Ray Nugent CEO Smartscale Systems CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012 Software Defined Datacenter
Dec 05, 2014
Ray NugentCEO Smartscale Systems
CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012
Software Defined Datacenter
Cloud Computing – The Rise of Shadow IT
Cloud Computing – The Rise of Shadow IT
• 70% of BU developers now using Cloud providers to develop apps
• Organizational responsibility for cloud resources is dynamic or unclear and company’s cloud use not managed
• Security issues arise as app developers ignore infrastructure security
• Data on how cloud is being used is lost
• Enterprise Back Office (private Cloud) is disconnected from Cloud
How Smartscale manages Shadow IT1. Smartscale creates a virtual or “Software Defined” datacenter.
2. Smooth out differences between Cloud Providers and provides QoS for Cloud Services across a range of Public and Private Clouds
3. Matrixed governance - Multitenant + Hierarchy + User for Compute, Storage, Network and Security
4. Provides self service configuration and deployment reducing cost and time to value creation
5. Intelligent configuration management – Intelligent automation of patch and config updates streamlines tedious and error prone processes
6. Grouping – ability to manage large groups of assets effortlessly provides scalability and agility
Smartscale Analytics
Acct: 123456789Instance ID 0987654M1.XlargeStart: 12:01amStop: 5:16pm
Bob Jones, Marketing Intern in HotBU at Acme Corp• Launched 10 M1.Xlarge servers at 12:01am• 5 DB Cluster, 2 Load Balancers and 3 Webservers• For the Hot Product CampaignCost to date is $461.501. Servers: $300:752. Bandwidth $100.253. Storage: $61.50DB instances patched with Security patch 7767185
Amazon Web Services Amazon Web Services with Smartscale
HotBU used 4000 servers, 1.2 Terabits of bandwidth, 20 Terabytes of storageThere are 46 users of the Cloud for HotBU projectsThey deploy 40% US, 30% EU, 20% AP, 10% SATop user by $ is Sammy SpendTop Project by $ is Cool_New_Product_Launch
?
Virtual Datacenter Stack
Smartscale Software Defined Datacenter
CSPCSPCSP PrivateSDNController
SDNController
CloudVirtualized Network
Physical network
BYOD
SDN Controller
Security App
Governance App
QoS App
Metering App
Tenancy App
Software Defined Datacenter
Cloud is HP Openview of this generation
• Legacy products are not designed for the ephemeral, dynamic nature of the Cloud
• Last Generation Data Center Management tools are tuned for managing static, on-premises hardware
• The New Crop of Tools offer Only Point solutions and ignore the cloud’s lifecycle. Users need to assemble a complete solution themselves
• Software Defined Datacenter is a greenfield opportunity for cloud-based enterprise startups (much like CRM was a decade ago)
• As clouds get built out, the need for management grows exponentially
• This is a $15 Billion Market Opportunity with 42% CAGR ** TechNavio - 2011
The Smartscale Business Models
SaaS productMonthly
Subscription
• SME starter tier - $99/Mo• Enterprise SaaS managing single CSP - $5499/Mo.• Enterprise on prem IT Managing Rouge Depts./Users - $49000/Mo• Add-ons for advanced analytics, back office connectors
On Premise productAnnual Subscription
Go to Market Strategy
Enterprise
Channels
TechnologyPartners
Web
• Technology Partners need for ways to penetrate the enterprise cloud market due to a lack of cloud products. Many vendors have a strong synergy with Smartscale’s platform in order to deliver a complete solution . Joint marketing programs, sales personnel education and mutual sales efforts will top the tasks.
• Web sales help jumpstart the engagement with customers that will potentially lead to longer term deals.
• Channel Partners are in a growing but competitive market. Today, most vendors offer only rudimentary management interfaces for their customers (i.e. Amazon). These companies will be forced to raise the “cloud management” bar if they hope to capture the enterprise market.
• Enterprise Users (Mid Size up to the G100) are now using Public, Private and hybrid clouds. Companies such as Netflix, Wal-Mart, Zynga have large Public Cloud deployments with business agility as the primary driver. Today, most companies are forced to build their own management systems after exceeding the capabilities of 1st generation management products.
CompetitionFeature ScaleXtrea
mEnstratus Rightscale Bracket Smartscal
e
Hierarchical Management
No No No No ✔
FinancialManagement
Yes Limited Limited No ✔
API No Yes Limited No ✔
Enterprise Integration No Yes No No ✔
Security Management Yes Yes Yes No Soon
Service Catalog No Limited Yes No ✔
Multi-Tenant No No No No ✔
SaaS and On Prem SaaS Both SaaS SaaS ✔
Mobile Yes No No No ✔
Revenue Sources and Projections
1 2 3 4 5$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
SaaSOEMYear
Smartscale Team Summary
CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2011
Team
Trac
tion
Com
pany
20 years systems management @Cisco@Tandem@IBMBS, Comp Eng. CSU, Chico
Ray Nugent, CEO
20 years large scale financial systems @IProfs@CAIW@ICMGBS, Comp Sci. Technical University, The Hague
Ludi Cosman CTO Adrian Cockcroft, Advisor
FinancialRaising $4 million equity
Intellectual PropertyPatent filed in 2008 covers 4 primary claims for Cloud Computing – Awarded March 8th 2012!
Highly scalable, enterprise cloud controller written in Java, Ruby and HTML5. Hierarchical scaling, Multi level, Multi-tenant, iPad/Android ready
Product & Technology
Technology Partnerships:• Amazon Eucalyptus• Rackspace Openstack• Canonical
Enterprise/GovTLAEnterprise Software Vendors
20 years enterprise architecture@Netflix@eBay@Sun (Distinguished Engineer)Noted Author and Cloud ArchitectBS, Applied Physics and Electronics City University, London UK
www.smartscalesystems.com
CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012
Smartscale Software Defined Datacenter
Multi-Cloud Governance • Eliminate surprises in runaway
cloud costs or user access• Manage across multiple clouds
• Patch 1000s of servers in seconds
• Service catalog - Reuse and share resources
IT Automation
Matrixed Multitenancy• Separate and Segment users into
Multiple Tenants Across CloudsCONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012
• Integration with back office API• Ticketing, LDAP
Eliminate Silos in your datacenterSmartscale Features Cont.
CONFIDENTIAL AND PROPRIETARY SMARTSCALE SYSTEMS 2012
Cloud Security• AES 256 encryption• LDAP Integration
Mobile ready• iPad and Android ready apps• No software to install or manage
Point Solutions in the MarketAutomation Monitoring On Boarding
Governance Multi-tenancy Security