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Social media accessibility: where are we today?

May 08, 2015

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Technology

Twitter, FaceBook, Google+, LinkedIn and YouTube. Love them or hate them, they play a pivotal role in society today. But just how accessible are they?

  • 1.Social Media Accessibility:Where Are We Today? A modest attempt at awaking the giants CSUN 2012 San Diego March 1 st , 2012 /2012. AccessibilitWeb Toll Free: 1 (877) 315-5550

2.

    • AttributionNonCommercialShareAlike 2.5 Canada

/Some Rights Reserved 2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 3. Speaker

  • Denis Boudreau
  • 11+ yrs experience - Web Accessibility
  • Chairman, AccessibilitWeb
  • Co-editor, SGQRI 008 standards
  • Invited Expert, W3C

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 4. Social Media Offer Great Opportunities... /2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 ...If youre lucky enough to be able to use them 5. Jumping in

  • What's an organization to do?
  • Governement onLine
  • Communication strategies
  • Social media infatuation
  • Accessibility requirements
  • Moral responsibility
  • Populations at risk of exclusion
  • Expectations from PWD groups
  • Public pressure

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 6. Social Poorly Accessible Media?! /2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 (To be fair, just to name a few...) SPAM 2.0 7. Social Media Should be About People

  • Communicating,
  • Sharing,
  • Interacting,
  • Contributing,
  • Bonding,
  • Networking...
  • ...With each other & on the Web.

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 8. As It Turns Out...

  • This is not always the case!
  • (Real) people get left behind based on...
    • Physical disability
    • Aging conditions
    • Technological illiteracy
    • PREJUDICE appearances

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 9. The QuebecGovernmentDilemma

  • How Can We Play Along, with EVERYONE on Board?
  • Dealing with inclusion and accessibility requirements
    • Are social media accessible at all?
    • Are social media compliant with our requirements?
    • If not, can social media be made accessible?
    • Can we influence the social media giants positively?
    • How can we make sure no one gets left behind?

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 10. Evaluation Results Overview

  • Total of success criteria successfully met (2011)

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 Section Headings 0/3 0/3 2/3 1/3 1/3 #2 Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 Multimedia NA 0/3 NA 0/3 0/3 #7 Language 0/2 1/2 1/2 1/2 1/2 #8 Validation0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20 11. Criteria #1: Section Headings

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 2.4.2 - Page Titled 0% 0% 100% 100% 0% 4.1.1 - Parsing 0% 0% 100% 0% 100% Percentage of Success Criteria Met 0% 0% 67% 33% 33% 12. Criteria #2: Color Contrasts

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.4.3 - Contrast (Minimum) 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 100% 0% 13. Criteria #3: Labels and Form Fields

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 3.3.2 - Labels or Instructions 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 50% 0% 14. Criteria #4: Keyboard Navigation

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 100% 0% 0% 0% 1.3.2 - Meaningful Sequence 0% 0% 100% 0% 0% 1.4.4 - Resize text 0% 0% 0% 0% 0% 2.1.1 - Keyboard 0% 0% 0% 0% 0% 2.4.1 - Bypass Blocks 0% 0% 0% 0% 0% 2.4.3 - Focus Order 0% 0% 100% 0% 0% 2.4.7 - Focus Visible 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 14% 29% 0% 0% 15. Criteria #5: Text Equivalents for Images

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0% 16. Criteria #6: Multimedia

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content NA 0% NA 0% 0% 1.2.1 - Audio & Video-only (Prerec.) NA 0% NA 0% 0% 1.2.2 - Captions (Prerecorded) NA 0% NA 0% 0% Percentage of Success Criteria Met NA 0% NA 0% 0% 17. Criteria #7: Language

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 3.1.1 - Language of Page 0% 100% 100% 100% 100% 3.1.2 - Language of Parts 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 50% 50% 50% 50% 18. Criteria #8: Validation

  • Percentage of success criteria successfully met

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 4.1.1 - Parsing 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0% 19. Overall success rating...

  • Could they do any WORSE if they tried?

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 20. Well, lets take a look, shall we?

  • Six months later... What are the improvements?
  • Adjacent links and link images combined
  • Properly closed HTML tags
  • No noticeable improvements
  • Decorative images made invisible to screen readers
  • Some HTML tags arent properly closed anymore
  • Some presentation aspects are now handled in HTML
  • Contextual metadata are now used to describe pages
  • Adjacent links and link images combined
  • No noticeable improvements

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 21.

  • 2012: Just as bad as it was six months ago

Not enough to make a difference! /2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 Section Headings 0/3 0/3 2/3 1/3 1/3 #2 Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 Multimedia NA 0/3 NA 0/3 0/3 #7 Language 0/2 1/2 1/2 1/2 1/2 #8 Validation0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20 22. What Can Organizations Do About This?

  • Setting rules & adopting a social a11y gameplan
  • Allowing? Controling? Prohibiting?
  • Reinventing the (social media) wheel?
  • The Quebec government's approach
  • What's yours? How can organizations tackle social media responsibly?

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 23. Helping Social Media Giants Understand

  • Slice of life: The Survey Monkey Incident
  • Using constructive criticism to get results
  • Getting Involved!
    • Contribute! Build! Hack!
    • (Beg if you have to!)
  • Promote accessible options (Easy Chirp, Amaze, etc.)
  • Reach out to existing initiatives (Fix The Web, W3C, etc.)

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 24.

  • Communicating,
  • Sharing,
  • Interacting,
  • Contributing,
  • Bonding,
  • Networking...
  • ...With each other & on the Web.

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550 ...what can WE doto put the wormsback in the canand improve socialmedia accessibility? So, if THEY wont take accessibility seriously... 25. Thank You!

  • Denis Boudreau,
  • President
  • Cooprative AccessibilitWeb
  • 1751 Richardson street, suite 6111
  • Montreal (Quebec), Canada H3K 1G6
  • Toll Free: +1 (877) 315-5550
  • Web: www.accessibiliteweb.com
  • Blog: www.accessiblogue.com
  • Spkr8- Comments, suggestions?
  • http://spkr8.com/t/9365
  • Slideshare present yourself!
  • http://is.gd/ernyQx

/2012. AccessibilitWeb Toll Free: 1 (877) 315-5550

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