Men 39%WOMen 35%
Should Mention they are paid to showcase products/services
Men 24%WOMen 32%
Don’t Care
Men 50%WOMen 50%
Understandable famous people to want to be compensated for showcasing products/services
The majority of men and women are comfortable or don’t care if famous people are compensated to showcase products or services on social mediaKey Factor 7
Men are also significantly more likely to
take action (buy, watch, attend etc.) based
on what a famous person says about
something on social media
Key Factor 6
34% MEN
22% WOMEN
Men are significantly more likely than
women to follow famous people because of
the products and services they showcase.
Key Factor 5
50% 39%MEN WOMEN
Men 37%WOMen 32%
Musicians
Men 18%WOMen 21%
TV RealityPersonalities
Men 30%WOMen 33%
TV/Movie Stars
Men 28%WOMen 24%
COMEDIANS
Men 25%WOMen 20%
POLTICIANS
Men 37%WOMen 18%
Sports Figures
Men 23%WOMen 15%
News People
Men 20%WOMen 7%
Scientists
While men and women similarly follow musicians, reality tv personalities,
tv and movie stars, comedians and politicians, men are significantly more
likely to follow sports figures, news people and scientists.
Key Factor 4
Significantly more Younger
people follow famous people
on social media
Key Factor 3
Don’t Follow Famous People
Follow Famous People
66%
34%
Nearly 7 out of 10 follow famous people on
social media.
Key Factor 2
On Social Media
Not On Social Media
88%
12%
Nearly 9 out of 10 U.S. adults over 18
engage with social media.
Key Factor 1
UNDERSTANDING THE DEGREE to which consumers engage with
social media and are influenced by the famous people they follow
can help marketers further refine marketing strategies and tactics.
KEY FACTORS Marketers Need to Know About
Social Media Engagement& Key Influencers