Social media in 7 questions

Social Media in 7-Questions

Michelle Post, Ph.D., CSMS

Lessons to Learn

7. HOW?

1. What

2. Why

3. Who

4. Where

5. When

6. What

Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/

Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw

Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5

Social media networks [Image file]. (2014). Retrieved from http://bit.ly/1eZBSW7

Facebook Weekdays 6-8am & 2-5pm

Twitter Weekends 1-3pm

LinkedIn 7-8:30am &

5-6pm

Pinterest Saturday

2-4pm & 8-11pm

Google+ 9-11am

Blogs Mon, Fri & Sat

11am

Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN

Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from http://www.domo.com/learn/data-never-sleeps-2

HOW Build A

Social Media Strategy

1. Plan

2. Goals

3. Audience 4. Platforms

5. Listen

6. Engage

7. Measure

Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc

MORE ABOUT SOCIAL MEDIA

Social Media is . . .

• All about the SOCIAL

• Engage – Have Conversations

• Tell Your Story • Be Useful • ADD VALUE –

80/20 Rule

Know Your Purpose for Social Media

Brand Awareness

Increase Leads

Customer Retention

Launch a Product /

Service

Increase Sales

Establish Yourself as an

Expert

Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

Know the C's of Social Media

Confidence

Consistency

Critical Thinking

Care

Common Sense

Communicate

Creativity

Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

Remember Social Media Takes Time

Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg

How to Build a Better Business

MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business

ABOUT DR. MICHELLE POST, CSMS

Michelle Post, Ph.D., CSMS

Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, trainer, and developer. Her desire to connect and inspire throughout nearly three decades of career, translates into her ongoing effort to help the development of ideas, people and content, led her to create an eclectic curriculum, including many independent ventures, such as her own imprint, Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.

RESOURCES, RESOURCES, & RESOURCES

Resources • Check out my Pinterest Boards -

http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations -

http://www.slideshare.net/mpostphd • 4 Business Uses for Social Media -

http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring -

http://socialmediatoday.com/jvocell/914271/5-social-media-metrics-you-should-be-monitoring

• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/

Resources • 26 Tips for Getting Started With Social Media Marketing -

http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/

• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/

• Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/

• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media

• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194

Resources

• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/

• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8

• Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w

• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/

Resources

• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/

• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ

• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png

• The Conversation Prism - http://www.conversationprism.com//

Resources

• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/

• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map

• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/

REFERENCES

References • Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved

from http://www.domo.com/learn/data-never-sleeps-2 • Dyer, P. (2014, March 10). When to Post on Facebook, Twitter,

Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN

• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.

• MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business

References

• Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5

• Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc

• Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

References • Private Solutions, LLC. (2012). Social media time management

infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg

• Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

• Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/

• Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw