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Six:Thirty presentation for Google Creative Lab

Dec 07, 2014

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Sixthirtystudio

Six:Thirty is a creative practice focused on our relationship with design and technology. Here is a presentation we have done at Google Creative Lab in London.
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Page 1: Six:Thirty presentation for Google Creative Lab

приветCiaoHylô

Page 2: Six:Thirty presentation for Google Creative Lab

A creative practice focused on our relationship with design and technology.

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We play with data.Our goal is to help the user to unfold the story

behind the data, reinterpret and reappropriate it.

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We empower users.In order to achieve this, we make results that are

personal and let the participant be a part of a bigger project.

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We make digital tangible.

By introducing a physical aspect we try to extend digital experiences beyond the screen.

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Out of Print was a live printing installation that explored our relationship with the news.

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Context

How much do we understand from reading the news today?

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Every day we’re bombarded with ever growing amount of news from different sources.

We find our attention divided by multiple headlines and content, ultimately generating a sense of confusion.

With natural language processing software and traditional printing techniques Out of Print explored this notion.

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User selects news sources to generate a headline.

User edits and sends the headline to print queue.

Headlines are printed by hand using the letterpress.

Posters are exhibited in the gallery space.

This is how it worked:

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Watch the video of Out of Print here:

http://www.sixthirty.pm/portfolio/out-of-print/

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The App.

We used Alchemy API to process the news of the day and pull out words from the news articles.

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Childhood music lessons

'leave lasting brain boost'.

BBC News

A bomb has exploded in

a Damascus square.

The Guardian

Fancy being inside a teapot for your final resting place?

Daily Mail

The App.

The visitors could then combine the words and create their own news headlines.

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Context

Everyone is a creator. Everyone is a publisher.

Online communities are the new editors and curators.

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Question

Can a collaborative model of publishing be used outside of the online space?

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Collate is a project exploring the possibilities of digital

collaboration. An installation commissioned by London Design Festival allowed visitors to take part in creating an image

based book at the V&A Museum.

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This is how it worked:

Select and tag images Design pages Vote for spreads Preview

Screen 1 Screen 2 Screen 3 Screen 4

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Collate the book.

The 50 most popular user generated spreads voted by visitors will be printed in a book.

Here are some examples of the spreads.

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Nature

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Nature

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Nature

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London

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Nature

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London

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Materials

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Graphics

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Graphics

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Challenges.

Whilst we were working on Collate we ran into several issues such as defining the way users

collaborate on designing spreads.

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Paper Prototype

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Challenges.

At a certain point we implemented concurrent layout on the same page: two users on two separate machines editing the

same spread using web sockets.

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Challenges.

Although the idea was great, the results were disruptive, changing collaboration into a battle.

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Unexpected Results.

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Visitors loved tagging.

The visitors were as engaged with tagging images as they were with designing the spreads, sometimes even more so.

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Age wasn’t a barrier.

The V&A attracted a very diverse crowd many of whom had never used a touchscreen before. Some of them were hesitant but after us explaining the way it worked and talking through

the screens, they spent more time engaging with the installation compared to younger, more tech savvy audience.

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Watch the video of Collate here:

http://www.sixthirty.pm/portfolio/collate/

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Thanks.

www.sixthirty.pm@sixthirtystudio