SNO JAM OVERVIEW

The premier Southern California Winter Jam Session

March 13-15, 2008

MARCH 13-15

SnoJAM 2009 PREMIER WINTER CONCERT EVENT @ BEAR MOUNTAIN RESORT

Do you want to be down?Snow – Friends - Music - Fashion - Celebrities – Parties

SATURDAY MARCH 14TH CONCERT POTENTIAL ARTISTS:+ RAEKWON THE CHEF of THE WU-TANG CLAN+ SLIM FROM 112 + MAD LION (reggae artist) w/ KRS ONE+ INDIE ACTS

CELEBRITY LEARN TO SKI PROGRAM

World Famous DJ’s Tha Goodfella’s & Celebrity Guest will be broadcasting live from Bear Mountain Resort hosting Sno Jam and the “Learn to Snowboard” program for the ladies! + Twenty (20) ladies will be given snowboarding lessons+ Sponsors will have live broadcast mentions and signage in the Learn to board area.+ Video Recap of the participants and sponsors.

THE ACTIVE AUDIENCE TARGET CONSUMER: + PROGRESSIVE/ACTIVE + 21-35 YEARS+ SOUTHERN CALIFORNIA+ HOUSEHOLD INCOME $50K++REACH NEW AND EXISTING CONSUMERS IN THEIR ELEMENT

TAKEOVER The SPOTS+ THE BLOCK HOTEL (52 ROOM CUSTOM HOTEL) MARCH 13TH – 15TH

VIP PARTIES, KARAOKE, LODGING, GIVEAWAYS+ BEAR MOUNTAIN RESORT SATURDAY MARCH 14TH THROUGH SUNDAY MARCH 15TH

LIVE BROADCAST, CONCERT, LADIES LEARN TO SKI PROGRAM, KARAOKE

THE CAUSECreating Green Awareness in Southern California+ International Earth Day March 25th+ The Green Village at Bear Mountain Resorts (Booth Opportunities).+ Green Pages (mixing the lifestyle with LOHAS)+ Green Tips (on-air, print & web campaign.)

FACT SHEET

+ Creating Green Awareness in Southern California+ #1 Snowboarding Park & winter resort in Southern California+ Reaching active consumers ages 21-35.+ Premier Weekend Hotel Takeover+ Sexy Celebrity Learn to snowboard program for ladies+ VIP off mountain events+ 2 days of slope side events+ 1 Live performance at Bear Mountain Resort+ Live Broadcast + Pre & Post Sno Jam Events

BEAR MOUNTAIN RESORTS MUSIC

RADIO DIGITALTV CONTENT

TASTEMAKER

SnoJAM2009 + PROJECTGREEN

ELEMENT + MEDIA

WE MOVE THE CROWD PRE EVENTS: + SNOJAM GIVEAWAYS AT RETAIL & TASTEMAKER EVENTSON THE MOUNTAIN: + BLOCK HOTEL – NIGHT – BEAR MOUNTAIN EVENTSPOST EVENTS: + POST EVENT CONCERT ST. PATRICKS DAY IN LOS ANGELES

The premier Southern California Winter Jam Session

March 13-15, 2008

MARCH 13-15

SnoJAM2009 + MEASURABLESAFTER EFFECT Details:+ PHOTO AND VIDEO RECAP+ POST PARTY 3/17 FEATURING SNO JAM ARTIST(S)+ VIRAL RECAP ON ALL ONLINE PARTNERS+ THANK YOU MENTIONS ON 93.5 THE BEAT

+ 6 Week Radio campaign and Live Broadcast on at Bear Mountain Resort. Reaching over 500,000 93.5 The Beat FM listeners.

+ 4 Week TV Campaign inside Coffee Bean, Jack in the Box, Juice it Up & Robeks. Reaching over 700,000 consumers in popular retail locations.

+ 8 Eblasts sent out to digital opt-in social networks: Fusicololgy, going.com, thebeatfm.com, myspace, facebook etc.

Reaching over 200,000 subscribers.+ Signage & Booth opportunities at Bear Mountain Resort March 13th-15th.

Daily exposure: 2000 people per day.+ Concert on the mountain featuring a hit recording artist Saturday 3/14/09.

Estimated attendance: 3500+ Signage and pop-up store opportunities @ The Block Hotel+ Karaoke/comedy party at Bear Mountain Lodge & The Block Hotel + Drive traffic to retail locations with lift tickets & stay and play packages.

MEASURABLES