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MCA PGDM MBA BCA BBA V A R A N A S I Estd. 1995 informa BUILDING THE LEADERSHIP
72

SMS VARANASI Admission Informa

Sep 03, 2014

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Education

smsvaranasi

Established in one of the oldest cities of the world; the epicenter of the buddhist philosophy, Sarnath, and the cultural capital of India, Varanasi; School of Management Sciences is approved by AICTE Ministry of HRD, New Delhi and affiliated to Uttar Pradesh Technical University (UPTU), Lucknow and identified among the top colleges and management institutes of India. It is also recognised under section 2(f) and 12(B) of UGC Act. SMS is providing quality based Management Courses and Computer education of par excellence since 1995 and ranked as A++ category Top Business School by Business India Magazine. SMS offers Post Graduate Diploma in Management (PGDM), Master of Business Administration (MBA), Master of Computer Applications (MCA), Bachelor of Business Administration (BBA), and Bachelor of Computer Applications (BCA) Programs. Undergraduate level courses are affiliated with Mahatma Gandhi Kashi Vidyapith University (MGKVP),Varanasi. For admissions in Post Graduate Management Course different Tests like CAT, MAT, XAT, CMAT becomes the basis, followed by Group Discussion and Interview of shortlisted candidates. PGDM is a course designed as per specific requirements of corporate. Moreover SMS is pride of the state of Uttar Pradesh in areas of higher education and this is reflected by the numerous awards and accolades it has received at various forums viz, Best Emerging B-School of Northern India and Leadership Award at World HRD Congress and Asia Brand Summit, Mumbai along with Innovation & Outstanding B School award for SMS Group. SMS Group also registered its presence in the capital city Lucknow, by the name of SMS-Lucknow in the field of Management Education and Engineering Stream with approval of AICTE and affiliated with UPTU. It has been consistently ranked amongst the top 30 Management Colleges of the country by various magazines and rating agencies which make it most preferred institution among students for admissions in undergraduate and postgraduate programs. SMS boosts one of the best and ultra-modern lush green campus, embedded with wi-fi connectivity, having scholarship arrangements for Meritorious students, centrally air-conditioned class rooms joining the fleet of top-b schools, seven computer labs with four hundred computer terminals for understanding and implementing numerous Computer application programs, free laptop, international summer placement, recruitment opportunities in premium corporates, specialization options including Marketing, Finance and HR in PGDM, BBA programs, top class technical education through MCA, BCA Program, international student exchange programs, career consultancy support to students, education loan assistance by joining hands with Canara Bank, foreign industrial visits and a lot more thrust on pedagogical activities likewise top class MBA institutes, to inculcate student managers with the value system that shape's them a better citizen who contributes towards the progress of business world.
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Page 1: SMS VARANASI Admission Informa

MCAPGDMMBA

BCA BBA

V A R A N A S I

Estd. 1995

informa

BUILDING THE LEADERSHIP

Page 2: SMS VARANASI Admission Informa

Vision & Mission, Quality Policy & Guiding Values

SMS Group of Institutions

Journey of SMS-Varanasi

SMS Milestones

Message - Director, SMS-Varanasi

Varanasi - The Oldest City of World

Awards & Accolades

Commendations

Why We Come to SMS?

Academic Programmes

Academic Appraisal

Teaching Pedagogy

Courses Profile

- PGDM

- MBA

- MCA

- BCA

- BBA

International Academic Alliances

Research and Publications

Infrastructure at SMS, Varanasi

Scholarships

Industrial Visits

International Conference

Diary of Events

Centers for Excellence

Students' Corner

Training and Placement Cell

Our Recruiters

Faculty at SMS-Varanasi

Corporate Advisory Council

Academic Council

contents

Our Recruiters

Scholarships

Pedagogy

SMS Milestones

02

04

06

08

10

12

14

16

18

20

24

26

28

29

30

32

40

42

43

44

48

54

58

61

62

68

Page 3: SMS VARANASI Admission Informa
Page 4: SMS VARANASI Admission Informa
Page 5: SMS VARANASI Admission Informa

Guiding Values

Trust;

Sense of Ownership;

Sense of Contribution;

Innovation;

Modesty & Mutual Respect.

Quality Policy

Imparting value based

education of

highest standard,

relevant to contemporary

world.

03INFORMATION BROCHURE 2014-15

Page 6: SMS VARANASI Admission Informa

Since its inception in 1995, SMS is continuously

growing in recognition and respect in the

industry and in the academic world alike. The

SMS Group has been actively involved in quality

dispensation of technical and higher education

on pan-India basis. The Group has also been

credited for innovating virtual methods of

dissemination of education in collaboration with

various International Universities. SMS Group

with its foresighted vision, sense of mission and

passion is determined to have its presence felt by

opening new campuses across India, so that no

matter where a student is, geographical

boundaries should not remain hindrance in

obtaining the finest of education.

Established first, School of Management

Sciences, Varanasi is continuously growing in

recognition and respect in the industry and in the

academic world alike. SMS Varanasi emphasizes

on overal l grooming and personal i ty

development of its students. On account of its

significant contribution in various academic

dimensions, the institute has been appreciated

by academic and corporate forums at frequent

intervals at both national and international levels.

The Business India Survey has constantly rated

SMS Varanasi amongst the top B-Schools in the

country, making SMS the first B-School in this

part of the country to have such an honor. SMS,

Varanasi initiated PGDM program, approved by

AICTE in 1995 followed by PGDM (International

Business) & PGDM (Insurance & Risk

Management) programs, approved by AICTE in

2006 and PGDM (Retail Management) program,

approved by AICTE in 2007. SMS, Varanasi is

running MCA program approved by AICTE since

1996. SMS, Varanasi also offers BBA and BCA

programs at undergraduate level.

After achieving a respectable name in the field of

management and computer science the SMS

family got extended from Varanasi to Lucknow in

the year 2008. SMS, Lucknow on account of its

significant contribution in various academic

dimensions, has been appreciated by various

organizations at frequent intervals. SMS,

Lucknow offers to post graduate programmes in

management - Post Graduate Diploma in

Management (PGDM), approved by AICTE &

Master of Business Administration(MBA)

affiliated to Uttar Pradesh Technical University,

Lucknow; to Undergraduate Programmes -

Bachelor of Business Administration & Bachelor

of Computer Applications Programmes, affiliated

to Lucknow University & Bachelor of Technology

programmes, affiliated to UPTU, Lucknow with

streams in Computer Science and Engineering,

Civil Engineering, Electronics & Communications

Engineer ing, E lectr icals & Electronics

Engineer ing, Mechanica l Engineer ing,

Humaniities & Applied Sciences.

With the unwavering determination, passion,

hope, effort and vision, the Group always strives

and works relentlessly to touch the new zenith of

success with the entire student community in

times to come.

CR

EATI

NGSPACE FOR

PROSPECT

04 SMS VARANASI

SMS GROUP WITH ITS FORESIGHTED VISION, SENSE OF

MISSION AND PASSION IS DETERMINED TO HAVE ITS

PRESENCE FELT BY OPENING NEW CAMPUSES ACROSS

INDIA, SO THAT NO MATTER WHERE A STUDENT IS,

GEOGRAPHICAL BOUNDARIES SHOULD NOT REMAIN

HINDRANCE IN OBTAINING THE FINEST OF

EDUCATION.

Page 7: SMS VARANASI Admission Informa

about the SMS Group

05INFORMATION BROCHURE 2014-15

Page 8: SMS VARANASI Admission Informa
Page 9: SMS VARANASI Admission Informa
Page 10: SMS VARANASI Admission Informa

2008

• SMS establishes its

campus in the city of Lucknow

• SMS, Varanasi awarded at

the 17th Asia

Brand Summit.

1995 1996

2007

Induction of

PGDM-RM

program

SMS, Varanasi establishes

it’s fully air conditioned PG block.

2009

• SMS, Varanasi receives the Pride

of Industry Award.

• SMS, Varanasi awarded at the

12th World Human Resource

Development Congress.

• SMS, Varanasi signs MoU

with Claflin University, USA.

2011

2010

1997

TOU

CH

ING

NEWHORIZONS

• SMS Varanasi gets international accreditation by IAO, USA

• SMS Varanasi signs MoU with California State University, USA

• SMS Varanasi signs MoU with UNESP, Brazil

• SMS Varanasi signs MoU with Szent Istvan University, Hungary

• SMS Varanasi signs MoU with Karolay Robert College, Hungary

• SMS Varanasi establishes "Varanasi Management Association"

• SMS Varanasi rated as an A++ category B-School by Business India magazine

2014

Page 11: SMS VARANASI Admission Informa

V A R A N A S I

Milestones

2005

Induction of

B.Com

Induction of

BBA program

• SMS Varanasi maintains the

rating of A++ category B-School

• SMS, Varanasi signs MoU with

Emporia State University, USA.

• SMS, Varanasi organizes

International Conference on the

theme ‘Spiritual Paradigm for

Surmounting Global

Management Crisis.

2012

2006

Induction of

PGDM-IB &

PGDM-IRM

program.

1998

SMS, Varanasi rated as an A+

category B- School by Business

India magazine.

2001

2002

SMS, Varanasi

establishes its

new campus.

2013

Induction of

BCA program.

SMS, Varanasi established

with the PGDM

flagship Program.

Induction of

MCA program

09INFORMATION BROCHURE 2014-15

• Recognised under Section 2(f) & 12(B) of UGC

• SMS Varanasi maintains the rating of A++

category B-Schools

• SMS Varanasi organizes Second consecutive

International Conference on the theme

‘Leadership & Management through Spiritual

Wisdom’.

• Two new courses added: MBA & MCA (Lateral

Entry)

• SMS Varanasi bags 2013 award on Quality

Initiative Mission Educational Leadership in

Management Education category

• SMS, Varanasi awarded by ASSOCHAM for

being the Best Institute in UP for Placement

Efforts

Page 12: SMS VARANASI Admission Informa

I am indeed exuberant to bring this information

brochure to you for making you aware with the

ambrosial salience of a world class seat of

learning and research in management and

computer sciences - School of Management

Sciences, Varanasi. Its continuous attainment of

A++ category in the B-School Survey by Business

India has brought it a landslide honour in as much

as placing it among the 3 top-most B-Schools of

UP. Also, the grant of International Accreditation

to SMS Varanasi, coupled with its putative

singularity in terms of achieving a hundred

percent compliance to the various formidable

concerns raised recently by the global

management education system, certainly reflect

a muscular acknowledgement of its consolidated

growth and dashing maturity in the non-IIM

category. Let me express my deep sense of

gratitude towards the unwearied cooperation of

our stakeholders in providing for a major fillip to

SMS in developing ideally and to carve out a

distinct niche for itself in the business world.

Though SMS has been proactive on all the various

scholastic fronts, yet its curricular & pedagogical

revisits meticulously prior to beginning of a

semester, in order to sincerely accommodate the

emerging industrial & academic concerns, is

certainly remarkable. The organized exercise thus

brings to the cerebral-fold relevant value models

& ski l l-mix per taining to issues l ike,

communication & personality development,

emotional intelligence, leadership qualities,

business ethics & etiquettes, pertinent

managerial inputs from the ancient Indian

wisdom, and many more in order to effect a

holistic grooming of our PGDMs, MBA & MCA

participants and further enabling them to

become fully compatible to the current and

upcoming job environments.

An extraordinary blending of arrogantly beautiful

physical infrastructure, compounded with an

ebullient & dedicated team of the seasoned &

brilliant faculty of SMS passionately nurture the

talents of our students so that they could address

to the plural needs and ethos of the corporate

world effectively. This has been a major factor

behind SMS always scripting a wonderful track of

fabulous quality placements even during the

spate of adverse times.

Moreover, the unwavering quest of SMS to

redefine the canon of excellence is a perpetual

process, and we are sure of touching the

apotheosis in this regard by the onerous efforts

of SMS-team, endowed with a burgeoning

reliance of our stakeholders and the incessant

blessings of the Almighty.

Wishing you all the best !

