Social Media in Business Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email protected]
Social Media Engagement
Sep 01, 2014
Introduction to social media engagement for business. December 2, 2010
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media in Business
Sue IngramDirector of Information Technology Services
Missouri State University-West [email protected]
Social Media…• Designed to create and build relationships –
promote conversation, ask for feedback, and respond to questions and comments
• Not social media marketing, but social media engagement
• Should be part of your overall marketing plan• Tools may be free, but most require ongoing
attention
2Missouri State University - West Plains
Social Media Engagement• What are you trying to accomplish?• How will you measure your progress?• Will you commit to the time required?
3Missouri State University - West Plains
Getting Started• Create a Gmail account– Why?• Most social media sites require a login; use this email
account to keep business separate from personal– http://mail.google.com/mail
4Missouri State University - West Plains
Create a GMail accounthttp://mail.google.com/mail
5Missouri State University - West Plains
Google Alertshttp://www.google.com/alerts
• Find out what is being said about your company or product
• Keep up to date on a competitor or industry • Get results via email – you select the
frequency
6Missouri State University - West Plains
Google Alerts…http://www.google.com/alerts
7Missouri State University - West Plains
Google your business
8Missouri State University - West Plains
Why let others create your ad?Google Places
9Missouri State University - West Plains
Google Places…http://places.google.com/business
10Missouri State University - West Plains
Google Places…http://places.google.com/business
11Missouri State University - West Plains
Facebook• 500 million active users - 50% online on any
day• Google and Facebook – neck and neck• Go where your customers are!• Promote conversations and interactions• Share, don’t sell!
12Missouri State University - West Plains
Facebook…A post on Delvin Farms’ Page This is what a “fan” sees
13Missouri State University - West Plains
Facebook…• Personal profile (account)• Group• Page
• Create Facebook personal profile (account)– http://www.facebook.com – Review / change settings
• Log in, then create Facebook Page– http://www.facebook.com/pages/create.php
14Missouri State University - West Plains
Facebook…Create profile (account) http://www.facebook.com
15Missouri State University - West Plains
Facebook Page…
16Missouri State University - West Plains
Facebook Page…
Create Facebook Pagehttp://www.facebook.com/pages/create.php
17Missouri State University - West Plains
Facebook Page…
Create Facebook Page
18Missouri State University - West Plains
Facebook Page…• Select a shortened link name (must have 25 “fans”)– Example: www.facebook.com/DSIFarm
• Add link to your business cards and other advertising• Add link to your Google Place and other online sites• Add link to your email signature • If you have a blog or web site:– Place links on your FB Page to your blog or web site
• On the Info tab• In the left column below your profile picture
– Place a link to your FB Page on your blog or web site
19Missouri State University - West Plains
Facebook Page Statistics…
20Missouri State University - West Plains
Facebook… AdvancedCreate a Facebook Landing Page
Set as default for all new visitors
Include a “call to action” such as clicking the Like button or signing up for a newsletter
21Missouri State University - West Plains
Facebook…coming soon• Facebook Places and Facebook Deals– Facebook’s answer to location-based social
networks such as Foursquare that allow users to check in and receive deals• http://www.facebook.com/help/?search=facebook+places • http://www.facebook.com/help/?page=18846
22Missouri State University - West Plains
Foursquarehttp://www.foursquare.com
• Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials
• Users’ “check-ins” are shared with their friends via Facebook or Twitter
23Missouri State University - West Plains
Foursquare…http://www.foursquare.com
24Missouri State University - West Plains
Foursquare…http://www.foursquare.com
25Missouri State University - West Plains
Foursquare…http://foursquare.com/businesses/
• Claim your venue• Use foursquare’s simple self-service tools to
create and manage different kinds of foursquare specials
• Promote your participation• Track check-ins via foursquare-provided stats
26Missouri State University - West Plains
Foursquare…http://foursquare.com/businesses/
27Missouri State University - West Plains
Foursquare…http://foursquare.com/businesses/
28Missouri State University - West Plains
Foursquare…http://foursquare.com/businesses/
29Missouri State University - West Plains
Twitterhttp://www.twitter.com
• Broadcast (tweet) information 140 characters at a time• About Twitter
– http://twitter.com/about • Twitter 101
– http://business.twitter.com/twitter101/ • Use Fast Follow to receive tweets as text messages
without a Twitter account– Text “follow [username]” to 40404– http://support.twitter.com/articles/218610-new-fast-follow – http://media.twitter.com/859/fast-follows
30Missouri State University - West Plains
Twitter…Create an account iPhone display
31Missouri State University - West Plains
YouTubewww.youtube.com
• Broadcast video• Edit and customize your channel– http://www.google.com/support/youtube/bin/ans
wer.py?answer=174555
32Missouri State University - West Plains
YouTube…
33Missouri State University - West Plains
More to ExploreLinkedIn – Professional networkingwww.linkedin.com
Yelp – Reviews of local businesseswww.yelp.com
34Missouri State University - West Plains
Legal Implications• Minimize risk: Five social media best practices for business
– http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/
• Website terms and conditions: More important than you might think– http://www.westlawinsider.com/2010/10/website-terms-and-c
onditions-more-important-than-you-might-think/
• Social media for business: Legal issues faced by employees– http://www.westlawinsider.com/2010/09/social-media-for-busi
ness-legal-issues-faced-by-employees/
35Missouri State University - West Plains
Policies - Links• Should your business have a social media policy?
– http://mashable.com/2009/04/27/social-media-policy/ • Ten must-haves for your social media policy
– http://mashable.com/2009/06/02/social-media-policy-musts/• Setting technology policies that make sense in a Web 2.0 World
– http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html
• IBM social computing guidelines– http://www.ibm.com/blogs/zz/en/guidelines.html
• Social Media Governance– http://socialmediagovernance.com/policies.php
36Missouri State University - West Plains
Conclusion
Building an external community on social networking platforms takes time and effort.The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales.
37Missouri State University - West Plains
Questions?
Sue IngramDirector of Information Technology Services
Missouri State University-West [email protected]
Missouri State University - West Plains 38
Related Documents
