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Peak Performance C u rri cu l u m Courses & Workshops Meeting Facilitation Keynote Speaking Teambuilding Events Better Thinking, Better Life Salum International Resources The Performance Architect Carlos Salum Peak Performance involves defining Focus, managing Energy and designing your Breakthrough to achieve exponential results www.saluminternational.com
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Performance Architecture curriculum by Salum International Resources, Inc. - Peak Performance consulting for executives - Brochure
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Page 1: SIR Brochure

Peak Performance C u rri cu l u m Courses & Workshops

Meeting Facilitation Keynote Speaking

Teambuilding Events

Better Thinking, Better Life

Salum International Resources

The Performance Architect Carlos Salum

Peak Performance involves defining Focus, managing Energy and designing your Breakthrough to achieve exponential results

www.saluminternational.com

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The Services

Awareness and Motivation

Learning and Implementation

Strategies and Change

• Management Consulting company focused on Peak Performance using a process called Performance Architecture

• We serve companies that utilize executive education as a strategic tool for improving organizational performance

• We design and deliver learning experiences in the areas of Leadership, Sales and Innovation

• Founded in 1993. Located in Charlotte, NC, USA • We establish project Alliances with Global Consultancies, Executive

Coaches and Management Experts to ensure success

The Company

Better Thinking, Better Life

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x x = n

Focus Energy Breakthrough Exponential

Results

Peak Performance involves defining Focus, managing Energy and designing your Breakthrough to achieve exponential results (synergy)

Peak Performance The Goal

Performance A rch i t ect u re • Performance Architecture is a process for aligning knowledge, skills,

attitudes and habits to formulate a customized action plan (a performance blueprint) that helps you go beyond perceived limitations (beyond personal best) and reach specific goals.

• Performance Architecture is based on training principles used by peak

performing athletes and sports teams applied to achieving peak performance in business.

• Peak performers develop their physical, emotional and mental skills to

operate in their Ideal Performance State, which leads to responsiveness, creativity and sustained results.

The Process

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Become a

Peak Performer

…a versatile flexible

creative situational

T h i n ker

Define Your Focus I know what I want I have a plan to get it My goals fit into a lifetime strategy I expand my worldview

Manage Your Energy I manage energy, not time I trigger positive emotions I overcome challenges I make stress & recovery waves

I design the way forward I expand my creative thinking I achieve exponential results I make meaningful contributions

Design Your Breakthrough

The Benefits

“Remember that your influence begins with you and ripples outward. So be sure that your influence is both potent and wholesome. How do I know that this works?

All growth spreads outward from a fertile and potent nucleus. You are a nucleus.” - John Heider, "The Tao of Leadership"

The Model

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Benefits of Investing in Executive Education Location Numbers Study - Source

Learning & Development expenditures 2006 US $129.6 B ASTD

Learning & Development as % of payroll US 2.33% ASTD

Productivity growth of high-learning companies US 27% Accenture

Revenue growth of high-learning companies US 40% Accenture

Higher net income of high-learning companies US 50% Accenture

Why Performance Architecture is Needed Location Numbers Study - Source

Employee engagement at work WW 14% Towers Perrin

Employees eager to change jobs US 21% Harris Interactive

Communication as big influence to change jobs US - UK 30% Golin/Harris

Employees coping with burnout US 42% Harris Interactive

Job dissatisfaction US 50% The Conference Board

Poor management as an obstacle to productivity US 58% SHRM

Work-life balance managers’ dissatisfaction US 70% NFI Research

Cost of fatigue US $77 B/yr Natl. Sleep Foundation

Cost of fatigue, burnout and lack of engagement US $250-300 B/yr Gallup

Sales

Sales Acceleration Consultative Selling Client Focus Communication Customer Service Responsiveness

Innovation

Creative Thinking Value-facturing New Concepts Change Strategy Product Design Service Design

Leadership

Purpose Mission Values Vision Strategy Motivation Teambuilding

Performance Blueprints

Peak Performance

The Applications

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Carlos Salum – T h e P e rf orman c e A rc h i t e c t

Carlos Salum is the President of Salum International Resources, Inc., a management consulting firm based in Charlotte, North Carolina, USA. Since 1993, he has focused on Performance Architecture applied to executive training and corporate events’ management. His clients are located in the United States, Europe and Latin America. The list includes Julius Baer Bank, ABN AMRO Private Banking, Heritage Bank, Benfield Group, Manres AG, Information Management Group, KPIT Cummins, Decision Support International, The Neurological Institute, The New York Knicks Organization, Professional Tennis Registry, Swiss Army Leadership Academy and the US Air Force Academy, among others.