Yours sincerely,

P. N. Jha

MES

SA

GE

10 SMS VARANASI

Page 13: SMS VARANASI Admission Informa

Message from Director Desk

SMS HAS CONSTANTLY REMAINED PROACTIVE

IN RE-VISITING THE COURSE CURRICULA IN A

MEANINGFUL WAY SO AS TO SINCERELY

ACCOMMODATE THE EMERGING INDUSTRIAL

& ACADEMIC CONCERNS BY ADDING RELEVANT

VALUE MODELS PERTAINING TO ISSUES LIKE,

COMMUNICATION & PERSONALITY

11INFORMATION BROCHURE 2014-15

Prof. P. N. Jha

MBA, PGDAM, Ph.D (Ad Mgmt), D.Litt. (Ad Mgmt)

Director

SMS, Varanasi

Page 14: SMS VARANASI Admission Informa

Varanasi, also called Kashi or Banaras, is actually

the Land of Eternity between the rivers Varuna

and Assi and has been acclaimed to be one of the

noblest places in not only India, but the whole of

the world.

Situated on the banks of the holy Ganga, where

the pious river takes a crescent sweep towards

the North, Varanasi rightly entails the spring of

the outstanding human values, the climax in

aesthetics, and the aristocracy of the rich Indian

ethos. This City of Light has been the permanent

home of Lord Vishwanath, who is believed to

keep the holy city alive on his Trident even when

the whole world may be doomed in the grip of so

called 'pralaya'. That is why; this celestial place,

decorated with temples and shrines of so many

deities located in the vicinity of colourful ghats on

the banks of Ganga, facilitates thegurus to gather

their disciples, encourages yogis to practice their

BANARAS IS OLDER THAN HISTORY,

OLDER THAN TRADITION OLDER EVEN THAN

LEGEND, AND LOOKS TWICE AS

OLD AS ALL OF THEM PUT TOGETHER

VARANASI THE OLDEST CITY

OF

THE

WO

RLD

12 SMS VARANASI

Page 15: SMS VARANASI Admission Informa

VARANASI the oldest city of the world

yogas and ascetics, and equally invites the

hermits of various religions and sects for

sermonizing their teachings.

Varanasi has further been a confluence of the

golden streams of thought of Hinduism,

Buddhism, Jainism, Vaishnavism and Vedic

philosophy since the times immemorial. Lord

Buddha, the 'Awakened One', preferred Kashi for

delivering his maiden sermons on the 'Eight-Fold

Noble Path' and 'Dharmachakra' at Sarnath. Kabir

too got his enlightenment on the steep stairs of

the Ghats of Kashi and Tulsi created his

monumental and epoch making contributions

like Ramacharit Manas & Vinaya Patrika on the

holy banks of Ganga. It is on account of the

unique sanctity of this place that Pandit Madan

Mohan Malaviya chose Banaras for establishing

the well-known 'Banaras Hindu University' the

singular seat of 'All Learning of the World'.

Such is the magnanimity of Varanasi, where the

School of Management Sciences has been set up

with the objective of training our young

generation in a true cosmopolitan environment

that could cater to the plural and versatile needs.

Varanasi is certainly an attractive and thriving city

to live and to study. With its sacred character and

glorious heritage this holy city offers everything

from the excitement of a big city to the eternal

peace and tranquility.

13INFORMATION BROCHURE 2014-15

Page 16: SMS VARANASI Admission Informa

Bhutan PM conferred award to SMS Group CEO,

Mr. Sharad Singh at the World HRD Congress Summit

Mr. Sharad Singh, CEO SMS Group, received the

Innovation & Outstanding B-School Award by DNA & Stars

of the Industry Group

ASSOCHAM awards SMS Varanasi for being the

best Institute in U.P. for Placement Efforts

14 SMS VARANASI

SMS Varanasi bags 2013 award on Quality Initiative Mission

Educational Leadership in Management Education category

Prof. P.N. Jha Director, SMS Varanasi, received the best

B-School Award at the 17th Asian Brand Summit

Page 17: SMS VARANASI Admission Informa

Awards & Accolades

15INFORMATION BROCHURE 2014-15

A++ category Business School:

On the basis of consistent efforts in enrichment of

academic input, international exposure to

students, excellent summer training and final

placement opportunities provided by SMS

Varanasi to its students, the Institute has been

ranked as A++ category Business School in the

‘Best B-Schools Survey’ conducted by the leading

corporate journal ‘Business India’. As per the

survey a total of 70 institutes have been given the

A++ rating and SMS, Varanasi features amongst

the only three institutes from the state of Uttar

Pradesh. SMS, Varanasi is also ranked in the top 5

institutes in the sate of Uttar Pradesh (leaving

NCR) and is positioned in the Top 19 institues in

North India . This survey includes more than 1400

B-schools spread over the country.

I A O ( I n t e r n a t i o n a l A c c r e d i t a t i o n

Organization) Accreditation:

The IAO ( Internat iona l Accred i tat ion

Organization), USA accreditation committee has

provided “Full Accreditation” to SMS, Varanasi in

the light of its overall contributions to academics,

research, consulting, MDPs, EDPs, FDPs and

splendid Placement Track Record and the various

evidences provided by SMS Group and their

overall process compliance of International

Accreditation Organization. The accreditation

process was initiated with the process of

application followed by submission of the

required information and other annexures

required for the accreditation process. The

Chapter President has visited the campuses on

several occasions and submitted his detailed

review, report and recommendations along with

recommendations of various other members of

the accreditation committee for awarding Full

Accreditation to School of Management

Sciences.

ASSOCHAM awards School of Management

Sciences, Varanasi for being ”The Best

Institute in UP for Placement Efforts”

Associated Chambers of Commerce and Industry

(ASSOCHAM) and the reputed educational

magazine, The Education Post has recently

awarded School of Management Sciences,

Varanasi for being ”The Best Institute in UP for

Placement Efforts” at the event hosted at

Ahmedabad. The award was presented by the

State Minister for Education for the State of

Gujarat.

SMS Varanasi bags 2013 award on Quality

Initiative Mission Educational Leadership in

Management Education category.

In their endeavour to identify outstanding

individuals and organizations promoting

inclusive and quality education, School of

Management Sciences (SMS), Varanasi was

awarded for ‘Quality Initiative Mission

Educational Leadership Award for the year 2013’

in the Management Education category. The

award was presented recently in New Delhi by

Shri Wajahat Habibullah, Chairperson, National

Commission for Minorities, Govt. of India (Former

Chief Information Commissioner, India) in the

presence of Dr. Véronique Briquet-Laugier, a very

renowned Life Science Scientist of France &

Head, Science Department, French Embassy,

India.

AWARDS BAGGED BY SMS AT THE 12TH

WORLD HUMAN RESOURCE DEVELOPMENT

CONGRESS, MUMBAI

• Innovations in Building Academic and Industry

Interface

• Outstanding B-School in Marketing (North)

• Best B-School in Business School Leadership

AWARDS BAGGED BY SMS AT THE 17TH

ASIA BRAND SUMMIT, MUMBAI

• Best Business School for Encouraging

Innovations that lead to Better Development

• B-School Leadership Award

• Business School with Best Academic Input

(Syllabus) in 'Marketing’

PRIDE OF INDUSTRY AWARD

SMS was honoured again, now with ‘pride of

industry’ award at the release of the World Brand

Congress Brochure and a book entitled “Building

Pride” in a special function held at Delhi recently

where corporate leaders from all over the world

gathered.

It is worth mentioning that several crème de la

crème Institutions including the IIMs participated

and won in several of the award categories.

These Awards are a testimony to the continued

commitment of the School of Management

Sciences towards encouraging all round

development of the students with holistic

packages much beyond the course curriculum.

ACCOLADES

AWA

RD

S &

Page 18: SMS VARANASI Admission Informa

16 SMS VARANASI

A management institute deeply committed to

impart high value system to management

graduates. Need of the day. I came for an extra

ordinary conference here. I met the staff &

visited the institute. What a marvelous surprise.

I wish all the best in their endeavor.

Dr. S.A. Dave

Chairman, CMIE Mumbai, Former Chairman

(SEBI & UTI)

SMS is providing new ways to integrate

spirituality. We all need –compassion & right

thinking to handle global economic crisis.

Prof. Lois Oppenheim

American Jewish University, Los Angeles,

USA

It is very fascinating institution. I feel gracious

to be with great illuminaries presenting &

delivering their thoughts in the international

conference organized by SMS to bring a change

in humanity.

Samani Charitra Prajna

Vice Chancellor

Jain Vishwa Bharti University, Rajasthan

An oasis in this “desert”. Well done SMS.

Mahesh Bhatt

Film Director and Producer

I am highly honored to be a participant in this

very significant international conference at

SMS. Claflin University welcomes further

partnerships including faculty & students. It has

been a very spiritual & enlightening experience

for me & my Claflin colleagues.

Henry N. Tisdale

President

Claflin University

I sincerely appreciate the commendable works

being done by SMS in the field of management

education. Keep it up & wish a grant success.

Prof. N. Samten

Vice-Chancellor, Central University of

Tibetan Studies

Thank you for your enthusiastic welcome.

Dr. Harriet Nettles

Educational Psychologist

Page 19: SMS VARANASI Admission Informa

17INFORMATION BROCHURE 2014-15

I am so impressed by your student and the

principles attached with your school. Many

Blessings.

Rev. Patrick McCollum

Wiccan minister & presenter, USA

Super, Excellent institution, very inspiring. Keep

it up. God Bless you with success, peace &

prosperity.

Swami Chidanand Saraswati

Parmarth Niketan

Thank you to the organizers. The institution is

unique in its focus and hope to come again.

Paul Foster

Hong Kong University

The topic chosen is today’s need and I hope the

students of this institute will come to real life

and services, will certainly follow the path of

intellectual honesty & integrity.

Dr. M. Luqman Khan

Vice-Chancellor, MAJ University

Very impressed with the organization & the

speakers.

Lotta Delve

University of Boris, Sweeden

Wonderful to observe the energy and thirst for

learning at your institute. Thank you for the

opportunity to share my views / thoughts. Best

wishes for a bright future for your students,

faculty, staff & institute.

Prof. Atul Tandon

Director – MICA

I am very much impressed with the

infrastructure, the Director & Professors at this

institute. I wish the very best for the institution.

Prof. Subra Ganeshan

Oakland University

I had the opportunity to spend some time here

today with faculty, dean & director of this great

institution. I am totally impressed by the

commitment level to serve the basic cause of

educating younger generation & prepare them

for facing world around.

Prof. Tarun Gupta

IME Deptt.

Commendations

COMMENDATIONS

Page 20: SMS VARANASI Admission Informa

18 SMS VARANASI

WH

Y W

ECOME TO

SMSEXCELLENT

INFRASTRUCTURE,

FACULTY AND

PLACEMENT

RECORD MADE

ME CHOOSE SMS

A++ RATED

BUSINESS

SCHOOL,

RECOGNITION

AND AWARDS AT

VARIOUS NATIONAL

AND INTERNATIONAL

FORUMS GAVE ME

IMMENSE CONFIDENCE

TO COME TO SMS.

EXCELLENT

SCHOLARSHIP

SCHEMES FOR

MERITORIOUS

STUDENTS

MADE ME

SELECT SMS.

SMS ENSURES

OUR OVERALL

PERSONALITY

DEVELOPMENT

Page 21: SMS VARANASI Admission Informa

19INFORMATION BROCHURE 2014-15

Students Speak

SMS HAS A LONG

HERITAGE OF MORE

THAN 17 YEARS IN

PROVIDING QUALITY

EDUCATION.

SMS

ENHANCES

OUR

EMPLOYABILITY

MEETING

INDUSTRY

STANDARDS

THROUGH ITS

UNIQUE

PEDAGOGY.

AT

SMS

WE

GET THE

OPPORTUNITY

TO UNDERTAKE

CONSULTANCY

AND RESEARCH

ACTIVITIES IN

THE FIELD OF BUSINESS

MANAGEMENT

SMS

PROVIDES

INTERNATIONAL

EXPOSURE

THROUGH ITS

WORLD CLASS

CURRICULUM AND

ACADEMIC TIE-UPS

WITH FOREIGN

UNIVERSITIES.

Page 22: SMS VARANASI Admission Informa

PR

OG

RA

MM

ES

20 SMS VARANASI

AC

AD

EMIC

BUSINESS MANAGEMENT

Page 23: SMS VARANASI Admission Informa

Admission Procedure:

The admission procedure for the PGDM

programme follows a three Tier Selection

Process.

