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Creating a social media campaign for your business
24

Social Media Campaign

Sep 07, 2014

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The 4 steps of starting a social media campaign for your business
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Page 1: Social Media Campaign

Creating a social media campaign for your business

Page 2: Social Media Campaign

Advantages:•Drive traffic to website

•Establishes you as an expert

•Creates a buzz about your brand

•Improves SEO

•Nurtures relationship with customers

= More sales

Page 3: Social Media Campaign

Disadvantages:•No control on what people are saying about your brand.

•Unable to have absolute control of the message.

•Whether you are doing it or not people could still be talking about you…

•“Accidentally outsourcing the building of your brand”

Page 4: Social Media Campaign

Social Media Disasters!!

http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related

Page 5: Social Media Campaign

The response from customers…

http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1

Page 6: Social Media Campaign

Social Media Disasters!!Domino’s Pizza:

•Weren’t monitoring social media.

•Initial response bad “Only on a few blogs”

•Eventual solution good: Using same media that attacked them to address issue.

Page 7: Social Media Campaign

Social Media Disasters!!

http://www.youtube.com/watch?v=7l6AJ49xNSQ

Page 8: Social Media Campaign

4 steps to social media campaign:

1. Monitoring

Page 9: Social Media Campaign

1. Monitoring:

•What are people saying about your brand?

•What are people saying about your competitors?

•What are people saying about your industry?

•Who are the main influencers in your field?

•What are the trends in your area?

•What is the sentiment about your industry?

Page 10: Social Media Campaign

1. Monitoring:Free Tools:

Page 11: Social Media Campaign

1. Monitoring:Free Tools:

Page 12: Social Media Campaign

1. Monitoring:Free Tools:

Page 13: Social Media Campaign

4 steps to social media campaign:

1. Monitoring

2. Planning

Page 14: Social Media Campaign

Planning:

• Strategy?

• How to reach the influencers?

• Which tools?

• How personal do you want to be?

• How much do you want to engage?

• What are your goals?

• Crisis management

Page 15: Social Media Campaign

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

Page 16: Social Media Campaign

Implementation• Blogging –Other people’s blogs

• Twitter – Facebook –Linkedin –Bebo –MySpace

• YouTube –Flickr

• Forums

• Webinars

• Your own website

• Your own social network

Page 17: Social Media Campaign

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

4. Evaluation

Page 18: Social Media Campaign

Evaluation

• Monitor

• Are you achieving goals?

• What is working / not working?

• What else will your fans / followers do for you?

• Adjust and return to step 1!!

Page 19: Social Media Campaign

Good social networking:

Page 20: Social Media Campaign

Good social networking:

Page 21: Social Media Campaign

Good social networking:

Page 22: Social Media Campaign

Good social networking:

Page 23: Social Media Campaign

Good social networking:

http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=tshttp://www.facebook.com/wholefoods

Page 24: Social Media Campaign

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