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Phone: 702-458-4653 Fax: 702-433-8905 Email: [email protected] 2625 N. Green Valley Pkwy. Suite 100 Henderson, NV 89014 Southern Nevada Golf Association Southern Nevada Golf Association 2011 Media Kit
18

SNGA Media Kit

Mar 15, 2016

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Official Media Kit of the Southern Nevada Golf Association
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Page 1: SNGA Media Kit

Phone: 702-458-4653 Fax: 702-433-8905

Email: [email protected]

2625 N. Green Valley Pkwy. Suite 100

Henderson, NV 89014

Southern Nevada Golf Association

Southern Nevada Golf Association 2011 Media Kit

Page 2: SNGA Media Kit

SNGA Media Kit

Contents 3. Association Information

4. Membership Information

5. Website Information

6. Website Ad Rates

7 - 9. E-Newsletter Information

10. E-Newsletter Specs

11. Email Marketing Specs

12. Member Card Info

13 - 16. Event Sponsorship

17. Direct Mail Opportunity

18. Sponsorship Programs

Page 3: SNGA Media Kit

SNGA Media Kit

Association Information Mission Statement

Golf Knowledge The Southern Nevada Golf Association has been dedicated to promoting and develop-ing golf in Southern Nevada for over 30 years. The SNGA is responsible for city, county, and statewide events to promote golf. Member Demographics Individual members in the upper 25% salary range with an average salary of $80,000 an-nually. (estimate) Sponsorship Avenues Print, Internet, E-mail, Direct Mail, Event Sponsorship, and Sponsorship Programs that encompass all avenues. Affordable Pricing The SNGA offers specific sponsorship programs and marketing avenues to suit any budget and provide a proper ROI.

Sponsorship Opportunities Internet 3,500 unique visitors per month, 18,000+ page views per month Email 10,000+ unique email addresses that receive bimonthly handicap revisions.

Event Sponsorship 15+ Tournaments held a year. Logo Promotion on collateral such as scorecards, scoreboards, notice to competitors, etc...

The SNGA is a voluntary non-profit organization founded to represent, promote, and serve the best interests of golf in the State of Nevada. The organization is the official rep-resentative of the United States Golf Association in Southern Nevada.

Association Background

3

Page 4: SNGA Media Kit

SNGA Media Kit

Membership Information 11,000+ Members throughout Southern Nevada

345,508 rounds posted in 2010

70 Member Clubs throughout Southern Nevada

48 Green Grass Facilities

4

Page 5: SNGA Media Kit

SNGA Media Kit

WEBSITE INFORMATION Flash Header Banner ads can be integrated into the flashing photo header that is located on every page of the website. (Excluding Tournament Pages)

Topbar and Sidebar Ads Topbar and Sidebar Ads are ads that attract attention and can be added either just above the Association News Section or just below the left buttons on the Homepage.

Sponsor Links Sponsor Links is a space on the right side on every page of the website (excluding Tournament pages) and provides a space for a logo (rotating) that is linked to the sponsors webpage.

Sponsors Page The Sponsors page is linked from the Sponsor Link on the home page. The Sponsor Page can either be a content page on the SNGA Website or linked directly to the Sponsors homepage/splashpage.

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Page 6: SNGA Media Kit

SNGA Media Kit

Website Ad Rates

Ad Web Page Hits Pages Annual Rate per 6

months Rate per 3

Months Rate per 1

Month

SNGA Banner Ad

2,770,000 hits per year

Every page of the website $4000.00 $2400.00 $1500.00 $500.00

Sidebar Ads 2,770,000 hits per year

Every page of the website $1200.00 $800.00 $600.00 $200.00

SNGA Sponsor

Links

2,770,000 hits per year

Every page of the website $1100.00 $700.00 $450.00 $150.00

Topbar Ads (Homepage)

1,200,000 hits per year

Homepage only $900.00 $600.00 $400.00 $125.00

Sponsors Page

300,000 hits per year 1 Page $600.00 $350.00 $200.00 $75.00

Ad Specifics “Banner Ads” • Located on the Top of the homepage. • Banner Size: 780 x 431 pixels • Banner flashes through different promotions or

information that you want to be displayed. • File Size: 2 MB maximum; .gif//animated.gif, or .jpg files • Banner Ads include links to your unique splash page. Ad Specifics “Sponsor Links” • Sponsor Links located on the Right hand side of every page,

under “SNGA Sponsors”. Popular Links are located on the bottom of the homepage.