He has participated in ground-breaking research in peak performance training with some of the world's leading sport scientists, such as Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, a process that involved some of the world's top athletes. Salum contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others. Salum has organized corporate events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch. He is currently developing a sponsored conference in Europe in association with Promostudio (Italy), which will feature several Nobel Prize Laureates in Economics and top Economics' professors from Harvard, Yale, MIT and Stanford. Salum is also an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a documentary film producer. A few more words about me: I’m a thinker • I am fascinated by the future • I envision; therefore I expect • I am able to see the consequences of new approaches,

change and ideas in the real world • I seek ways and means to change, isolate, neutralize

or remove dysfunctional influences and systems on a global scale

My lifetime goal is to become a versatile, flexible and creative thinker.

I am a Performance Architect • I help people unscramble their dreams so they can

script them as if they are the stage play in which they want to act, the Hollywood movie in which they want to star or the Grand Slam tennis tournament they want to win

• I see my work as “a Cirque du Soleil of the mind,” a blend of art and science through which I can help others broaden and deepen their perspectives

I believe that the quality of our life depends on the quality of our thinking.

Publications:

Web site www.saluminternational.com Vortex Newsletter www.saluminternational.com/vortex

Vortex Blog www.sirvortex.blogspot.com Peak Performance and the Mind Project www.saluminternational.com/ppmind.htm

Project Video Gallery www.saluminternational.com/pavideo.htm

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Courses & Workshops

Performance A rch i t ect u re C ou rs e - W ork s h op What do peak performers in sports and business do exceptionally well? Why do peak performers overcome monumental challenges while others give up? What keeps high achievers motivated after they have conquered their goals? What are the keys to creating meaning through breakthrough achievements? How can one lead by example and leave a path for others to follow?

Peak Performers design their future by focusing intensely, by managing their energy and by constantly seeking breakthrough achievements. This winning process is called “Performance Architecture.” • Performance Architecture is a process for aligning knowledge, skills, attitudes and habits to formulate a

customized action plan (a performance blueprint) that helps performers go beyond perceived limitations (beyond personal best) and achieve specific goals.

• Performance Architecture is based on training principles used by world-class athletes and teams to win

in sports, which can be applied to winning in business and achieving excellence in other areas of life. This process explores the key parameters to manage energy effectively, to think creatively and to achieve exponential results.

Who Should Attend Executives who aim to achieve and sustain peak performance (productivity, effectiveness and emotional intelligence) in their lives. Your life as an executive can be a relentless cycle of stress, rush and fatigue. Because of the global scope of the business, your body and mind face unique performance challenges. As a result, your health is constantly threatened by burnout.

To enhance your "life's portfolio" and assure your long-term success, you must adopt a multi-dimensional training program, just like professional athletes do. The quality of your life as an executive is directly proportional to your ability to manage your physical, emotional and mental energy. This process will teach you how to achieve and maintain your Ideal Performance State [IPS] by expanding your physical, emotional and mental skills through systematic training. Through peak performance training, you will balance your individual needs, your family responsibilities and your profession's demands. Your training plan will allow you to improve your efficiency in practical, measurable ways. Duration • Workshop: One-Day (8 hours) • Course: Two or Three Days (8 hours per day) – combined with Indoor/Outdoor Teambuilding Activities

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Process Goals � To provide a road map that will enable executives to align their personal and professional goals � To help executives understand and manage their behavior under pressure, which is essential to

achieve and maintain the Ideal Performance State (IPS) � To empower executives by making them aware of the power of the mind-body connection, so they can

operate more effectively, both at the interpersonal and team levels � To provide executives with lateral thinking tools that will enhance their capacity to think creatively and

find alternative solutions in a variety of situations � To introduce executives to effective performance design tools to refine their goals, overcome barriers

and define action plans in the context of their individual, professional and social roles � To integrate the individual training process with the corporate culture, a sure way to consolidate the

overall progress of an organization

Process Benefits At the end of this insightful, comprehensive process you will:

� understand how the mind-body connection influences your behavior under pressure � manage your emotional responses by using effective mental and physical strategies � design a personalized road map to achieve and maintain your lifelong performance goals � have more physical and emotional energy available throughout your weekly schedule, thanks to

compact yet effective workouts � become more resilient and resourceful in the face of obstacles and disagreement � interact with others in the organization in a more effective and constructive way by developing new

ideas out of solution-design instead of resorting to argument and criticism � transfer your peak performance mastery to your relationship with your colleagues and your clients

Methodology

1) Inventory: You will be introduced to the fundamentals of peak performance, followed by intensive analysis of your lifestyle and working patterns.

