Social Media 101
Social Media for Workforce Boards
May 19, 2015
An overview of big three social networks, and how
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Transcript
Social Media 101
SOCIAL MEDIA
What does it all mean?
One word.
CONVERSATION.
One-way communication.
Everyone has a voice.
Do you need a voice everywhere?
One word.
NO!
The Big Three
In Plain English
Now let’s put these tools to work.Personal branding.
Personal Branding:The process by which people and their careers are marketed to others.
Let’s say you need a doctor…
What do you do?
Why?
Credible
Satisfied Customers
Current
Philosophy
SO?
Credible
Satisfied Customers
Current
Philosophy
So now you know, but what do you DO?
1. Get in the right frame of mind.
2. Build a LinkedIn profile.
3. Create a Twitter profile.
4. Blog about your passion.
5. Connect with friends, neighbors and past co-workers.
6. Find five blogs to read every day.
7. Comment on one blog post every day.
8. Find 20 people to follow.
9. Engage with one “tweep” each day.
10. Connect with tweeps and blog peeps on LinkedIn AND in real life.
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