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Social Media Cheatsheet

Feb 25, 2016

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Social Media Cheatsheet. Social Media Defined Broad versus narrow 1.0 and 2.0 Internal and external Surface and “deep” (aka visible and invisible). Step 1: “Present State” Where do you show up on ________ web? Where do you show up on the _______ web? “Listening” tools? Staked claims?. - PowerPoint PPT Presentation

Slide 1

Social Media CheatsheetLabor Relations Institute | www.LRIonline.com | 800-888-9115

Step 1: Present StateWhere do you show up on ________ web?Where do you show up on the _______ web?Listening tools?Staked claims?Social Media DefinedBroad versus narrow1.0 and 2.0Internal and externalSurface and deep (aka visible and invisible)Key MediaEmail (killer app)Internal communication (intranet, internet, text)Search (GOOGLE, Yahoo, Bing especially content network)Facebook (LinkedIn)TwitterYelp (also glassdoor, jobvent, craigslist, etc.) YoutubeFlickrUnion websites (unionist.com)Corporate campaign websites (i.e. JFJ, WWU)

Step 2: Desired StateStake your claim____________ (own the field) strategySM policy (CAREFUL)Proactive ________________ _______ strategyStep 3: Close the GapsIdentify ________________ projectsPrioritize: look for _________ + _________KEYSContext! (i.e. __________ = original killer app)Social media is important, monitor and use Most companies have more opportunity on _________ projectsNEXT STEPSGap analysis of social media practicesGap analysis of reactive campaign toolsGap analysis of positive employee relations practicesVisible versus Deep Web

Deep Web = 90% of all web traffic!Advanced Search Tips

Acronyms (UFCW)Full Union Names (United Food and Commercial Workers)Exact Search (Jimmy Hoffa)Wildcard Search (Teamster*)Negative Keywords (-credit)OR operator (SEIU Contract 2004 2005 returns different results that SEIU Contract 2004 OR 2005)Search within a site (Trumka site:nytimes.com)3 Take Action Alerts Campaigns

point to future organizing targets

Visible versus Deep WebUnions on Facebook

REMEMBER: Facebook is a walled site search independent of Google

On a union or organizers page Check favorite pages to find current campaigns

Visible versus Deep WebUnions on TwitterNice place to lurk, even if you dont tweetTip: You can follow twibes (groups of twitter users there is a twibe of union organizers) through an RSS feed!

Where do you show up?

As you would expect, IBM owns their brand online (Wikipedia is potential exception). This blank space is a potential opportunity and threat

Where do you show up?

IBM (surprisingly) is not doing anything to own the IBM sucks territory but they should.Google obviously spots this as an opportunity for someone.Stake Your Claim

Another opportunity for someone.Look for sucks, exposed, report, kills, complaint to start. There are many others that would be specific to your brandGoogle News alerts

Tips: Use advanced search tips when setting up your alerts. Also have alerts delivered to an RSS reader (Google Reader is great) instead of your email.RSS = Really Simple Syndication

Google Reader

Biggest problem is creating a workflow where you can actually deal with the fire hose of data.

RSS Reader can be a real time-saver.Tip: Create folders for different topics of interest and group alerts by topic.

Pre-emptionIBM = great place to workLearn more about IBMs great work practicewww.IBM.com/greatplacetowork

IBMers Help CommunitiesLearn how IBMs great employees help their communities thrivewww.wehelp.org/ibm

IBM Engagement PracticesIBM has the most engaged workforce on the planet here is why.www.surveys.com/ibm

Internal Listening ToolsPulse SurveysInternal Listening ToolsPulse SurveysEmployee Engagement SurveysInternal Listening ToolsPulse SurveysEmployee Engagement SurveysState-of-the-company MeetingsInternal Listening ToolsPulse SurveysEmployee Engagement SurveysState-of-the-company MeetingsSkip-step MeetingsSocial Media CheatsheetLabor Relations Institute | www.LRIonline.com | 800-888-9115

Step 1: Present StateWhere do you show up on visible web?Where do you show up on the deep web?Listening tools?Staked claims?Social Media DefinedBroad versus narrow1.0 and 2.0Internal and externalSurface and deep (aka visible and invisible)Key MediaEmail (killer app)Internal communication (intranet, internet, text)Search (GOOGLE, Yahoo, Bing especially content network)Facebook (LinkedIn)TwitterYelp (also glassdoor, jobvent, craigslist, etc.) YoutubeFlickrUnion websites (unionist.com)Corporate campaign websites (i.e. JFJ, WWU)

Step 2: Desired StateStake your claimPre-emption (own the field) strategySM policy (CAREFUL)Proactive listeningRapid reaction strategyStep 3: Close the GapsIdentify gapsDiscrete projectsPrioritize: look for leverage + contextKEYSContext! (i.e. grapevine = original killer app)Social media is important, monitor and use Most companies have more opportunity on non-SM projectsNEXT STEPSGap analysis of social media practicesGap analysis of reactive campaign toolsGap analysis of positive employee relations practices