Social Media for Business Nukman Luthfie Twitter @nukman Facebook @nukman Linked-in @nukman.

SocialSocial Media Media forfor BusinessBusinessNukman Luthfie

Twitter @nukmanFacebook @nukmanLinked-in @nukman

Google Ad Planner

Facebook28:20 Minutes

Detik.com15:40 Minutes

Kompas.com15:30 Minutes

Kaskus25 Minutes

Twitter15:40 Minutes

Indonesia: Average time on sites – Source: Google AdPlanner, September 2011

38 MinuteSource: SPSI

24/7 social media mobile

Consumer’s Point of Contact

demography

psichography

Social Technography

Social Technography

Web 2.0 ecosystem participation

• Do not participate in web 2.0 sites

• Do participate in we 2.0 sites

Peer Influence

People's online impressions on each other about products and

services are about one fourth of the online advertising impression

People's online impressions on each other about products and

services are about one fourth of the online advertising impression

Consumers Trust Real Friends and Virtual Strangers the Most

OBJECTIVES

Social Media Presence More Important Than Social Media Ads

Social Media

As a tool – SocMed Presence

As a Business Strategy

SalesSales

Customer ServiceCustomer Service

June 2011, Google AdPlanner

Traffic, Branding, Sales!

Traffic, Branding, Sales!

Social CommerceSocial Commerce

Ready to Move-On?Ready to

Move-On?

Thank YouNukman [email protected]/nukmanFacebook.com/nukman