SLO County Social Media Report 2012: Business

San Luis Obispo

County Social Media Report 2012

— Business —

Report by Whizbang Social Media With Impact San Luis Obispo, CA Whizbangideas.com

©2012 Advertise Here, Inc

Information contained within this report may not be reproduced or distributed without the express permission of Whizbang.

Research and graphing by Brett Kitson and Frank Scotti

©2012 Whizbang, a division of Advertise Here, Inc.

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Letter from the author… Last year we released the Central Coast Social Media Report on Business, one of the most popular research and reports of the year.

Introducing the 2012 SLO County Social Media Report on Business, specifically based on data gathered from October 2011 thru September 2012.

Like any marketing campaign goal, businesses are using social media as a tool to develop and reiterate core consumer relationships. Platforms that demand identity have created inter-‐web societal and behavioral norms, binding its users into accountability, thus facilitating trust and brand loyalty, not to mention the desire to share these characteristics with other consumers.

Change is the norm in social media. The numbers reflected are just a snapshot in time and are useful for spotting trends and developing a benchmark for future reports. Always remember, a valuable social media campaign doesn’t end— a company or brand is constantly reiterating its presence. So should your social media commitment.

My suggestion on how to get the most insight out of this report is in cross-‐referencing statistics. Look for patterns, positive or negative, opportunities, growth areas, etc. Then create action items that you can apply to your business’s social media presence based on your learning. If you need help interpreting the data, or improving your social media channel presence, Whizbang has workshops that can put you on the social media path to success. And with a lot less effort than you might think.

Happy socializing.

Frank Scotti, Chief Idea Officer

Whizbang


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Table of Contents

Executive Summary…………………………………………………………………………………………………...……4

Facebook Methodology ……………………………………………………………………….……………………….…5

Facebook Insights & Findings …………………………..………………………………….……………………….…6

Facebook Statistics …………………………………………………………………………………………………..….…7

Average Facebook “likes” per industry…..…………………………………………………………………..….…8

Average Facebook “check-‐ins” per industry…..….……………………………………………………....….…10

Twitter Methodology…………………………………………………………………………………………….….……16

Twitter Business Pages by City…………………….……………………………………………………..……….…17

Twitter Statistics…………………..…………………………………………………………………………………….…18

YouTube Methodology…………………………………………………………………………………………………...22

YouTube Stats…………………………………………………………………………………………………………….....23

Terminology………………………………………………...…………………………………………………………….....43

References…………………………………………..……………………………………………...………………………...44

About Whizbang…………………………………………………………………………………………………………...63


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Executive Summary The purpose of this report is to answer the following questions:

• How many SLO County businesses have Facebook/Twitter/YouTube pages compared to the 2011 data? • Which SLO County businesses tend to be the most popular? • How are the types of industries using social media changing? • How many businesses in SLO County are growing their social media presence compared to the 2011 data? • What SM technique, “likes”, “check-ins”, “views” or “tweets”, is being used most in SLO County? • Is there a social “hub” in SLO County?

In the 2011 Central Coast Social Media Report, we did not have any previous social media data for the Central Coast so we decided to compare the usage to national averages. For this year’s report, we can examine changes of social media in 2012 compared to the 2011 data. Here are some of our key findings:

• 81% of SLO County businesses have a Facebook page, a 21% increase from 2011’s data. • 843 is the average number of “likes” per page for SLO County businesses. In 2011, the average number of “likes” was only 382, a

121% increase.

• 26% of SLO County businesses have a Twitter page. By comparison, 45% of businesses in America have a Twitter page.

• 634 is the average number of followers for SLO County business Twitter users, a 32% increase over the 2011 average of 471 users.

• 8.24% of SLO County businesses in our sample have a YouTube marketing channel. This is down from 2011, which showed that 9.7% of businesses sampled had a YouTube channel.

• 4,991 is the average amount of YouTube upload views for SLO County businesses after the extreme outliers were removed, in line

with 2011 upload views.

