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An Introduction to Social Media Molly Nichelson American College of Cardiology 2400 N Street, NW Washington, D.C. 20037 Email: [email protected] Phone: (202) 375-6470
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Social Media Presentation for Catholic Organizations

Dec 04, 2014

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Technology

Molly Nichelson

Here is a presentation that I put together for some Catholic Missionary groups on 04-08-11.
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Page 1: Social Media Presentation for Catholic Organizations

An Introduction to Social Media

Molly NichelsonAmerican College of Cardiology

2400 N Street, NWWashington, D.C. 20037

Email: [email protected]: (202) 375-6470

Page 2: Social Media Presentation for Catholic Organizations

Audience Questions

Page 3: Social Media Presentation for Catholic Organizations

By show of hands…

How many of your organizations / companies use at least use one

social networking platform?

Page 4: Social Media Presentation for Catholic Organizations

By show of hands…

How many of you use at least use one social networking platform?

Page 5: Social Media Presentation for Catholic Organizations

By show of hands…

How many of your companies / organizations have:

1.) Facebook fan page(s) 2.) Twitter account(s)3.) LinkedIn account4.) YouTube account

5.) SlideShare account

Page 6: Social Media Presentation for Catholic Organizations

By show of hands…

How many of you have:

1.) Facebook fan page(s) 2.) Twitter account(s)3.) LinkedIn account4.) YouTube account

5.) SlideShare account

Page 7: Social Media Presentation for Catholic Organizations

What would you like us to talk about?

Don’t be shy! Interactivity is key!

Page 8: Social Media Presentation for Catholic Organizations

“Lies, damned lies, and (social media) statistics.”

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Social Media Statistics

• Twitter– Twitter claims to have 175m registered users

• Unclear what percentage regularly user the service

– Twitter now states that 95m tweets are written each day

– There are nearly 4m tweets per hour

Page 10: Social Media Presentation for Catholic Organizations

Social Media Statistics

• Facebook– Facebook officially hit the half-billion member

mark last year

– Facebook has 50 percent of their users logging on each day, meaning at least 250m users every 24 hours

– Facebook users accessing the site through mobile devices now tops 200m • And these folks are twice as active than non-

mobile users

Page 11: Social Media Presentation for Catholic Organizations

Social Media Statistics

• Facebook– People on Facebook install 20m applications

every day

– The average Facebook user creates 90 pieces of content each month

– Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

Page 12: Social Media Presentation for Catholic Organizations

Social Media Statistics

• Facebook– People on Facebook install 20m applications

every day

– The average Facebook user creates 90 pieces of content each month

– Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

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Social Media Statistics

• YouTube– More than 24 hours of video is uploaded to

YouTube every minute.

– There are more than 2bn video views on YouTube every 24 hours.

– Where I got all this data: http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later

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“Why should I care, why should I care (about

social media)?”

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Why Should I Care?

• Because it’s where people are– And they’re spending a ton of time on it

• It’s the new way of communicating– Enhances the ‘old’ ways of communicating

• It’s all ages – not just for young folks– "I Hope I Die Before I Get Old”

• OK, not really, but it worked with Pete Townshend, no?

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• But I have a website– Sure…and you should! – And make sure it has an RSS feed!

• But my folks aren’t on social media– Sure about that? Run your list through

Facebook!

Why Should I Care?

Page 17: Social Media Presentation for Catholic Organizations

“OK, I get it – I want to do social media! What next?”

Answer? You need to listen to the King.

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“Stop, look and listen, baby,

that’s my philosophy….”

And if you can name that song, you get a peanut butter and banana sandwich!

The King of Social Media says,

Page 19: Social Media Presentation for Catholic Organizations

STOP: Questions to Ask

• The audience – who I want to engage & how?– What are my goals?

• What are the right sites to be on?– And how do they differ?

• What is my comfort level?– Technology– Time Commitment – Sharing & interacting

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STOP: Questions to Ask

• What are the legal implications?– Are you grassroots professionals contacting

members of Congress directly?

• How can this help my career? Hinder?– How will you be viewed by peers?– How will this intel you share on social

networking sites be used by opposing groups?

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LOOK: Questions to Ask

• What are other groups doing?– Look up like-minded groups and not so like-

minded groups– How are they leveraging the new medium?

• Look at your resources– Who will manage it? – Who will be committed to the daily care and

feeding your social media sites?

Page 22: Social Media Presentation for Catholic Organizations

LISTEN: Questions to Ask• Listen to the pros and cons from peers and

colleagues– Learn from other group’s mistakes– Know there are valid concerns – and know how to

defend your use of social media

• Listen…with an open mind about the new technologies– These technologies are not for young people anymore– I mean, the King does this from his grave…

http://twitter.com/ElvisPresley

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What are the top social networking sites ?

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Social Networking Sites

• Facebook– Can be personal, professional or a blend of the two– I have two pages

• Professional• Personal

• Twitter– Can be personal, professional or a blend of the two– I manage accounts

• @Cardiology• @MollyNichelson

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• SlideShare– Share your PowerPoint presentations– Be seen as an expert– Search other people’s presentations

• Foursquare (or other geolocating sites)– Check in to places and earn badges – Connect with your friends and see where they are

• LinkedIn– Purely professional– Great way to engage your peers!