• Banner size approx: 210 x 86 pixels • File Size: 1 MB maximum; .gif//animated .gif, or .jpg files. • Includes links to your unique splash page. Ad Specifics “Topbar Ads and Sidebar Ads” • Sidebar Ads are placed on the left side of every SNGA

page based on availability and space. Topbar Ads are located above the Association News Section on the homepage.

• Banner Size: adjustable • File Size: 1 MB maximum: .gif/animated .gif, or .jpg files • Ads include links to your unique splash page.

6

* Prices Subject to Change

Page 7: SNGA Media Kit

1/4 Page Ad

Dimensions: 8.25”W X 2.5”L

There are two 1/4 page ad options available on the Newsletter each month. Ads are located in

different locations throughout the Newsletter. Please contact SNGA for a copy of the Newsletter

and to determine a section that best fits your needs.

SNGA Media Kit

E-NEWSLETTER INFORMATION

7

Page 8: SNGA Media Kit

1/4 Page Ad Alternate Location

Dimensions: 2.0625”W X 11”L

There are two 1/4 page ad options available on every Newsletter each month. Ads are located

throughout the Newsletter. Please contact SNGA for a copy of the Newsletter and to determine

a section that best fits your needs.

SNGA Media Kit

E-NEWSLETTER INFORMATION

8

Page 9: SNGA Media Kit

1/2 Page Ad

Dimensions: 8.25”W X 5.25”L

There are two 1/2 page ad options available on every Newsletter each month. These Ads are

located on different pages throughout the Newsletter. Please contact SNGA for a copy of the

Newsletter and to determine a section that best fits your needs.

SNGA Media Kit

E-NEWSLETTER INFORMATION

9

Page 10: SNGA Media Kit

SNGA Media Kit

E-Newsletter Specs 1/4 Page Ad

• Available in 1 of 2 options in the Newsletter.

• Banner Size: 8.25”W X 2.5”L (adjustable)

• File Size: 300 DPI • Limited Space available

1/2 Page Ad

• Available in 1 of 2 options in the Newsletter.

• Banner Size: 8.25”W X 5.25”L (adjustable)

• File Size: 300 DPI • Limited Space available

Time 12 months 6 months 3 months 1 month

Price $2400 $1500 $900 $300

Time 12 months 6 months 3 months 1 month

Price $3600 $2100 $1200 $400

10

*Prices Subject to Change

Page 11: SNGA Media Kit

SNGA Media Kit

Email Marketing Specs Email Blasts

• Company Specific (no additional ads) • 10,000+ unique email address database • Multiple Formats available: HTML, .JPG, plain text • Picture and link compatible • Statistics available on: Opens, Click Thru’s, Bounce

Backs

Email Revision Ads

• SNGA sends out biweekly email Handicap revisions to members

• Shared space with other ads • 9000+ active email address database • Full color ad space available • Picture and Link compatible

Score Posting Email Notification Ads

• Coming Soon! • Every score that is posted through snga.org receives a

posting notification email • Format TBD

Marketing Packages

Website Package Annual 6 Months 3 Month 1 Month Banner Ad - Every page on the site $4,000 $2,400 $1,500 $500

Scrolling Ad - Every Page except Tourneys $1,200 $800 $600 $200 Animated .GIF Ad - Homepage Only $900 $600 $400 $125

The Grind Newsletter Package Annual 6 Months 3 Month 1 Month 1/2 Page Ad $3,600 $2,100 $1,200 $400 1/4 Page Ad $2,400 $1,500 $900 $300