2) Training Plan Development: You will create a personalized training plan to increase your physical, emotional and mental energy overtime. The application to team training issues follows a specific model and group exercises.

3) Commitments: You will commit to achieving measurable results, which you will monitor through specific charts.

The Process Director employs a variety of training tools, such as: personalized inventories, questionnaires, tests, workshops, group discussions, flow diagrams, video examples, physical and mental exercises, role-playing, study binders, guide charts, reading recommendations and a personalized plan outline.

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Performance Architecture Course - Units

1. Definition of the Peak Performance model for Executives

2. Components of the Ideal Performance State [IPS]

3. Understanding Stress and Recovery Training

4. Training Your Performer Self

5. Living the Peak Performance model

6. The Corporate Team Training Process

Peak Performance and Sports Science The study of peak performing athletes conducted in association with Dr. James Loehr, author of Mentally Tough and The Power of Full Engagement, illustrates the following fundamental points:

� Pressure is more or less a burden depending on how we perceive it.

� We have a REAL Self (how I normally like to feel) and a PERFORMER Self (how I need to feel to perform under pressure). Under pressure, we must summon all our Performer Self skills to deliver what's required from us.

� The ability to summon positive emotions during periods of intense pressure lies at the heart of effective leadership.

� Peak Performance is a learned skill that we improve through training.

� Energy, not time, is the fundamental currency of Peak Performance. Performance, health and happiness are grounded in the skillful management of energy.

� Full engagement requires drawing on four separate but related sources of energy: physical, emotional, mental and spiritual.

� We must balance energy expenditure with intermittent energy renewal (making waves).

� To build capacity, we must push beyond our normal limits, training in the same systematic way that elite athletes do.

� Positive energy rituals - highly specific routines for managing energy - are the key to full engagement and sustained high performance.

� Making lasting changes requires a three-step process: Awareness, Commitment and Transformational Work.

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C reat i v e T h i nk i ng T ool s C ou rs e - W ork s h op Based on the thinking tools developed by Dr. Edward de Bono (photo), Dudley Lynch, NLP, Visualization, Relaxation, Humor and Journaling techniques, this course is designed for the corporate executive who wants to create value beyond normal exploratory paths. This comprehensive course will provide you with a systematic approach to excel at problem solving, innovation and adding value to existing products and services to generate outstanding revenues.

You will understand how you think by using The BrainMap and other extremely useful tools developed by Brain Technologies Corporation. The tools of creative thinking are simply various combinations of practical ways to focus attention, escape the current reality and continue mental movement. After understanding these three basic principles, we can adapt techniques to suit various needs, situations and personalities.

Attention All methods for creative thinking require that we do something to focus attention; typically something that we have not focused much attention on before. By focusing attention on things that are normally taken for granted, creative thinking techniques prepare our minds for breakthroughs. Escape The second principle calls us to mentally escape our current patterns of thinking. Edward de Bono suggests that we use the "PO" tool to signal our intention to make a statement of mental escape (PO = Provocative Operation). The introduction of a disruption in the thinking process allows you to consider alternatives for the appropriate use or configuration of an existing idea. Movement Simply paying attention to something and escaping current thinking on it is not always sufficient to generate creative ideas. The natural mental processes of judgment tend to reject new thoughts as not productive or too ridiculous to dwell on. Movement -- the third underlying principle behind the diverse tools of creative thinking -- calls us to keep exploring and connecting our thoughts.

Some of the thinking tools studied during the course are: BrainMap - PMI - Six Thinking Hats - Trigger Questions - Problem Analysis - Random Word - Forced Analogy - Mind Map - NLP Tools - Wave Change - Storyboarding and many others. Duration Workshop: One day (8 hours) Course: Two or Three Days (8 hours per day) Who Should Attend Management executives and anyone in the corporation aiming to master creativity and innovation using the most effective, systematic approach available today

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B ey ond Pers onal B es t C ou rs e - W ork s h op This course is for business people and leaders attracted to self-developmental ideas and materials, individuals attracted to cutting-edge scientific and philosophical ideas. The cutting-edge thinking exposed in this course makes it attractive to the "forever exploratory" mind, for readers of studies of the mind, and for those who believe the world can be a better place and want to be part of the solution.

