Social media and and content marketing 101

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Social Media 101

SOCIAL MEDIA STRATEGY FOR

GROWING BUSINESSES

@[email protected]

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EVOLUTION OF SOCIAL MEDIA

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EVOLUTION OF SOCIAL MEDIA

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EVOLUTION OF SOCIAL MEDIA

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SOCIAL MEDIA IS A MULTI-PARTY CONVERSATION

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SMALL BUSINESSES MUST BE PUBLISHERS

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So people can find you online (and more)

People will engage with each other and content online – are you there?

WHY PUBLISHERS

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Let’s BeginSOCIAL MEDIA 101…

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ThinkListen to what’s happeningCreate a great profileWrite great content

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SOCIAL MEDIA IS NO REPLACEMENT FOR

GOOD BUSINESS PRACTICES

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WHY IS SOCIAL MEDIA SO

IMPORTANT?

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PEOPLE LIKE TO CONNECT TO OTHER

PEOPLE

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Listen To Customers

Communicate With Customers

Engage Customers

THREE CORE TENETS

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Your competitorsYour market

(laws, news, trends)

Your customers, press, market speaking about your product

LISTEN

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Daily dealsNewsProduct

informationTidbitsProduct, service,

market insight

COMMUNICATE

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ContestsSurveysCustomer to

customer support

Discussion

ENGAGE

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Content Marketi

ng Circle

Web Sites

BlogsEmail

Marketing

Social Media

CONTENT MARKETING CIRCLE

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CONTENT IS KING

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CONTENT IS DIGITAL FOOD

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WHAT CONTENT DO YOUR CUSTOMERS

WANT?

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WHY CONTENT SHOULD BE YOUR KING

Makes You An Authority (press, etc)

Helps You Develop A Following (pre-sale)

Develops Loyal Customers (post-sale)

Search Engines Feed On Relevant Content

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CONTENT TYPES

People Want To Be Entertained

People Want to Learn

People Have Specific Needs

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CONTENT IS KING - ENTERTAIN

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CONTENT IS KING - LEARN

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CONTENT IS KING – PRODUCT INFORMATION

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CONTENT BUILDS KNOW + LIKE +

TRUST

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WHAT CONTENT?

Request for IdeasJob VacanciesNewsCustomer StoriesThoughtsTips

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VideoPodcastsBlogsInfographicWhite papereBook

WHAT MEDIA TO USE

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7 POWERFUL SOCIAL MEDIA CONCEPTS

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ConversationGiving (not selfish)MeasureHave great contentAwesome

headlinesListenRespond

thoughtfully (not long, necessarily)

7 POWERFUL SOCIAL MEDIA CONCEPTS

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Don’t SELL to Your Customers

Enter Their Discussions

Foster DiscussionsEncourage Customer

to Customer Discussion

Learn from Customers – Ask Questions

CONVERSATION

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SUCCESSFUL SOCIAL MEDIA ATTITUDE =

GIVING

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GIVE, GIVE, GIVE, TAKE

Be informativeBe indispensableBe helpfulBe funBe sharing

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MEASURE

Know What Social Media Networks Work Best

Know What Content Is Most Desired

Know What Conversations Are Hottest

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GREAT CONTENT

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ShortSweetTo The PointDescriptiveSearch Engine

Friendly

GREAT - HEADLINES

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LISTEN

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TWEETDECK

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HOOTSUITE

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POSTLING

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NUTSHELLMAIL

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RESPOND

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Word Of Mouth On Steroids

Everyone Is A Publisher

Don’t Vomit On Your Customers

It’s Not Just Another Marketing Channel

ALWAYS REMEMBER….

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Be yourself (authentic)

Don’t sellReasonable frequencyFrequency balanced

with mediaThink then click/writeIncentives

5 MORE THINGS TO KEEP IN MIND

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INCENTIVES CAN BE IMPORTANT

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12 STARTING THOUGHTS

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What are your goals Is social media the best option? Should you do it?Do you know your customersWho will lead / coordinateWhich social media network will you focus onThink about your personaCreate your profi leCreating content feeding stations (you need to be fed

to feed)Think about what you will postDiscipline yourself to post regularlyConsider creating an editorial calendar

12 STARTING THOUGHTS

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OVERVIEW OF TWITTER, FACEBOOK

AND LINKEDIN

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TWITTER 101

Create your profile (good photo)

Create Searches On Keywords

Follow peopleCreate ListsJoin the

conversation

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TWITTER PROFILES

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RAMON’S TWITTER PROFILE

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@SHASHIB TWITTER PROFILE

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TWITTER USES – SHORT & SWEET

Short PostsLinks To Other

Sources“Status Updates”

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Create Your Own Personal Page

Create Your Company’s Page

Nurture A Community Of Customers

Encourage THEM To Share And Post

Share Content (in Context)

Content About Your Biz, Your Customers, etc

FACEBOOK 101

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CANDLES OFF MAIN

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LINKEDIN 101

Find Out More About Clients, Companies and Competitors

Get Access To Connections In Your Networks’ Network

Complete Your Profile

Join, Start and Participate in Groups

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• Twitter - Sharing & Personal Brand Building

• Facebook - Building Community and Communication

• LinkedIn – One to One Connecting, Corporate Groups

SOCIAL MEDIA NETWORK DIFFERENCES

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SOCIAL MEDIA TOOLS

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BIT.LY – SHORT LINKS & ANALYTICS

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GOOGLE.COM/READ WEB SITE CONTENT

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KLOUT (INFLUENCE)

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NutShell MailSocial Dashboards: Tweet Deck, Hoot Suite

SOCIAL MEDIA TOOLS

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THE POWER OF VIDEO

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POWER OF VIDEO

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THE POWER OF AUDIO

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Create a blogDrive traffi c to your

web site or blogHave an email

newsletterOwning contact info is

important

I ALMOST FORGOT…

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PLEASE READ THE NEXT SLIDE OUT

LOUD

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“RAMON, I DON’T HAVE TIME TO DO

ALL OF THIS!”

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ListenThink / CreativityCreate a profileConverse &

EngageMeasureUse ToolsTell A Story

IN SUMMARY

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YOUR COMPETITION IS ONLY A MOUSE CLICK AWAY

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THANK YOU FOR YOUR TIME!

@ramonraywww.Smallbiztechnology.com