Tier 1 : Screening Candidates who qualify in the

CAT/XAT/MAT/CMAT with scores meeting SMS

standards

Tier 2 : Group Discussions and Personal

Interview.

Tier 3 : Psychometric Test.

MASTER OF

BUSINESS ADMINISTRATION (MBA)

Approved by the AICTE, Ministry of HRD,

Government of India and affiliated to Uttar

Pradesh Technical University, Lucknow

Year of Inception : 2013

Intake : 120

Duration : 2 Year Full Time

Eligibility:

The programme is designed for those who have

completed their Recognized Bachelor’s Degree

of minimum 3 years duration .The candidates

should have obtained at least 50% (45% for

reserved category candidate) marks in the

qualifying Examination.

Admission Procedure:

As per the prevailing Uttar Pradesh Technical

University, Lucknow norms.

BACHELOR OF

BUSINESS ADMINISTRATION (BBA)

Affiliated to Mahatma Gandhi Kashi Vidyapith,

Varanasi

Year of Inception : 1997

Intake : 180

Duration : 3 Year Full Time

Eligibility:

All those students who have completed 10+2 in

any discipline are eligible for BBA program.

Candidates appearing in their final examination

of 10+2 can also apply. Such students will have to

provide their passing out marksheets, at the time

of final selection.

Admission Procedure:

The admission is done through All India Written

Test followed by Personal Interview.

21INFORMATION BROCHURE 2014-15

POST GRADUATE DIPLOMA IN BUSINESS

MANAGEMENT (PGDM)

Approved by the AICTE, Ministry of HRD,

Government of India and affiliated to Uttar

Pradesh Technical University, Lucknow

Year of Inception : 1995

Intake : 120

Duration : 2 Year Full Time

Eligibility :

The programme is designed for those who have

completed their Recognized Bachelor’s Degree

of minimum 3 years duration. The candidates

should have obtained at least 50% (45% for

reserved category candidate) marks in the

qualifying Examination.

Academic Programmes

Page 24: SMS VARANASI Admission Informa

22 SMS VARANASI

PR

OG

RA

MM

ESA

CA

DEM

IC

COMPUTER APPLICATIONS

Page 25: SMS VARANASI Admission Informa

23INFORMATION BROCHURE 2014-15

MASTER OF

COMPUTER APPLICATIONS (MCA)

Approved by the AICTE, Ministry of HRD,

Government of India and affiliated to Uttar

Pradesh Technical University, Lucknow

Year of Inception : 1996

Intake : 60

Duration : 3 Year Full Time

Eligibility:

The programme is designed for those who have

completed their Recognized Bachelor’s Degree

of minimum 3 years duration with Mathematics

as a subject at 10+2 level or at Graduate Level.

The candidates should have obtained at least

50% (45% for reserved category candidate)

marks in the qualifying Examination.

Individuals appearing for their final year Degree

examination can also apply. The eligibility, in

general, shall be governed by the Uttar Pradesh

Technical University/ All India Council of Technical

Education Norms.

Admission Procedure:

The admission is done through the State Entrance

Examination conducted by the Uttar Pradesh

Technical University, Lucknow

MASTER OF COMPUTER APPLICATIONS

(MCA) - Lateral Entry to 2nd Year MCA

Approved by the AICTE, Ministry of HRD,

Government of India and affiliated to Uttar

Pradesh Technical University, Lucknow

Duration: 2 Year Full Time

Eligibility:

The programme is designed for those who have

completed their Recognized Bachelor’s Degree

of minimum 3 years duration in BCA, B. Sc

(IT/Computer Science) with Mathematics as a

subject at 10+2 level or at Graduate Level. The

candidates should have obtained at least 50%

(45% for reserved category candidate) marks in

the qualifying Examination.

Admission Procedure:

As per the prevailing Uttar Pradesh Technical

University, norms.

BACHELOR OF

COMPUTER APPLICATIONS (BCA)

Affiliated to Mahatma Gandhi Kashi Vidyapith,

Varanasi

Year of Inception : 1998

Intake : 180

Duration : 3 Year Full Time

Eligibility:

All those students who have completed 10+2 in

any discipline are eligible for BCA program.

Candidates appearing in their final examination

of 10+2 can also apply. Such students will have to

provide their passing out marksheets, at the time

of final selection.

Admission Procedure:

The admission is done through All India Written

Test followed by Personal Interview.

Academic Programmes

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24 SMS VARANASI

The PGDM Programme comprises of four semesters which

follow a Choice Based Credit System, the total credits for each

of the programmes are 128. The first two semesters primarily

focus on compulsory courses covering foundation and various

functional areas of management. Semesters third and fourth

include integrative courses in management and electives from

various areas of specialization. The student undertakes

summer project study during the vacation period between the

2nd and 3rd semesters.

Academic Assessment

Assessment in the programme is of an ongoing and continuous

nature. It emphasises development of personal and

professional competence as well as gaining of business

knowledge and skills. Students therefore, need to perform

consistently at high academic levels. They are expected to work

under considerable pressure, as the programmes are highly

demanding in both their requirement of time and quality of

output. Through the Performance Appraisal system of the

Institute, it is ensured that the students will be capable of

ACADEMIC APPRAISAL

OF PGDM PROGRAMME

Page 27: SMS VARANASI Admission Informa

25INFORMATION BROCHURE 2014-15

performing with a very high level of efficiency and

cater suitably to the needs of industry. The

evaluation system ensures that students develop

an aptitude for working in challenging conditions.

This holistic evaluation system enables the

students to monitor their performance through

their participation in a variety of learning activities

such as class participation, case presentations,

assignments, quizzes, term papers, mid-term and

end-term examinations and general conduct and

behaviour in the course of their stay at the

Institute.

Summer Internship

Students are required to take summer internship

for two months in reputed companies’ pan India

after completion of the 1st year of the PGDM

programme. The objective is to transfer the skills

and theory learned in the first year into the real

world of the corporate sector. Summer

internships offer the important opportunity to

work closely with professionals, experience

responsibility in the real world scenario and to

develop knowledge, competencies, and

experience related directly to a student’s career

goals.

Attendance

Attendance in all academic and institutional

activities is compulsory. Those students who fail

to meet attendance requirement of 75% in a

course will not be eligible to appear in the end

semester examinations.

Award of Post Graduate Diploma

Those who successfully complete the two-year

full-time programme are awarded the Post

Graduate Diploma in Management. The Post

Graduate Diploma in Management is approved

by the All India Council for Technical

Education (AICTE), Government of

India.

Research Opportunities

School of Management Sciences,

Varanasi has been enriching the field

of higher education and providing

better opportunities to its students in

industry as well as research areas. In

this process of nurturing the

excellence, SMS is proud to

announce that students, who want to

pursue Doctoral Programs after

completion of their PGDM from SMS,

are eligible for applying to Ph.D

program offered by FMS-BHU.

Academic Programmes

Page 28: SMS VARANASI Admission Informa

26 SMS VARANASI

Page 29: SMS VARANASI Admission Informa

IN ORDER TO IMPART TO THE STUDENTS THE BEST POSSIBLE KNOWLEDGE; THE CLASSROOM

SESSIONS AT SCHOOL OF MANAGEMENT SCIENCES ARE AUGMENTED BY EXERCISES,

PROJECT STUDIES, ROLE PLAYS, CASE STUDIES, SIMULATION GAMES, BRAINSTORMING

SESSIONS, SOFTWARE APPLICATIONS, PRESENTATIONS ETC. THROUGH THESE METHODS, WE

ENDEAVOR TO GENERATE AND ENCOURAGE MORE CREATIVE AND INNOVATIVE THINKING IN

OUR STUDENTS. SMS PURSUES A HOLISTIC APPROACH TO THE TEACHING LEARNING

PARADIGM THAT INCORPORATES INNOVATIVE LEARNING METHODS FOR MAKING THE

INTERNALISATION EXERCISE OF THE PARTICIPANTS HIGHLY LUCID, INTERACTIVE AND

PURPOSEFUL.

TEACHINGPEDAGOGY

Teaching Pedagogy

INFORMATION BROCHURE 2014-15 27

TAKING A STEP AHEAD, A PRACTICAL

APPROACH HAS BEEN INTEGRATED WITH THE

PGDM COURSE KNOWN AS EEP

(EMPLOYABILITY ENHANCEMENT PROGRAM).

THE MAIN FOCUS OF EEP IS TO SHARPEN THE

MINDS OF THE STUDENTS THROUGH

SOLVING CRUX OF THE PROBLEMS OF

NUMERICAL ABILITY, REASONING & CREATING

A LIVE ENVIRONMENT FOR THE DISCUSSION

& PRESENTATION ON FINANCIAL TOPICS

WHICH HAS UTMOST IMPORTANT IN THE

CURRENT CORPORATE SCENARIO

Page 30: SMS VARANASI Admission Informa

28 SMS VARANASI

*Courses of Independent Studies

PGDM COURSE PROFILE

Marketing

• Selling Dynamics

• Integrated Marketing Communications

• Marketing Research & Consumer Behaviour

• Industrial & Services Marketing

Finance

• Security Analysis & Portfolio Mgmt.

• Tax Planning & Management

• Risk Management & Derivatives

• International Finacial Management

H.R.M.

• Strategic HRM

• Industrial Relations & Labour Laws

• Compensation & Reward Management

• Organizational Development & Management

of change

SPECIALIZATION GROUPS

Semester - 1

• Management Principles & Practices

• Business Environment

• Managerial Economics

• Business Statistics

• Business Research Methods

• Financial Analysis & Decision Making

• I.T. for Managers

• Business Communication

• PDP - I

Semester - 2

• Organizational Behaviour

• Marketing Management

• Human Resource Management

• Financial Management

• Operations Management

• Macro Economics

• Operations Research

• Field Survey Project

• PDP-II

CIS*-I (Choose Anyone)

• Corporate Governance & CSR

• Business Process Re-engineering

• Management Information System

• Business & Sustainable Development

Semester - 3

• Supply Chain Management and Logistics

• Retail Management

• Banking & Financial Services

• Management Dynamics in Practice

• Specialization - I

• Specialization - II

• Open Specialization - I

• Open Specialization - II

• Summer Training Project

• PDP-III

CIS*-II (Choose Anyone)

• Performance Management

• E-business

• Project Appraisal & Financing

• International Marketing

Semester - 4

• Strategic Management

• Business Incubation

• Leadership by Indian Ethos

• Specialization - III

• Specialization - IV

• Open Specialization - III

• Open Specialization - IV

• Dissertation

• Comprehensive Viva-voce

• Library

CIS*-III (Choose Anyone)

• Advanced Competitive Strategy

• Rural Marketing

• Organisational Leadership

• Corporate Restructuring

MBA As announced by UPTU, Lucknow

link: uptu.ac.in/academics/syllabi.htm

MCA & MCA Lateral As announced by UPTU, Lucknow

link: uptu.ac.in/academics/syllabi.htm

BBA & BCA As announced by Mahatma Gandhi Kashi Vidyapith, Varanasi

link: mgkvp.ac.in/syllabi.htm

OTHER COURSES

Course Profile

Page 31: SMS VARANASI Admission Informa

INTERNATIONAL ACADEMIC ALLIANCES

SMS student’s

during their study

tour at Claflin

University,

USA

International Academic All iances

SMS has signed specific MOUs with these institutions for

exchange programmes meant for faculty and students

on a regular basis, for conducting joint research work and

for conducting training & capacity building exercises to

provide holistic solutions for surmounting global

management problems. SMS is also in process of

finalizing few more such tie-ups of the higher order with

top academic institutions around the world to make the

students and faculty at par with global standards.

CLAFLIN UNIVERSITY, SOUTH CAROLINA, USA

EMPORIA STATE UNIVERSITY, USA

CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO, (CSUSB) USA

UNESP (UNIVERSIDADE ESTADUAL PAULISTA), BRAZIL

SZENT ISTVAN UNIVERSITY, GODOLO, HUNGARY

Karolay Robert College (KRF), Gyongyos, Hungary

For developing true global leaders and managers SMS, Varanasi has entered into academic alliances with the

following institutions In USA, Latin America and Europe:

INFORMATION BROCHURE 2014-15 29

Page 32: SMS VARANASI Admission Informa

SMS, Varanasi has numerous achievements to its

credit in fulfilling the objectives for which it was

established. With the motto that 'where there is no

zeal for research, there is no zest in teaching'; it took

steps to encourage independent research on

different facets of Business Management,

Information Technology, as well as Ancient Indian

Knowledge and Spiritualism and their integration

with the modern day work settings. SMS has five

Journals exclusively dedicated to the aforesaid

purpose.