• San Luis Obispo is home to 9 of the 10 most “liked” businesses in the county. This is just a summary of the key findings within the 2012 Central Coast Social Media Report on Business. The following pages contain a more in-depth look at our methodology and findings. We created the charts and graphs to highlight the most interesting findings of this report.


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Facebook

Methodology

• The sample of SLO County businesses was based on the following: - Whizbang 2011 Business Social Media Report - Google search results from “site:facebook.com,” “facebook.com/localbusiness.sanluisobispocalifornia” - Google search results for “slo county business directory” • Data was collected in September 2012. • Large chains and/or corporations were omitted from this sample selection (i.e. Kohl’s, Target, Walmart, Ralphs, Costco, Home Depot, Taco Bell, etc…) • The sample included the 2011 business sample of 898 SLO County businesses, and an additional 304 businesses, with most of these coming from the wine/winery industry. • Total sample equaled 1,202 SLO County businesses, divided into the following industries:

- Auto Dealers: 25 - Auto Parts: 25 - Bikes: 18 - Clothing: 66 - Computers & Tech: 97 - Entertainment: 37 - Food: 274 - Health: 66 - Hotels & Lodging: 208 - Motorcycles: 13 - Physicians: 58 - Law: 61 - Sporting: 28 - Travel: 3 - Wine: 223

In order for a business to be considered as having a Facebook page, the business would either have to be found directly on Google (by searching the company name/Facebook page), have a link from its business web page, or through the Facebook search bar itself. In other words, how the average consumer would search for a Facebook listing.


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Facebook

Insights and Findings

Facebook is still the most popular social media tool for businesses. It gives your business the best opportunity to connect with your customers and illustrate what your company is all about. Last year, only 60% of SLO County local businesses had a Facebook page. In 2012, that percentage increased to 81%, an additional 21%. Of our sample, 55% have Facebook pages with between 0 and 99 “likes.” The SLO County average number of “likes” per page rose from 382 to 843.

The food, hotels, lodging, and wine industries add up to 59% of the sample population because, collectively, they are the three largest industries in SLO County.

Although sporting goods stores comprise only 2% of our sample, they hold 50% of the top ten most “liked” businesses. Tennis, Skate, and Running Warehouses each hold over 40,000 likes, claiming the top three spots in the top ten.


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Facebook With 81% of SLO County businesses reported now on Facebook, it is clear that businesses in SLO County are beginning to understand the benefits that come with having a Facebook page. However, the majority of businesses in SLO County still under-utilize or do not interact with their Facebook page at all.

Proportion of SLO County businesses that have a Facebook page:


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Facebook

Average number of “likes” per industry:

Of Interest: As you can see, the data is skewed heavily by the Sporting Goods industry, which is a result of the small sample size and heavy outliers from Tennis, Skate, Running, and Tackle Warehouses.


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Facebook Here’s a graph representing the average number of “likes” per industry, excluding the Sporting Goods industry:

Of Interest: Travel and lodging are unusually low for their categories. The Computers and Tech category somewhat stands out with 385 average “likes.” Entertainment, food and wine businesses account for nearly 50% of Facebook “likes,” unsurprisingly.

The data indicates that Facebook users “like” entertainment and wine industry businesses in SLO County more than any other category. This can be partially attributed to the fact that the wine and entertainment industries have embraced their use and engagement on Facebook, making the effort and experience worthwhile.


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Facebook

Average number of “check-ins” by industry:

Of Interest: The Entertainment and Food industries dominate the local “check-in” activity, with a potential reach of over 3,500,000 Facebook users to date. This includes movie theatres, bars, restaurants, events, music, museums, etc…a trend that should be encouraged and optimized.

The data clearly indicates that Facebook users like to “check-in” at food establishments in SLO County more than any other industry.


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Facebook

This graph represents the number of businesses per range of “likes.”

