. Notes from Marketing week panel, Social Media
Showdown, 14 August 2013 Social Media Monitoring Wiki
http://wiki.kenburbary.com/social-meda-monitoring-wiki Videos
www.epipheo.tv Nicholas Carr The Shallows: What the Internet is
doing to our brains www.theshallowsbook.com
http://www.ted.com/talks Derek Sivers, How to Start a Movement
Shelly Turkle, Alone Together Books McKay, Hugh What Makes us Tick,
Hachette 2010 Websites First Footprints
http://www.abc.net.au/tv/firstfootprints/ shareable
http://www.nytimes.com/2010/02/09/science/09tier.html ?_r=0 Shane
Snow, [storytelling] will be the #1 business skill of the next 5
years http://www.linkedin.com/today/post/article/2013080211
2108-7374576-this-will-be-the-1-business-skill-of-the- next-5-years
Case Studies Whiskas Pledge. www.creamglobal.com Curators of Sweden
http://www.youtube.com/watch?v=d3e7_NJznNY Nike+ Fuelband
http://www.canneslions.com/inspiration/past_grands_pr
ix_advert.cfm?sub_channel_id=317