Social Media Social Media Release Release SMR SMR 2.0 2.0 1
Aug 20, 2015
YOU HAVE YOUR DESIGN, NOW WHAT
Make your release work for youH dli Headlines
Bolded textB ll Bullets
LINKS Multimedia and Logos
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HEADLINES/BOLDED TEXT
Include your company nameI l d k d Include key words
Don’t spinW i h h dli if h d Write the headline as if you were the reader
No more than 22 words long No ® in the headline Bold headlines and keywords in your text
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INCLUDE LINKS!
• What kind of links?– Link to key pages on your website (and then track the
fftraffic that lands there)– Link to additional articles that support your release’s
thesis • Full URLs
– Always include a fully written out URL to your website• Embedded links
– Embedded Links provide natural search engine resultsHow to add links:• How to add links: – Highlight key phrases, right click, select Hyperlink,
paste in destination URL
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PROVIDE MULTIMEDIA
LogosPh t Photos
VideosR l b i ill i l d h Releases on websites will include photos, logos, links and formattingPl lti di hi hl ti i d it Place multimedia on highly optimized sites: YouTube channel
Photobucket/Flickr company page Photobucket/Flickr company page
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THE CORPORATE NEWSROOM
RSSSubscriptionsCategories SubscriptionsCategories
(Tags)
Sharing and Bookmarking
Video LinksAnd Embeds
(YouTube)
SuggestedR di
Built-inSearch
Reading(Context)
ArchivesBy Month
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By Month
NON-TRADITIONAL DISTRIBUTIONS
DiggD li i Delicious
Your websiteRSS f d RSS feed
Blog about it Twitter your blog post Twitter your blog post
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BUILDING YOUR SMR
Many newswire services offer social media releases or social media elements that can
Adding the elements
releases or social media elements that can be added to your typical press release distribution:
\\ RSS subscriptions \\ Technorati tags \\ Del.icio.us bookmarking \\ Digg it \\ Digg it \\ Multimedia add-ons \\ Comments
However, the best place for conversations to take place is on your corporate site.
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RECAP
Write a well written headlineI l d il bl f tti t l Include available formatting tools
Promote your company brand, use a logo Provide multimedia Provide multimedia Create an interactive release! USE LINKS! Use online tools to share your company news andUse online tools to share your company news and
brand directly to consumers Use online tools to allow your consumers to share
your news
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FINAL THOUGHTS
The SMR doesn’t replace the traditional release
The SMR fosters your relationship with blogger The SMR fosters your relationship with blogger
The SMR template is just that – a template
Consider a hybrid traditional-SMR release
The tools surrounding it make it socialg
Let the conversation happen at corporate site
C id bl i Consider a blog engine newsroom
You still need news and interesting information
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