Of Interest: It is surprising that over 100 businesses have a Facebook page with zero “likes.” This statistic is important to remember when looking at the overall increase in the number of businesses with a Facebook page this year vs. last year. This data suggests the laggards are coming online in spite of their resistance to the channel.

Recommendation: If you are one of the 19% of businesses in SLO County that still doesn’t have a Facebook page, don’t create one until you have a social media strategy. Remember, the point is not to have a page, but to productively connect and engage with users.


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Facebook

The Top Most Visable Businesses on Facebook:

Top 10 "Liked" Businesses

City Industry Business Likes 1 SLO Sporting Tennis Warehouse 91428 2 SLO Sporting Skate Warehouse 89739 3 SLO Sporting Running Warehouse 40042 4 Pismo Beach Food Splash Café 34281 5 SLO Sporting Tackle Warehouse 27878 6 SLO Sporting Leftlane Sports 26391 7 SLO Clothing Mika Yoga Wear 18844 8 SLO Comp & Tech Mindbody Software 16346 9 SLO Food Firestone Grill 12848

10 SLO Entertainment Sunset Drive-in Theater 11222

Of Interest: What’s the value of “likes” vs. “check-ins”? “Likes” are not a true signal of an individual’s actual affinity. They may have arrived on your page via a number of means – whether through push, pull or pure serendipity. Source of your community, however, isn’t nearly as important as what you do to nurture and activate these users long term. A “check-‐in” is, in most cases, a self-‐directed decision, that stems from the users true affinity for the brand. Consider though that “check-‐ins” are not yet available for all brands. As Augie Ray, Forrester Research, puts it, “you can’t check-‐in to a can of (Green Giant) peas in the grocery store aisles.”

Top 10 “Check-ins” City Industry Business Check-ins

1 SLO Food SLO Brew 23077 2 SLO Hotels & Lodging Madonna Inn 19613 3 Pismo Beach Food Splash Café 17832 4 Morro Bay Food Mi Casa Restaurant 10103 5 SLO Food Woodstock's Pizza 9007 6 Pismo Beach Hotels & Lodging The Cliffs Resort 8348 7 SLO Entertainment The Graduate 8120 8 SLO Food Novo Restaurant 7824 9 Pismo Beach Food Pierside Seafood 6727

10 SLO Food Black Sheep 6543


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Facebook

Top 10 “Likes” in the Food Industry

City Business Likes

1 Pismo Beach Splash Café 34281

2 SLO Firestone Grill 12848

3 SLO SLO Brew 9015

4 SLO SLO Farmer's Market 8420

5 SLO Woodstock's Pizza 7939

6 Paso Robles Big Bubba's Bad BBQ 6649

7 SLO High Street Deli 3722

8 Paso Robles Good Ol' Burgers 3056

9 Morro Bay Mi Casa Restaurant 3049

10 SLO Yogurt Creations 2445


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Of Interest: Firestone Grill has the second highest number of “likes,” but customers are not saying,” Hey, we’re at Firestone Grill” by “checking-in.”

Top 10 Check-ins in the Food Industry

City Business Check-ins

1 SLO SLO Brew 23077

2 Pismo Beach Splash Café 17832

3 Morro Bay Mi Casa Restaurant 10103

4 SLO Woodstock's Pizza 9007

5 SLO Novo Restaurant 7824

6 Pismo Beach Pierside Seafood 6727

7 SLO Black Sheep 6543

8 SLO Mother's Tavern 6515

9 Pismo Beach Ventana Grill 6142

10 Pismo Beach Cracked Crab 5278


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Facebook

Note: Well done, Tobin James, Peachy Canyon and Tolosa Winery. All three have a good, balanced number of “likes” and “check-ins,” indicating strong brand affinity and a good user experience.

