Social Media for Lead Generation

Darshan Khant

• “Best in class” B2B companies are significantly more likely than averagefirms to integrate their social media efforts with their email marketing(65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

• Inbound Leads cost 61% less than outbound leads.

• 62% of companies say that social media has become more importantsource of leads.

• 81% of business have reported their blog as useful or critical togeneration leads.

• 42% of business name email as one of their most effective lead generationchannels.

• 80% of users said that they would register for whitepaper/eBooks whileonly 30%would register for a webinar

• “Best in class” B2B companies are significantly more likely than averagefirms to integrate their social media efforts with their email marketing(65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

• Inbound Leads cost 61% less than outbound leads.

• 62% of companies say that social media has become more importantsource of leads.

• 81% of business have reported their blog as useful or critical togeneration leads.

• 42% of business name email as one of their most effective lead generationchannels.

• 80% of users said that they would register for whitepaper/eBooks whileonly 30%would register for a webinar

• Social media lead conversion rates are 13% higher than the average lead conversion rate.

• One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

• 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.

• Women are more likely than men to regularly check out a brand's social page (48% vs. 43%).

• Approximately 46% of online users count on social media when making a purchase decision.

• 77% of buyers say they are more likely to buy from a company Whose CEO using social media

• Social media lead conversion rates are 13% higher than the average lead conversion rate.

• One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

• 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.

• Women are more likely than men to regularly check out a brand's social page (48% vs. 43%).

• Approximately 46% of online users count on social media when making a purchase decision.

• 77% of buyers say they are more likely to buy from a company Whose CEO using social media

• Facebook• Twitter• Company Blog• Linkedin

• Facebook• Twitter• Company Blog• Linkedin

• 500 Million Active Facebook Users in world• 68% of B2C companies have generated a lead from facebook.• Facebook is the leading source of referred social media traffic to

websites, at 26%. Twitter is second at 3.6%.• 74% of all marketers say Facebook is important to their lead

generation strategies.• The no. of marketers who say facebook is “Critical” or “Important”has

increased 83% in just 2 Years.• 52% of all marketers have found a customer via Facebook in 2013.• On Facebook, brand posts get half of their reach within 30 minutes of

being posted.• 85% of fans of brands on Facebook recommend brands to others,

compared to 60% of average users.

• 500 Million Active Facebook Users in world• 68% of B2C companies have generated a lead from facebook.• Facebook is the leading source of referred social media traffic to

websites, at 26%. Twitter is second at 3.6%.• 74% of all marketers say Facebook is important to their lead

generation strategies.• The no. of marketers who say facebook is “Critical” or “Important”has

increased 83% in just 2 Years.• 52% of all marketers have found a customer via Facebook in 2013.• On Facebook, brand posts get half of their reach within 30 minutes of

being posted.• 85% of fans of brands on Facebook recommend brands to others,

compared to 60% of average users.

• 10 Billion+ Tweets sent on Twitter Since 2006

• There are now roughly 100 million active Twitter users (those wholog in at least once per day).

• 34% of marketers have generated leads using Twitter, and 20% haveclosed deals.

• 36% of all marketers have found a customer via Twitter in 2013.

• 59% of Twitter users have visited B2B tech brand sites, compared to40% for the average internet population.

• 10 Billion+ Tweets sent on Twitter Since 2006

• There are now roughly 100 million active Twitter users (those wholog in at least once per day).

• 34% of marketers have generated leads using Twitter, and 20% haveclosed deals.

• 36% of all marketers have found a customer via Twitter in 2013.

• 59% of Twitter users have visited B2B tech brand sites, compared to40% for the average internet population.

• 238 Million Active Linkedin Users in world

• Linkedin is 277% more effective for lead generation then facebookand twitter.

• 45% of B2B Marketers have generated a lead from Linkedin.

• 43% of all marketers have found a customer via LinkedIn in 2013.

• 238 Million Active Linkedin Users in world

• Linkedin is 277% more effective for lead generation then facebookand twitter.

• 45% of B2B Marketers have generated a lead from Linkedin.

• 43% of all marketers have found a customer via LinkedIn in 2013.

• Social media sites and blogs reach 80% of all internet users. • B2B companies with blogs generate 67% more leads per month

on average than non-blogging firms.• The most popular frequency for blog posting is weekly (60% of

bloggers). Just 10% post daily.• “Increased frequency of blogging correlates with increased

customer acquisition• According to…HubSpot. 92% of of blog users who posted multiple

times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.”

• When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%.

• Social media sites and blogs reach 80% of all internet users. • B2B companies with blogs generate 67% more leads per month

on average than non-blogging firms.• The most popular frequency for blog posting is weekly (60% of

bloggers). Just 10% post daily.• “Increased frequency of blogging correlates with increased

customer acquisition• According to…HubSpot. 92% of of blog users who posted multiple

times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.”

• When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%.

• 47% of B2B marketers are using Linkedin• 90% B2B Marketers are using Facebook

60% for Company Blog43% for Facebook40% for Twitter

* B2B marketers acquired a customer

• 47% of B2B marketers are using Linkedin• 90% B2B Marketers are using Facebook

60% for Company Blog43% for Facebook40% for Twitter

* B2B marketers acquired a customer

• 84% of B2B companies are using some form of Social Media Marketing.

• Best in class companies generate over 3X their share of all leads from social media as do average performing companies.Biggest impact on lead generation goals

• SEOà59%• Social Mediaà21%• PPCà20%

• 84% of B2B companies are using some form of Social Media Marketing.

• Best in class companies generate over 3X their share of all leads from social media as do average performing companies.Biggest impact on lead generation goals

• SEOà59%• Social Mediaà21%• PPCà20%

• Social Media produces almost double the marketing leads of trade shows,telemarketing,direct mail,or PPC

• Social Media lead conversion rates are 13% higher than the average lead conversion rate.

• Social Media produces almost double the marketing leads of trade shows,telemarketing,direct mail,or PPC

• Social Media lead conversion rates are 13% higher than the average lead conversion rate.

• http://blog.hubspot.com/• http://visual.ly/13-mind-blowing-lead-

generation-statistics• http://www.jeffbullas.com• info.prosalesstaff.com/

• http://blog.hubspot.com/• http://visual.ly/13-mind-blowing-lead-

generation-statistics• http://www.jeffbullas.com• info.prosalesstaff.com/