Siri-ously Local for Nightclubs and Bars

Time for some Siri-ous Local

Steve HammerPresident

RankHammer

Heard this?

Hi – This is Sharon – Your local Google Expert

@armondhammer

@armondhammer

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMER

Dallas Based Digital Marketing Agency

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

Data Consistency

Build Profiles

Claim Listings

Local Plan

@armondhammer

@armondhammer

Search

• Google

• Apple

• Facebook

Aggregators

• infoUSA

• Moz (paid)

• Yext (paid)

Niche

• Yelp

• More

What Really Matters

@armondhammer

www.google.com/business

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

@armondhammer

Mapsconnect.apple.com

www.moz.com/local

@armondhammer

@armondhammer

@armondhammer

Finding Niche Networks

@armondhammer

@armondhammer

Winning Local

@armondhammer

@armondhammer

Be Consistent

NameAddressPhone

@armondhammer

Crazy Consistent

@armondhammer

@armondhammer

This is the hard part

Zero Excuses

Prominent Address and Phone@armondhammer

Even Better - Schema

@armondhammer

@armondhammer

Citations (NAP)

Relevance

CTR of Listing

Site Quality

Reviews

@armondhammer

Which would you click?

@armondhammer

Don’t Ever Do This

@armondhammer

Do The Real Thing

@armondhammer

@armondhammer

@armondhammer

Turn on and off according to weather

@armondhammer

Value/New Guest

• Repeat Visitation

• Profit per visit

Conversion to visit

• Direction lookups

• Reservations

• Calls

Value per visitor

• Bid less than this

Math of AdWords

@armondhammer

Details Matter

Thanks

Contact us with any Questions

@armondhammer

@rankhammer

www.rankhammer.com

@armondhammer, President RankHammer