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SHOW, TELL, SHARE: SOCIAL MEDIA PLAYFULLY EXPLORES THE TOPIC PEOPLE AND SOCIAL MEDIA
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Social Media: Show, Tell, Share

Aug 10, 2015

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  1. 1. SHOW, TELL, SHARE: SOCIAL MEDIA PLAYFULLY EXPLORES THE TOPIC PEOPLE AND SOCIAL MEDIA
  2. 2. In these kids we see: Joy, Collaboration, Taking Turns, Controlled Risks. The game has observers: no pressure to contribute! More players = more fun PEOPLE LEARN BEST THROUGH PLAY
  3. 3. PLAY IS EXPLORATION & EXPERIMENTATION Every time we run Show, Tell, Share is an experiment Different people in the room = exciting and unexpected results Share your unique perspective and lets see what we can create
  4. 4. 1. SHOW I show and tell four thoughts about our topic (and a few videos) 2. TELL You join a small group and choose a conversation from our menu of conversations and games 3. SHARE Your groups insights back with the whole room SHOW, TELL, SHARE IS PLAYFUL, COLLAB- ORATIVE LEARNING * Thanks @KristinaDryza
  5. 5. TODAYS TOPIC There are many courses about how to do Social Media. Today were exploring the why and what. Why is it a big part of so many lives? What should its role be in the relationships between brands and people? If we understand that, then we are better able to execute how in a meaningful way. Social Media
  6. 6. Facebook? Twitter? LinkedIn? Pinterest? Google+? Yammer? YouTube? Yelp? TripAdvisor? Flickr? Quora? Etsy? Write a blog? Read a blog? Know your Klout score? Others? HANDS UP FOR SOCIAL MEDIA
  7. 7. WE ARE ALL EXPERTS IN BEING HUMAN
  8. 8. Today is all about sharing and exploration So well choose 2 topics by popular vote
  9. 9. 1. PEOPLE ARE SOCIAL, MEDIA IS ENVIRONMENT, ENVIRONMENT SHAPES BEHAVIOUR 2. DOES THE PLATFORM CHANGE THE STORY? 3. CHOICE, DEMOCRACY AND SOCIALLY-CURATED CONTENT 4. STILL LEARNING! THE RULES OF BRANDED SOCIAL MEDIA
  10. 10. PEOPLE ARE SOCIAL. MEDIA IS ENVIRONMENT. ENVIRONMENT INFLUENCES BEHAVIOUR. THOUGHT #1
  11. 11. TEN HUMAN DESIRES 1. To be taken seriously 2. For my place 3. For something to believe in 4. To connect 5. To be useful 6. To belong 7. For more 8. For control 9. For something to happen 10. For love
  12. 12. HOW TO START A MOVEMENT Perhaps the most obvious human need social media satisfies is the need to feel connected, to belong. This video demonstrates that need in action. Source: http://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en
  13. 13. MUCH HUMAN BEHAVIOUR IS HARDWIRED, BUT SOCIAL MEDIA IS A NEW ENVIRONMENT Redefining friendship Communication is real time BUT ALSO under close individual control
  14. 14. Sherry Turkle. Source: http://ge-archive.wobisolutions.com/medias/index?id=6475 ALONE, TOGETHER
  15. 15. 1. Invent the ultimate Mediated Social Network. Tell us how it works, what it looks, feels, sounds, tastes, smells like. Rulebreaker Game: write down all the rules you know of regarding social networks. Go lateral. Take turns breaking each rule by imaginging: what would result if the opposite were true? See what new ideas result! Some rules to start IT EXSTS ONLINE IT HAS A NEWSFEED IT CONTAINS FRIENDS 2. How will Social Media affect human health and wellbeing over the next decade?
  16. 16. Choice, Democracy and Socially-curated content THOUGHT #3 Daniel KahnemanAdam Ferrier Albert Ellis
  17. 17. THE QUIRKS OF HUMAN DECISION MAKING WITH THANKS AND APOLOGIES TO ADAM FERRIER OF NAKED COMMUNICATIONS
  18. 18. BEHAVIOURAL ECONOMICS purchase decisions are not rational System one Assumptive Faster Processing System two Explicit Slower Processing Cognitive Biases Eg: Confirmation Bias, Loss Aversion Reasoning Reflection Major Decisions Daniel Kahneman
  19. 19. RATIONAL EMOTIVE BEHAVIOUR THERAPY change behaviour and feelings by consciously choosing our thoughts ACTION FEELING THOUGHT Albert Ellis Leon Festinger COGNITIVE DISSONANCE When actions do not align with values. We rationalise actions by changing our thoughts
  20. 20. the best way to get someone to like you, is not to do something for them but to get them to do YOU a favour, then justify their action by liking you Albert Ellis Adam Ferrier SOCIAL MEDIA IS A MEDIUM OF ACTION. In Theory, BRANDS can use Social Media effectively to GARNER AFFECTION by generating LIKEABLE STUFF.
  21. 21. In Practice, effectivenes s varies!
  22. 22. 1. Personal recommendation is powerful marketing tool, now instantly accessible. Good, bad or indifferent? 2. social media is personally curated and therefore subject to cognitive biases. what does this mean for our brand choices? for our political choices? 3. Is likeability important? Debate.
  23. 23. INSPIRATION FOR SOCIABLE SOCIAL MEDIA
  24. 24. HOW TO BE POPULAR Be noteworthy Be awesome Be useful Make or grow connections Nurture community (first followers) Understand the role of social in your broader strategy Decide: Manage, Architect or Delegate? Allocate resources!!!! Listen before speaking Be authentic Dont use social as a channel, understand it as part of your customers personal space
  25. 25. SHOW TELL SHARE Thanks for contributing today. Got something to show & tell? Share it! [email protected]
  26. 26. TAKE-AWAYS SHOW, TELL SHARE
  27. 27. LINKS & REFERENCES Smart People Adam Ferrier, Naked. Notes from marketing week address, Embracing existentialism to make marketing meaningful: The price of salt. 13 August 2013 Tom Willamson, Twyllyon. Notes from Marketing week panel, Social Media Showdown, 14 August 2013 Social Media Monitoring Wiki http://wiki.kenburbary.com/social-meda-monitoring-wiki Videos www.epipheo.tv Nicholas Carr The Shallows: What the Internet is doing to our brains www.theshallowsbook.com http://www.ted.com/talks Derek Sivers, How to Start a Movement Shelly Turkle, Alone Together Books McKay, Hugh What Makes us Tick, Hachette 2010 Websites First Footprints http://www.abc.net.au/tv/firstfootprints/ shareable http://www.nytimes.com/2010/02/09/science/09tier.html ?_r=0 Shane Snow, [storytelling] will be the #1 business skill of the next 5 years http://www.linkedin.com/today/post/article/2013080211 2108-7374576-this-will-be-the-1-business-skill-of-the- next-5-years Case Studies Whiskas Pledge. www.creamglobal.com Curators of Sweden http://www.youtube.com/watch?v=d3e7_NJznNY Nike+ Fuelband http://www.canneslions.com/inspiration/past_grands_pr ix_advert.cfm?sub_channel_id=317