Top 10 Liked Wineries City Business Likes

1 Paso Robles Tobin James Cellars 10232 2 Paso Robles Paso Robles Wine 8091 3 Paso Robles Peachy Canyon Winery 6632 4 Paso Robles JUSTIN Vineyards & Winery 5592 5 SLO Sextant Wines 5380 6 Paso Robles J. Lohr Vineyards & Wines 5284 7 Paso Robles Robert Hall Winery 5110 8 SLO Tolosa Winery 4883 9 Arroyo Grande Talley Vineyards 4716

10 Paso Robles Whalebone Winery 4534

Top 10 Check-ins for Wineries

City Business Check-ins 1 Paso Robles Tobin James Cellars 6350 2 Arroyo Grande Laetitia Vineyard & Winery 3394 3 SLO Tolosa Winery 3132 4 Paso Robles Castoro Cellars 2886 5 SLO Chamisal Vineyards 2008 6 Paso Robles Bishop's Peak 1953 7 Paso Robles Robert Hall Winery 1672 8 Paso Robles Chronic Cellars Winery 1544 9 Paso Robles Peachy Canyon Winery 1515

10 Paso Robles Mondo Cellars 1436


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Facebook

Note: Don’t see your industry broken out in detail here? Contact Frank Scotti at Whizbang at (805) 594-1880 or email [email protected] to schedule a personal evaluation of your business or industry, or ask your marketing person for your social media optimization report.

Top 10 Likes for Clothing Companies

City Business Likes 1 SLO Mika Yoga Wear 18844 2 SLO The Sub 3806 3 SLO Central Coast Surfboards 2512 4 SLO Straight Down 1656 5 SLO Coalition 1504 6 SLO Moondoggies Beach Club 806 7 SLO H&G Clothing 775 8 SLO Sock Drawer 735 9 SLO Mountain Air Sports 697

10 SLO Ruby Rose 619


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Twitter

Methodology

• The sample of SLO County business Twitter pages was based on the following: - Whizbang 2011 Business Social Media Report - Direct Twitter search using business name - Recorded by city (including Central Coast listings) using Twellow

• Data was collected in September, 2012. • Large chains and/or corporations were omitted from this sample selection. (i.e. Kohl’s, Target, Walmart, Ralph’s, Costco, Home Depot, Taco Bell, etc… • Review the percentage of SLO County Tweeters in 2012 based on SLO County population data of 273,200 in January 2010. • Review the number of SLO County Business Twitter accounts recorded in 2012.

Insights and Findings

SLO County businesses are still behind the trend on Twitter. Only 26% of SLO County businesses in our sample have a Twitter marketing channel, which is far below the national average of 75%, according to TheSocialSkinny.com. Twitter is a social media website that has been surging in the past couple of years and it is a marketing asset that all businesses need to start taking advantage of. The good news is the average number of Twitter followers among SLO County businesses is growing, rising from 471 in 2011 to 622 in 2012.

By location (based on cities with over 10 Twitter pages in our sample), Paso Robles has the highest average of Twitter followers per page with 831, followed by San Luis Obispo with 734. Arroyo Grande has the highest average of them all with 934 followers, but there are only 11 Twitter pages in this sample and the average is heavily skewed by The Gather Wine Bar and Talley Vineyards.

• San Luis Obispo City accounts for nearly half of all business Twitter pages in the county, but is third in terms of Twitter “followers”.


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Twitter Proportion of the 1,202 included SLO County businesses with a Twitter marketing channel:


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Twitter The total Tweeters in SLO County in 2012 is 579, a modest 7% increase over 2011.

Of Interest: In most cases, we saw an increase in Twitter business pages, with the largest growth in Paso Robles, from 92 Twitter Business pages in 2011, to 111 Twitter business pages in 2012, a 21% increase.

San Luis Obispo shows a drop in business Twitter pages from 2011, possibly due to some SLO pages switching to a customized @handle, making it harder to find.

Note: Even though research did not uncover any business Twitter pages in San Miguel or San Simeon does not necessarily mean that none exist. Again, it is possible and likely some Twitter @handles are customized, thus not easily found.


