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Social Media Engagement & Key Influencers€¦ · social media. Key Factor 2 On Social Media Not On Social Media 88% 12% Nearly 9 out of 10 U.S. adults over 18 engage with social

Aug 07, 2020

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Page 1: Social Media Engagement & Key Influencers€¦ · social media. Key Factor 2 On Social Media Not On Social Media 88% 12% Nearly 9 out of 10 U.S. adults over 18 engage with social

Men 39%WOMen 35%

Should Mention they are paid to showcase products/services

Men 24%WOMen 32%

Don’t Care

Men 50%WOMen 50%

Understandable famous people to want to be compensated for showcasing products/services

The majority of men and women are comfortable or don’t care if famous people are compensated to showcase products or services on social mediaKey Factor 7

Men are also significantly more likely to

take action (buy, watch, attend etc.) based

on what a famous person says about

something on social media

Key Factor 6

34% MEN

22% WOMEN

Men are significantly more likely than

women to follow famous people because of

the products and services they showcase.

Key Factor 5

50% 39%MEN WOMEN

Men 37%WOMen 32%

Musicians

Men 18%WOMen 21%

TV RealityPersonalities

Men 30%WOMen 33%

TV/Movie Stars

Men 28%WOMen 24%

COMEDIANS

Men 25%WOMen 20%

POLTICIANS

Men 37%WOMen 18%

Sports Figures

Men 23%WOMen 15%

News People

Men 20%WOMen 7%

Scientists

While men and women similarly follow musicians, reality tv personalities,

tv and movie stars, comedians and politicians, men are significantly more

likely to follow sports figures, news people and scientists.

Key Factor 4

Significantly more Younger

people follow famous people

on social media

Key Factor 3

Don’t Follow Famous People

Follow Famous People

66%

34%

Nearly 7 out of 10 follow famous people on

social media.

Key Factor 2

On Social Media

Not On Social Media

88%

12%

Nearly 9 out of 10 U.S. adults over 18

engage with social media.

Key Factor 1

UNDERSTANDING THE DEGREE to which consumers engage with

social media and are influenced by the famous people they follow

can help marketers further refine marketing strategies and tactics.

KEY FACTORS Marketers Need to Know About

Social Media Engagement& Key Influencers