Evolved Communication Jan Bohult Head of Business Communication Product Area Core & IMS, Business Unit Net
Dec 16, 2015
Evolved CommunicationJan BohultHead of Business CommunicationProduct Area Core & IMS, Business Unit Networks
Public | © Ericsson AB 2012 | 2012-08-28
Ericsson References
BCS: 23 Contracts for commercial use
LTE 38
IMS 91
BCS 23
MMTEL 32
Public | © Ericsson AB 2012 | 2012-08-28
Market drivers for unified communicationEnterprise key area for many operators
›Grow service revenue, build brand and capturing more of the ICT spend
Approach to work is changing› Changing lifestyles mean more enterprises will support flexible working and deploy UC
Consumer Communication behavior propagating into enterprise Digital natives are entering the workforce changing expectations on workplace infrastructure, requiring consumer technologies at work
Green IT is becoming a hot topic› Green IT has emerged as a hot issue driving investments in web/video conferencing
and unified communication
Mobility is becoming more important› Mobility becoming more important from a productivity and cost savings point of view and will drive investments.
Business communications moving towards as-a-Service › Enterprises looking for opex rather than capex model, also to avoid risks in technology investments and
complexity .
Public | © Ericsson AB 2012 | 2012-08-28
IMS ValuesA reliable and cost effective delivery machine
Security QoS Control Reach
Charging Emergency call Lawful Intercept
Voice & Video
Presence Messaging
InteroperabilityConnect
Differentiated services and applications
InteroperabilityConnect
Any device, any access, seamless transition
Public | © Ericsson AB 2012 | 2012-08-28
Serve MULTIPLE SEGMENTS with one network
Service Interoperability
Multiple Identities
Business Users Consumers
Any device, any access, seamless transition
xDSL Fibre Cable HSPA LTE
Video ShareIM Chat
ServiceDetection File- transfer
Video ConfVoice
Video CallsPresence
Deploy one converged core network - Robust, reliable and cost-efficient
Service API´s
Unified Communication
ConsumerServices
Contact Center
Public | © Ericsson AB 2012 | 2012-08-28
EricssonIMS
Service evolution – happening todayOrange – HD Voice
Frequency [Hz]3400
700050
300
HD voiceClassic
• Orange launched since 2009
• HD traffic doubling month by month
• Globally available in 41 networks
Rogers – 1 number
1234
1 Number Talk, Text, Video and more
Deutsche Telecom – Business• DeutschlandLAN – Converged enterprise services
US, Japan, Korea – VoLTE
• 3 Commercial launches to date
Visual CommunicationsSpain – JOYN (RCS)
• RCS-e Launched Q2, 2012
• Will evolve into RCS5 Mobile
Fixed
Tele 2 – Roaming app
• Tele2 ”+46” make and receive calls over WiFi when abroad
• Can be used for coverage as well
Public | © Ericsson AB 2012 | 2012-08-28
Contact Center integration with IMSOngoing project
›Customer profile– EMEA Service Provider
Services– Directory assistance– Carrier pre-selection
›Genesys– 500 seats– Inbound voice– SIP Server, Media Server– iWS
IMS project– Design phase– Ericsson IMS core– Telco inter-connection– Billing integrationOther integration examples
Public | © Ericsson AB 2012 | 2012-08-28
Future IMS-based Services – Examples VoLTE and RCS5
› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc
› Multiservice – Voice – Video – Messaging – Sharing– File transfer
Public | © Ericsson AB 2012 | 2012-08-28
Future IMS-based Services – Examples VoLTE and RCS5
› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc
› Multiservice – Voice – Video – Messaging – Sharing– File transfer
Video conferencing - HDVC
Public | © Ericsson AB 2012 | 2012-08-28
Future IMS-based Services – Examples VoLTE and RCS5
› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc
› Multiservice – Voice – Video – Messaging – Sharing– File transfer
IMS (MRS, PGM, SBG)
Enterprise
Video conferencing - HDVC
Public | © Ericsson AB 2012 | 2012-08-28
Future IMS-based Services – Examples
Web Front-ends
+
VoLTE and RCS5
› Service convergence between LTE, 3G, 2G, WiFi, Fixed etc
› Multiservice – Voice – Video – Messaging – Sharing– File transfer
IMS (MRS, PGM, SBG)
Enterprise
Video conferencing - HDVC
Public | © Ericsson AB 2012 | 2012-08-28
Summary
Platform
› Cost benefits by utilize common core network to manage expanding needs of traffic
› Utilize standards for evolved consumer services and Business communication, innovate on top and in steps (Unified Communication, Contact Centers, …)
› Use a flexible platform to launch services and utilize key telecom assets:
– Broad reach, reliability, trust and QoS all the way
› Leverage on a community with billions of individuals and millions of enterprise customers