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Twitter

Of Interest: By location, Arroyo Grande has the highest average Twitter followers with 934 followers, heavily skewed by The Gather Wine Bar and Talley Vineyards.

Avila Beach has the highest number of Twitter “followers” PER PAGE at 407, with one Twitter page found, Wood Winery.

Arroyo Grande’s average Twitter “followers” per page is 85.

Paso Robles average of Twitter “followers” per page is 7.5.

San Luis Obispo average of Twitter “followers” per page is 2.7.

The county average of Twitter “followers” per page is 284.


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Twitter Average number of Twitter followers per business page segregated by industry:

Note: Any industry not represented here is due to the fact that there were no businesses with Twitter pages representing that industry in the sample pool.

The Auto Parts, Bikes, Motorcycles, and Law industry averages are all based on less than 5 Twitter channels.


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Twitter The Top Most Visible Businesses on Twitter

Top 10 Most Followers

City Industry Business Followers

1 Paso Robles Wine Peachy Canyon Winery 10202

2 SLO Sporting Tennis Warehouse 10177

3 SLO Clothing Mika Yoga Wear 8986

4 SLO Entertainment Rich Ferguson Entertainment 6223

5 SLO Sporting Tackle Warehouse 5952

6 Paso Robles Wine Paso Robles Wine Country Alliance 5887

7 Paso Robles Wine Paso Robles Wine 5853

8 SLO Computers & Electronics Mindbody Software 4421

9 SLO Sporting Leftlane Sports 4130

10 SLO Sporting Skate Warehouse 3582


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YouTube

Methodology

The sample of SLO County Businesses were selected based on the following: • Google Search results for “site:youtube.com” and “youtube.com/localbusinesssanluisObispo” • Inclusion of businesses with a YouTube Channel from the Whizbang 2011 Business Social Media Report Data was collected in September, 2012. Location, total uploads, total subscribers and total upload views were recorded.

Insights and Findings:

95 total SLO businesses, only 8%, were identified as having a YouTube channel.

YouTube had the smallest presence among the three social media channels throughout SLO County. Among the represented industries, the wine industry had the largest presence on YouTube commanding 51% of all YouTube channels in our sample. Although wineries have the most YouTube channels, the only YouTube channel in the wine industry that fell in the top 10 views was Paso Wine which tours around different wineries in Paso Robles. Rich Ferguson Entertainment, a famous magician based in SLO County, had the largest YouTube presence with 4,976,571 upload views.

As we stated in last years report, the main measure of YouTube success is based on upload views and total subscribers. The average number of YouTube upload views in our sample is 214,698 but only seven businesses in our sample exceed that amount of views. If you take out the top 10 outliers in both directions, the average amount of upload views equates to 4,991, which is a much more accurate value. The average amount of upload views for wineries is 4,481.


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YouTube 8% of SLO County businesses have a YouTube Channel:


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YouTube

Among the 8% of SLO County businesses in our sample that have a YouTube Channel, 95 businesses, the chart below represents the amount of businesses in each industry that have a YouTube marketing channel:


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YouTube These two graphs represent the number of businesses per range of YouTube uploaded views, 2012 (top) vs. 2011 (below).

Note: Increased YouTube channels have also increased the 100-999 “views” range. The typical range flow is from right to left, as views increase. The trend indicates that new YouTube channel content is topping out in the 0-999 “likes” range in 2012.


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YouTube

The Top Most Visible Businesses on YouTube

Note: To merely have a lot of uploads is not the goal. Again, it is all about quality of content and its ability to engage users. In the case of YouTube, the goal is that your content is shared and has a good viewership, as defined by your YouTube strategy.

In 2012, the average number of upload views in our sample was 214,698 vs. 122,165 average upload views in the 2011 sample, a 75% increase. This is predominantly the result of the top two channels, including Rich Ferguson, and The Warehouse brands.

