Sitecore Analytics: The journey from “how many” to “how engaged”

Sitecore Analytics:

The journey from

“how many” to

“how engaged”

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

John Wanamaker

Basic analytics will give you an idea about how many page views your website/page has had and the traffic sources

But it fails to give you accurate knowledge and in-depth insights

Sitecore will help you improve your

marketing effectiveness by

guiding you to invest in the right manner.

SitecoreAnalytics

Sitecore focuses more on the quality or engagement rather than on quantity or number

What is Engagement Analytics?

Quantity is what today’s web analytics provides to us

Quality is harder to measure, and that’s where Engagement Analytics comes in

Engagement Analytics use these parameters to understand which marketing mix is giving

maximum impact

Relevance

Relevance finds the relation between quality and quantity

Engagement Value Points

EVPs are critical to understand the impact and effectiveness of your website, email campaigns, mobile SMS campaigns, etc.

When used properly, these EVPs can churn out revenue for you

Sitecore’s Engagement Analytics provide deep and useful insights, which every marketing department needs

Entry Pages

Campaign Performance

Channels

Traffic Sources and Multiple Marketing

Marketing effectiveness

SitecoreEngagement

Analytics

So, is your business ready to reap more benefits with

engagement analytics?

That’s not all, feel free to share this information

Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.