Snapple Surprises High-School Senior-Snapple Fan with Custom Mural Parking Spot Snapple fanatic and high school senior, Fredy Torres, tweeted his love for the brand by designing his school parking spot to look like a Snapple label. While proud of his masterpiece, he ran out of paint to finish it the way he wanted. Snapple wanted to reward and thank Fredy for his fandom by finishing his parking spot for him with a professional muralist. Snapple traveled to Horatio, Arkansas the weekend of November 3rd to craft the mural, capturing photo and video content of Fredy’s reaction on Monday, November 6th and catching behind-the-scenes moments. Access invited media to join the surprise and pitched after the reveal to garner coverage. Through this activation, we secured 18 media placements gleaning 32.5MM total impressions. Media described the day as a great surprise for Fredy hosted by his favorite drink company, Snapple, and shared that the brand was so impressed by Fredy’s dedication, that they decided to surprise him with an upgraded parking spot and custom Snapple bottles. One reporter even noted that the custom bottles were her favorite part of the experience. This activation demonstrated Snapple’s ability and priority to connect with consumers. To both make this mural come to life and secure publicity, the Snapple brand and its agencies worked together effectively and efficiently. The Snapple Mural “Surprise & Delight,” securing multiple local placements and online spots in both Food & Wine and Extra Crispy, proved that creative executions grab both consumer and media attention. Simultaneously, this program showed that securing media coverage in remote areas can present challenges, with larger DMA’s disinterested in covering. Further, we learned that securing b-roll immediately following event execution is essential to pitching and securing coverage; broadcast stations and online media expressed interest in securing b-roll to both get a better sense of the event and to feature the video in their stories.
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Snapple Surprises High-School Senior-Snapple Fan with Custom Mural Parking SpotSnapple fanatic and high school senior, Fredy Torres, tweeted his love for the brand by designing his school parking spot to look like a Snapple label. While proud of his masterpiece, he ran out of paint to finish it the way he wanted. Snapple wanted to reward and thank Fredy for his fandom by finishing his parking spot for him with a professional muralist. Snapple traveled to Horatio, Arkansas the weekend of November 3rd to craft the mural, capturing photo and video content of Fredy’s reaction on Monday, November 6th and catching behind-the-scenes moments. Access invited media to join the surprise and pitched after the reveal to garner coverage. Through this activation, we secured 18 media placements gleaning 32.5MM total impressions. Media described the day as a great surprise for Fredy hosted by his favorite drink company, Snapple, and shared that the brand was so impressed by Fredy’s dedication, that they decided to surprise him with an upgraded parking spot and custom Snapple bottles. One reporter even noted that the custom bottles were her favorite part of the experience. This activation demonstrated Snapple’s ability and priority to connect with consumers. To both make this mural come to life and secure publicity, the Snapple brand and its agencies worked together effectively and efficiently. The Snapple Mural “Surprise & Delight,” securing multiple local placements and online spots in both Food & Wine and Extra Crispy, proved that creative executions grab both consumer and media attention. Simultaneously, this program showed that securing media coverage in remote areas can present challenges, with larger DMA’s disinterested in covering. Further, we learned that securing b-roll immediately following event execution is essential to pitching and securing coverage; broadcast stations and online media expressed interest in securing b-roll to both get a better sense of the event and to feature the video in their stories.
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