Of Interest: Rich Ferguson Entertainment has only 182 video uploads, but the average “views” per upload is over 27,000. In contrast, Mountain Air Sports has 67 uploads with 46,797 views, for an average of 698 views per upload, still an impressive number.

Top Businesses with Most YouTube Views

City Industry Business Views Uploads

1 SLO Entertainment Rich Ferguson Entertainment 4,976,571 182

2 SLO Sporting Tennis Warehouse 4,741,435 1216

3 SLO Sporting Skate Warehouse 3,223,182 121

4 SLO Computers & Technology Etna Interactive 2,768,439 276

5 SLO Sporting Running Warehouse 2,136,819 784

6 SLO Sporting Tackle Warehouse 1,685,429 1082

7 SLO Bikes Art's Cyclery 923,928 87

8 Paso Robles Wine Paso Robles Wine 79,364 6

9 SLO Auto Dealers McCarthy Wholesale 68,760 21

10 SLO Clothing Mountain Air Sports 46,797 67


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YouTube The Top 10 Businesses on YouTube with the most subscribers.

Top Businesses with the Most Subscribers

City Industry Business Subscribers

1 SLO Sporting Skate Warehouse 12943

2 SLO Sporting Tennis Warehouse 5459

3 SLO Sporting Tackle Warehouse 3718

4 SLO Entertainment Rich Ferguson Entertainment 2316

5 SLO Sporting Running Warehouse 1816

6 SLO Bikes Art's Cyclery 1508

7 SLO Computers & Electronics Ethna Interactive 243

8 SLO Computers & Electronics Mindbody Software 159

9 Paso Robles Wine Paso Robles Wine 76

10 SLO Clothing Mika Yoga Wear 40

Of Interest: Subscribers are a gauge of the loyalty to your YouTube brand. YouTube subscribers are people who liked your video and have asked to be notified when you post more. It is similar to a Facebook “like,” except that YouTube does not yet allow push/pull tactics to incentivise users to subscribe. It is purely a self-‐directed choice. Unlike Facebook, when you subscribe to a YouTube channel, it is not broadcast to your social network channels.


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YouTube

Four sample businesses subscriber growth from 2011 to 2012. BUSINESS KZOZ

2012 Uploads-‐264 Upload Views -‐ 3,009,253 Subscribers-‐191 2011 Uploads-‐223 Upload Views -‐ 1,136,253 Subscribers-‐104

KSBY TV 2012 Uploads-‐264 Upload Views – 516, 688 Subscribers-‐161 2011 Uploads-‐140 Upload Views – 309,540 Subscribers-‐130

_________________________________________________________________________________________________ MG Sports Supplements

2012 Uploads-‐9 Upload Views – 145,610 Subscribers-‐9 2011 Uploads-‐8 Upload Views – 142,379 Subscribers-‐9

Nancy’s Healthy Kitchen

2012 Uploads-‐7 Upload Views – 137,880 Subscribers-‐55 2011 Uploads-‐7 Upload Views – 133,946 Subscribers-‐42

Of Interest: MG Sports Supplements and Nancy’s Healthy Kitchen are examples of how forward momentum will stop as your engagement and uploaded content stops.


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Terminology Channel: A channel on YouTube is the home page for an account. It shows the account name, the account type, the public videos they've uploaded, and any user information they've entered.

“Check-‐ins”: Users who wish to announce their location to their friends on Facebook would tap a "check-‐in" button to see a list of places nearby, and then choose the place that matches where they are. After checking in, your check-‐in will create a story in your friends' News Feeds [on Facebook] and show up in the Recent Activity section on the page for that place.

#Hashtags: The hashtag was created organically by Twitter users as a way to categorize messages. People use the hashtag symbol (#) before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.

Facebook: Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device.

Followers: or Twitter followers, someone who subscribes to (i.e. follows) the tweets of another Twitter user.

“Likes”: A "Like" is a way to give positive feedback or to connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. You can also connect to content and Pages through social plugins or advertisements on and off Facebook.

