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EXPLORING PERSONALIZED URLS Get personal with your prospects and customers. Right Message, Right Person, Right Time
11

Smb purl presentaion

Nov 18, 2014

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Business

Kyle Richardson

SMB Personalized URL's
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Page 1: Smb purl presentaion

EXPLORING PERSONALIZED URLSGet personal with your prospects and customers.

Right Message, Right Person, Right Time

Page 2: Smb purl presentaion

Your Dynamic Marketing Solution

Cross-Media Suite

DynamicLanding Pages

Email

QR Codes

Reporting Dashboard

IMB

PURLS

Included Features

– Personalized URLs– Dynamic landing page

design– Triggered email blasts– Postal tracking with IMBs– Online reporting

dashboard– QR Codes

Page 3: Smb purl presentaion

Why Personalized URLs?

Deliver effective web responses.

Multiple touch campaigns with 1:1 interactions.

Add measurability and accurate tracking for web responses from direct mail.

71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA

Page 4: Smb purl presentaion

How PURLs Work

1.Customer receives direct mail or email with personalized URL.

2.Recipient then enters PURL or scans QR code to go to landing page.

3.Landing page has special online offer only given for filling out survey/questionnaire.

4.Your marketing becomes more PERSONABLE & TARGETED with the data you collect.

Page 5: Smb purl presentaion

Why PURLs Work

Capture Attention

Capture Responses

Capture Future Opportunities

Page 6: Smb purl presentaion

Capture Attention

Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings.

DM Recipient’s Name

Campaign URL

Page 7: Smb purl presentaion

Capture Results

Enable immediate online responses on customized personal landing pages

DM Recipient’s Name and prepopulated info

Page 8: Smb purl presentaion

Capture Future Opportunities

Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.

Page 9: Smb purl presentaion

Personalized Emails

Send emails based on triggered events such as: Postal Delivery Confirmation (IMB) PURL Visit/Non Visit Web lead or action/inaction

Benefits Multi-channel campaigns are in

sync Automated multi-touch

campaigns are possible Removes guesswork and

eliminates manual work Increases conversion rates

Page 10: Smb purl presentaion

QR Codes

Use QR Codes For: Delivery of PURLs Lead Generation Lead Fulfillment Customer

Acquisition Surveys/Polling

Scanned QR Code loads PURL landing pages

Page 11: Smb purl presentaion

SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns .

From Concept to Completion