Email Marketing Package Annual 6 Month 3 Month 1 Month Company, Event Specific, No Additional Ads $3,500 $2,000 $1,200 $500

Company, Event Specific, Multiple Ads Present (3 ad max) $1,200 $800 $600 $200 Email Revision Promotion $600 $450 $300 $100

Total Package Deals Annual 6 Months 3 Month 1 Month Banner Ad, 1/2 Page in Newsletter, Email Blast $8,400 $5,300 $3,000 $1,000

Animated .GIF Ad, 1/4 Page Ad in Newsletter, Email Revision $4,000 $2,250 $1,125 $375 Any Combination of the above ads Neg. Neg. Neg. Neg.

11 *Prices Subject to Change

Page 12: SNGA Media Kit

SNGA Media Kit

MEMBER CARD INFORMATION 11,000+ Members with a valid USGA Handicap Index pro-vided by the Southern Nevada Golf Association

48 Authorized Golf Courses under the Association that hold and distribute Handicaps and Membership Cards.

345,508 Number of rounds posted by Members of SNGA.

The majority of Member Clubs involved with the SNGA have an authorized handicap computer in which members are able to post scores, review their handicap, and print labels to affix to the Member Card. The Member Card is distributed and reviewed by thousands of members and non members alike through social events, tournaments, and golf outings. Ad space for SNGA Member cards is available to Corporate Plus and Elite Sponsors.

Front of Card

Back of Card

Label

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Page 13: SNGA Media Kit

SNGA Media Kit

Event Sponsorship

Event Sponsors

Receive logo presence on tournament

banners and signage

Receive logo presence on tournament

collateral i.e. scoreboards, scorecards,

notice to competitors, etc...

Receive promotional announcement

by starter and at trophy ceremony

Contribute to Prize funds that drive

customers to your business

(i.e. gift certificates)

Logo presence at trophy ceremony

Logo presence on web site

Promotional and interactive presence on site at the tournament

Elite/Corporate Sponsors

On site promotional opportunities

Logo presence on scoreboard,

notice to competitors, cart signs,

scoreboard, scorecards, etc...

Product placement for tee prizes

Provide items to the prize fund to drive

customers to your business

(i.e. gift certificates)

13

Page 14: SNGA Media Kit

SNGA Media Kit

Event Sponsorship Rates

Event Type Cash Prices

Number of Events Sponsored

1 2 3 4 5

1 Day $300 $510 N/A N/A N/A

2 Day

(Non-Major) $500 $850 $1200 $1500 $1750

2 Day

(Senior Major)

8 Event Days

$600 $1020 $1440 $1800 N/A

2 Day

(Major)

8 Event Days

$600 $1020 $1440 $1800 N/A

4 Day

(All Majors Including Seniors)

16 Event Days

$800 $1360 $1920 $2400 N/A

*Escalated Discount For

Multi-Event Sponsorship Base Price -15% -20% -25% -30%

All Events Pricing

All 1 Day Events

2 Events $510

All 2 Day

(Non-Major)

5 Events

$1750

All 2 Day

(Senior Major)

4 Events

$1800

All 2 Day

(Major)

4 Events

$1800

All 4 Day

(All Majors Including Seniors)

4 Events

$2400

Entire Season

15 Events (28 Days) $4660

*Discount is already reflected in prices 14

Page 15: SNGA Media Kit

SNGA Media Kit

Event Sponsorship Rates

Event Type In-Kind Prices

Number of Events Sponsored

1 2 3 4 5

1 Day $405 $689 N/A N/A N/A

2 Day

(Non-Major) $675 $1148 $1620 $2025 $2363

2 Day

(Senior Major)

8 Event Days

$810 $1377 $1944 $2430 N/A

2 Day

(Major)

8 Event Days

$810 $1377 $1944 $2430 N/A

4 Day

(All Majors Including Seniors)

16 Event Days

$1080 $1836 $2592 $3240 N/A

*Escalated Discount For

Multi-Event Sponsorship Base Price -15% -20% -25% -30%

All Events Pricing

All 1 Day Events

2 Events $689

All 2 Day

(Non-Major)