• Management Insight (ISSN : 0973-936X)

• Purushartha (ISSN : 0975-024X)

• Computing Trendz (ISSN:2230-9152)

• Adhyayan (ISSN:2249-1066)

• Samriddhi (ISSN:2229-711)

RESEARCH AND PUBLICATIONS

Apart from the above Journals School of

Management Sciences publishes its own

Newsletter and has published numerous books:

• Leadership

• Taxonomy of Database Management

System

• Changing perspect ive of Bus iness

Excellence

• Emerging Trends in Management and

Information Technology

• Economics For Managerial Decisions

• Essentials of Leadership :Ethics and

Spirituality

• Logistics Management

• Management Discussion & Analysis

Reporting in India

30 SMS VARANASI

The two journals of SMS, Varanasi -"Management Insight" and "Purushartha" have been accepted for hosting on the OJAS (Open Journal Access System) platform of ‘Information & Library Network (INFLIBNET)’ Centre, of University Grants Commission (UGC) which is a great achievement in terms of the intellectual capital of the Institution .

Research and Publications

Page 33: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 31

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32 SMS VARANASI

lush green campus

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INFORMATION BROCHURE 2014-15 33

INFRASTRUCTURE @SMS

Infrastructure@SMS

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34 SMS VARANASI

The Institute has a sprawling lush-green Campus

spreading over an area of over 10 acres with

already built-up space of more than 1.25 lacs sq.

ft. It is located on the Delhi-Kolkata Golden

Quadrilateral Express Highway in a picturesque

locale. It encompasses all modern amenities and

facilities that are comparable to the best

professional institutions of the county. The calm,

quiet and hassle-free atmosphere not only

provides with a fine learning ambience but also

provides an opportunity to develop organic

linkages with the corporate world. From all

angles, the campus is an architectural marvel in

itself.

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INFORMATION BROCHURE 2014-15 35

IT INFRASTRUCTURE

The IT infrastructure at SMS

Varanasi comprises of fully air-

conditioned 10 computer labs

equipped with latest generation of

all relevant computer & electronic

gadgetry advancements. The

computer center has more than

500 P-IV Smart terminals to work

as Standalone and also on LAN

environment. The institute has

unlimited Internet access through

1 0 M B P S R F B r o a d b a n d

connection. SMS has an authentic

range of softwares due to its

agreement with the renowned IT

Company Microsoft. The entire

campus of SMS Varanasi is wi-fi

enabled, allowing the student hi-

speed internet access.

Infrastructure@SMS

10 WI-FI ENABLED COMPUTER LABS

500 P-IV SMART TERMINALS

10 MBPS RF BROADBAND CONNECTION

AGREEMENT WITH MICROSOFT

Page 38: SMS VARANASI Admission Informa

36 SMS VARANASI

L I B R A RY & D O C U M E N TAT I O N

CENTRE

A rich library and documentation centre

accommodating more than 100 students

at a time, providing equitable access to

excellent l ibrary and information

services, resources and facilities to the

participants of various programmes,

faculty and also the wider community to

enable them to become lifelong learners.

This fully computerized centre comprises

of an excellent collection of around

32000 books, 13000 titles, subscription of

more than 210 national and international

journals, 100 magazines, 30 newspapers

along with a wide range of digital

material in the form of CDs and DVDs on

d i f f e r e n t f u n c t i o n a l a r e a s o f

Management and Computer Science.

The library of SMS has an Institutional

membership of DELNET including ILL

facility and various other online journal

search engines. The library is equipped

with all kinds of reprographic facilities

and maintains a separate reference

section.

13000+TITLES

210 NATIONAL & INTERNATIONALJOURNALS

32000+BOOKS

100 MAGAZINES

30 NEWSPAPERS

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INFORMATION BROCHURE 2014-15 37

Infrastructure@SMS

Page 40: SMS VARANASI Admission Informa

38 SMS VARANASI

THE ATMOSPHERE HERE IS SO ALIVE, FACILITIES ARE

EXCELLENT, IT MAKES STUDYING FEEL LIKE A HOME

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INFORMATION BROCHURE 2014-15 39

Conference Hall

The Institute's Conference Hall, with a seating

capacity of 100, is fully air conditioned and

equipped with all modern amenities. It is

extensively used for Management Development

Programmes, Workshops, Conferences and other

such events. SMS is endowed with one of the best

Conferencing facilities comparable to any of the

top B-Schools in the country. The Conference

Room is acoustically designed and aesthetically

decorated. It is fitted with all the modern

audiovisual gadgets which include LCD

Projectors, Computers, DVD Systems and CD

Players along with Video Conferencing Facilities.

Class Rooms

Centralized Air conditioned Academic Block with

modern multimedia facilities for providing

oppor tune amb ience to s tuden t s fo r

brainstorming sessions, interactive and

innovative thought processes.

Hostels

SMS, Varanasi provides comfortable and well-

furnished hostel accommodation both for boys

and girl students separately. Facilities for indoor

& outdoor games and recreation are also

available in the hostel premises, besides the

Library and Reading room facilities. The comfort

level in the hostel rooms is comparable with the

best institutes in the country.

Cafeteria

The Institute has a separate Cafeteria, providing

quality snacks and food items. The Cafeteria

possesses a total seating capacity of around 200

at a time. Self-vending machines have also been

installed to cater to the needs of the students and

the staff members.

Multi Purpose Hall

The Institute has a big Multi Purpose Hall, with a

seating capacity of 500. It is used for the large-

scale National and International Seminars and

Symposia. It encompasses all the electronic

equipments and other training aids essential for

the high-profiled academic, business and cultural

events.

Sports Room

A dedicated area for different kinds of indoor

sports and outdoor sports equipments for

developing sportsman spirit and team spirit

which plays an indispensable part in any walk of

life be it academics or corporate.

Infrastructure@SMS

FACILITIES @SMS

Page 42: SMS VARANASI Admission Informa

SC

HO

LAR

SH

IPS

40 SMS VARANASI

Percentage obtained in

Graduation (any discipline)

Slab of

Scholarship Applicable

Babu Nageshwar Singh Scholarship for Post Graduate Studies. The scheme will be applicable to

the undergraduate students (BBA, BCA & B. Tech.

Programmes) of SMS for pursuing PGDM/MCA/MBA courses

at School of Management Sciences.

Dr. Sarvepalli Radhakrishnan Scholarship for

New Admissions in the PGDM Programme.

Slab of Scholarship

Applicable in

PGDM

Courses at SMS

20% of First Year Fee

25% of First Year Fee

Merit Scholarship for New Admissions in PGDM Course.

15% of First Year Fee

20% of First Year Fee

Percentage of Marks

attained in

BBA/BCA/B.Tech.

Courses at SMS

• Less than 70%

• 70% and above

Slab of

Scholarship

Applicable

• 60 to less than 70

• 70 and above

Percentile obtained

in CAT/XAT/MAT/CMAT

Percentage of Marks

attained in BBA/BCA/B.Tech.

Courses at SMS

• 70% and above

• Throughout 60% and above

(Xth, XIIth & Graduation)

15% of First Year Fee

20% of First Year Fee

Slab of Scholarship

Applicable in MCA/MBA

Courses at SMS

10% of First Year Fee

15% of First Year Fee

• 60% - 70%

• 70% and above

Page 43: SMS VARANASI Admission Informa

Scholarship

INFORMATION BROCHURE 2014-15 41

Scholarships by U.P. State

Government

Scholarships to SMS Students offered by

U.P. State Government:

“Students are motivated to put their best

efforts towards various activities of the

institution. Semester toppers are entitled for

Scholarship, in accordance with their

performance. Students are also eligible for

scholarship offered by Uttar Pradesh State

Government. Scholarships for the weaker

section are provided through the Samaj

Kalyan Vibhag, U.P Government and it is

granted as per the prevailing rules of the U.P.

Government”.

• 60% - 70%

• 70% and above

Percentage of

marks Attained in

Class XII th

Merit Scholarship for New Admissions in

BBA, BCA Courses

Slab of

Scholarship

Applicable

• 10% of First Year Fee

• 15% of First Year Fee

Scholarship for Existing Students

- Prof. Mukund Lal Scholarship for Semester

Toppers

SMS have system of providing adequate scholarships

towards toppers of each semester of various Graduate

and Post-Graduate Programmes :

• PGDM • MBA • MCA • BBA • BCA

Page 44: SMS VARANASI Admission Informa

INTERNATIONAL AND DOMESTIC INDUSTRIAL

VISITSTo provide on the job experiences along with a feel of joy and

perpetuity various industrial visits of our student managers are

organized from time to time in various reputed companies in Indian as

well as abroad.

Domestic – Bajaj Auto Ltd., ACME Tele Power, Hewlett Packard,

Jawahar Lal Nehru Port Trust, Coca Cola, Avon Cycles, Ralson Tyres,

Arti Steel, Vardhman Industries, Duke, Parle, Dabur India Ltd.,

Kirolaskar, Hindalco Industries Ltd and Titan Industries Ltd.

International - Caterpillar, Sandvick,

International Port – Singapore

42 SMS VARANASI

INDUSTRIALVISITS

SMS student's Industrial visit to SingaporeSMS student's Industrial visit to SingaporeSMS student's Industrial visit to SingaporeSMS students visit Hewlett PackardSMS students visit Hewlett PackardSMS students visit Hewlett Packard

SMS students visit HCLSMS students visit HCLSMS students visit HCL

SMS students visit Parle ProductsSMS students visit Parle ProductsSMS students visit Parle Products

SMS students visit ACME Tele PowerSMS students visit ACME Tele PowerSMS students visit ACME Tele Power

SMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of Companies

Page 45: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 43

Diary of Events

INTERNATIONAL CONFERENCE“The three day International Conference on

“Leadership & Management through Spiritual

Wisdom” was organized by School of Management

Sciences, Varanasi and Centre for Spiritualism and

Human Enrichment, Varanasi. The Conference was

inaugurated by Padmshri Prof. Geshe N Samten (Vice

Chancellor – Central University of Tibetan Studies)

who emphasized on the training of minds in our

educational system which could ignite the core

element of having transformation within ourselves.

He said that entire source of management comes

from innerselves and our educational system should

focus on social & emotional learning so as to achieve

spirituality.

The programme started with Vedic Chanting by

specialized scholars followed by the Ganga Action

Pariwar on the conference theme depicting how the

materialism has spoiled our basic necessities of life

over the different eras. Prof. M. Luqman Khan (Vice

Chancellor, Mohd. Ali Jauhar University)

talked about the necessity of having

ecological balance while Prof. B.P. Singh

(Former Prof. – Delhi School of

Economics) emphasized on having

spirituality as a part of curriculum. He

further said that elevated soul is the

best capital of human society.”

INTERNATIONAL

CONFERENCEProf. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conferenceProf. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conferenceProf. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conference

Mr. Mahesh Bhatt, Noted Film DirectorMr. Mahesh Bhatt, Noted Film DirectorMr. Mahesh Bhatt, Noted Film Director Padamshree Prof. G N Samten, Vice Chancellor, Padamshree Prof. G N Samten, Vice Chancellor,

Central University of Tibetan StudiesCentral University of Tibetan Studies

Padamshree Prof. G N Samten, Vice Chancellor,

Central University of Tibetan Studies

Major General M P SinghMajor General M P SinghMajor General M P Singh

Swami B A Paramadvaiti, Swami B A Paramadvaiti,

Founder - ISEV, Bogota, ColumbiaFounder - ISEV, Bogota, Columbia

Swami B A Paramadvaiti,

Founder - ISEV, Bogota, Columbia

Prof. Paul W Forster, Hong Kong University Prof. Paul W Forster, Hong Kong University

of Science and Technologyof Science and Technology

Prof. Paul W Forster, Hong Kong University

of Science and Technology

Page 46: SMS VARANASI Admission Informa

44 SMS VARANASI

Orientation Programmes

Each academic session of SMS Varanasi begins with an orientation programme

which continues for two days divided into different sessions. SMS Varanasi

welcomes each of the newly admitted students with a deep sense of warmth. In

the orientation programmes the students are motivated to strive for academic

excellence, personal values and social concern. The students get a chance to

interact with the industrial vanguards and the world class academicians and

the trainers invited from the top industrial houses and the institutions of

repute. The students interact with the faculties of the institute drawn from all

areas of specialization with various years of corporate and academic

experiences and are introduced to all the facilities offered by the institute.

