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Social Media Networking Social Media Networking Tips Tips Daulton West, Daulton West, Jr. Jr. Sept 29, 2009 Sept 29, 2009
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Social Media Networking Tips Daulton West, Jr. Sept 29, 2009 Sept 29, 2009.

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Page 1: Social Media Networking Tips Daulton West, Jr. Sept 29, 2009 Sept 29, 2009.

Social Media Networking TipsSocial Media Networking Tips

Daulton West, Jr.Daulton West, Jr. Sept 29, 2009Sept 29, 2009

Page 2: Social Media Networking Tips Daulton West, Jr. Sept 29, 2009 Sept 29, 2009.

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How do people find jobs today?How do people find jobs today?

• Internet 5% - 7 % • Classifieds 5% - 7 %• Recruiters 5%

Total 15% - 19% • Networking 81% - 85%• On average, only 1 in 6 jobs are found using

internet, classifieds, and recruiters; 5 of 6 jobs are found using networking

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Networking benefitsNetworking benefits

• Build your network

• Find ways to connect / interact

• Networking “best practice” tips

• Build your brand / differentiate yourself

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Social networking benefitsSocial networking benefits

• Use social media to connect

• Build brand awareness

• Build a wider network quicker

• Social media is part of our culture

• “Free” to use

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Social media definedSocial media defined

What is social media? • Online technologies and practices that people use to

share information, opinions, insight, experiences, perspectives, late-breaking news, and recommendations (for authors, links, articles, networking, job /career tips)

• The various activities that integrate technology, social interaction, and exchange of content using websites, blogs, and software tools (Ex: LinkedIn, Twitter, Facebook, YouTube, Flickr, MySpace, Meetup, etc.)

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The New Rules of MarketingThe New Rules of Marketing

Web 1.0 vs. Web 2.0

• Web 1.0 - websites little more than online brochure, static, little change

• Web 2.0 - changing, evolving, social networks are the new opinion shapers, encourage interaction

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Job seekers use social networking sites Job seekers use social networking sites for career movesfor career moves

• Recession a catalyst for job seekers using social media for career moves

• Social media outlets (Facebook, Twitter and LinkedIn) have gained in popularity

• U.S. web traffic to employment sites and social media sites has increased- Recent internet blog

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Social networking sites a tool for businessesSocial networking sites a tool for businesses

Published: 2/2/09 in Richmond Times-Dispatch• LinkedIn. More than 30 million professionals

have profiles, "It's by far the most prevalent business social-networking site out there," Nour said.

• Facebook. It's a close second, Nour said, "because of its popularity and sheer volume" of people who visit there -- more than 120 million active users.

• Twitter. The site continually updates. "With its sheer volume, it can exponentially increase your marketing reach.“ Viral nature allows for reposts

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Using Social MediaUsing Social Media

• LinkedIn - connect professionals, job seekers, expand network, research companies, find people, join groups of similar interest

• Twitter – gather cutting-edge information. Quickly follow and attract “followers” of similar interest to build relationships, and expand network connections

• Facebook – more a “social” network. Has seen a spike in *business / professional use lately with recruiters / consulting firms posting jobs.

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LinkedInLinkedIn

• Professional headline - very important Social Media Strategist | Webmaster | Marketing /

Branding / Web 2.0 Coach | Social Media Reporter for Examiner.com

• Status updates / Update your status • Search people, jobs, companies, groups• Join groups • Recommend others / get recommended • Use apps - share docs, presentations, blogs• Discover events others are attending• Start a group

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LinkedInLinkedIn

• Groups I have joined – about.com– Career Prospectors– Career Rocketeer | Career Launch Network – IT Careers in Richmond, VA– Job Search Online – Linking the LaidOff – madison+main, the NEW MEDIA group – SpinStrategy– St. Michael Job Assistance Ministry - JAM– Twitter – Virginia Career Network

• Group I created– Richmond Ski Club (for skiing and snowboarding enthusiasts)

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FacebookFacebook

• Join job / professional groups

• What’s on your mind? - Update with your job / career status / related events

• Profile - complete your Facebook profile, add industry keywords

• Add a badge pointing to your LinkedIn profile

• Protect your brand – use professionally

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TwitterTwitter

What is Twitter? • An awesome networking / information

tool • An international chat room, open 24 X 7 • The world’s largest cocktail party • A microblogging site (140 chars MAX)• What are misconceptions about

Twitter? • Age demographics for Twitter?

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TwitterTwitter

• Short BIO

• One URL

• What are you doing?

• Twitter apps

• Best practices

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HootsuiteHootsuite

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TweetDeckTweetDeck

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twtjobs – your resume on twittertwtjobs – your resume on twitter

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• Daulton West, Jr. (Richmond, Va) 275 followings | 763 followers | 1,150 updates

Social media champion / Webmaster / Marketing 2.0 coach Proficient in social media networking, internet marketing, coaching, training / Music Trivia for fun

• Visit my Twitter profile | Visit my website | See my LinkedIn profile

• Strongest Skills: Social Media Consulting, Marketing 2.0 coaching / training, social media networking, web content manager, web usability analyst, process improvements

• Education Industry Experience LevelBachelor Software/Technology 5-10 years experience

• RT @dwestjr is looking for a job: Social Media Consultant / Webmaster / IT Professional http://twtjobs.com/1zjtqg #twtjobs (Tweet generated by twtjobs to post on Twitter)

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Twitter eats world: Global visitors shoot Twitter eats world: Global visitors shoot up to 10 million in Marchup to 10 million in March

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““Open” vs. “closed” network Open” vs. “closed” network

• Twitter - “open” network– Will work from any computer– Tweets are indexed; appear in Google search

