Social Media 101

Social Media 101Business Pros Webinar

Why Is Social Media Important?

Why is Social Media Important?

• Reach your existing audience in more direct ways

• Reach a new audience entirely

• New channels to advertise

• Build your brand

Things to Avoid

Things to Avoid

• Political references

• Spamming hashtags

• Too much of one post medium (i.e. photos, videos, text, etc)• Have a mix of everything!

How to Delegate

How to Delegate

• Sign up for buffer• www.bufferapp.com

• Ask your staff who would like to take the lead in your office’s new social media strategy

• Have a weekly meeting with them on what content is being shared

Action Steps

Action Steps

• Find who you’d like to delegate social media to

• Form monthly themes for content types

• Watch the Facebook and Twitter “Getting Started” videos

• Get comfortable!

Social Media 101Business Pros Webinar

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