Beyond Your Personal Best teaches leading-edge ideas and findings in such frontier sciences as evolutionary psychology and biology, brain research, game theory and theory of moves, complex adaptive systems, non-linear dynamics and numerous other post-postmodern fields of inquiry.

Dudley Lynch (photo), president of Brain Technologies Corporation, is often viewed as the leading popular interpreter of Dr. Clare Graves and his Gravesian conceptual model of how the people work within the worlds of society, culture and technology. Mr. Lynch has written more books on Graves' ideas and models than anyone else, and no one's Gravesian books have enjoyed more marketplace success.

According to Lynch, Dr. Graves said there was a vast, open-ended developmental space for us humans out beyond the pinnacle of Maslow's famed "peak performance," the end point on his pyramid of human needs, that was as immense as the cosmos in our brains. Graves went further: he

said his research data had captured almost the precise moment that some of the first "homo sapiens" managed to "rewire" their brain, to reprogram themselves, and move on into this New Universe of Effective Possibility, this new kind of self.

During the course, you will work with extraordinarily useful "brainware" tools such as The BrainMap, mCircle, MindMaker Plus and PathPrimer. You will also receive a copy of AssetReport, a 100-page-plus personalized “book of you” custom-crafted for you from more than 12,000 descriptive and self-guiding items based on your responses to a simple one-page self-appraisal that typically requires less than ten minutes to complete (an online version is available as well). All the tools have been developed by Brain Technologies Corporation. Course Duration Two or Three Days (8 hours per day) Who Should Attend Any person of any background, culture, educational history or slate of personal experiences who wants to the opportunity to take the fullest advantage of a unique, astonishing development in the human experiment.

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Teambuilding

Teambuilding is creating a work culture that values collaboration. In a teamwork environment, people understand and believe that thinking, planning, decisions and actions are better when done cooperatively. Team members recognize, and even assimilate, the belief that “none of us is as good as all of us.”

"The single most important issue confronting the leadership of collaborative organizations (...) is how to pose

problems and opportunities in forms that will elicit and inspire a collaborative response." - Michael Schrage

During the process, executives share knowledge on how to achieve Team Responsiveness and Performance Acceleration, following a systematic approach that will allow the team to:

• Recognize the potential to increase the team's performance

• Instill confidence in the team

• Develop a shared vision and set high performance goals

• Encourage the team to visualize the successful execution of tasks

• Adapt to upcoming changes with positivism and resiliency

Markers of Peak Performing Teams

1. They produce measurable results

2. The purpose of the team is clear and members feel it is worthwhile

3. Members feel invested in the success of the team and accountable for the output of their team

4. They seem to have fun doing it, even when they are working harder then most other groups. There is an observable spirit and energy

5. People understand and embrace their roles

6. They have transparency. Issues and concerns are used as a healthy way to surface diverse points of view and generate creative solutions

7. Trust, collaboration and candid discussion are evident

8. The team does not lose sight of its goal and become enmeshed in power struggles. Instead, the eye is clearly focused on achieving the team's mission and moving toward the vision

On the power of a common vision: "The power of visionary leadership comes from knowing that you already are what you want. The task you are now involved in is to develop your strategy for dealing with your arrival and to help others understand and act on your new reality."

- Dudley Lynch and Paul Kordis, authors of "The Strategy of the Dolphin"

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Meeting Facilitation Sample Project Organization and Facilitation of a Corporate Off-site Meeting Meeting’s Objectives

1. To energize the current emotional momentum 2. To uncover the peak performance potential of the team 3. To instill passion and enthusiasm towards achieving revenue targets 4. To allow team members to know each other better 5. To encourage “solution design” and knowledge-sharing

Meeting's Theme

"Beyond Personal Best: Value the Individual. Strengthen the Team" • Recognize the potential to increase the team's performance • Instill confidence in the team • Develop a shared vision and set high performance goals • Encourage the team to visualize the successful execution of tasks • Adapt to upcoming changes with positivism and resiliency

Consulting Services - Event Management - Facilitation

Salum International Resources, Inc. • Event design according to Management's requirements • Event coordination with Providers and Support Staff • Event Facilitation • Contact Point with Site’s Event Manager • Web Survey Design and Delivery of Results (“Mood Meter”) • Teambuilding Sessions' Design and Management • Keynote Speaking (if required)

