Social Media E-IDEA Presentation

Social Media e-IDEA

How to “Effectively” Utilize Social Media in your Business TODAY!

Wikipedia definition:

Social media are primarily Internet-based tools for sharing and discussing information among human beings. …

• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.

• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

• The collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.

Let’s leave the questions about whether or not social media is expensive, is a fad and whether or not it is necessary, for later…

Wow! (or possibly an expletive or two…)

What is Social Media e-IDEA?

What is Social Media e-IDEA?

Exploring

Identifying

Developing

Executing

Analyzing

Exploring…

different aspects of Social Media, including Social Networking – brief explanation of key

Web 2.0 technology and tools.

Social Networking

Don’t be afraid!

DolceSegreto is on Twitter!

• Firebelly @DolceSegreto thanks so• Ginidietrich @DolceSegreto I can't disagree.

He's a very handsome dog• DontTwive @DolceSegreto Thanks for RT your

master's message Dolce! (Hope you weren't driving).

• amynichols@DolceSegreto Thank you Dolce, that is very sweet! We hope you will visit us sometime!

• terrimcculloch@DolceSegreto Ha! Big pat on the head, Dolce! Crossing my fingers for you!

What’s the difference between Web 2.0 and Social Media?

Is Social Networking and Social Media the same?

Identifying…

primary and secondary targets – who will be targeted to purchase / agree / join,

and of course, why?

Know who are your target is!

Developing…

a Strategy and Plan of Action – customized to specific targets in accordance with

goals and objectives.

In accordance with goals and objectives

Social Media Benefits within a Franchise Organization

• Creates brand awareness with franchise candidates and consumers alike

• Generates qualified franchise leads and subsequent franchise sales

• Establishes an interactive environment of communications and information sharing at all levels of a franchise organization

Executing…

the Plan – putting the plan in motion including monitoring and managing the process.

The Ten Commandments of Social Media

• Commandment 1. Thou Shalt Blog (like crazy)

• Commandment 2. Thou Shalt Create Profiles (everywhere)

• Commandment 3. Thou Shalt Upload Photos (lots of them)

• Commandment 4. Thou Shalt Upload Videos (all you can find)

• Commandment 5. Thou Shalt Podcast (often)

• Commandment 6. Thou Shalt Set Alerts (immediately)

• Commandment 7. Thou Shalt Comment (on a multitude of blogs)

• Commandment 8. Thou Shalt Get Connected (with everyone)

• Commandment 9. Thou Shalt Explore Social Media (30 minutes per day)

• Commandment 10. Thou Shalt Be Creative (go forth and create creatively)

Integrate Social Media with traditional marketing

Cross-Platform / Multi-Tiered

Analyzing…

and Quantifying the Results – is it working? Do we continue or repeat the process?

What’s the bottom line results?

Social Media Metrics

• Volume – The number of comments, blogs, posts, tweets, links, etc., about the brand, the competition, and the industry segment.

• Sentiment – The positive, negative, or indifferent consumer reaction to the brand or a topic, which can be measured by text analytics and natural-language processing.

• Emotion – The reasons that a consumer felt, good, bad, or indifferent that point how the company can resolve his / her problem or how the business can change and improve.

Social Media Metrics

• Topic / Issue – The context (e.g., product, customer service, advertising, competitor, etc.) in which the brand is being discussed.

• Source – Where the conversation is occurring (e.g., Twitter, blog, discussion board).

• Author (Influencer) – The people talking about the brand and their social media impact (e.g. number of followers, readers, comments).

• Virality – The reach of the brand and relevant topics around the brand (e.g., how many people are reading, posting, linking, and sharing).

Before Changing Course…

THANK YOU!

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