Leadership & Management through Spiritual Wisdom

The three day International Conference on “Leadership & Management

through Spiritual Wisdom” was organized by School of Management Sciences,

Varanasi and Centre for Spiritualism and Human Enrichment, Varanasi. The

Conference was inaugurated by Padmshri Prof. Geshe N Samten (Vice

Chancellor – Central University of Tibetan Studies) who emphasized on the

training of minds in our educational system which could ignite the core

element of having transformation within ourselves. He said that entire source

of management comes from innerselves and our educational system should

focus on social & emotional learning so as to achieve spirituality.

Workshop on Cloud Computing

SMS, Varanasi organized a workshop on cloud computing for analyzing and

discussing to bridge the gap of knowledge and experience between academic

and corporate fields, the problem of server clashes during online operations,

the need of management in the segment of internet processes and challenges

in cloud computing likewise customized needs of the businesses/

communities and society at large.Workshop on Web Application Development

SMS, Varanasi started a series of technical workshops oriented towards

computing skills development of the students to suit the industry standards. A

two-day workshop on “Mobile & Web Application Development” was

conducted by a team of Mr. Shyam Singh, MD & Mr. Raman Kr Jha, Soft Skill

trainer from Lichens Technologies, New Delhi at the Khushipur Campus of SMS.

Business Skill Development Program & MSME Consultancy

The ministry of micro, small and medium enterprises (MSME), govt. of India in

association with SMS, Varanasi organized a month long Business Skill

Development Programme. MSME under its scheme for conduction of tailor

made courses for new entrepreneurs through selected B-schools chose SMS,

Varanasi. The main objective of the program was to encourage educated

youths to select self employment ventures of micro or small enterprises and

thus become instrumental in employment generation. The ministry of micro,

small and medium enterprises (MSME), govt. of India has also tied up with

SMS, Varanasi to conduct specialised training programmes through its valued

resource pool of faculty members. SMS Varanasi has successfully conducted

144 lectures and deliberations in over 4-months period.

Entrepreneurship Awareness Camp

SMS, Varanasi organized an Entrepreneurship Awareness Camp in its premises

in association with Malaviya Centre for Innovation, Incubation

Entrepreneurship, IT BHU and Technology Commercialization and Facilitation

Agency. This activity has been sponsored and supported by Deptt. Of Science

and Technology, Government of India. Later on sessions have been taken up by

the Professors of IT, BHU. In this awareness camp numerous aspects of

Entrepreneurship, notably risks related to the same as well as ways to manage

such risk were discussed.

DIARY OF EVENTS

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INFORMATION BROCHURE 2014-15 45

Foreign University Delegate Visits

SMS, Varanasi played host to the delegates of Claflin University, USA; California

State University, USA and Emporia State University, USA. These delegations

visited the institute to discuss and jointly explore the possibilities of Academic

and cultural exchange between SMS, Varanasi and their respective institutes.

These academic delegations also came along with their management students

for further strengthening the faculty and student exchange programmes with

SMS, Varanasi. The delegates during their stay interacted with the students of

SMS, Varanasi and visited a few industries in and around the city of Varanasi.

Hi-Life Lecture series

The center for spiritualism and human enrichment at SMS, Varanasi organized

a series of hi-life lectures. These programmes are an effort to bring out relevant

things from our ancient Indian knowledge and rediscover ideas relevant to

modern times and contemporary management practices. The lecture series

entailed discussions on work life balance, stress management, self motivation,

workplace spirituality and other relevant aspects.

SMART (SMS Mental Ability Recognition Test)

Keeping up with the tradition of its commitment towards the social

responsibility, SMS Varanasi organizes state level competition 'SMART' to

identify and honour the talents in the state and to encourage them towards

making a successful career. SMART is an endeavour of SMS to discover the best

students having the right academic quotient and to felicitate and reward them

along with providing scholarships for pursuing their higher education. More

than 16,000 students from various schools and colleges of the state have been

touched by this initiative.

Varanasi Management Association (VMA)

Varanasi Management Association (VMA) held its maiden programme in the

form of a panel discussion on “FDI in Retail Sector in India: The Issues Ahead” at

the campus of SMS, Varanasi. A gathering of entrepreneurs, academicians and

a large number of student community discussed about India becoming the

hottest destination for retail sector in the near future, the Global Retail

Development Index, Retail Labour Index, the growth of the ‘middle-income

group’ and the absence of ‘organised’ retail in India.

Quality Circle Forum

The 'Quality Circle Forum of India' (QCFI) organized its convention on Quality

Circles in association with SMS, Varanasi. QCFI is recognized as the institution

representing the Quality Circle Movement in India. They aim at improving,

enriching and uplifting the quality of work life and provide opportunities for

self-development and cultivating and promoting a high standard of ethics

amongst its members.

Industrial Interaction

Apart from class room teaching SMS, Varanasi takes due care for providing

ample interaction opportunities to its students with the corporate world. In lieu

of the same guest lectures of experts from different areas of specialization is

organized. Some of the dignitaries who parted their valuable time for our

students from their busy schedule belonged to organizations like Mother

Dairy, ITC Wills Lifestyle, Technova, State Bank of India, Transport Corporation

of India, J K Industries, Kajaria Ceramics, Berger Paints, Safexpress, Titan

Industries, Prism Cement, Mahindra Finance, Bajaj Group, Coca Cola and Pepsi

co. etc.

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46 SMS VARANASI

Diary of Events

Teacher’s Day

It is a tradition for the students of School of Management

Sciences, Varanasi to celebrate Teachers day on 5th September

in the honour of a great teacher, scholar and president of India

Dr. Sarvapalli Radhakrishnan. On this occasion the students

present heart touching performances. The teachers also

showcase their respective talents in various categories of

events. The unmatched performances by the teachers and the

students make the day memorable and everlasting in the

memories of all. In the end teachers are felicitated by the

students. This event is the hallmark of teacher –student

solidarity in the institution.

Independence & Republic Day

SMS, Varanasi celebrates the Independence Day and the

republic day with a deep sense of patriotism. On both these

days the institute organizes various literary and cultural events.

Freshers & Farewell parties

Fun, Frolic, Smiles and rejuvenated spirits mark the fresher and

farewell parties at SMS,Varanasi. The senior batch whole

heartedly welcomes their junior batch thus laying the

foundation of long-term relationship. In the similar enthusiasm

the junior batch bids farewell and wishes luck to their passing

out senior batch. Mesmerizing music, songs, flash freezing

lights and the exuberant students are the defining moments of

these parties. For the students it is the day of love, affection,

trust and above all the bond of togetherness and

belongingness.

Adharshila – Foundation day

Every Year School of Management Sciences, Varanasi

celebrates its foundation day Adharshila with great zeal and

enthusiasm. On this occasion invitations are extended to

academic institutions and universities to participate in different

types cultural and competitive events. The day long events

comprise of Business Quiz, Mock Parliament, Extempore, Solo

Song, Solo Dance and Antyakshari. At the end of program,

winners of different programs receive their awards from the

renowned guests. SMS also facilitates its employees, who have

completed a decade of their service.

DIARY OFEVENTS

Page 49: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 47

Sports Fest

Sports are an integral part of any education system as it not

only helps in building the physical strength but inculcates the

sportsman spirit and the team spirit which is indispensable part

in any walk of life be it academics or corporate. Every year SMS,

Varanasi conducts a five day intra institute competition in

which teams from the post-graduate and undergraduate

courses participate with great zeal, verve and euphoria. The

SMS Sports Fest has a wide range of competitive events from

the indoor as well as outdoor formats.

Diary of Events

Page 50: SMS VARANASI Admission Informa

48 SMS VARANASI

Center for Spiritualism and Human Enrichment was

established by SMS, Varanasi in the year 2003 with

the noble objective to create a strong platform for all

those who are interested in contributing towards

enriching human lives and the modern management

science through spirituality. Since its inception, this

Center is making sincere efforts to fulfill the

objective for which it has been established.

Organizing conferences, seminars, workshops,

research publications, lecture series and e-content

development based on spiritualism, human values,

ancient Indian wisdom, and business ethics has been

a regular feature of the Center. The response which

the Center has received from the people belonging

to various fields including academia and the

corporate has been overwhelming and is a

continuous source of inspiration and motivation for

the dedicated team involved in the development of

this Center.

CENTER OF EXCELLENCECENTER FOR SPIRITUALISM AND HUMAN ENRICHMENT (C-SHE)

Objectives of the Center:

• Blending Management with Spirituality for

awakening the conscience of Corporate World.

• Exploring the Relevance of Ancient Indian

Spiritual Foundations for Modern Management.

• Human Values and Management.

• Developing Models to Establish Harmonious Co-

existence of Materialism and Spiritualism.

• Studying the Role of Spirituality in Sustainable

development of World Society and Countering

Global Problems.

• To Promote Business Ethics, Organizational

Ethics, and Professional Ethics.

Shri Shuddhaanandaa Brahmachari, Founder - Stress Management Academy Shri Shuddhaanandaa Brahmachari, Founder - Stress Management Academy

conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.

Shri Shuddhaanandaa Brahmachari, Founder - Stress Management Academy

conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.

Mr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCI

Mr. Pramod Shah, Honorary Member, Mr. Pramod Shah, Honorary Member,

Bombay Management AssociationBombay Management Association

Mr. Pramod Shah, Honorary Member,

Bombay Management Association

Dr. Harriet Nettles, Educational Dr. Harriet Nettles, Educational

Psychologist & Rev. Patric McCollum, Psychologist & Rev. Patric McCollum,

Patric Foundation-USA Patric Foundation-USA

at the high life lecture series at the high life lecture series

organised by C-SHE, SMS, Varanasiorganised by C-SHE, SMS, Varanasi

Dr. Harriet Nettles, Educational

Psychologist & Rev. Patric McCollum,

Patric Foundation-USA

at the high life lecture series

organised by C-SHE, SMS, Varanasi

Page 51: SMS VARANASI Admission Informa

engrossed in their faith and symbolically moving to

the other realm where all worldly associations,

relations and affiliations cease to exist.

The documentary also takes a close look at the life

style of Kalpwasis, the people who stay at the

Kumbh, worship, eat just once a day and stay

disconnected from the material world for a month.

To get an insight into the life of Kalpavasis, C-SHE

instituted a survey, which the team of faculty and

students conducted. The members were Shri Krishna

Kant Bajpai, Shri Kamal Sheel Mishra, Shri Abhishek

Srivastava, Shri Amit Kishor Sinha and Shri Anindo

Bhattacharjee.

C-SHE Plans to release a coffee table book of

photographs on Maha Kumbh 2013.

The Mahakumbh 2013. This year's Kumbh was the

biggest in the history of mankind and was attended

by approximately 120 million people as per official

estimates.

In order to share with the world the spirit of the

event, the C-SHE commissioned a documentary - "In

Search of the soul of Kumbh" shot and directe by

Krishna Kant Bajpai. The documentary explores the

Kumbh Mela through one to one interviews with

various holy men (Sadhus), sanyasis and pilgrims. It

looks beyond the visual spectacle to understand

what draws millions of people from far and wide to

the Prayag and Sangam. Old and frail walk miles and

miles, spend cold nights in the under the open sky,

braving the biting winter, all this just for that holy dip.

The mystical world of Naga sanyasis, their journey

from the material world to the spiritual one.

Mah

a K

um

bh

2013

Maha Kumbh 2013

INFORMATION BROCHURE 2014-15 49

Center for Spiritualism and Human Enrichment (C-SHE) was at the world's largest spiritual congregation

Page 52: SMS VARANASI Admission Informa

The Center for Consultancy Services is yet another

initiative taken up by SMS in bridging the gap

between the industry and the academic world. The

center offers its services into the unchartered

territories involving research, training and project

executions in diverse fields. SMS has the largest

resource pool of academicians, researchers and

industry trained professionals in this part of the

country with over 200 years of combined experience

in their respective fields. The center offers its

consultancy services in the field of Applied

Management and technology.