Meeting Requirements

Meeting/Conference Package: • Plenary Meeting space in classroom style • Meeting room location with natural light • Meeting area must be separate from other events • Coffee and beverages available in meeting room twice a day

Audiovisual equipment required:

• Back-up Laptop running Windows XP and MS Office 97 or higher (with PowerPoint) with CD-Rom/DVD drive

• LCD projector • Lapel microphone and Sound system with a minimum of 2 speakers • Flip-charts with new color markers

Teambuilding Exercises

To be designed by Carlos Salum after receiving input from management Exercise options, all of which can be videotaped:

• Outdoor teambuilding challenges • Indoor teambuilding challenges:

o Scripting, acting and/or singing o Construction of physical metaphors o Problem solving and creativity

"Mood Meter"

Prior to the event, management can conduct a Confidential Web Survey among all participants to be used as a "Mood Meter." The results will be delivered on PowerPoint and HTML files.

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Sample Teambuilding Event Agenda [One-Day Duration]

Time Morning Agenda Duration

7:30 Set-up 90’

9:00 Welcome/Intro – Management Report 15’

9:15 Introduction to Workshop – Carlos Salum Icebreaker 15’

9:30 Web Survey Evaluation 15’

9:45 Exercise Break 5’

9:50 High Performance Teams (Carlos Salum) 40’

10:30 Exercise Break – Break 10’

10:40 Session One: Analyze “What is” 70’

11:50 Break 10’

12:00 Session Two: Imagine “What can be” 50’

12:50 Team Exercise: Stretcher Pass 10’

1:00 LUNCH Break 30’

Time Afternoon Agenda Duration

1:30 Team Exercise: “No one hugs you like a bear” 30’

2:00 Session Three: Design “What should be” 45’

2:45 Break 10’

2:55 Session Four: Plan “What will be” 45’

3:30 Team Exercise: “Let’s Create Our Own TV Commercial” 60’

4:30 While Processing DVD = Letter from the future 10’

4:40 Watch TV Commercials 10’

4:50 • Debriefing – “In One Sentence: What did we discover today?” • CLOSING Comments 10’

5:00 END

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Keynote Speaking “Inside the Winners Circle: Lessons from Peak Performers in Sports”

Audiences Client Entertainment and Engagement Employee Motivation

Engagement Duration From 45’ minutes to 2 hours Presentation Outline:

• Key Factors involved in achieving Peak Performance: Focus, Energy and Breakthrough

• Focus: Doing the right things

o Vision and Values

o Inspiration and Possibility

• Energy: Doing things better

o The Challenge Response: Loving the battle

o Making Waves: Body-Mind Energy Management

• Breakthrough: Doing better things

o The balance between Achievement and Fulfillment

o Significance: Making meaning while winning

o Legacy: Leaving a path for others to follow

We are all performers: the quality of our life is directly proportional to our ability to manage our physical, emotional and mental energy. To enhance our "life's portfolio" and assure our long-term success, we must monitor three factors: Focus, Energy Management and Breakthrough, just like professional athletes do. Focus – Being in the NOW Sports retain their power to intensify experience and awaken within us a larger sense of being. For those playing at the highest levels, the ability to put oneself in a state of heightened concentration—to get "psyched up,"

to "stay in the zone"—is as essential as physical ability, technical mastery and knowledge of the game. Focus is also a descriptor of peak performers’ ability to take care of the small details (i.e.: technique and tactics) while being aware of how they affect the big picture (overall strategy and mental toughness). This multi-dimensional ability to operate “in the Now” matches what we intuitively know about Life in general: that Happiness is Absorption. The world is experienced with body and mind together. The senses are joined. The self is opened. You feel the joy of being. Energy Management – The Challenge Response To be highly efficient, performers from all walks of life need to maintain their focus while managing their physical and emotional energy. However, if their emotions are not tuned-up to endure competitive stress, their mental focus will disappear. When this happens, performers will show inefficient behaviors such as withdrawal, anger or paralyzing indecision.