Pages: Facebook created Pages when they noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook. So now when you “like” a product, business, movie, etc, that information is posted on your wall, and your friends might see it too. You can see which Pages your friends are fans of via the “Info” tab on their profile.

Social Marketing: A gross oversimplified definition of Social Marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for their benefit. In context of this report, it refers to the use of social web channels such as Facebook, Twitter and YouTube to create a social network and monitor behavior.

Social Media: In context of this report, social media is the use of social web channels such as Facebook, Twitter and YouTube to place. Control and monitor media content for a business, product or service.

Subscribers: Subscribers are people who liked someone’s videos so they subscribed to them. When you subscribe to someone you get a notice if/when they make any more videos.

Twitter: Twitter is an online social networking service and microblogging service that enables its users to send and read text-‐based messages of up to 140 characters, known as "tweets.”

Tweeters: people who “tweet” on Twitter.

Uploads: An upload is a video that a user will transfer to a YouTube server. Once uploaded, the video resides on a YouTube server, and is counted as one upload.

Upload views: The number of views an uploaded video has on YouTube. Each time a user views the video, it is counted as one upload view.

YouTube: YouTube is a video-‐sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.


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References

Google.com

Twellow.com

Facebook.com

Twitter.com

YouTube.com

Whizbang Social Media Report, 2011

"Burson-‐Marsteller 2011 Global Social Media Check-‐up." Upload & Share PowerPoint presentations and documents. Burson-‐Marstellar, 1 Jan. 2012.

<http://www.slideshare.net/BMGlobalNews/bursonmarsteller-‐2012-‐global-‐social-‐media-‐checkup>.

"SLO County Community Assessment Report 2011." SLO County Community Assessment Report 2011. San Luis Obispo County Community Foundation, 1 Jan. 2011. Aug. 2011. <www.appliedresearchsurvey.org>.

"San Luis Obispo County QuickFacts from the US Census Bureau." State and County QuickFacts. N.p., n.d. Web. 7 Oct. 2011. <http://quickfacts.census.gov/qfd/states/06/06079.html>.

"Statistics on Facebook Pages." Social Media Monitoring Tools for Business by Sysomos. N.p., n.d. Web. 2011. <http://www.sysomos.com/insidefacebook>.

"Twitter Statistics -‐ In-‐depth Report by Sysomos on Twitter's Growth." Social Media Monitoring Tools for Business by Sysomos. N.p., n.d. Web. 2012. <http://www.sysomos.com/insidetwitter>.

"www.facebook.com/press." www.facebook.com/press. N.p., n.d. <http://www.facebook.com/press/info.php?statistics>.

Pew Research Center, 2012

www.nova.edu/ssss/QR/WQR/youtube.pdf

socialmediagovernance.com/studies/


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About Whizbang Whizbang is a full-‐service marketing firm located in San Luis Obispo, CA. We deliver innovative and idea driven solutions for our clients’ brands through all B2B, B2C, B2G, B2P, P2P and all the other "2" acronym touch-‐points. Whizbang has been at the forefront of the social media marketing revolution since 2002. Whizbang principals Frank Scotti has guided his clients in the social media world since its inception in the mid 1990’s. Frank created one of the first internet webisodes for Kodak in 1993, featured on C-‐NET, winning dozens of industry awards of excellence. He continued to innovate web-‐based design and practices for America West Airlines, The City of El Segundo, Morgan Stanley, Allstate, Lexus, and many other Fortune 100 Companies. If you have any questions about this report, would like help interpreting what this data means to your property and the opportunities it identifies, call Frank Scotti at 805.594.1880 to set up an appointment. In the mean time, visit us at http://www.whizbangideas.com, follow us on Twitter, #whizbangideas and like us on Facebook at Whizbang Marketing Firm.

facebook.com/Whizbangideas [email protected] twitter.com/whizbangideas

805.594.1880

SLO County Social Media Report 2012: Business

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