Social Media for the Beginner

Social Media

For Beginners

Jenn Mathews

Fan Page

Create Your Profile

In order to create a page you must have a Facebook account.

Setting up Account

•Search for friends•Fill out profile•Activate phone number•Find people you know•Control your privacy

GroupAutomatically add peoplePost to group via emailRequest to join openPrivate Group option

Page vs. GroupFeature Facebook Page Facebook Group

Hosting a discussion Yes Yes

Discussions Yes Yes

Added applications Yes No

Messaging to members Yes - through updates (not in main messaging inbox)

Yes - via a message through the group (not the group

owner)

Event creation and invitation Yes Yes

Messaging to event attendees

Yes - through updating fans of original page (can't

message all attendees)

Yes - through a message via the group to attendees (can

specify attending, maybe attending, and not yet

replied)

Page Insights Yes No

Photos Yes (organize through albums) Yes (no organizing)

Video and Links Yes Yes

Promotion with ads Yes Yes

Posts by Page Group owner (you)

Create an Event

• From your Profile

• From a Page

• From a Group

Setting up Account

Goodies

• widgets

• Facebook (have to be in IE)

• Profile Widget

Display your most recent Twitter updates on any webpage.

• Search Widget

Displays search results in real time! Ideal for live events, broadcastings, conferences, TV Shows, or even just keeping up with the news.

• Faves Widget

Show off your favorite tweets! Also in real time, this widget will pull in the tweets you've starred as favorites. It's great for moderation.

• List Widget

Put your favorite tweeps into a list! Then show 'em off in a widget. Also great for moderation.

The Others

• Foursquare

• Gowalla

• Daily Booth

• Tripit

• Plancast

• Flickr

Tools

• Hootsuite

• Tweetdeck

• NewPanda