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The most unusual emotional behavior under competitive pressure is the challenge response. It’s a display of high, positive emotion under the most intense pressure, which the performer perceives as being enjoyable (“loving the battle”). When performers learn to access this emotional state under pressure, they have the platform to perform at their best. Breakthrough – The Ideal Performance State A habit starts out as a thread. As new threads are added, it becomes a rope we cannot break. We want to be careful about the habits we make, for they eventually make us. By making strong and productive habits as performers we become mentally tough. The same skills that we learn to play competitive sports are applicable to our lives as peak performers. In the realm of Peak Performance Training, working on your sport, working on one’s profession and working on oneself are one and the same. Through disciplined and intensive training, we literally shape the brain and create the motivational states necessary to achieve Breakthrough and go “beyond personal best.” What you do every day is a mental exercise that increases your mental dexterity. The real game you are playing is a game called mental excellence for the Self. Every so often, out of that concentrated state a player's consciousness seems to make, of its own, a qualitative jump to a higher level: a feeling of effortlessness in the midst of intense exertion, a sense of the action taking place in slow motion, feelings of awe and perfection, increased mastery, and self-transcendence. This is what we call Breakthrough: "The Ideal Performance State."

Peak Performance Stories from Sports

Gabriela Sabatini, U.S. Open Champion 1990 2006 International Tennis

Hall of Fame Inductee

Sergi Bruguera French Open

Champion 1993-94

Dan Jansen Speedskater

Olympic Gold Medalist 1994

(Above) Carlos Salum with Dr. Jim Loehr, mentor and former associate. Dr. Loehr is recognized worldwide for his contributions to the field of Performance Psychology. He is the author of nine books, a corporate consultant and speaker. Salum organized Dr. James Loehr worldwide speaking tours and projects. He also contributed to the training of world-class athletes during their career’s highest achievements and to the development of a corporate structure with some of the leading peak performance experts in sports, based in Tampa, FL. (LGE Saddlebrook Sport Science).

"Excellence is achieved. It is not stumbled upon in the course of amusing oneself. It is built upon

discipline and tenacity of purpose."

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We utilize powerful and effective “brainware” tools to help you analyze Performance issues such as:

� how you personally handle performance issues

� how a person thinks, feels and does � what you can be expected to do with who

you are. � how to design a guide to your future

growth � help you deal with business challenges � knowing yourself, knowing others � how to make better business and life

decisions

At the team level, if you recognize the “thinking base” someone else is operating from, you know much of what you need to know about what to emphasize, encourage, complement or avoid. Some of these performance development tools are:

� Peak Performance Blueprints � Performance Acceleration Inventories � Team Training Protocols � Emotional Intelligence Evaluations � Personality and Leadership Tests � Worldview and Values Assessments � Lateral Thinking Toolbox � 360º Feedback Assessment � Appreciative Inquiry � Goal Setting Instruments

Alliances & Tools

Consulting Associates LEADERSHIP Joan Wright Sullivan Performance Programs Maj. Gen. (Ret.) Charles Swannack Alan Hald 2cfor2c Complex Coaching (DE) Change-Leaders (USA-NL) Manres AG (CH) SLT - Jerome Trancart (CH) MANAGEMENT – SALES – TEAMBUILDING Trudi Lacey Sam Wazan – Global Performer Sullivan Performance Programs Dr. Nicholas Hall Robert Mazzucchelli Gina Gallagher - NLP Trish Gullett - NLP Promostudio (IT) Prof. Enrique Pisani (BE) INNOVATION Dr. Edward de Bono (UK) Brain Technologies Corporation Silicon Valley World Internet Center

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World-Class Corporate Events

International Locations of Corporate Events USA LATIN AMERICA SWITZERLAND EUROPEAN UNION Charlotte, North Carolina Chicago, Illinois Miami, Florida New York, New York Wintergreen, Virginia

Buenos Aires, Argentina Belo Horizonte, Brazil Monterrey, Mexico Guadalajara, Mexico Montevideo, Uruguay

Basel Berne Brunnen Geneva Interlaken Lugano Magglingen Vevey Zurich

Cap d’Ail, France Venice, Italy Torino, Italy Dusseldorf, Germany Stuttgart, Germany Lake Constanz, Germany Luxembourg Monaco Amsterdam, NL Rotterdam, NL London, UK Southampton, UK Liverpool, UK

The Nobels Event is an exclusive branding opportunity for corporations seeking to make a memorable impact in their environment and complete their social legacy with an investment in education Salum International Resources has partnered with Promostudio from Venice, Italy, to market the event worldwide, which features Nobel Prize Laureates and top Professors in Economics.