5 Events

$2363

All 2 Day

(Senior Major)

4 Events

$2430

All 2 Day

(Major)

4 Events

$2430

All 4 Day

(All Majors Including Seniors)

4 Events

$3240

Entire Season

15 Events (28 Days) $6291

*Discount is already reflected in prices 15

Page 16: SNGA Media Kit

SNGA Media Kit

Social Event Sponsorship Rates

Event Type Cash Prices

Number of Events Sponsored

1 2 3 4 5

1 Day

SNGA Event $200 $340 $480 N/A N/A

1 Day

Southwest Golf Club Event $200 $340 $480 $600 $700

*Escalated Discount For

Multi-Event Sponsorship Base Price -15% -20% -25% -30%

All Events Pricing

All 1 Day SNGA Events

3 Days $480

All 1 Day

Southwest Golf Club Events

5 Days

$700

All 8 Social Events $1180

*Discount is already reflected in prices

*In-Kind Prices

Event Type In-Kind Prices

Number of Events Sponsored

1 2 3 4 5

1 Day

SNGA Event $270 $459 $648 N/A N/A

1 Day

Southwest Golf Club Event $270 $459 $648 $810 $945

*Escalated Discount For

Multi-Event Sponsorship Base Price -15% -20% -25% -30%

All Events Pricing

All 1 Day SNGA Events

3 Days $648

All 1 Day

Southwest Golf Club Events

5 Days

$945

All 8 Social Events $1593

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Page 17: SNGA Media Kit

SNGA Media Kit

Direct Mail Opportunity Individual Campaigns

Over 21,000 unique addresses derived from golf communities

Individual Ads of any kind (subject to SNGA approval) can be sent

in these mailings

Price varies on operational costs

SNGA ads and promotions can be added to the mailer at no addi-

tional cost to vendor

Elite/Corporate Sponsors

Elite/Corporate Sponsors can have a Direct Mailing Opportunity

built into their Sponsorship Package for a negotiable fee.

Mailing Size: Standard 10 Envelopes

Mailing Dimensions

Standard 10 Envelopes

Up to a double sided 8 1/2” X 11” Ad (folded)

4.125” X 9.5” No Fold Stuffer

4.125” X 9.5” No Fold Stuffer

8.5” X 11” Tri-fold Stuffer

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Page 18: SNGA Media Kit

SNGA Media Kit

Sponsorship Programs

Elite

Sponsor

Corpo-

rate +

Sponsor

Corpo-

rate

Sponsor

Event

Sponsor

Banner Ads on Website X

Topbar or Sidebar Ads on

Website

X

Direct Mail (If Applicable) X

Member Card Ad X X

Ad on E-Newsletter

(Size restricted)

X X X

Branding on all SNGA Events X X X

Sponsors Link on Website X X X

Sponsors page on Website X X X

Logo Presence on

Tournament Flags

X X X

Email Blasts X X X

Email Revision Ads X X X

Seat at SNGA Banquet X X X

Logo Presence on

Tournament Collateral

X X X X

- Notice to Competitors X X X X

- Cart Signs X X X X

- Scoreboards X X X X

- Scorecards X X X X

Elite Sponsor $25,000

Multiple year contracts

available

Fully tailored to needs

Corporate Plus Sponsor $15,000 Multiple year contracts

available Fully tailored to needs

Corporate Sponsor $5,000

Multiple year contracts

available

Event Sponsor See Rate Pages (13-16)

Cash and Trade may be

acceptable (i.e. Prize

Fund, Tee Prizes, etc.)

Individual Ad Campaigns Start at $75.00

Individual Ad Campaigns

available on the website.

FOR MORE

INFORMATION

CONTACT:

Nicole Dutt-Roberts

Executive Director

Southern Nevada

Golf Association

702-458-4653 x 202

[email protected]

X = Included in Sponsorship package

18 * Prices Subject to Change