Social Networking Sites

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Twitter

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@Cardiology’s Twitter Page

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Twitter – Followers

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Twitter Applications

• Sending Your Tweets:– Computer

• Tweetdeck: http://tweetdeck.com/beta/ • Seesmic: http://desktop.seesmic.com/ • Hootsuite: http://www.hootsuite.com

– Blackberry • UberTwitter: http://ubertwitter.com/

– iPhone• Tweetie: http://www.atebits.com/tweetie-iphone/

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Twitter Applications

• Feeding your RSS feeds to Your Twitter Account:

– Ping.fm – http://ping.fm – Tweetlater – http://tweetlater.com– Hootsuite -- http://hootsuite.com

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Twitter Terminology: Hashtag

• Use a hashtag (#) before a word in a post allows you to tag that post for that word

• This allows your word to be more readily searched

• Can help bring you new followers and help you find more followers & monitor conversations

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Example -- #HCRhttp://search.twitter.com

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RSS Feed Twitter Accounts

• There is NO way you can keep up with all the tweets

• Put individual feeds of key Tweeters in to Google Reader

• Catch up on Tweets throughout the day, if possible, and interact!

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Using Twitter• Annual Meetings / Hearings

– Live Tweet programs– Use the Twitter ‘handle’ of the person talking– Use hashtags

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Using Twitter• Retweet Others

– Shows your followers you’re watching & engaging

– Gives credibility to your organization– Passes along messages to your groups –

amplifies the message!

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Using Twitter• Campaigns

– Create a hashtag (and see if it’s being used!)– Advertise it!– Retweet those who use it & thank them!– Send tweets to your members & thank them

for using the hashtag!

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Best Practices & Advice

• Know that you WILL make mistakes• You will NOT have full control• Use your own voice

– Don’t turn your Twitter account in to an RSS feed

– Be a HUMAN behind your account• Give something of value to your audience

– Coupons, advice, articles, thanks

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Best Practices & Advice

• Realize that Twitter is like a radio station in which there is a ‘drive time’

• Retweeting is totally fine to catch the different time zones

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Best Practices & Advice

• And know when you send a tweet, it’s out there…and it’s searchable!

– http://search.twitter.com

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Best Practices & Advice

• Following & Followers– Be judicious, but don’t be a snob either

– Don’t get freaked out by who’s following you

– If someone is wacky, block them

– And did I mention there are reporters on Twitter…and they may follow you? • http://journalistsontwitter.wetpaint.com/

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Best Practices & Advice

• Monitor, Monitor, Monitor!– Don’t throw stuff out and then don’t react;

monitor your account and who’s following you

– Have an RSS feed on your #hashmarks & company’s name• http://search.twitter.com

– See what’s popular on Twitter• Trending topics

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American College of Cardiology’s Advocacy Department & Twitter

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Work Twitter Account

• Company Twitter Page: @Cardiology– Updates on news stories– RSS Feed of CEO’s Blog– ACC Advocacy issues– Engaging MOCs– Feeds to my work Facebook page for ACC members,

staff and MOCs

• I run it, but it’s the voice of the ACC Advocacy Department– Engage people personally via DM

Page 44: Social Media Presentation for Catholic Organizations

How We Use Twitter

• Send news articles– Show that we’re on top of the healthcare

issues• Members• Media• Other healthcare groups

• RSS feed– CEO’s blog (Lewin Report)

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How We Use Twitter

• Highlight member and advocacy achievements & grassroots pushes

• Interact with members of Congress– http://tweetcongress.org– Gray area as there may be legal implications– I have ceased in doing this as I am not

registered – I urge caution!• Still teaching our members about Twitter

– Have included our link in alerts45

Page 46: Social Media Presentation for Catholic Organizations

Facebook

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Making the Most of Facebook

• Who is your audience?– Members of Congress, businesses, peers,

journalists• What do you want to share?

– And what will be of interest to them?

• How do you want to engage this group?– Action alerts– Attend events– Spread the message

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Finding Facebook Friends

• Finding People– Take the time to find those members of

Congress on Facebook• Find out about townhalls, look at their videos…get

intel!

– Find out if you have members / employees on Facebook• Run your email address book in Facebook. You’ll

be surprised who’s on

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Work Facebook Account

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Facebook – Are They Engaging?

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Best Practices & Advice

• Monitor, Monitor, Monitor!– Don’t throw stuff out and then don’t react;

monitor your account and who’s following you

– See what other people are posting and post it to your page

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Best Practices & Advice

• Make it interesting!– Feed your Twitter account to Facebook

• Gets them interested in Twitter & hits them with stuff that they may not see via email

– Share events, links and semi-personal stuff about yourself• Helps your members / employees connect with you

& this helps your grassroots efforts!

Page 55: Social Media Presentation for Catholic Organizations

Facebook Parting Thoughts

• Engage with others & make it interesting

• Know that you will make mistakes

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LinkedIn

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LinkedIn

• Show your professional side

• Engage your peers in groups– Really can expand your horizons and link with cool people

• Meet new people & broaden your horizons

• Link your professional Twitter feed to your LinkedIn account

• Link your PowerPoint presentations via SlideShare– Toot your horn!

Page 58: Social Media Presentation for Catholic Organizations

Parting Thoughts

• Personal and professional benefits of engaging in social networking can be huge

• I’m a big proponent, and greatly enjoy the folks I interact with online

• Overcoming fear and realizing you’re human as is everyone else can be difficult

• Think about the tools and how you can use them

Page 59: Social Media Presentation for Catholic Organizations

Your Homework

Time to read up on social media!

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Reading Up on Social Media

• Social Media Websites

• http://mashable.com/• http://www.smartbrief.com/• http://www.twitip.com/• http://www.readwriteweb.com/• http://www.chrisbrogan.com/• http://social-media-university-global.org/• http://beth.typepad.com/ (for non-profits)• http://www.socialfish.org/ (for non-profits)

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Page 61: Social Media Presentation for Catholic Organizations

Stay in Touch!

Molly NichelsonAmerican College of Cardiology

2400 N Street, NWWashington, D.C. 20037

Email: [email protected]: (202) 375-6470

Work Twitter: @CardiologyPersonal Twitter: @MollyNichelson

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