Social media marketing

Social Media – Bring It OnBy Mithu Deb

The most three most trusted forms of advertising are: Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS

The question is, how do we engage the guy with the megaphone?

Word-of-Mouth Goes Virtual

A media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT

A fadA replacement for traditional advertisingThe first stepThe magic bulletFREEAll about YOU

Social Media IS

A big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consumingAll about THEM

What is Social Media?

The Stats - The Why - The How

The BIG FIVE

Definition (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

The Stats Approximately 200 million blogs 90% of blogs fail in the first yearThe majority of web users interact with blogs every single day

Blogging

Why blog?

• ENGAGEMENT with customers• Constantly updated content• Gives visitors a reason to check out your site again and again• Become an EXPERT in your field• Search Engine Optimization

Blogging

How blog?

Common Blogging PlatformsBlogger, Blogspot, Wordpress

Minimum of 2x per month

1000 words or less per entry

Blogs are NOT press releases

EACH post should have some interactive/multimedia elementPollsVideo, PhotosLinks to other relevant sitesLists

Enable comments and only filter them if they are explicit or spam

Integrate all of your other social media platforms (“Add to Any”;“Tweetmeme”; “Meebo”)

Blogging

The Stats

• 400 million users • The average U.S. Internet user spends more time on Facebook than on

Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. • Average age is 38• #2 visited site (after Google)

FacebookAKA THE BIG BROTHER

Why Facebook?

The stats speak for themselves

Mix of paid (Highly targeted)

And unpaid (permission marketing)

FacebookAKA THE BIG ONE

How to Facebook?EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.

WEEKLY – Feed your blog posts.

Use the paid advertising

Friend pages are for individuals; Fan pages are for businesses.

Don't sell, sell, sell

Lighten up

FacebookAKA THE BIG ONE

The Stats50 million+ users

The largest truly business-oriented site

Average age is 44

LinkedINYour Virtual Resume

Why LinkedIn?No brainer

The best Rolodex ever

Lead generation

LinkedInYour Virtual Resume

How to LinkedIn?Make a personal page for everyone in the company. Link them to your company

profile.

EVERYDAY Followup on messages/requests; Check in on your contacts;

Post a status update.

WEEKLY Feed your blog posts; Answer questions; Make recommendations; Join groups.

Use the search feature for lead generation.

LinkedInYour Virtual Resume

The stats“Twitter” was the top word of 2009, according to the Global Language Monitor.

Average age is 39

100 million-ish users

Only about 20% are active

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

 Why Twitter?Users in the prime spending period of their lives.

Smaller amount of users, but VERY ENGAGED and CONNECTED.

Real time search capabilities for lead generation and customer service

Twitter results now turn up on the front page of Google.

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

 How to Twitter?DAILY – post links, “retweet” content, share your blog.

Engage prominent personalities.

Feed your blog

Press release distribution

search.twitter.com

If you're not going to make a committed effort to use a twitter account, don’t make one.

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

The Stats2 billion videos watched daily

The number two search engine after Google

YouTubeCute kittens everywhere get their 15 minutes.

Why use it?For the visual learners

Search Engine Optimization  

YouTubeCute kittens everywhere get their 15 minutes.

How to use it?Post at least quarterly; share other Youtube content monthly.

Invest in a video camera, hire a video production company, or use "photo-based" video software.

How-to tutorials, video tours of your office, event wrap ups.

Post videos as "replies" to already existing and related content.

Integrate into your blog with embed feature.

YouTubeCute kittens everywhere get their 15 minutes.

Mobile. Mobile. Mobile.

Google Buzz

Geolocation

Corporate policy & procedures

Diaspora

Trends for the Future

Work closely with your already existing marketing staff to understand your marketing strategy and goals.

Research the most appropriate social media channels for your business.

Help you set up your accounts.

Determine with the best tools to manage those accounts.

Train internal staff how to manage those accounts using the tools.

Develop metrics and institute tracking devices to gauge return on investment.

Advise on how to deliver promotional content and campaigns through the channels.

Monitor changes in social media technology, channels, and tools and make adjustments and provide training.

What Does A Social Media Strategist Do?

Write content

Manage the day-to-day uploading of content

Take the place of a true brand and marketing strategist

What Does A Social Media Strategist NOT Do?

1. Formalize your brand strategy.2. Put together a comprehensive marketing plan.3. Take a critical look at your current website.4. Set benchmarks

Google Analytics; Alexa“How did you hear about us?”SEO Ranking

5. Make a decision on time investment.6. RELAX!7. Set up your accounts.8. Take some time learning the tools and the lingo. 9. SHARE10. CARE

What do I do next?(10 steps)

Thank You