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Site EMEA Forum 2012 in Berlin - Participants' Booklet

Nov 10, 2014

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Site EMEA Forum 2012 in Berlin - Participants' Booklet

  • 1. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 1 Contents 02 | Welcome letters 05 | Site EMEA Forum 2012 - Organisation Team 06 | Site EMEA Forum 2012 - Sponsors 07 | Day Programme - short overview 08 | Monday, 18th June 2012 - Schedule 09 | Tuesday, 19th June 2012 - Schedule 10 | Wednesday, 20th June 2012 - Schedule 11 | Berlin Incentive Discovery Tours 11 | Tour 1 Classic Berlin 11 | Tour 2 The Berlin Scene 12 | Tour 3 Capital History 12 | Tour 4 Fashion & Art 13 | Tour 5 Berlins Alternative Neighbourhoods 13 | Social Workshop: Prinzessinnengarten - Urban Gardening 14 | Speakers 16 | Welcome to Berlin - public transport 17 | Hotel - Eco Scandic Berlin Potsdamer Platz 18 | Berlin Information 19 | Did you know? 20 | Some useful German vocabulary 21 | Travel ABC - Germany
  • 2. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 2 Dear Participants, We are happy to welcome you to Berlin and look forward to spen-ding a couple of days with you in this amazingly interesting city. Almost no other metropolis has experienced such frequent and radical transformations over the past two decades. Berlin has indeed witnessed steady growth in its importance, with dazzling epochs alternating with darker eras. Nonetheless, this formerly divided city has succeeded in becoming the beating heart of central Europe. Nowadays people from all over the world delight in experiencing Berlins vivid history and vibrant night-life. You will get this chance over the next few days during the Site EMEA Forum 2012. With best regards, enjoy your stay in Berlin! Site EMEA Forum 2012 Team
  • 3. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 3 Dear Colleagues and Friends, We are pleased to welcome you to Berlin to the 2nd Site EMEA Forum. This format was conceived to offer members an accessible and attractive networking and education programme. Our aim is to provide a platform for professionals facing similar situations - focusing on the future of incentive- and motivational travel and drafting a prognosis for our sector. The Host and Education Committees have worked hard to produce, direct and deliver an eco-sustainable programme that will equip you to face everyday challenges, identify solutions and seize opportunities. We are grateful to Site Germany, VisitBerlin, Markenreise GmbH and Deutsche Lufthansa AG as leading partners and to our sponsors including the Site International Foundation and IMEX Frankfurt. We are particularly indebted to Heike Mahmoud, Director of VisitBerlin Convention Office, and to her charming local team including Sandra Gollnest, Alexandra Spriess and Mateja Bauer. We are confident that we will have a memorable Summer feeling in Berlin event and that we will all benefit from this Site EMEA Forum experience! With best wishes, Annamaria Ruffini CMP Chair Site EMEA Forum 2012 Dr. Patrick Patridge Chair Host Committee Maria Arnolda Egberts Chair Education Committee
  • 4. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 4 Liebe Site 2012 EMEA Forum Teilnehmer, Hello Site 2012 EMEA Forum participants! It is more than 30 years since my last visit to Berlin and I am really excited to see you at this great education and networking opportuni-ty in Europe. Site started 2012 with an excellent Site Executive Summit in Barilo-che, Argentina, and I have no doubt that this event will raise the bar for our association, too! I want to thank Site Germany and our partners VisitBerlin Convention Office, Markenreise GmbH and Deutsche Lufthansa AG without who-se time and resources I know this event would not have succeeded. Thanks also to the group of leaders who worked hard to deliver this fantastic agenda of seminars that will foster discussion and interac-tion among participants. Site is proud to support this new format for our events in Europe. Dont forget to register to our International Conference which takes place in Beijing from 14-17th September 2012. Updates about all Site events are available at www.siteglobal.com where you will also find information on ITE, Site Nite North America, Site Classic and member receptions at IMEX North America and EIBTM. I would love to see you at more Site events in the coming months. Let Site shine in! Alejandro Verzoub Site President 2012
