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Social Media Cheatsheet

Feb 25, 2016

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Social Media Cheatsheet. Social Media Defined Broad versus narrow 1.0 and 2.0 Internal and external Surface and “deep” (aka visible and invisible). Step 1: “Present State” Where do you show up on ________ web? Where do you show up on the _______ web? “Listening” tools? Staked claims?. - PowerPoint PPT Presentation
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Page 1: Social Media  Cheatsheet
Page 2: Social Media  Cheatsheet

Social Media Cheatsheet

Labor Relations Institute | www.LRIonline.com | 800-888-9115

Step 1: “Present State”• Where do you show up on

________ web?• Where do you show up on

the _______ web?• “Listening” tools?• Staked claims?

Social Media Defined• Broad versus narrow

• 1.0 and 2.0• Internal and external

• Surface and “deep” (aka visible and invisible)

Key Media• Email (“killer app”)

• Internal communication (intranet, internet, text)

• Search (GOOGLE, Yahoo, Bing – especially content network)• Facebook (LinkedIn)

• Twitter• Yelp (also glassdoor, jobvent,

craigslist, etc.) • Youtube• Flickr

• Union websites (unionist.com)• Corporate campaign websites

(i.e. JFJ, WWU)

Step 2: “Desired State”• Stake your claim

• ____________ (“own the field”) strategy

• SM policy (CAREFUL)• Proactive __________• ______ _______ strategy

Step 3: Close the Gaps• Identify ______

• __________ projects• Prioritize: look for

_________ + _________

KEYS• Context! (i.e. __________ =

original “killer app”)• Social media is important,

monitor and use • Most companies have more

opportunity on _________ projects

NEXT STEPS• Gap analysis of social media

practices• Gap analysis of reactive

campaign tools• Gap analysis of positive employee relations practices

Page 3: Social Media  Cheatsheet

Visible versus Deep Web

Deep Web = 90% of all web traffic!

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• “Take Action”• “Alerts”

• “Campaigns”

point to future organizing

targets

Visible versus Deep Web

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Unions on Facebook

REMEMBER: Facebook is a “walled” site –search independent of Google

On a union or organizer’s page – Check “favorite pages” to find current campaigns

Visible versus Deep Web

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Unions on Twitter

Nice place to lurk, even if you don’t “tweet”Tip: You can follow “twibes” (groups of twitter users – there is a twibe of union organizers) through an RSS feed!

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Where do you show up?As you would expect, IBM “owns” their brand online (Wikipedia is potential exception).

This blank space is a potential opportunity and threat

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Where do you show up?

IBM (surprisingly) is not doing anything to own the “IBM sucks” territory… but they should.

Google obviously spots this as an opportunity for someone.

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Stake Your Claim

Another opportunity for someone.

Look for sucks, exposed, report, kills, complaint to start. There are many others that would be specific to your brand

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Google News alerts

Tips: Use advanced search tips when setting up your alerts. Also have alerts delivered to an RSS reader (Google Reader is great) instead of your email.

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RSS = Really Simple Syndication

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Google ReaderBiggest problem is creating a workflow where you can actually deal with the fire hose of data.

RSS Reader can be a real time-saver.

Tip: Create folders for different topics of interest and group alerts by topic.

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Pre-emption

IBM = great place to workLearn more about IBM’s great work practicewww.IBM.com/greatplacetowork

IBMers Help CommunitiesLearn how IBM’s great employees help their communities thrivewww.wehelp.org/ibm

IBM Engagement PracticesIBM has the most engaged workforce on the planet – here is why.www.surveys.com/ibm

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Internal Listening Tools

• Pulse Surveys

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Internal Listening Tools

• Pulse Surveys• Employee Engagement Surveys

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Internal Listening Tools

• Pulse Surveys• Employee Engagement Surveys• State-of-the-company Meetings

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Internal Listening Tools

• Pulse Surveys• Employee Engagement Surveys• State-of-the-company Meetings• Skip-step Meetings

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Social Media Cheatsheet

Labor Relations Institute | www.LRIonline.com | 800-888-9115

Step 1: “Present State”• Where do you show up on

visible web?• Where do you show up on

the deep web?• “Listening” tools?• Staked claims?

Social Media Defined• Broad versus narrow

• 1.0 and 2.0• Internal and external

• Surface and “deep” (aka visible and invisible)

Key Media• Email (“killer app”)

• Internal communication (intranet, internet, text)

• Search (GOOGLE, Yahoo, Bing – especially content network)• Facebook (LinkedIn)

• Twitter• Yelp (also glassdoor, jobvent,

craigslist, etc.) • Youtube• Flickr

• Union websites (unionist.com)• Corporate campaign websites

(i.e. JFJ, WWU)

Step 2: “Desired State”• Stake your claim

• Pre-emption (“own the field”) strategy

• SM policy (CAREFUL)• Proactive listening• Rapid reaction strategy

Step 3: Close the Gaps• Identify gaps

• Discrete projects• Prioritize: look for

leverage + context

KEYS• Context! (i.e. grapevine =

original “killer app”)• Social media is important,

monitor and use • Most companies have more

opportunity on non-SM projects

NEXT STEPS• Gap analysis of social media

practices• Gap analysis of reactive

campaign tools• Gap analysis of positive employee relations practices

Page 22: Social Media  Cheatsheet