Objectives of the Center:

• To offer consultancy on all the major functions of

management at the stage an idea, a concept, an

organization or an entrant industry is about to

appear.

• To offer consultancy on Enhancement of

business or idea with the center’s enhancement

portfolio.

• To offer consultancy for re-kindling the business

opportunities with the center ’s ignition

portfolio.

• To of f e r consu l t ancy on Opera t iona l

requirements.

• To offer consultancy on checks and control

mechanisms.

CENTER OF EXCELLENCECENTER FOR CONSULTANCY SERVICES

50 SMS VARANASI

KNOWLEDGE MANAGEMENT CENTER

Knowledge Management is the backbone of any research, training and educational

institution. This center is responsible for providing information and knowledge services

to various stakeholders. Providing Online Management and IT Knowledge Bank is the

main objective of the center. This center helps the students and faculties in the following

manners:

• To explore the industry requirements with quality contents and proper

dissemination of information.

• To provide latest information about SMS Faculties’ contributions in different

National and International Journals and Magazines.

• To provide PPTs, Class Notes, Case Studies relating to different areas of management

to budding managers.

• Providing latest and relevant information of Managerial Happenings in Global

Corporate Arena.

• To enrich the students with new Tools and technologies used in the business

industries.

• To enrich the career prospects of the students.

Page 53: SMS VARANASI Admission Informa

Center of Excellence

Center for Advance Computing enriches the Information

Technology knowledge pool of a range of academicians,

students, corporate representatives and makes them aware of

the recent upgradations, innovations and modifications. This

Center is fulfilling the educational and training related needs of

different aspirants, and on the other hand is also engaged in IT

consultancy and related research work.

To supply the quality input in various programs of Center, SMS

has already tied-up with academic and research institutions like

IIT Kanpur, & Software Companies like Adobe, Sun Microsystems,

SPSS and Microsoft.

CENTER FOR ADVANCE COMPUTING

ADVANCED CENTER FOR CORPORATE TRAINING

INFORMATION BROCHURE 2014-15 51

CENTER FOR FOREIGN LANGUAGESIn an increasingly connected world, foreign language proficiency

is more important than ever and we at SMS, Varanasi are

determined to equip our future managers to take on every

possible challenge. Center for foreign languages endeavours in

exposing students to the foreign languages and culture.

The courses are designed to enhance the basic skills in reading,

writing and speaking foreign languages with a friendly hand

towards an almost effortless Journey towards success.

Today India is at driving seat in terms of striking economic

growth. To transform India into world’s economic authority it is

imperative to establish all Indian business organizations on

global platform as highly trusted, productive and endearing

organizations. For the purpose there are sturdy obligations to

generate tremendous Psychological Energy (Motivation) in the

organizational environment as well as to cultivate Leadership

Excellence and Emotional Competencies among executives (at all

levels) of the organization. With an objective to develop robust

corporate academia partnership, the Center for Corporate

Training is actively engaged in breeding different applicative

models based on most recent research outcomes in the field of

human behavior.

Following are the training modules offered:

• Leadership Development Programme

• Management Development Programme

• Motivation Development programme

• Development of Unconscious Competence

• Organizational Development Programme

• Employees Assessment Programme

Page 54: SMS VARANASI Admission Informa

As the world is becoming a global village the exemplar of excellence has got a new budge. Keeping this thing in

mind School of Management Sciences also made a move towards the international tie-ups in different form.

SMS has started a dedicated Center for International Relations to develop convivial relations with educational

institutions and Universities abroad. This center is also indulged in the activity of arranging short study visits in

India as well as abroad.

Objectives of the Center:

• To promote and assist the Faculty Exchange programs and Student Exchange with partner institutes.

• To arrange the Joint Research work with partners abroad.

• To make efforts in the Joint Conduction of Seminars, Conferences and Workshops.

• To arrange for short study visits in India.

CENTER OF EXCELLENCECENTER FORINTERNATIONAL RELATIONS

52 SMS VARANASI

CENTER FOR RESEARCH AND DEVELOPMENT

Prof. Mahesh Kumar Singh, Prof. Mahesh Kumar Singh, Szent Istvan University, HungarySzent Istvan University, Hungary

Prof. Mahesh Kumar Singh, Szent Istvan University, Hungary

Prof. Benjamin Yumol, Prof. Benjamin Yumol, Director, Claflin University, USADirector, Claflin University, USA

Prof. Benjamin Yumol, Director, Claflin University, USA

• Software intellectual property rights in india

Sponsored by Ministry of HRD, Govt of India in

year 2004

• Career Achievement Award given by AICTE in

Year 2001

• Linguistic Programming: A Psychological Tool

Sponsored by Department of Science and

Technology in Year 2005

• Consumer satisfaction Survey in Two Wheeler

Automobile Industry Sponsored by TVS Motors

in Year 2003

• Entrepreneur ia l Deve lopment Tra in ing

Programme Sponsored by MSME in Year 2004,

2005 & 2006

• Improving Effectivness in Industrial Sector

Sponsored by UPPCL in Year 2007

• Hi-Tech PG Diploma on GIS and Remote Sensing

Department Sponsored by C-DAC Noida in Year

2008

• Rain Water harvesting Project Sponsored by

Coca-Cola India in Year 2009

• A study on Bike-engine that runs on Air.

• A study of logistics management practices at

Food Corporation of India.

• Problems and prospects of public transportation

in metro cities.

• Labour migration trends across the world: a

study with focus on Asia.

• A study on the micro-finance organism in India.

• Analysis of the effect of polio campaign on the

willingness of mothers to get their child treated.

• Customer satisfaction study to understand the

popularity of i next and check if it leads to brand

loyalty amongst readers.

• Analysis of the failure of small cinema halls in the

city and the alternative courses of action for their

revival.

• An awareness study of the traffic rules with the

general public and to understand if there been a

significant effect of the traffic department's

publicity campaign on it.

• Growth of medical tourism in India.

• Organised retailing in rural India.

• A study on social advertising of idea mobile.

Ongoing ProjectsProjects / Awards / Grants Received

Hennry S. Tisdale, President,Hennry S. Tisdale, President,Claflin University, USA andClaflin University, USA and

Prof P.N.Jha, Director, SMS, Varanasi Prof P.N.Jha, Director, SMS, Varanasi

Hennry S. Tisdale, President,Claflin University, USA and

Prof P.N.Jha, Director, SMS, Varanasi

Prof. Kalyan Chakaraborty, Emporia State University, USA Prof. Kalyan Chakaraborty, Emporia State University, USA at SMS, Varanasiat SMS, Varanasi

Prof. Kalyan Chakaraborty, Emporia State University, USA at SMS, Varanasi

Page 55: SMS VARANASI Admission Informa

Center of Excellence

The C-MDP at SMS Varanasi imparts unique and practical learning experiences

to its participants through power packed Management Development Programs.

C-MDP is being managed by professionals possessing rich corporate

experience (including working with MNCs). These resource persons excel in

designing as well as delivering cutting edge Management Development

Programs for the executives who perform their roles to make organizations

successful in all respects.

An organization consists of employees possessing different skill sets, attitudes,

and perceptions. It is the responsibility of the organization to ensure that the

employees obtain the relevant Knowledge, Skills and attitudes which would

‘enable’ them to live up to the organizations’ expectations. The prime objective

of C-MDP is to meet the Learning and Development needs of organizations by

providing relevant training solutions to executives of all levels from a diverse set

of organizations including Private, Government and Non-Government sectors.

The participants are sent to us by our client organizations because they know

that we can ‘enable’ their executives as per their (client organizations)

expectations. After undergoing this enabling process the participants are better

equipped to shoulder their responsibilities individually and collectively leading

to a positive contribution to organizational growth.

The Center primarily offers 3 types of Programs

1) Management Development Programs (MDP)

2) Experiential Learning Programs (ELP)

3) Spirituality Based Learning Programs (SLP)

Some of the esteemed client organizations who have sent their executives to

attend our MDPs.

Center for Data Analysis and Management has been instituted to proactively design and

implement programs, which prepare the student managers for the industry. The center focuses

in imparting skills in database analysis and management and also to develop other computing

skills necessary for managers.

The practical, case oriented, workshop based training deals with project management software

like MS-Project, Personal Information Management and productivity management software

like MS-Outlook, Presentation software MS-Power Point and Word processing software – MS-

Word.

The center emphasizes on ensuring that concepts are well understood and competency to

implement them in real life situation is developed.

CENTER FOR MANAGEMENT DEVELOPMENT PROGRAMMES (C-MDP)

CENTER FOR DATA ANALYSIS AND MANAGEMENT

INFORMATION BROCHURE 2014-15 53

• BASF

• BIS

• BMA

• EUEA

• ICMS

• IDBI

• IFCI

• LC Media House

Lions Club•

PepsiCo•

Rotary Club•

Sorreal Systems Pvt. Ltd.•

• TCS

Videocon•

Page 56: SMS VARANASI Admission Informa

"THE STUDENTS AT SMS, VARANASI GET SEVERAL OPPORTUNITIES

TO SHOWCASE THEIR TALENT THROUGH ORGANISING SEVERAL

COLOURFUL & MEANINGFUL ACTIVITIES ALL THE YEAR ROUND

UNDER DIFFERENT CLUBS AND INITIATIVES."

STUDENT'SCORNER

54 SMS VARANASI

RAINBOW

(Social Welfare Club)

Social welfare is concerned with the well-being of entire

community. It is not an individual work; it is an organized effort

which is intended to advance the social conditions of a

community, and especially of the disadvantaged, by providing

psychological counseling, guidance, and assistance, especially

in the form of social services. This club provides the

opportunity to the students to participate in the social cause of

the society and be a responsible citizen. The activities

undertaken in this club are:

• Blood Donation Camp

• Free Medical check-up Camp

• Plantation & other Environmental Marketing

• Literacy Drive & other Social Marketing

• Economic & Material Assistance to poor

• Cancer Awareness Camp

CONTRAST

(Creative Club)

Creativity alone is what makes one stand out in a crowd. It is an

approach that transforms every blade of grass into a wonder

of life. Creative Arts opens the heart and mind to possibilities

& fuels the imagination. Contrast club undertakes several

activities like:

• Ad-Darshanam

• Poster Making

• Painting Competition

• Cartooning

• Mock Parliament

• Business Model Contest

(Marketing/Human Resource/Finance)

Page 57: SMS VARANASI Admission Informa

Student's Corner

SYNERGY

(Literary Club)

The importance of literary activities can never be ignored by a

premium Business School. This club provides a platform to the

students in bringing out the best in them, through the

following activities:

• Debate

• Quiz Contest

• Extempore

• Seminars / Workshops

• Role Plays

• Management Games

• Elocution

• Budget Analysis

• Poetry

55

SPARK

(Performing Arts Club)

This club was established with the objective to promote

performing art related activities. The following activities have

been among regular course of action by the students under

the banner of this club :

• Dance

• Song

• Dramas

• Vocal & Instrumental

• Mimicry

INFORMATION BROCHURE 2014-15

CONNEXIONS

(Media Club)

This Club provides ample of opportunities to the students to

show their talents in the field of Photography, Flash as well as

news collection and compilation in the form of Newsletter:

• SMS Flash

• Internal News Collection-SMS Newsletter

Page 58: SMS VARANASI Admission Informa

STUDENT'SCORNER

56 SMS VARANASI

CREST

(Sports Club)

This club provides gaming facilities and platform for

competition among students, inside the institute premises as

well as outside the institution. This club oversees all indoor

and outdoor games facilities and opportunities.

LIVE WIRE

(Technical Club)

This club aims to inculcate creativity and to make students

more web friendly this club has been constituted. This student

club organizes competitions and quiz programs for better

understanding of IT concepts and their applications.

