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Ray Nugent CEO Smartscale Systems CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012 Software Defined Datacenter
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Page 1: Smartscale Executive Summary

Ray NugentCEO Smartscale Systems

CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012

Software Defined Datacenter

Page 2: Smartscale Executive Summary

Cloud Computing – The Rise of Shadow IT

Cloud Computing – The Rise of Shadow IT

• 70% of BU developers now using Cloud providers to develop apps

• Organizational responsibility for cloud resources is dynamic or unclear and company’s cloud use not managed

• Security issues arise as app developers ignore infrastructure security

• Data on how cloud is being used is lost

• Enterprise Back Office (private Cloud) is disconnected from Cloud

Page 3: Smartscale Executive Summary

How Smartscale manages Shadow IT1. Smartscale creates a virtual or “Software Defined” datacenter.

2. Smooth out differences between Cloud Providers and provides QoS for Cloud Services across a range of Public and Private Clouds

3. Matrixed governance - Multitenant + Hierarchy + User for Compute, Storage, Network and Security

4. Provides self service configuration and deployment reducing cost and time to value creation

5. Intelligent configuration management – Intelligent automation of patch and config updates streamlines tedious and error prone processes

6. Grouping – ability to manage large groups of assets effortlessly provides scalability and agility

Page 4: Smartscale Executive Summary

Smartscale Analytics

Acct: 123456789Instance ID 0987654M1.XlargeStart: 12:01amStop: 5:16pm

Bob Jones, Marketing Intern in HotBU at Acme Corp• Launched 10 M1.Xlarge servers at 12:01am• 5 DB Cluster, 2 Load Balancers and 3 Webservers• For the Hot Product CampaignCost to date is $461.501. Servers: $300:752. Bandwidth $100.253. Storage: $61.50DB instances patched with Security patch 7767185

Amazon Web Services Amazon Web Services with Smartscale

HotBU used 4000 servers, 1.2 Terabits of bandwidth, 20 Terabytes of storageThere are 46 users of the Cloud for HotBU projectsThey deploy 40% US, 30% EU, 20% AP, 10% SATop user by $ is Sammy SpendTop Project by $ is Cool_New_Product_Launch

?

Page 5: Smartscale Executive Summary

Virtual Datacenter Stack

Smartscale Software Defined Datacenter

CSPCSPCSP PrivateSDNController

SDNController

CloudVirtualized Network

Physical network

Page 6: Smartscale Executive Summary

BYOD

SDN Controller

Security App

Governance App

QoS App

Metering App

Tenancy App

Software Defined Datacenter

Page 7: Smartscale Executive Summary

Cloud is HP Openview of this generation

• Legacy products are not designed for the ephemeral, dynamic nature of the Cloud

• Last Generation Data Center Management tools are tuned for managing static, on-premises hardware

• The New Crop of Tools offer Only Point solutions and ignore the cloud’s lifecycle. Users need to assemble a complete solution themselves

• Software Defined Datacenter is a greenfield opportunity for cloud-based enterprise startups (much like CRM was a decade ago)

• As clouds get built out, the need for management grows exponentially

• This is a $15 Billion Market Opportunity with 42% CAGR ** TechNavio - 2011

Page 8: Smartscale Executive Summary

The Smartscale Business Models

SaaS productMonthly

Subscription

• SME starter tier - $99/Mo• Enterprise SaaS managing single CSP - $5499/Mo.• Enterprise on prem IT Managing Rouge Depts./Users - $49000/Mo• Add-ons for advanced analytics, back office connectors

On Premise productAnnual Subscription

Page 9: Smartscale Executive Summary

Go to Market Strategy

Enterprise

Channels

TechnologyPartners

Web

• Technology Partners need for ways to penetrate the enterprise cloud market due to a lack of cloud products. Many vendors have a strong synergy with Smartscale’s platform in order to deliver a complete solution . Joint marketing programs, sales personnel education and mutual sales efforts will top the tasks.

• Web sales help jumpstart the engagement with customers that will potentially lead to longer term deals.

• Channel Partners are in a growing but competitive market. Today, most vendors offer only rudimentary management interfaces for their customers (i.e. Amazon). These companies will be forced to raise the “cloud management” bar if they hope to capture the enterprise market.

• Enterprise Users (Mid Size up to the G100) are now using Public, Private and hybrid clouds. Companies such as Netflix, Wal-Mart, Zynga have large Public Cloud deployments with business agility as the primary driver. Today, most companies are forced to build their own management systems after exceeding the capabilities of 1st generation management products.

Page 10: Smartscale Executive Summary

CompetitionFeature ScaleXtrea

mEnstratus Rightscale Bracket Smartscal

e

Hierarchical Management

No No No No ✔

FinancialManagement

Yes Limited Limited No ✔

API No Yes Limited No ✔

Enterprise Integration No Yes No No ✔

Security Management Yes Yes Yes No Soon

Service Catalog No Limited Yes No ✔

Multi-Tenant No No No No ✔

SaaS and On Prem SaaS Both SaaS SaaS ✔

Mobile Yes No No No ✔

Page 11: Smartscale Executive Summary

Revenue Sources and Projections

1 2 3 4 5$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

SaaSOEMYear

Page 12: Smartscale Executive Summary

Smartscale Team Summary

CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2011

Team

Trac

tion

Com

pany

20 years systems management @Cisco@Tandem@IBMBS, Comp Eng. CSU, Chico

Ray Nugent, CEO

20 years large scale financial systems @IProfs@CAIW@ICMGBS, Comp Sci. Technical University, The Hague

Ludi Cosman CTO Adrian Cockcroft, Advisor

FinancialRaising $4 million equity

Intellectual PropertyPatent filed in 2008 covers 4 primary claims for Cloud Computing – Awarded March 8th 2012!

Highly scalable, enterprise cloud controller written in Java, Ruby and HTML5. Hierarchical scaling, Multi level, Multi-tenant, iPad/Android ready

Product & Technology

Technology Partnerships:• Amazon Eucalyptus• Rackspace Openstack• Canonical

Enterprise/GovTLAEnterprise Software Vendors

20 years enterprise architecture@Netflix@eBay@Sun (Distinguished Engineer)Noted Author and Cloud ArchitectBS, Applied Physics and Electronics City University, London UK

Page 13: Smartscale Executive Summary

www.smartscalesystems.com

CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012

Page 14: Smartscale Executive Summary

Smartscale Software Defined Datacenter

Multi-Cloud Governance • Eliminate surprises in runaway

cloud costs or user access• Manage across multiple clouds

• Patch 1000s of servers in seconds

• Service catalog - Reuse and share resources

IT Automation

Matrixed Multitenancy• Separate and Segment users into

Multiple Tenants Across CloudsCONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012

Page 15: Smartscale Executive Summary

• Integration with back office API• Ticketing, LDAP

Eliminate Silos in your datacenterSmartscale Features Cont.

CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012

Cloud Security• AES 256 encryption• LDAP Integration

Mobile ready• iPad and Android ready apps• No software to install or manage

Page 16: Smartscale Executive Summary

Point Solutions in the MarketAutomation Monitoring On Boarding

Governance Multi-tenancy Security