• Facebook – “closed” network– Only Pages are indexed; Groups are not

• LinkedIn - “closed” network– Only public profile URL is indexed

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Setup a Google profileSetup a Google profile

• How to - http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=97703

• Add resume info, contact info, links, pictures

• Good place to put the other sites you want people to see

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Use Google Profile to enhance online presenceUse Google Profile to enhance online presence

7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 - April 27, 2009 by Meg Guiseppi

7. Take advantage of Google Profiles’ search results power.

“Google Profiles is now a must-do online branding strategy and another great way to extend the value of your executive resume”

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http://www.google.com/profiles/daultonw

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Own a blog / add a blog commentOwn a blog / add a blog commentSupport others and build your brand50 Twitter Users to Follow for Your Job SearchDaulton West, Jr. May 5, 2009 at 6:39 pm

– Thanks for sharing your list and recommendations, Willy.

7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0Daulton West, Jr. on Tue, 5th May 2009 11:39 pm Meg Guiseppi on Wed, 6th May 2009 10:17 am Daulton, Thanks so much for your comment, kind words, and for sharing

and linking to my blog. I’m really glad you got on board with your Google profile. What a terrific free tool to boost online branding!

I hope you continue to find value in what I write here and on my blog. Thanks for following me on Twitter.

-Meg

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Jobs found through social networkingJobs found through social networking

Tom Howard• If you’re not sure about finding a legitimate job by using social

networking sites, you need only talk to Internet marketer Tom Howard, who landed an interactive marketing director gig a few weeks ago with the help of Facebook.com.

• Through some networking at geekmeet.com as well as his Facebook account, Howard said execs at NetSuccess contacted him on Facebook a few weeks ago and after a few exchanges (followed by an in-person interview) he got the job.

• “NetSuccess didn’t find me because I was on some job port. They found me through social networking because more and more it’s the best way to find the job you’re looking for,” Howard said. “Twitter is one of the best in town now and it’s not a generational thing; it’s a success thing.”

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Jobs found through social networkingJobs found through social networking

Warren Sukernek• When the going got tough for Warren Sukernek, a prolific Twitterer

from Seattle, the tweets got going. Just before Christmas, Sukernek sent out a solemn tweet to his 2,800 followers. “Friends, I have just been laid off. As a digital strategist, I would appreciate any leads or opportunities that you would be aware of.” Within a week, he had a dozen interviews.

• What’s his advice to Twitter users looking to leverage the service to help them find a job?

• “Build your network before you need it,” Sukernek me. He’s been enjoying his new gig a Canadian Web firm, praise be to Twitter, for a little over three weeks now.

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Facebook, Twitter, other social media help drive Facebook, Twitter, other social media help drive

business for small firmsbusiness for small firms Facebook, Twitter, blogs help companies extend their reach

Free Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit Yacht Cruises, and co-owner Angela Motola-Donofrio attributes it to a social media push.

• The company is tweeting regularly on Twitter and recently launched group and fan pages on Facebook.

BradsDeals.com didn't consider social media the best fit until this year.• The company has attracted 2,500 followers through Twitter since March 1

and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a month, up 150 percent from a year ago.

While just a few years ago the mediums were associated with the teenage and 20-something sets, that's changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online.

And the largest growth in social media users last year came from the 35- to 49-year-old group

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Tweet Your Way to a New Job - Or Not?Tweet Your Way to a New Job - Or Not?

• However, there is a danger in thinking that all you need to do is go online and tweet yourself to a new job. There is no quick and easy way for most of us to find a job.

• For most job seekers, you need a multi-tiered approach to job searching.

• It takes time to build an online presence. Don't expect to be able to have a strong online presence overnight. Instead, take it one step at a time and spend some time on the networking sites, as well as time conducting a traditional job search.

- Alison Doyle (http://jobsearch.about.com/)

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Tips, takeaways, wrap-upTips, takeaways, wrap-up• Join groups, start a discussion, answer a

question, post a job / news article• Be an “active” group member - don’t just build

a profile and wait for jobs / others to come to you, think “what value can I add today”?

• Take an interest in others, find a similar hobby or something in common, get to know people

• Offer your services, volunteer, follow people in your locality or industry

• Interact: share your knowledge, provide a tip, share what you read on the web

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Tips, takeaways, wrap-upTips, takeaways, wrap-up

• Make yourself valuable / memorable - others will want to make you a part of their network and follow you

• Become a source of cutting edge information and share it with others

• Get face-to-face time to strengthen online contacts

• Maintain your network: stay in touch, engage

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Tips, takeaways, wrap-upTips, takeaways, wrap-up

• Be a matchmaker, share contacts / information, build your network

• Make yourself easy to find, remember, differentiate yourself (include phone #, email)

• Use social media to create your brand, add contacts, expand your network, market your skills

• With Twitter, LinkedIn, Facebook - 140 chars to add value; avoid posting mundane activities

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Tips, takeaways, wrap-upTips, takeaways, wrap-up

• Find a way to add value, help others – build quality relationships

• Avoid LinkedIn “tunnel vision”; use Facebook, Twitter to expand your network!

• Protect your brand – avoid “negative” comments, inappropriate pictures on internet

• Google your name once a week to see what shows up

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Q & AQ & A

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Contact informationContact information

Daulton West, Jr. Website: ASocialMediaChampion4U.comReporter: http://www.examiner.com/x-14006-Richmond-Social-Media-Examiner

Email: [email protected]

Google profile: http://www.google.com/profiles/daultonw

LinkedIn: http://www.linkedin.com/in/daultonwestjr

Twitter: http://twitter.com/dwestjr

Facebook: http://www.facebook.com/dwestjr