social media capabilities - DAN Tel Aviv

SOCIAL MEDIAPREZ 1TEL AVIV

CASE STUDIES 2

3WORKING FOR YOUPRIMOR

TEL AVIV

4TEL AVIV

The brief:Primor , an Israeli juices company wanted to launch its new facebook page and gather as many fans as possible To set a fan base to communicate with. The brand's slogan is: We don't do anything all day accept from squeezing oranges.

We thought that if the workers of the factory don't do anything all day they have enough time to help primor's new facebook fans. So we asked our new members to send us the tasks/assignments that they need help with, and a team of actors dressed as primor workers went on the road each day and helped our new fans with tasks as: cleaning the high windows, babysitting on the kids and even fixing the seesaw on the backyard so the kids can play. This campaign got a lot of buzz in the social arena and in the end we even created a joint task with domino's pizza page and went to surprise our mutual fans with a big pizza and orange juice party.

We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans.

The results:

The idea:

5PRIMOR/ WORKING FOR YOU

TEL AVIV

6PRIMOR/ WORKING FOR YOU

TEL AVIV

7TEL AVIV

THE LG FRIDGE

8TEL AVIV

The brief:LG Israel has the biggest market share in fridges and they wanted to come out with a statement that says it. Their request was to create an integrated campaign using their facebook page and offline media.

We looked at the fridge and we realized that in every house, the fridge is the communication hub of the family, you leave your notes on it, put funny pictures and magnets and communicate with your family through the fridge. So we created "Israel's social fridge" app on LG's facebook page and invited people to share their photos, magnets, notes and everything that is on their fridges at home. We took all the content we received from our fans and put it on offline media – buses. For an entire month buses across Tel Aviv were "dressed" as LG fridges with all the content we recieved from our fans.

The app was a big success, we received thousands of phots, notes and magnets from our fans and we added 15,000 new fans to LG's facebook page.

The results:

The idea:

9LG / THE FRIDGE

TEL AVIV

10LG / THE FRIDGE

TEL AVIV

TEL AVIV

13BEITILI TRADE IN

14TEL AVIV

The brief:BEYTILI , a chain of furniture and lifestyle stores launched a new campaign under the slogan:"new Israeli design" , we were asked to convey this slogan using the social media and create a real engagement with the brand's new promise .

We created an online trade in arena. We received from BEYTILI a whole new collection to give away as prizes and we invited our fans to send us their photos of of their "old Israeli design" furniture at home. The fans competed on the new collection and we chose the most old and ugly furniture and gave its owner a new furniture with a "new Israeli design".

Thousands of fans participated in the activity , uploading the photos of their old Israeli design furniture, and 15,000 new fans joined BEYTILI's facebook page.

The results:

The idea:

15BETILI TRADE IN

TEL AVIV

TEL AVIV

16BETILI TRADE IN

17LG IPS TRUE COLORS

TEL AVIV

18TEL AVIV

The brief:LG Israel launched a new series of pc screens with the slogan "true colors" . Their request was to create a small budget campaign on their facebook page that will convey the big advantage of their screens.

We decided to take old photos and restore their true colors. We invited our fans to send us their old photos and the stories related to them , and every day for two weeks we chose the best stories, and brought those old pictures back to life by giving them their true colors.

We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans.

The results:

The idea:

TEL AVIV

19LG IPS TRUE COLORS

TEL AVIV

20LG IPS TRUE COLORS

TEL AVIV

21LG IPS TRUE COLORS

NOW, BRING IT ON!

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