• Web Designing Competition

• IT Quiz: Crossfire

Page 59: SMS VARANASI Admission Informa

Student's Corner

INFORMATION BROCHURE 2014-15 57

PANORAMA

(Photography Club)

Photography is both art and science. With modern

equipment, technology, and software; photography provides

unlimited potential to expression. Panorama provides an

avenue to all enthusiasts and passionate of photography to

polish their craft, and to initiate, interested uninitiated into the

realm of images.

Box Office

(Film Appreciation Programme)

Box Office is an attempt to make the interested audience

aware of the potential of cinema and empower the artist and

audience aiming towards a more enriching experience.

This program offers a unique learning experience in

developing the knowledge of the language and aesthetics of

cinema. It is intended to explore the world of cinema, early

film-history, a look at 100 years of film-styles, genres and

movements, the film-making process and how it relates to

understanding the films we watch, film directors to know and

how to read a film.

SHASTRA

(NGO)

SHASTRA NGO is the initiative of the PGDM students at SMS,

Varanasi supported by the management and the faculty

members. The term “Shastra” meaning a weapon is an

Endeavour to get rid of the prevailing social inadequacies,

primarily focusing on poverty alleviation, improving literacy as

well as other social causes.

Page 60: SMS VARANASI Admission Informa

TRAINING &PLACEMENT

58 SMS VARANASI

SMS, Varanasi has always appreciated and given due

importance to establishing linkages with industry, for the

purpose of placing its students. Accordingly, the Institute has

established a full-fledged and well-equipped Training and

Placement Cell which provides active support to the students

of various courses in getting quality summer as well as final

placements. SMS, Varanasi has provided an outstanding

trading of 100% placements for the current batch. Training

and Placement Cell of the Institute is involved in the

following functions and is endowed with the following

distinctive features:

Page 61: SMS VARANASI Admission Informa

Employability Assessment & Grooming

Employability assessment and grooming is

another significant area of activity for the training

and placement cell at SMS, Varanasi. This activity

is executed to prepare the students well in

advance for their final placement selection

process. The students are made aware of the

important criterion employed by different

organizations so that they are equipped with the

right attitude and aptitude to face the

forthcoming employment evaluation activities

resulting in their successful induction in any

reputed organisation .For this purpose the

training and placement cell conducts various

personality assessment tests, evaluation sessions

by industry experts, and employability

assessment tests.

Training & Placement

INFORMATION BROCHURE 2014-15 59

• Full-fledged nodal offices at Delhi and Mumbai,

working round the year, and maintaining

constant interaction with industries.

• Hosting Interface sessions with representatives of

business organisations at different metros.

• Regular visits of Faculty Members to the various

business houses of repute in the country for

creating industry-academia linkages.

• Inviting top business executives and business

magnets to interact with the students.

• Arranging Summer Training for the students to

groom their vision for the forthcoming corporate

life.

• Organising Seminars, Conferences and Industrial

visits for the students at various l o c a t i o n s i n

India.

• Undertaking projects from the industry for

providing practical exposure to the students

which forms an integral part of their curriculum.

Page 62: SMS VARANASI Admission Informa

60 SMS VARANASI

TRAINING & PLACEMENT CELL

Dr. Sanjay Saxena

Chairperson (Training & Placement)

Mr. Dhritendra Kumar Tripathi

DGM - Corporate Affairs

Mr. Sanjay Tripathi

Sr. Manager - Corporate Affairs

Mr. Amitabh Pandey

Reader, Member - Training & Placement Cell

Dr. Meenakshi Singh

Reader, Member – Training & Placement Cell

Mr. Shambhu Sharan Srivastava

Reader, Member - Training & Placement Cell

Mr. Devashish Mukherjee

Office Executive - Training & Placement Cell

Page 63: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 61

• ABG Shipyard

• Accenture

• Advent infosoft

• Alembic

• Air India

• Apollo Tyres

• Aircel

• Amul

• Anand Rathi

• Asian Paints

• Axis Bank

• Bajaj Allianz

• Barklays Bank

• Bharti Air Tel

• Beacon Insurance

• Berger Paints

• Bhartiya International

• Bharti Telecom

• Birla Soft

• Cadbury

• Capital IQ

• Castrol

• Ceasefire

• Century Textiles

• Coca Cola

• Crayons Advertising

• Cryobank

• Dabur India Ltd

• Datamatics

• Dixon Utilities

• E- Value serve

• ELF Industries

• Essar Steel

• Everest Industries Ltd.

• Fortis Securities

• Genpact

• Glaxo Smithlkline

• Globus

• Go Air

• Goodyear

• Havells

• HCL

• HDFC Bank Ltd

• Hero Motors

• Hidden Brains Infotech

• Hindalco

• Hindustan Uni Lever

• Hotel Radisson

• IBM

• ICICI Bank

• ICICI Prudential Ltd

• ICICI Securities

• IDBI Bank Ltd

• Indian Oil

• Indigo Airlines

• IndusInd Bank

• Infopro

• Interra IT

• Inter-Solutions

• Ispat Industries Ltd

• ITC

• ITC Wills Life Style

• IUP Jindal

• J. K. Technosoft

• J. P. Associates

• Jakson Engineers

• JCB India

• Jet Airways

• Kajaria Ceramics

• Karvy

• Kamdhenu Ispat Ltd.

• Kotak Mahindra Bank

• Kotak Securities

• Larsen & Toubro

• Lupin Ltd.

• Macleods

• Mahindra Consultancy

• Mahindra Finance

• Max New York Life

• Media Transasia

• Mohan Meakins

• Motilal Oswal

• Mother Dairy

• Momentum Software

• Nestle India Ltd

• Network Programme

• Nilkamal

• Paras Group of Companies

• Polar Industries Ltd

• Polaris

• Prism Cement

• Pepsico

• Quinnox

• Reliance Capital Services

• Reliance Communications

• Reliance Industries

• Reliance Life Insurance

• Reliance Retail

• Religare Securities

• S C Johnson

• Samsung

• Satin Creditcare

• SBI Life Insurance

• SBI Mutul Fund

• Shopper’s Stop

• Siemens

• Safexpress

• Standard Chartered Bank

• Stock Holding

• Sun N Sand Hotel

• Sundaram Finance

• Syntel INC

• Soft Pro India

• Tata Indicom

• Tafe

• Tata Automobile

• TCI

• TCS

• Trans Solutions

• Times Group

• Times of India

• Titan Industries Ltd.

• Unicon Real Estates

• UTI Securities

• Videocon

• Whirlpool

• Wipro Spectramind

• Wrigley

List of Companies

The Institute has been aware of two main important facts: Firstly, that the interaction with the corporate world during summer placement

helps the students to sharpen their managerial and incisive skills and, secondly, the performance of a professional institute is gauged in

terms of the quality of placements to its outgoing batches. As such, the Institute has established a full-fledged and well-equipped Training

and Placement Cell which provides active support to the students in getting quality summer training as well as final placements. In past,

the Institute has had an outstanding record of quality placements.

The students of the SMS are absorbed by leading national and multi-national companies every year. Some of the prominent companies

that visit SMS regularly for providing Summer Training & Placement to the PGDMs & MCA students .

Training & Placement

Page 64: SMS VARANASI Admission Informa

AT SMS

Prof. Pinak Nath Jha

Director

Mr. Alok Kumar

Dean (Research & Development)

Mr. Sandeep Singh

Dean (Development & Student’s Affairs)

Dr. Sanjay Saxena

Dean (Management Sciences)

Mr. Manish Asthana

Associate professor

Mr. Wamique Hisam

Associate professor

Dr. Raj Kumar Singh

Associate professor

Mr. Ram Singh

Reader

Mr. Krishna Kant Bajpai

Reader

Mr. Anupam Kumar

Reader

Mr. Amitabh Pandey

Reader

Mr. Avinash C. Supkar

Reader

Mr. Shubhagata Roy

Reader

Dr. Meenakshi A. Singh

Reader

Mr. Amit Kishore Sinha

Senior Lecturer

Mr. Rishi Raman Singh

Senior Lecturer

Mr. Atish Khadse

Senior Lecturer

Mrs. Pallavi Pathak

Senior Lecturer

Dr. Ravi Shekhar Vishal

Senior Lecturer

Mr. Sunit Kr. Mishra

Senior Lecturer

Mr. Anindo Bhattacharjee

Senior Lecturer

Dr. Hemant Kr. Yadav

Senior Lecturer

FACULTY

Department of Management

62 SMS VARANASI

Page 65: SMS VARANASI Admission Informa

Ms. Mili Saxena

Senior Lecturer

Ms. Indrani Sen Gupta

Lecturer

Ms. Shahista Saleem

Lecturer

Mr. Pankaj Srivastava

Lecturer

Mr. Rohit Mehta

Lecturer

Dr. A Shanker Prakash

Lecturer

Mr. Dhritendra Kr. Tripathi

Lecturer

Mr. S. K. Tripathi

Lecturer

Mr. Chandrashekhar Singh

Lecturer

Ms. Suparna Gupta

Lecturer

Mr. Kamal Sheel Mishra

Dean (Computer Sciences)

Mr. Shambhu Sharan Srivastava

Associate Professor

Mr. Anand Prakash Dube

Reader

Mr. Rajiv Katare

Reader

Mr. Ram Gopal Gupta

Reader

Mr. Abhishek Srivastava

Senior Lecturer

Department of Computer Science

Dr. Aditya Kr. Gupta

Senior Lecturer

Mr. Praveen Kr. Gupta

Senior Lecturer

Dr. Bireshwar Das Mazumdar

Senior Lecturer

Mr. Ravi Kant Yadav

Lecturer

Mr. Saurabh Upadhyay

Lecturer

Mr. Rohit Singh

Lecturer

Faculty at SMS

INFORMATION BROCHURE 2014-15 63

Page 66: SMS VARANASI Admission Informa

64 SMS VARANASI

VISITING & GUEST FACULTY

Industry

Mr. Yogesh Kumar

Ex. VP – HR

Bhartiya International

New Delhi

Mr. Alok Agrawal

Ex. Executive Director

Polar Industries, Noida

Mr. Ramesh Singh

Technical Director

NIC, New Delhi

Mr. B. Sudhakar

Head – HR

Tata Chemicals, Mumbai

Mr. Rajeev Gupta

Head – HR

Kajaria Group, New Delhi

Dr. B. R. Singh

Ex. Director – HR

Ispat Industries, Mumbai

Mr. Saugata Mitra

Chief People Officer & Group – HR

Head

Mother Diary, Noida

Mr. Pankaj Kumar

Vice President

Relaince Industries Ltd.,

Mumbai

Mr. K. Gopal

Vice President – Finance

Price Water House Coopers

Mr. D. V. Singh

Director

NOV SARRA India Pvt. Ltd., Dehradun

Mr. Rajeev Chandola

Head – HR & Admin.

ColdEx, Gutrgaon

Mr. Ajay Sharma

Joint President – Commercial

Jai Prakash Associates Ltd., Rewa

Mr. S. D. Tripathi

Head – HR

SRF Ltd., New Delhi

Mr. Sunil K. Narang

Sr. Director

Jackson Engineers, Noida

Mr. A. K. Gupta

VP – Retail Banking

Axis Bank, New Delhi

Mr. Rakesh Seth

VP – HR

Fedders Lloyd Corporation Ltd., N. Delhi

Mr. Deepak Jain

Asst. VP – HR

TCIL, Gurgaon

Mr. Ashish Nigam, Mr. Ashish Nigam, Director, Dr. Reddy’s Laboratories Ltd.Director, Dr. Reddy’s Laboratories Ltd.

Mr. Ashish Nigam, Director, Dr. Reddy’s Laboratories Ltd.

Mr. Kumar Sahil, Unit HR Manager, Mr. Kumar Sahil, Unit HR Manager, Hindustan Coca Cola Hindustan Coca Cola

Beverages Private Ltd.Beverages Private Ltd.

Mr. Kumar Sahil, Unit HR Manager, Hindustan Coca Cola

Beverages Private Ltd.

Mr. S Y Siddiqui, Chief Operating Officer, Mr. S Y Siddiqui, Chief Operating Officer, Maruti Suzuki India Ltd.Maruti Suzuki India Ltd.

Mr. S Y Siddiqui, Chief Operating Officer, Maruti Suzuki India Ltd.