  • 5. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 5 SITE EMEA Forum 2012 Organisation Team Chair Annamaria Ruffini Events In & Out, Rome, Italy Host Committee | Host Committee Chair Dr. Patrick Patridge Tourism Marketing & PR, Frankfurt, Germany VisitBerlin Convention Office Heike Mahmoud, CMP Berlin, Germany VisitBerlin Convention Office Sandra Gollnest DMC - Markenreise GmbH Alexandra Spriess Berlin, Germany Official Airline Carrier Deutsche Lufthansa AG Education Committee Dirk Bracaval Admire Belgium, Belgium Karim Elminabawy - Emeco Travel, Egypt Bill LaViolette - I&MI Media, France Krzysztof Michniewicz - Incentive Concept, Poland Rosario Morais Vega, Portugal Eggert Thor Olason Iceland Congress, Iceland Mateja Bauer - Eurotravel Solutions - Berlin, Germany Education Committee | Education Committee Chair Maria Arnolda Egberts CMP CMM Global Sales Manager, AllliedPRA
  • 6. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 6 Site EMEA Forum 2012 - Sponsors A big thank you on behalf of the organisers and participants to the following kind and generous sponsors: VisitBerlin Convention Office www.convention.visitberlin.de Site International Foundation www.siteglobal.com Site Germany www.site-germany.de imex Frankfurt 2013 www.imex-frankfurt.com Lufthansa AG www.lufthansa.com Tourism Marketing & PR www.dr-patrick-patridge.de Canadian Tourism Commission en-corporate.canada.travel/ Tourism Toronto www.seetorontonow.com/ Travel Alberta travelalberta.com/
  • 7. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 7 Day Programme Short overview Sunday, 17th June 2012 Evening Arrivals at Berlin Tegel or Schnefeld Airports, individual transfers and hotel check-in Monday, 18th June 2012 Morning Arrivals at Berlin Tegel or Schnefeld Air-ports, individual transfers, hotel check-in 13.30pm 17.45pm Berlin Incentive Discovery Tours 5 inspiring tours to choose from; departures from Eco Scandic Berlin Potsdamer Platz 19.15pm Welcome reception, summertime buffet and social event on the MS Hoppetosse Tuesday, 19th June 2012 Morning Site EMEA Forum 2012 Education programme at ICC Berlin Lunch Afternoon Site EMEA Forum 2012 - Education programme at ICC Berlin Evening Social event in the historic Tempelhof Air-port together with MEXCON participants Wednesday, 20th June 2012 Morning Site EMEA Forum 2012 Education programme at the Scandic Hotel Afternoon Departures Post-Site EMEA Forum 2012 optional tours
  • 8. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 8 Monday 18th June 2012 In the afternoon, everybody will have a chance to discover Berlin from different aspects, look behind the scenes by foot or by bike. Part of one Incentive Tour is a social workshop at the Prinzessin-nengarten an urban garden in Berlin Kreuzberg.To top the day off there will be a Summer feeling in Berlin al fresco buffet and BBQ on the MS Hoppetosse. The scenic panorama view over the Spree River and the almost maritime flair will surely add to a relaxing atmos-phere at this informal Site social event. Provision will also be made for UEFA European Football Championship fans. Dress code: The following attire is recommended for all discovery tours and for the social workshop: comfortable footwear & casual clothes. During the social workshop you will receive protective over-clothing so please do not wear your best clothes! The dress code for the evening social event is smart casual. Schedule 13.15 17.45 Meeting at hotel lobby | Berlin Incentive Discovery Tours All details of these inspiring tours on pages 11 to13. Please take your Berlin Welcome card with you! 17.45 18.45 Break in hotel - time to freshen up - followed by transfer to MS Hoppetosse 19.15 20.00 Welcome by Site EMEA Forum 2012 Chair Annamaria Ruffini | Welcome by Heike Mahmoud on behalf of Berlin and Dr. Patrick Patridge on behalf of the Host Committee | Welcome by Alejandro Verzoub, President Site Global Site EMEA Forum 2012 Ambassador Award 20.00 23.00 Summer-time buffet & social event on the MS Hoppetosse
  • 9. Site EMEA Forum 2012 in cooperation with Berlin Convention Office of visitBerlin and MARKENREISE GmbH | 9 Tuesday 19th June 2012 | MICE Industry 2030 The dress code is smart business (day) & smart business (evening). Schedule 08.00 Meeting at hotel lobby guided transfers to the ICC Berlin by publ