Exclusive event organized for ABN AMRO Private Banking in Venice, Italy; November 2004. The participants were a select group of High Net Worth Individuals who created an entrepreneurial network to share new investment opportunities worldwide. The guest speakers were Dr. Edward de Bono, Dudley Lynch and Richard Saul Wurman. The meeting was hosted in the private Island of Tessera, in the Veneto Lagoon.

2003 Global Management Conference organized for ABN AMRO Private Banking at Duin & Kruidberg, Holland, to announce the restructuring of the operating business model. The corporate entertainment consisted of a cocktail during a boat trip on the Amsterdam Canals, followed by dinner served at the world-famous Rijksmuseum, facing the "The Night Watch" by Rembrandt van Rijn, while listening to a Baroque music trio.

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Testimonials Gabriela Sabatini - 1990 U.S. Open Tennis Champion - Buenos Aires, Argentina

"(...) a great friend, who always had confidence in me. Simply, thank you for your support and honesty (...)"

Steve Sullivan - President - Sullivan Performance Systems - North Haven, CT "In my thirty year involvement with developing and delivering high performance programs, I have never encountered an individual with better judgment or insight than Carlos Salum. He is a man of profound integrity and beacon of strength in a world awash with turmoil. Carlos' ability to think is only exceeded by his willingness to act."

Major David Higginbotham - Director, National Character and Leadership Symposium, US Air Force Academy "Your messages on "Beyond Personal Best" and "Performance Architecture: Excellence through Possibility" were inspiring and meaningful to all who attended and we are grateful for your participation. Strong, positive role models for these young men and women have a tremendous impact on their development. Your messages are certain to remain in the forefront of their thoughts throughout their careers. Please accept our heartfelt 'Thank You' for making a difference in the lives of the members of the Cadet Wing and the visiting students, faculty and guests, knowing that your messages have made a difference in the lives of our nation's future leaders."

Dudley Lynch - President - Brain Technologies Corporation - Plano, TX "When it comes to counseling and coaching higher-performers, Carlos Salum is the real thing. Academically, he knows his subject matter through and through. He moves easily amid circles of influence and power. He is a master coach of potential achievers. And he personally lives and breathes the counsel he provides others. As you can tell, I like the guy and I like his track record. If he were a stock issue, my advice would be: Buy.”

Didier Duret - ABN AMRO Private Banking - Switzerland "Carlos Salum has changed durably the performance culture of the private banking business towards a peak performance culture. He is a source of inspiration to anyone who has worked with him."

Walter Fonseca - RecipRock - Geneva, Switzerland "I worked with Carlos together in very important projects, involving high profile international businessmen, Nobel Prize winners and sophisticated investment bankers, subject to tight time and budget constraints and he excels all across the board: superior service, professional standards and personal values."

Sam Wazan - IT Consultant - GlobalPerformer.com, Charlotte, NC "Your contribution was of extreme positive impact and created a multiplier effect on the creativity of the team. I am delighted that you were able to block time to contribute. Your journey in crossing over from athletics to the business world in a relevant and creative way is admirable."

ABN AMRO Young Bankers Association, Switzerland "Carlos Salum has proved to be an ideal partner to us (YBA CH) in supporting High performance Culture in our organization. He has supported YBA seminars in Chicago US, Amsterdam, NL and now in Magglingen, Switzerland as well. His presentation resulted in repeated eye-opening experiences even among our experienced facilitators. Together, YBA CH and Carlos Salum have delivered a successful seminar with long lasting positive effects."

Sanjay Marwaha - Head – Key Accounts, KPIT Cummins Infosystems, Iselin, NJ “Carlos has been a long time contact of mine. We first met in Europe where we worked together on an experiential marketing tool for a Swiss HNW banking team. I found his insights and mindshare in the industry invaluable when we looked at the product architecture. Later, I have had the chance to work with Carlos in developing a business network. Most recently, Carlos has developed a program for our yearly sales meeting. He appeared before my team for a day long workshop that has proven highly motivational and extremely popular with our team. I look forward to our continued business relationship and hope to include Carlos in the growth plans for KPIT Cummins. “

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Contact Carlos Salum President Salum International Resources, Inc. 16035 Lavenham Road Huntersville, NC 28078 - USA Phone & Fax: +1-704-992-6555 Skype: sirlegendary Web: www.saluminternational.com E-mail: [email protected] Newsletter: www.saluminternational.com/vortex/index.html Blog: www.sirvortex.blogspot.com