Social Media Profile of International Organizations Survey Highlights
Social Media Profile of Int'l Organisations
Nov 14, 2014
A presentation on the results of a survey on the social media profile of international organisations
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Social Media Profile
Social Media Profile
of International Organizationsof International Organizations
Survey HighlightsSurvey Highlights
Social media is a collection of
collaborative tools and applications that improve and
get better the more people use them.
Social media is a collection of
collaborative tools and applications that improve and
get better the more people use them.
Should We Do Social Media?
circa 2008-09
Should We Do Social Media?
circa 2008-09
How Do We Do Social Media?
2010
Some Background Information
Some Background Information
About the SurveyAbout the Survey Two months
25 Nov 2009 - 25 Jan 2010
60 respondents
Representing 38 international organizations
Work
Define social media strategy for the IAEA
Study
Academic dissertation for an MSc degree
Play
Long-running personal interest in social media
About the SurveyAbout the Survey
Some Key FindingsSome Key Findings
(KATE) MOSS
EFFECT
(KATE) MOSS
EFFECT
Missing Out On Something
Over 50 million tweets each day
Over 400 million Facebook users
Social media use grew by 82% in 2010
Four Asian countries are among top 5 most active social media users
Australia is social networking capital of the world
Some Social Media Stats
Some Social Media Stats
http://www.socialnetworkingwatch.com/all_social_networking_statistics/
Item Percent %
We are still in the process of evaluating results. 57.6
We are satisfied and plan to expand social media exposure some more. 23.7
We are satisfied and will hold activities at the present level. 3.4
We have no clear statement on the matter. 15.3
Statement best describing organisations’ social media exposure.
Some ExamplesSome Examples
Some Other InsightsSome Other Insights
Some Considerations
Some Considerations
Is your organisation ready for social
media?
Is your organisation ready for social
media?
Some More for the Road
Some More for the Road
It’s not about the tools.
It’s not about the tools.
It’s about a change of Mindset.
It’s about a change of Mindset.
Thank You!Thank You!
Rodolfo QuevencoWeb Editor
International Atomic Energy Agency
Rodolfo QuevencoWeb Editor
International Atomic Energy Agency
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