Mr. Rajeev Chandola, Head - HR and Mr. Rajeev Chandola, Head - HR and Mr. Sarfaraz Khan, Mr. Sarfaraz Khan,

VP - Operations, ColdexVP - Operations, Coldex

Mr. Rajeev Chandola, Head - HR and Mr. Sarfaraz Khan,

VP - Operations, Coldex

Mr. Naveen C Mishra, Mr. Naveen C Mishra, Research DirectorResearch Director

Gartner Research & AdvisoryGartner Research & Advisory

Mr. Naveen C Mishra, Research Director

Gartner Research & Advisory

Page 67: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 65

Mr. D. N. Swain

Sr. President – HRM

Prism Cement Ltd., Satna

Mr. Rajesh Srivastava

Head – HR

British Paints, New Delhi

Mr. Subhamoy Chatterjee

GM – HR

Bajaj Corp. Ltd.

Mr. G. P. Rao

Chief – HR & MS

Recron Malaysia Sdn Bhd.,

Member Reliance Group

Mr. Neeraj Varshney

Secretary General

EPCG, New Delhi

Mr. A. T. Raman

Editor

Business India, New Delhi

Mr. Sunil Keshwani

M.D

ET Services, New Delhi

Mr. S. C. Mishra

Director – HR

ITC Hotels, Kolkatta

Mr. Vijay Dutta

Ex. VP

Mohan Meakins

Mr. Sham Sharma

Ex. G.M

Shaw Wallace

Mr. Dhanush Veer Singh

Dy. G.M

Times of India

Mr. Arvind Singh Shekhawat

Operation Head

Aircel

Dr. Chandra Mauli Dwivedi

Group President – Human Resource

Financial Technologies

Mr. C. V. Singh

Ex. VP

Tata Motors, Lucknow

Tata Daewoo, Korea

Mr. S. K. Rustagi

M.D

Beacon Insurance Brokers (P) Ltd.,

Vadodara

Mr. Vijay Deshpandy

VP & Head – HR

J K Tyre & Industries Ltd., New Delhi

Mr. Pradip Bandopadhyay

Manager – HR

Berger Paints, Kolkatta

Mr. Dinkar singh

Regional Customs Clearance

Manager

DHL Express (India) Ltd., New Delhi

Mr. Naveen Mishra

Principal Analyst

Gartner India Research & Advisory

Service Pvt. Ltd.

Mr. Pawan Prasad Srivastava

Zonal Head – HR

Videocon Industries Ltd.

Visiting & Guest Faculty

Mr. R K Arora, Head HR, M J Logistics Services Ltd.Mr. R K Arora, Head HR, M J Logistics Services Ltd.Mr. R K Arora, Head HR, M J Logistics Services Ltd.Mr. Dinkar Singh, Regional Customs Clearance Manager, Mr. Dinkar Singh, Regional Customs Clearance Manager,

DHL Express (India) Pvt. Ltd.DHL Express (India) Pvt. Ltd.Mr. Dinkar Singh, Regional Customs Clearance Manager,

DHL Express (India) Pvt. Ltd.

Mr. Partha Anant, Mr. Partha Anant, Manager - Creative Operations, Manager - Creative Operations,

Radiance Marketing GroupRadiance Marketing Group

Mr. Partha Anant, Manager - Creative Operations,

Radiance Marketing Group

Ms. Charu Malhotra, Ms. Charu Malhotra, Manager - HR, ITC Wills LifestyleManager - HR, ITC Wills Lifestyle

Ms. Charu Malhotra, Manager - HR, ITC Wills Lifestyle

Page 68: SMS VARANASI Admission Informa

66 SMS VARANASI

Prof. S. K. Kak

Former Vice Chancellor

Mahamaya Technical University

Noida

Prof. H. Karnik

IIT, Kanpur

Prof. Atul Tandon

Former Director – MICA

Ahmedabad

Prof. Anand Prakash

Delhi University, Delhi

Prof. A. K. Mishra

Dept. of Business Administration

University of Mizoram, Aizawl

Prof. Rajiv Tripathi

MNNIT, Allahabad

Prof. Ashok Kapoor

IIFT, New Delhi

Prof. B. P. Singh

Ex Head & Dean

Delhi School of Economics

University of Delhi

Prof. M. S. Lakshmi

ICFAI, Gurgaon

Prof. S. K. Singh

FMS, BHU

Prof. P. Das Gupta

IIFT, New Delhi

Prof. Pramod Pathak

ISM, Dhanbad

Dr. Ajay Kr Singhal

MONIRBA, University of

Allahabad

Prof. T. B. Singh

Ex Head - Dept. Of Business

management,

Purvanchal University, Jaunpur

Prof. P. K. Mishra

IIT, BHU

Dr. Kamna Sen Gupta

Lucknow University

Prof. Rajneesh Shukla

Sampoornanand Sanskrit

University,

Varanasi

Dr. Reena Shrisvastava

Lucknow University

Prof. A. K. Tripathi

IIT, BHU

Prof. K. K. Bhutani

Former Head – Computer Center

University of Allahabad

Prof. A. K. Mishra

Dept. of Computer Science &

Engg.

MNNIT, Allahabad

Shri P. K. Chakravorty

Coordinator – Computer Centre

BHU

VISITING & GUEST FACULTY

Academia

Dr. B.P. Singh, Former Head and Dr. B.P. Singh, Former Head and Dean Faculty of Commerce and Business, Dean Faculty of Commerce and Business,

Delhi School of Economics, University of DelhiDelhi School of Economics, University of Delhi

Dr. B.P. Singh, Former Head and Dean Faculty of Commerce and Business,

Delhi School of Economics, University of DelhiProf. Pramod PathakProf. Pramod Pathak

ISM, DhanbadISM, DhanbadProf. Pramod Pathak

ISM, Dhanbad

Prof. Piyush Ranjan AgarwalProf. Piyush Ranjan AgarwalVice-ChancellorVice-Chancellor

VBS Purvanchal University, JaunpurVBS Purvanchal University, Jaunpur

Prof. Piyush Ranjan AgarwalVice-Chancellor

VBS Purvanchal University, Jaunpur

Page 69: SMS VARANASI Admission Informa

INFORMATION BROCHURE 2014-15 67

Prof. Benjamin Yumol

Director

Claffin University, USA

Dr. Harriet Nettles

Educational Psychologist

USA

Rev. Patrick McCollum

Patrick Foundation,

USA

Prof. Tarun Gupta

Western Michigan University

USA

Prof. Ganeshan

Oakland University,

USA

Prof. H. S. Grewal

Dean – School of Business

Claffin University, USA

Prof. Vipin Gupta

California State University

USA

Prof. Roberto Biloslavo

University of Primoska

Slovenia

Prof. Michael De Wilde

Grand Valley State University

Allendale, USA

Prof. Graham Ward

Director,

INSEAD

Prof. Dipak Ghosh

Emporia State University

USA

Prof. Pradeep Singh

South East Missouri State University

USA

Mr. Richard Silver

Vice-Consul of the

American Embassy

Mrs. Sara Ann Schuchart

Personality Development

Trainer & Consultant, USA

Mr. Arun Kumar

Sr. Manager

Hanson, Australia

Dr. Sant Kumar

University of Gondar

Ethiopia

Prof. Mahesh Singh

Coordinator for International

Business Affairs, Szent Istvan

University, Hungary

Prof. Sri Beldona

University of Dallas

USA

Dr. Ganzalo Bruce

Asst. VP for International

Education

Emporia State University, USA

Prof. Kalyan Chakraborty

Department of Accounting and

Information System

School of Business, Emporia

State University, Kansas, USA

VISITING & GUEST FACULTY

International

Visiting & Guest Faculty

Prof. Michael De Wilde, Prof. Michael De Wilde, Grand Valley State University, USAGrand Valley State University, USA

Prof. Michael De Wilde, Grand Valley State University, USA

Prof. Graham Ward, Director - INSEAD, FranceProf. Graham Ward, Director - INSEAD, FranceProf. Graham Ward, Director - INSEAD, France Prof. Roberto Biloslavo, Prof. Roberto Biloslavo, University of Primoska, SloveniaUniversity of Primoska, Slovenia

Prof. Roberto Biloslavo, University of Primoska, Slovenia

Page 70: SMS VARANASI Admission Informa

Mr. A. P. Singh

Sr. V P – HR

IPCL, Vadodara

Mr. Alok Agrawal

Former Executive Director

Polar Industries, New Delhi

Mr. Arvind Chaudhary

Sr. Vice President

Wallmart, New Delhi

Mr. Hemant Kumar

Director – HR

Indorama, Mumbai

Dr. V. P. Singh

Executive Director

Devyani Beverages, New Delhi

Dr. B. R. Singh

Managing Director, SMC &

Ex Advisor –HR

Ispat Industries Ltd, Mumbai

Mr. A. K. Gupta

Vice Preseident – Retail Banking

Axis Bank Ltd, Mumbai

Mr. Rajeev Singh

Vice Preseident – HR

Luxor Parker, New Delhi

Mr. Saugata Mitra

Chief People Officer & Group

Head, Mother Dairy Fruits &

Vegetables Pvt. Ltd.

Mr. V. Ramachandran

Sr. Director – HR

Motorola, New delhi

Ms. Saagarika Rai

Chief People Officer

Reliance BIG Entertainment Pvt.

Ltd. Mumbai

Mr. Devendra Nath Swain

Sr. Preseident – HRM &

Administration

Prism Cement Ltd, Satna

Mr. Ajay Sharma

Joint President – Commercial

Jai Prakash Associates Ltd, Rewa

Mr. Sunil K. Narang

Sr. Director

Jackson Engineers, Noida

Mr. Deepak Gupta

Director – HR

Kotak Mahindra Bank, Mumbai

Mr. S. K. Dutta

Group Head HR

ABG Shipyard Ltd, Mumbai

Mr. Sachin Joglekar

Sr. Vice President – HR

ICICI Prudential Life Insuarnce

Co. Ltd, Mumbai

Mr. Deepak Jain

Asst. VP – HR

TCI, Gurgaon

Mr. Manish Agarwal

VP & Head - Global Sales and Marketing

Sterlite Technologies Ltd.

Pune

CORPORATE ADVISORY

COUNCIL

CORPORATE ADVISORY COUNCIL

68 SMS VARANASI

Page 71: SMS VARANASI Admission Informa

Prof. S. K. Kak

Former Vice-Chancellor

Maha Maya Technical University

Noida

Prof. H. Karnik

Indian Institute of Technology

Kanpur

Dr. N. B. Singh

Faculty of Management Studies

Banaras Hindu University

Varanasi

Mr. S. K. Kumra

Sr. General Manager (Int.)

Lupin Laboratories Ltd.

Mumbai

Prof. T. B. Singh

Ex. Head, Deptt. of Business Mgmt.

V.B.S. Purvanchal University

Jaunpur

Prof. Alok Kumar

Dean- Research & Development

School of Management Sciences

Varanasi

Prof. Sandeep Singh

Dean - Development & Students Affairs

School of Management Sciences

Varanasi

Mr. S. P. Singh

Former G.M.

Hindustan Aeronautics Ltd.

Bangalore

Dr. K. S. Singh

Indian Institute of Technology

Kanpur

Prof. A. K. Mishra

Department of Comp. Sc. and

Engineering

MNNIT, Allahabad

Prof. Rajeev Tripathi

Department of Electronics and

Communication

MNNIT, Allahabad

Dr. A. K. Singh

Delhi School of Economics

New Delhi

Prof. Raj Kumar Singh

School of Management Sciences

Varanasi

Prof. Shambhu Sharan Srivastava

School of Management Sciences

Varanasi

Mr. Sanjay Gupta

Registrar

School of Management Sciences

Varanasi

MEMBER SECRETARY

MEMBERS

ACADEMICCOUNCILProf. P. N. Jha

Director

School of Management Sciences

Varanasi

CHAIRPERSON

Page 72: SMS VARANASI Admission Informa

SCHOOL OF MANAGEMENT SCIENCES, VARANASI

CITY OFFICE:Hathua Market, Varanasi - 221001 Phone : 0542-2415842 & 3242770 Fax : 0542-2418742

CAMPUS :Khushipur, PO - Bachhaon, Varanasi - 221011 Phone : 0542-2271771, 72 & 3259266Fax : 0542-2271773E-mail : [email protected]

V A R A N A S I

Estd. 1995

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