Social buzzclub Get on Page One in Google Search with Google+

GOOGLE+Get on Page One in Search

©2014 TROOL Social Media Creative All Rights Reserved

Google Is the #1 Search Engine

YouTube is the #2 Search Engineowned by Google

Google+ is the social layer of Google

integrated with YouTube

©2014 TROOL Social Media Creative All Rights Reserved

Search Is Critical

So Your Clients Can Find You...

With Google+ you can even get more lines and get your Gravatar in the SERPs!

©2014 TROOL Social Media Creative All Rights Reserved

Search Is Semantic

Google Search Is Now Semantic

©2014 TROOL Social Media Creative All Rights Reserved

What does that mean for you

and your business?

Semantic Search means

Search engines look at:

Quality of your content

Relevance of your content

Your credibility online

Your Social Proof

©2014 TROOL Social Media Creative All Rights Reserved

Search is NOT only about your past SEO efforts (PageRank, backlinks,

on-page factors, etc.)

If You Want to Be Found

Yesterday’s SEO techniques won’t

cut it anymore

©2014 TROOL Social Media Creative All Rights Reserved

Today Google Semantic Search looks at your complete Web Presence

How can you Rise in Search?

Post Relevant High-Quality content

Increase Engagement

Build your Social Proof

Interact with Influencers

Maximize Google+ & tie in YouTube

Be Consistent ©2014 TROOL Social Media Creative All Rights Reserved

Post Relevant Quality Content

Add high quality industry specific content regularly

Write articles specifically tailored for your ideal clientGoogle will love it!

Be recognized as an expert in your niche

©2014 TROOL Social Media Creative All Rights Reserved

Increase Engagement

Get More Peeps by being a Good Peep

People do business with People they Know Like & TrustPeople do Business with People NOT Business

Social is a 2 way street. Get to know your Peeps

Build trust with your target audience

©2014 TROOL Social Media Creative All Rights Reserved

What Is Social Proof?

Social proof is the mixture of social signals you generate on social sites that indicate the popularity and social reach of your content.

These social signals include: +1s, shares, tweets, re-tweets, likes, pins and LinkedIn shares

©2014 TROOL Social Media Creative All Rights Reserved

Build Social Proof

SEO has gone social

©2014 TROOL Social Media Creative All Rights Reserved

Visibility in Search

Curate and share valuable OPCContent created by Other People

As Seen on/Featured on Images lend credibility

Build Social Proof

Comment and Answer questions

©2014 TROOL Social Media Creative All Rights Reserved

Add testimonials that speak to your expertise and the users positive experience

Connect to influencers in your niche who ‘lend you authority’(By sharing your content)

Increase your authority and reputation as an expert in your niche

Connect With Influencers

Collaborate with those Influencers

Comment & Share Influencers posts

©2014 TROOL Social Media Creative All Rights Reserved

Use influencers testimonials

G+ Personal Profile

Claim your Google Authorship

Authorship gives you more visibility in search

Gravatar helps to connect the dots online

Contributor to section builds credibility

©2014 TROOL Social Media Creative All Rights Reserved

G+ Authorship can appear in Search Results

©2014 TROOL Social Media Creative All Rights Reserved

Profile Photo {Gravatar} = More Clicks

©2014 TROOL Social Media Creative All Rights Reserved

GOOGLE+ Engagement

Build a well optimized Google+ profile

Share lots of valuable content

Join a community - participate frequently

Build relationships with leading industry influencers to amplify your social capital and credibility on Google+

Google+ posts and semantic relevance go hand in hand

©2014 TROOL Social Media Creative All Rights Reserved

Hovercard

©2014 TROOL Social Media Creative All Rights Reserved

You can embed

your Hovercard on

your website

and blog

People can click it

to connect with

you in Google+

GOOGLE+ Integrates YouTube

Google+ has many features

Integrate your YouTube Channel with your appropriate Google+ Page to use and benefit from certain features like Hangouts on Air

Solopreneur can tie one YouTube channel to oneGoogle+ Profile

A Business can tie one YouTube channel to oneGoogle+ Business Page

Business Pages must have an owner (from G+ Profile)

©2014 TROOL Social Media Creative All Rights Reserved

Hangouts On Air HoAHost your own show save on the video production costs

HoA are auto-uploaded to YouTube for you

©2014 TROOL Social Media Creative All Rights Reserved

YouTube has a built-in search engine…

Optimize your HoA in YouTube

Hangouts On Air HoA

Share your Hangout on Air Video on all

your Social Channels

Schedule a HoA event in advance optimizethe event announcement

Optimize your Hangout on Air Videos in Google Search…

Embed your HoA videos on your site or blog

Turn them into podcasts add them to iTunes

©2014 TROOL Social Media Creative All Rights Reserved

Maximize Google+

Use SEO in your Personal Profile

Authorship plugin for your blog/website

Profile Photo = Gravatar

Post on Google+ to impact Search

Optimize your Hovercard

Integrate your YouTube Channel

Use Hangouts & Hangout on Air

©2014 TROOL Social Media Creative All Rights Reserved

Be Consistent

Connect the dots…

Make sure all your social channels are connected with your website and blog

©2014 TROOL Social Media Creative All Rights Reserved

Special Offer For Social Buzz Club

©2014 TROOL Social Media Creative All Rights Reserved

Get Found on Page One in Search

G+ and YouTube Mini-Audit