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Social Data Day - Google Slides

Oct 17, 2014

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Technology

 

Google confidential | Do not distribute

Google, Social and Big DataGoogles Social Presence on the Web and in the Workplace

Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise

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Social is a core human behavior. For thousands of years, humans have been social

Whats changing, is the WAY in which we socialise. And this change is being driven by technology.

* Google confidential

The papal election. St. Peter's Square. Rome

Google Confidential and Proprietary

* Google confidential

The papal election. St. Peter's Square. Rome

Google Confidential and Proprietary

Google confidential | Do not distributeEnterprise

Search Email Maps Browser Mobile

#1 #1 #1#1#1Infrastructure

#1

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EnterpriseSearch Engine

EnterpriseEmail + Apps

EnterpriseMaps Service

EnterpriseWeb Browser

EnterpriseMobile OS

Enterprise

Search Email Maps Browser Mobile OS Infrastructurefor Work for Workfor Work for Work for Work for Work

Google confidential | Do not distribute

:: 500M+ users:: 5M+ businesses worldwide

:: 750M+ browser users:: 3K+ schools on Chromebooks

:: 3M+ apps on App Engine:: 250K+ developers

:: 72hrs/min:: "Gangnam" 1B+ views

:: 900M+ devices:: 1.5M+ activations/day

:: 100B+ searches p/mth:: 570M+ entities; 12 languages on knowledge graph

:: 190M+ in active stream:: 500M+ across Google:: 100M+ gigabytes

:: 1B+ active users:: 200M+ mobile users

Google on the WEB

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What is Google+

Google+ is just an upgrade to Google. People have a hard time understanding that. They like to compare us with other social competitors, and they see us through that lens instead of really seeing what's happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.

-Vic Gundotra, Google SVP, Social

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Google+ makes the entire Google experience better

Search Video Mobile Sign-in Offers Local

+People +Relationships +Sharing +Recommendations

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Social Recommendations in Search Improve Ad Performance

By maintaining an active and verified Google+ page, social annotations will automatically show on your search ads when relevant

5-10%average search ad CTR uplift from social

annotations

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Discoverability - Search Results

Google+ Posts in SearchYour followers may see content youve posted on your Page when its relevant to their search terms

Surfacing your Google+ PageUsers can click through to your Page, right from the search results page

Real-time contentIf you post frequently on Google+, users may see your most recent post right in search

Recommendations when they are most useful

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How is Google+ Creating Value for Businesses

Deeper engagement

Measurable impact

Better Discovery

Marketing performance across the web

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Social in the Workplace

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Gartner Magic Quadrant for Social Software in the Workplace

Google not included in 2012 report

Google+ moves to equal visionary

Great example of innovation and GTM

Absence of legacy products enables

Google to move quickly and innovate

Large scale multiway video and screen

sharing

Gartner recognises the Googles social

strategy is much broader than just Google+

Google confidential | Do not distributeEnterprise

Infrastructurefor Work

Search Email Maps Browser Mobile OSfor Work for Work for Work for Work for Work

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BuildCloud

ConnectApps

VisualizeGeo

FindSearch

AccessChrome

MassiveScale

Consumer Heritage

Customer Success

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Cloud Storage (Object)

Cloud SQL (Relational)

Cloud Datastore (NoSQL)

Persistent Disk (Block)

Compute

BigQuery

Cloud EndPoints

Caching

Queues

and more...

Storage

Compute Engine (IaaS)

App Engine (PaaS)

App Services

Products For Enterprise

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Analyze interactivelyMash it up

Securely Share/

distribute the resultsStore all your data

in the cloud

Scalable StorageApp EngineApp

MarketingMerchandisingLocal StoresPartners

POSClickstream

RFIDCustomer Loyalty

Add Clickthroughs

Corporate data3rd party data

APISQL

Data sets for further Analysis

BigQuery

Making Social a Reality: Consolidate - Analyse - Visualise

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Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise

Thank You