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Google confidential | Do not distribute Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise EMEA Build. Store. Analyze. Transform your IT Infrastructure with Google Cloud Platform
16

Social Data Week - London - Google Session

Oct 17, 2014

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Technology

Social Data Week is a global summit to highlight the revolution happening in social data by bringing together industry leaders, experts, influencers and brands for thought-provoking discussions and exchange of ideas.
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Page 1: Social Data Week - London - Google Session

Google confidential | Do not distribute

Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise EMEA

Build. Store. Analyze. Transform your IT Infrastructure with Google Cloud Platform

Page 2: Social Data Week - London - Google Session

Google confidential | Do not distribute

Global 117 language

interfaces

Google Confidential and Proprietary

'Gang of 4' GOOG, AAPL, AMZN,

FB

Revenue $50,1bn in 2012

Net Income $12,7bn in 2012

Innovation Part of our DNA

($6,7bn R&D in 2012)

Employees ~54,000(~50% in engineering)

One Google Enterprise & Digital as

one

Services Services 1b+ end-users

Google Overview

Page 3: Social Data Week - London - Google Session

ADVERTISING

Go-to-Market Strategy

CONTENT

DEVICES (Hardware)

ENTERPRISE

Page 4: Social Data Week - London - Google Session

Google confidential | Do not distribute

Google Enterprise Solutions

Build Connect Visualize Find Access

collaborate with global teams & partners

analyze & make better data-driven decisions

store, analyse and build on our Cloud

content and people across every system

everything from anywhere, on any device

Page 5: Social Data Week - London - Google Session

Google confidential | Do not distribute

Build Cloud

Connect Apps

Visualize Geo

Find Search

Access Chrome

MassiveScale Consumer Heritage

Customer Success

Page 6: Social Data Week - London - Google Session

Google confidential | Do not distribute

For the past 15 years, Google has been building out the world’s fastest, most powerful, highest quality cloud infrastructure on the planet.

Let’s not underestimate this statement!

● ● Global, multi-tenant cloud infrastructure ● We own the data centres, network and fibre ● 2nd largest I/P network globally ● We index the worlds internet and deliver a sub second response ● We have solved global scalability challenges ● We deliver a magical consumer experience that is often taken for granted ● Google have made this technology available to businesses ● The ultimate platform to develop any application, unlimited scale, maximum

performance and lowest cost

Page 7: Social Data Week - London - Google Session

Google confidential | Do not distribute

Cloud Platform is built on the same infrastructure that powers Google.

Page 8: Social Data Week - London - Google Session

Google confidential | Do not distribute

Cloud Storage (Object)

Cloud SQL (Relational)

Cloud Datastore (NoSQL)

Persistent Disk (Block)

Compute

BigQuery

Cloud EndPoints

Caching

Queues

and more...

Storage

Compute Engine (IaaS)

App Engine (PaaS)

App Services

Products For Enterprise

Page 9: Social Data Week - London - Google Session

GFS

MapReduce

Big Table

Pregel

FlumeJava

Dremel

Spanner

Colossus

The Birth of Big Data at Google

2002 2004

2006 2008

2010 2012

Page 10: Social Data Week - London - Google Session

Google confidential | Do not distribute

:: 500M+ users :: 5M+ businesses worldwide

:: 750M+ browser users :: 3K+ schools on Chromebooks

:: 3M+ apps on Appengine :: 250K+ developers

:: 72hrs/min :: "Gangnam" 1B+ views

:: 900M+ devices :: 1.5M+ activations/day

:: 100B+ searches p/mth :: 570M+ entities; 12 languages on knowledge graph

:: 190M+ in active stream :: 500M+ across Google :: 100M+ gigabytes

:: 1B+ active users :: 200M+ mobile users

Big Data at Google

Page 11: Social Data Week - London - Google Session

Google confidential | Do not distribute

• Fully Managed Big Data Analytics Service

• Fast

• Scalable

• Flexible and Familiar

• Secure and Reliable

• 99.9% SLA

• Enterprise Ready

BigQuery

Page 12: Social Data Week - London - Google Session

Google confidential | Do not distribute

Delivering Big Data Exploration

Business challenge • NHS need to find £20bn of savings • Looking for smart ways of identifying inefficiencies

and optimisations • Vast amounts of data, but it’s difficult for individual

NHS bodies (and others) to access and manipulate that data cheaply and effectively

Benefits of BigQuery • Incredibly fast start times, days to load a billion

rows of data which was then immediately usable • Super fast query times – capable of querying the

entire dataset in less than 20 seconds • Encouraged iterative exploration and refinement of

hypotheses • Integrated with other Google tools: days to integrate

with Google Maps

Page 13: Social Data Week - London - Google Session

Google confidential | Do not distribute

Diverse Customers - Big Problems

Snapchat 150 million photos a day

Tivo 500 million daily events Delivering personalised

user experience

Eurovision First ever mobile app

Peaked at 1500 linux cores and 200,000 QPS

Page 14: Social Data Week - London - Google Session

Google confidential | Do not distribute

Analyze interactively Mash it up

Securely Share/

distribute the results Store all your data

in the cloud

Scalable Storage App Engine App

Marketing Merchandising Local Stores Partners

POS Clickstream

RFID Customer Loyalty

Add Clickthroughs

Corporate data 3rd party data

API SQL

Data sets for further Analysis

BigQuery

Making Social a Reality: Consolidate - Analyse - Visualise

Page 15: Social Data Week - London - Google Session

Google confidential | Do not distribute

We are in the right place at the right time!

Gartner - Convergence of Cloud, Mobile, Social & Information (The

Nexus of Forces)

To take advantage of the Nexus of Forces and respond effectively, organizations must face the challenges of modernizing their systems,

skills and mind-sets.

Organizations that ignore the 'Nexus of Forces' will be displaced by those that can move into the opportunity space more quickly — and the

pace is accelerating. (Source: Gartner October 18th 2012)

http://www.gartner.com/DisplayDocument?doc_cd=234840

Page 16: Social Data Week - London - Google Session

Google confidential | Do not distribute

Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise

Thank You