LOCATION3 LOCATION3 INCREASING FINDABILITY WITH TWITTER TERMS & TAGS @angiepascale | @Location3 #SMXSocial13 | #SMX #13A Angie Pascale, Social Media Director | Location3 Media | www.Location3.com
Nov 01, 2014
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INCREASING FINDABILITY WITH TWITTER TERMS & TAGS
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
Angie Pascale, Social Media Director | Location3 Media | www.Location3.com
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What We’ll Cover I •Why Hashtags are Important
II •How to Research Terms & Tags
III •How to Use Terms & Tags
IV •Maximizing Reach
V •Tracking Success
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
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WHY HASHTAGS ARE IMPORTANT
Increasing Findability With Twitter Terms & Tags
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
LOCATION3 Sources: Twitter data, Q4 2012, Huffington Post, eMarketer
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START OR JOIN A CONVERSATION
Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022
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#NASASocial #BlogChat
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But make sure you know what the conversations is actually about.
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CREATE A BRANDED CAMPAIGN
Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022
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Levi’s #MakeOurMark Urban Outfitters #UONailedIt
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MANAGE AN EVENT
Photo Credit: http://www.flickr.com/photos/ashraful/6173627844/
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#SMXSocial13 #Agile2013
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ADD A PUNCH LINE
Photo Credit: http://www.flickr.com/photos/auralasia/4381121155/
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HOW TO RESEARCH TERMS & TAGS
Increasing Findability With Twitter Terms & Tags
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
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Do A Simple Search On Twitter HASHTAGS + OPERATOR TERMS
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Twitter Trends
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What Are Your Influencers Using?
Search Klout for influencers View Klout profile to learn topics they are known for
View tweets to learn what other hashtags they use
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Find trending topics among
journalists.
See most popular terms and tags
for top media outlets, and most
active journalists.
Free for topics and outlets. Pro
plans for more in-depth insights
on influencers and topics, and
search and organization
functionality.
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HOW TO USE TERMS & TAGS Increasing Findability With Twitter Terms & Tags
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Include Key Terms In Your Bio And Add Link To Your Website
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How To Use Hashtags In Tweets Be Mindful Of Characters & Numbers PascalCase
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#ShutThe@&*!Up
More than 2 hashtags can reduce engagement by 17%.
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Source: Buddy Media and LinchpinSEO
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Know What You’re Tweeting!
#susanalbumparty
#rimjobs
#hobbitch
#clitfest
Susan Album Party
Reach in Motion Jobs
Hobbit CH
C Lit Fest
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Using hashtags on Instagram, Facebook, Vine and Pinterest translate seamlessly when these posts are tweeted.
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MAXIMIZING REACH Increasing Findability With Twitter Terms & Tags
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
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Cost-efficient CPF or CPE model
Target by keywords, interests, followers and
lookalikes, search, demographics, device and TV ads.
Use Promoted Accounts and Tweets to grow following and increase reach and engagement.
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II. User tweets message containing targeted term.
III. Promoted Tweet is served to that user. I. Specify the terms and phrases to target
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The American Red Cross used Promoted Tweets to drive national awareness and support during a holiday donation drive.
Photo Credit: http://www.flickr.com/photos/9354122@N06/6350642361/
100% of goal met for fund
drive
200 new “digital volunteers”
2,400 daily mentions on
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MEASUREMENT Increasing Findability With Twitter Terms & Tags
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
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Find conversations and monitor sentiment around
specific terms and hashtags.
Sort by content type or posts by influencers.
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Create streams to track keyword or hashtag usage.
Track up to three terms via keyword search.
Create multiple streams for monitoring different terms or campaigns.
Create reports to show trending and comparision keyword data (powered by Topsy).
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Compare and analyze followers and following of
your brand and competitors.
Identify common topics, locate gaps and better
understand your current and potential audience.
Find influencers based on terms used in bios.
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Why Are Hashtags Important
•Increase engagement on active social network
•Start a conversation
•Create a branded, trackable campaign
•Manage an event
•Add some humor and playful brand voice
How to Research Terms & Tags
•Search Twitter for terms, hashtags and via operators
•View Twitter trends
•Research influencers via Klout and MuckRack
How to Use Terms & Tags
•Include in Twitter bio
•Know how to use characters and numbers
•Make them user friendly
•Don’t spam
•Leverage content on other social channels, share on Twitter
Maximizing Reach •Use Promoted Accounts and Tweets
Tracking Success •Monitor usage, curate content and join conversations
•Tools: Topsy, HootSuite, Followerwonk
@angiepascale | @Location3 #SMXSocial13 | #SMX #13A
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Angie Pascale Social Media Director [email protected] @angiepascale about.me/angiepascale Location3.com @Location3 facebook.com/Location3Media
FIND ME
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