Social media for foundations James Grant, Joseph Rowntree Foundation
Social media for charitable foundations - Association of Charitable Foundations (ACF) presentation
Dec 07, 2014
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Social media for foundations
James Grant, Joseph Rowntree Foundation
Agenda
James Grant / [email protected]
1. Introduction to social media2. How social media can be useful for
foundations 3. Strategy4. Creating great digital content5. Top tips and tools
For foundations, what is social media good for?
James Grant / [email protected]
Launching/promoting work Profile and networkingIncreasing (traditional) media coverageStakeholder mapping and monitoringBeing humanBrandingTransparencyEngaging/mobilising supportersIncreasing audienceImpact analysisMaking more of what you’re already doing
Launching/promoting work
Strategy
James Grant / [email protected]
1. Objectives 2. Resources 3. Prioritise 4. Content / tools 5. Agree a plan6. Capture and communicate
constantly7. Analyse
JRF Strategy
James Grant / [email protected]
Objectives- increase impact of research in public policy in order to reduce poverty in UK- target content to the people it’s intended for- increase profile of staff and support them to develop their professional networks- protect and strengthen brand
JRF Strategy
James Grant / [email protected]
Target audience = policymakers and opinion-formers (MPs, media, campaigners, practitioners)
ResourcesResearch reportsHistorical archive of research reportsStaffBrand/reputationWebsite
JRF Strategy
James Grant / [email protected]
Capturing and communicating• tweet from events (quotes and photos, etc.)• team effort to favorite/retweet key tweets
(ensures nothing is lost)• judge who is/isn’t engaging with the
content online • gather data from tweets, Google Analytics
and anecdotal evidence of impact, circulate
Basics of creating great digital content
James Grant / [email protected]
• Think digital first• Make it mobile• Be visual• Keep it short• Think carefully about the title• Be interested and interesting• Tell stories• Use video• Capture as you go
There’s no such There’s no such thing as a thing as a captive captive audience!audience!
The online audience is....
• Busy (drip-feed)• Negotiating a lot of different content• Skimming• Not reading/watching to the end of
anything• Not going to work hard to understand
what you mean• Not coming to you • Not going to see it the first time you
share it
How to identify opportunities for creating
great online content
• Keep abreast of current debate / mood
• Respond to current debate / mood• Anticipate debate • Recognize a story
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