Google confidential | Do not distribute Google, Social and Big Data Google’s Social Presence on the Web and in the Workplace Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise
Oct 17, 2014
Google confidential | Do not distribute
Google, Social and Big DataGoogle’s Social Presence on the Web and in the Workplace
Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise
Google confidential | Do not distribute
Social is a core human behavior. For thousands of years, humans have been social
What’s changing, is the WAY in which we socialise. And this change is being driven by technology.
* Google confidential
The papal election. St. Peter's Square. Rome
Google Confidential and Proprietary
* Google confidential
The papal election. St. Peter's Square. Rome
Google Confidential and Proprietary
Google confidential | Do not distributeEnterprise
Search Email Maps Browser Mobile
#1 #1 #1#1#1Infrastructure
#1
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EnterpriseSearch Engine
EnterpriseEmail + Apps
EnterpriseMaps Service
EnterpriseWeb Browser
EnterpriseMobile OS
Enterprise
Search Email Maps Browser Mobile OS Infrastructurefor Work for Workfor Work for Work for Work for Work
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:: 500M+ users:: 5M+ businesses worldwide
:: 750M+ browser users:: 3K+ schools on Chromebooks
:: 3M+ apps on App Engine:: 250K+ developers
:: 72hrs/min:: "Gangnam" 1B+ views
:: 900M+ devices:: 1.5M+ activations/day
:: 100B+ searches p/mth:: 570M+ entities; 12 languages on knowledge graph
:: 190M+ in active stream:: 500M+ across Google:: 100M+ gigabytes
:: 1B+ active users:: 200M+ mobile users
Google on the WEB
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What is Google+
“Google+ is just an upgrade to Google. People have a hard time understanding that. They like to compare us with other social competitors, and they see us through that lens instead of really seeing what's happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.”
- Vic Gundotra, Google SVP, Social
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Google+ makes the entire Google experience better
Search Video Mobile Sign-in Offers Local
+People +Relationships +Sharing +Recommendations
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Social Recommendations in Search Improve Ad Performance
By maintaining an active and verified Google+ page, social annotations will automatically show on your search ads when relevant
5-10%average search ad CTR uplift from social
annotations
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Discoverability - Search Results
Google+ Posts in SearchYour followers may see content you’ve posted on your Page when it’s relevant to their search terms
Surfacing your Google+ PageUsers can click through to your Page, right from the search results page
Real-time contentIf you post frequently on Google+, users may see your most recent post right in search
Recommendations when they are most useful
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How is Google+ Creating Value for Businesses
Deeper engagement
Measurable impact
Better Discovery
Marketing performance across the web
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Social in the Workplace
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Gartner Magic Quadrant for Social Software in the Workplace
● Google not included in 2012 report
● Google+ moves to equal visionary
○ Great example of innovation and GTM
○ Absence of legacy products enables
Google to move quickly and innovate
○ Large scale multiway video and screen
sharing
● Gartner recognises the Google’s social
strategy is much broader than just Google+
Google confidential | Do not distributeEnterprise
Infrastructurefor Work
Search Email Maps Browser Mobile OSfor Work for Work for Work for Work for Work
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BuildCloud
ConnectApps
VisualizeGeo
FindSearch
AccessChrome
MassiveScale
Consumer Heritage
Customer Success
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Cloud Storage (Object)
Cloud SQL (Relational)
Cloud Datastore (NoSQL)
Persistent Disk (Block)
Compute
BigQuery
Cloud EndPoints
Caching
Queues
and more...
Storage
Compute Engine (IaaS)
App Engine (PaaS)
App Services
Products For Enterprise
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Analyze interactivelyMash it up
Securely Share/
distribute the resultsStore all your data
in the cloud
Scalable StorageApp EngineApp
MarketingMerchandisingLocal StoresPartners
POSClickstream
RFIDCustomer Loyalty
Add Clickthroughs
Corporate data3rd party data
APISQL
Data sets for further Analysis
BigQuery
Making Social a Reality: Consolidate - Analyse - Visualise
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Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise
Thank You